Sandwich Group
Sandwich Group, operating as Sandwichisimo, runs a four-unit fast-casual restaurant chain in Mexico founded in Puebla in 2014, serving handcrafted sandwiches, burgers, milkshakes, ramen, chilaquiles, and desserts to individual diners and selling franchise licenses to entrepreneurs.
- Company typePrivate
- Founded2014
- HeadquartersMexico, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sandwich Group does
Sandwich Group, doing business as Sandwichisimo, operates a fast-casual restaurant chain in Mexico specializing in handcrafted sandwiches. Founded in Puebla in 2014 by two friends and opened its first restaurant in 2016, the company serves individual consumers seeking freshly prepared sandwiches, hamburgers, milkshakes, ramen, chilaquiles, and desserts in modern, comfortable dining spaces, with menu variety across bread types (ciabatta, white, whole wheat, brioche), proteins, cheeses, and signature sauces. The chain currently operates four locations across Mexico — the Puebla origin market plus branches in Pachuca and Texcoco, with Monterrey functioning as a regional hub — and distributes through the Uber Eats and Rappi third-party delivery platforms.
Sandwich Group firmographics
Firmographics- Name
- Sandwich Group
- Legal name
- Sandwichisimo
- Website
- https://sandwichisimo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandwich Group, operating as Sandwichisimo, runs a four-unit fast-casual restaurant chain in Mexico founded in Puebla in 2014, serving handcrafted sandwiches, burgers, milkshakes, ramen, chilaquiles, and desserts to individual diners and selling franchise licenses to entrepreneurs.
- Ownership category
- akta.pro rank
Sandwich Group industry classification
Industry- Product category
- Fast-Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
Keywords
Where Sandwich Group is headquartered
LocationHeadquarters
- HQ city
- Mexico
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sandwich Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Restaurant Sales: Revenue from operating company-owned and franchised sandwich restaurants selling food and beverages directly to consumers. Products include sandwiches, hamburgers, milkshakes, breakfast items, and desserts.
- Franchise Royalties: Ongoing royalty fees charged to franchisees at 6% of revenue. Franchise investment ranges from $300,000 to $2,000,000 depending on configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Investment (Turnkey) |
| Transaction based/ take rate | Monthly | Franchise Royalties |
| Other | Multi-year contract | Franchise Support Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sandwich Group product offering
Product offeringCore offering
Sandwichisimo operates a fast-casual sandwich restaurant chain in Mexico, serving handcrafted sandwiches with diverse breads, proteins, cheeses, and sauces, alongside hamburgers, milkshakes, ramen, chilaquiles, and desserts in modern, comfortable dining spaces. The company also sells franchise packages to entrepreneurial investors, offering brand licensing, turnkey store setup, training, equipment, and ongoing operational support for a turnkey investment ranging from $300,000 to $2,000,000 MXN with a 6% ongoing royalty fee.
Product overview
Sandwichisimo is a single-brand restaurant chain operating on a franchise model. The core offering consists of handcrafted sandwiches, burgers, milkshakes, ramen, chilaquiles, and desserts served in modern, comfortable dining spaces. The company offers franchise opportunities with a comprehensive package including brand licensing, training, operational manuals, equipment, territory exclusivity, and ongoing support. Founded in Puebla, Mexico in 2014 with the first restaurant opening in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandwichisimo Restaurant Fast-casual restaurant concept offering handcrafted sandwiches with diverse bread (ciabatta, white, whole wheat, brioche), protein (beef, chicken, ham, eggs, tuna), cheese (cheddar, goat, manchego, house cheese), and sauce (chipotle, parmesan mornay, honey mustard, BBQ, dijon mustard, aioli, au jus, mayonnaise) combinations. Menu also includes hamburgers, milkshakes (Malteadas), Japanese-style ramen, traditional Mexican chilaquiles, and desserts. Served in modern, comfortable dining spaces across company-owned and franchised locations in Puebla, Pachuca, Texcoco, and Monterrey.
- Sandwichisimo Franchise Program Turnkey franchise package for entrepreneurial investors, including brand license (Sandwichisimo trademark), initial management training, staff training, business know-how transfer, turnkey local store setup, exclusive territory provision, equipment and initial stock, contact center support, advertising, remote monitoring, administration and operation manuals, semi-annual supervision visits, and administrative software. Total franchise investment ranges from $300,000 to $2,000,000 MXN with a 6% ongoing royalty on franchisee revenue and projected 2-3 month break-even.
