BikeComputer
BikeComputer operates a freemium iOS and Android cycling app that uses smartphone sensors and Bluetooth/ANT+ hardware to track rides, with a trademarked KEEP ME SAFE accident-detection feature, Strava integration, and Plus/Pro subscriptions for advanced analytics.
- Company typePrivate
- Founded2016
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BikeComputer does
BikeComputer operates a mobile cycling app available on iOS and Android that turns a smartphone into a bike computer, reading GPS, gyroscope, compass and barometer sensors directly on-device while also connecting via Bluetooth LE and ANT+ to external cycling hardware such as heart-rate monitors, power meters and cadence sensors. Its differentiated feature is KEEP ME SAFE™, a trademarked accident-detection capability that uses sensor fusion to identify crashes and alert emergency contacts, positioning the product against safety-conscious riders as well as traditional performance-oriented cyclists.
The app operates a freemium model: the core cycling computer is free, with a Plus subscription unlocking advanced analytics and a Pro tier adding deeper metrics and a bike-shop partner program. Revenue mechanics rely on paid subscription conversion within the app stores plus partner-program economics with local retailers. Distribution leverages Strava integration for syncing ride data and accessing the broader Strava community, alongside complementary integrations such as Dark Sky for weather forecasting. The company is a privately held Delaware corporation registered at a generic Newark, DE address, with founder contact at [email protected] and no disclosed institutional investors or executive team beyond the founder.
BikeComputer firmographics
Firmographics- Name
- BikeComputer
- Legal name
- BIKE COMPUTER CO, INC.
- Website
- https://bikecomputer.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BikeComputer operates a freemium iOS and Android cycling app that uses smartphone sensors and Bluetooth/ANT+ hardware to track rides, with a trademarked KEEP ME SAFE accident-detection feature, Strava integration, and Plus/Pro subscriptions for advanced analytics.
- Ownership category
- akta.pro rank
BikeComputer industry classification
Industry- Product category
- Cycling Fitness Apps
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where BikeComputer is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BikeComputer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Premium Subscriptions (Plus and Pro): Subscription-based revenue through two premium tiers: Plus includes KEEP ME SAFE feature and Dark Theme; Pro adds everything from Plus plus enhanced display customization and bike shop discount codes. Billed monthly through App Store or Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core GPS tracking features |
| Subscription | Monthly | Plus tier - KEEP ME SAFE + Dark Theme |
| Subscription | Monthly | Pro tier - All Plus features + enhanced customization + bike shop discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BikeComputer product offering
Product offeringCore offering
BikeComputer provides a mobile GPS cycling computer app for iOS and Android that turns a smartphone into a feature-rich bike computer. The app tracks speed, distance, time, altitude, elevation, and heart rate using built-in phone sensors and external Bluetooth LE/ANT+ sensors. It offers a premium KEEP ME SAFE accident detection feature that notifies emergency contacts in the event of a crash.
Product overview
BikeComputer offers a GPS bike computer mobile app for iOS and Android that transforms a smartphone into a cycling computer. The core Bike Computer App tracks movement using GPS and displays cycling metrics including speed, distance, time, altitude, elevation, and heart rate. Premium features are available through two subscription tiers: Plus (KEEP ME SAFE accident detection + Dark Theme) and Pro (Plus features + additional display customization + bike shop discount codes). The app integrates with Strava for activity syncing, supports external Bluetooth/ANT+ heart rate monitors and cadence sensors, and connects to Dark Sky for weather data.
Differentiator
Problem solved
Functional benefit
Brands
- KEEP ME SAFE™: Premium accident detection feature that monitors sensors and notifies emergency contacts in case of an accident.
Products and services
- Bike Computer App Free GPS bike computer mobile app for iOS and Android that tracks cycling activities using smartphone sensors and external Bluetooth LE/ANT+ sensors, displaying metrics including speed, distance, time, altitude, elevation, and heart rate for individual cyclists.
- KEEP ME SAFE™ Trademarked accident detection feature within Bike Computer that monitors gyroscope, GPS, and compass signals to detect crashes, filters out false alarms from bumpy roads, and notifies user-specified emergency contacts with location and speed information after a 30-second cancellation window.
- Plus Premium Subscription Monthly premium subscription tier that adds the KEEP ME SAFE accident detection feature and Dark Theme to the free Bike Computer app, managed through the Apple App Store or Google Play billing.
- Pro Premium Subscription Monthly premium subscription tier that includes all Plus features (KEEP ME SAFE and Dark Theme) plus customizable Main Display with additional cycling metrics and access to discount codes for partner bike shops.