Companies that use Sandwich Group
Customer profileSegments2 records
Ideal customer profiles2 records
Sandwich Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sandwich Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Uber EatscoreThird-party food delivery platform partnership. Sandwichisimo products are available for order through Uber Eats at their Animas location in Puebla.
- RappicoreThird-party food delivery platform partnership. Sandwichisimo products available for delivery through Rappi at their Heroica Puebla de Zaragoza location.
- Imaginig Wolf (Renovate)minorDigital marketing agency that designed and developed the Sandwichisimo website (sandwichisimo.com). Credited in footer as the agency responsible for the website.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Sandwich Group competitors and assessment
Company assessmentBroad incumbents
- Vips: Established Mexican family/restaurant chain owned by Alsea. Comparable as a broader Mexican eating-place incumbent that overlaps with Sandwichisimo's breakfast/lunch/snack occasions.
- Domino's Pizza Mexico: Large Mexican QSR/delivery chain. Comparable on aggregator partnerships (Uber Eats/Rappi), delivery-led growth, and competing for the same fast-casual meal occasions in Mexico.
Regional players
- La Casa de Toño: Iconic Mexican casual restaurant chain offering traditional Mexican fare. Comparable on multi-location Mexican restaurant operations and franchise/unit economics in the domestic market.
- El Farolito: Mexican taqueria chain with strong Puebla presence. Comparable as a Puebla-origin multi-location QSR/casual restaurant brand competing for similar lunch/casual-dining occasions.
- Mr. Good Burger: Mexican-grown fast-casual burger chain. Comparable Mexican fast-casual operator with similar target demographic, franchise-style expansion, and Instagram-led brand building.
Direct peers
- Subway: Global sandwich QSR franchise with deep Mexican presence. Most direct competitor on sandwich category, franchise-based unit economics, and target customer (fast-casual diners seeking customizable sandwiches).
- Jersey Mike's Subs: U.S. sandwich franchise chain emphasizing fresh-sliced, handcrafted subs. Closely aligned on "fresh, handcrafted with personality" positioning that Sandwichisimo claims as differentiation.
- Quiznos: Toasted sandwich QSR franchise competitor. Directly comparable on toasted/premium sandwich positioning vs. mass-produced subs, and franchise-based growth model.
Emerging players
- Krispy Kreme Mexico: Growing Mexican franchise operation of a global brand. Comparable on franchise model and multi-city Mexican expansion playbook relevant to Sandwichisimo's trajectory.
- Tortas Ahogadas (local competitors): Local Mexican torta/sandwich specialists. Comparable as direct local sandwich-substitute offerings that compete with Sandwichisimo for the same handcrafted-sandwich customer in Mexican cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Sandwich Group social profiles
Digital presenceSandwich Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandwich Group leadership team
Management profileNumber of profiles
Profiles1 record
Sandwich Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandwich Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandwich Group
What does Sandwich Group do?
Sandwichisimo operates a fast-casual sandwich restaurant chain in Mexico, serving handcrafted sandwiches with diverse breads, proteins, cheeses, and sauces, alongside hamburgers, milkshakes, ramen, chilaquiles, and desserts in modern, comfortable dining spaces. The company also sells franchise packages to entrepreneurial investors, offering brand licensing, turnkey store setup, training, equipment, and ongoing operational support for a turnkey investment ranging from $300,000 to $2,000,000 MXN with a 6% ongoing royalty fee.
Is Sandwich Group a public or private company?
Sandwich Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandwich Group founded?
Sandwich Group was founded in 2014. It employs 11 to 50 people.
Where is Sandwich Group based?
Sandwich Group is headquartered in Mexico, United States, in the North America region.
How does Sandwich Group make money?
Two revenue lines are on record. Direct Restaurant Sales are the primary driver. The others are franchise Royalties.
Who are Sandwich Group's main competitors?
Broad incumbents on record are Vips and Domino's Pizza Mexico. Regional players are La Casa de Toño, El Farolito and Mr. Good Burger. Direct peers are Subway, Jersey Mike's Subs and Quiznos. Emerging players are Krispy Kreme Mexico and Tortas Ahogadas (local competitors).
Does Sandwich Group have an API?
No public API is recorded for Sandwich Group.
What industry is Sandwich Group in?
Sandwich Group's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR. Its NAICS code is 722513 and its SIC code is 5812.