Quantifiable outcome
- 12% more battery efficient than other mobile fit trackers
Companies that use BikeComputer
Customer profileSegments3 records
Ideal customer profiles3 records
BikeComputer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
BikeComputer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- StravacoreFull integration with Strava allows users to synchronize cycling activities directly to their Strava account. After logging in once, rides are automatically uploaded and appear on the user's Strava timeline. Users can also sync existing activities from the Activity Details page.
- Bike Shop Partners (Pro tier)minorPro tier subscribers receive discount codes for shopping at popular bike shops, creating a network of retail partners offering discounts to BikeComputer users.
Recent moves6 records
Expansion highlights4 records
BikeComputer competitors and assessment
Company assessmentEmerging players
- Runkeeper: Runkeeper is a general fitness tracking app owned by ASICS that supports running, cycling, and other activities. It partially overlaps with BikeComputer for cyclists who use general fitness trackers rather than cycling-specific apps.
- Hammerhead: Hammerhead produces Karoo cycling computers with built-in navigation, route planning, and structured workout features. It competes in the cycling computer space with a hardware-first approach that overlaps with BikeComputer's value proposition for navigation-focused cyclists.
- AllTrails: AllTrails is a popular outdoor activity platform with trail discovery, navigation, and tracking for hiking, cycling, and running. It partially overlaps with BikeComputer's navigation and tracking use cases for outdoor cyclists exploring new routes.
Direct peers
- Cyclemeter: Cyclemeter is a dedicated cycling and running tracker for iOS and Android offering similar GPS tracking, sensor support, and performance metrics. It competes directly with BikeComputer for cyclists seeking comprehensive ride data with extensive customizable metrics.
- Strava: Strava is the dominant social fitness network for cyclists and runners with comprehensive GPS tracking, route planning, and community features. It is the largest direct competitor to BikeComputer in cycling tracking and simultaneously BikeComputer's most important integration partner for organic distribution.
- Komoot: Komoot is a leading outdoor navigation and route planning app covering cycling, hiking, and mountain biking, with particular strength in Europe. It directly competes with BikeComputer in cycling route planning and tracking with strong international market presence.
- MapMyRide: MapMyRide is an Under Armour-owned cycling and running tracking app with route discovery, training plans, and community features. It directly competes with BikeComputer in the cycling tracking market while extending into broader fitness positioning.
- Ride with GPS: Ride with GPS is a cycling-specific route planning and ride tracking platform with strong navigation features. It competes directly with BikeComputer for cyclists seeking navigation, route planning, and ride logging functionality, particularly in the North American market.
Broad incumbents
- Garmin Connect: Garmin Connect pairs with Garmin Edge bike computers and other Garmin wearables, forming the dominant ecosystem for serious cyclists. It is a broad incumbent with deep penetration in performance cycling, the segment where BikeComputer is least competitive.
- Wahoo Fitness: Wahoo is a major cycling hardware and software ecosystem with smart trainers, dedicated bike computers, and the Wahoo companion app. It is a broader incumbent in the connected cycling space whose hardware products BikeComputer effectively competes against using smartphones.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BikeComputer social profiles
Digital presenceBikeComputer financial estimates
Financial estimateRevenue estimate
Valuation estimate
BikeComputer leadership team
Management profileNumber of profiles
BikeComputer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BikeComputer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BikeComputer
What does BikeComputer do?
BikeComputer provides a mobile GPS cycling computer app for iOS and Android that turns a smartphone into a feature-rich bike computer. The app tracks speed, distance, time, altitude, elevation, and heart rate using built-in phone sensors and external Bluetooth LE/ANT+ sensors. It offers a premium KEEP ME SAFE accident detection feature that notifies emergency contacts in the event of a crash.
Is BikeComputer a public or private company?
BikeComputer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BikeComputer founded?
BikeComputer was founded in 2016. It employs 11 to 50 people.
Where is BikeComputer based?
BikeComputer is headquartered in Newark, United States, in the North America region.
How does BikeComputer make money?
One revenue line is on record: premium Subscriptions (Plus and Pro).
Who are BikeComputer's main competitors?
Emerging players on record are Runkeeper, Hammerhead and AllTrails. Direct peers are Cyclemeter, Strava, Komoot, MapMyRide and Ride with GPS. Broad incumbents are Garmin Connect and Wahoo Fitness.
Does BikeComputer have an API?
No public API is recorded for BikeComputer.
What industry is BikeComputer in?
BikeComputer's product category is Cycling Fitness Apps. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAI, Bike Fit, Performance & Training Retail/Studios.