United States of America Snowboard and Freeski Association

What United States of America Snowboard and Freeski Association does

The United States of America Snowboard and Freeski Association (USASA) is a U.S. nonprofit national sports association founded in 1988 by Chuck Allen (originally as the United States Amateur Snowboarding Association, rebranded in 2014 to incorporate freeskiing added in 2011). It is a US Ski & Snowboard-affiliated governing body for grassroots competitive snowboarding and freeskiing, serving a nationwide community of more than 10,000 athletes, coaches, judges, parents, and fans, with over 75% of athlete members under 18. USASA delivers its competitive product through 30 regional series spanning the entire United States at more than 120 resorts, hosting over 500 competitions each season that culminate in the marquee National Championships (Snowboard Week and Freeski Week) held permanently at Copper Mountain, Colorado since 2008. The organization has documented that nearly 100% of the U.S. Olympic Snowboard and Freeski Team started their competitive journey at USASA, including the Milano Cortina 2026 Olympic team pipeline.

The core technology stack is a web platform (usasa.org) integrated with LiveHeats for membership, registration, results, and rankings, paired with Team App-powered per-series mobile apps delivering start lists and live day-of updates. USASA also maintains an automated compliance interface with US Ski & Snowboard for background screening and SafeSport, supported by a 100% SafeSport compliance posture since 2017 under the federal Protecting Young Victims from Sexual Abuse and Safe Sport Authorization Act. The proprietary judging framework is a structured application of the FIS Judges Handbook PAVED criteria across C, B, and A certification levels with recertification cycles, and the organization publishes a 2026 Rulebook, Concussion Policy, Legal Name Use Policy, and Sustainable Best Practices.

Revenue is generated through multiple streams: recurring annual membership dues (athletes, coaches, judges, parents), National Championship transaction fees ($275 per event, $200 non-refundable petition deposit, $99+$5 lift ticket package, $100 coach armbands, $25/day foot passenger passes), corporate sponsorships (Columbia, Cardo Systems, UREVO, Nidecker, Sun and Ski Sports), direct-to-consumer merchandise sales via shop.usasa.org, and donations through the Givebutter platform supporting the National Championships Grant Fund. Open/FIS class prize money exceeding $50,000 is reinvested into the competition program. The core staff is lean (Interim Executive Director, Marketing Director, Director of Membership Services/Administration, Operations/IT Director) and is supplemented by an elected 13-member Executive Board and 30 Regional Series Directors operating across the USA.

Name

United States of America Snowboard and Freeski Association

Legal name

United States of America Snowboard and Freeski Association

Website

https://usasa.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The United States of America Snowboard and Freeski Association (USASA) is a U.S. nonprofit national sports association founded in 1988 that governs grassroots competitive snowboarding and freeskiing, serving 10,000+ athletes across 30 regional series and 500+ annual competitions culminating in the National Championships at Copper Mountain, Colorado.

Ownership category

akta.pro rank

Headquarters

HQ city

South Lake Tahoe

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees paid by athletes, coaches, judges/officials, and parents; required for participation in USASA competitions and access to the regional-to-nationals-to-FIS progression pipeline.
2. National Championship Event Entry Fees: $275 per event entry fee for USASA National Championships (Snowboard Week and Freeski Week), non-refundable; $200 non-refundable petition deposits applied to entry fees or to the National Championships Grant Fund if denied.
3. Lift Tickets, Coach Armbands, and On-Site Passes: Athlete lift ticket package at $99 plus $5 for Copper Scan card, valid 7 days; group rate 1-day lift tickets for friends and family; coach armbands at $100 per week; foot passenger lift tickets at $25 per day.
4. Corporate Sponsorships and Brand Partnerships: Site-wide and event-day sponsorship program featuring Columbia, Cardo Systems, UREVO, Nidecker, and Sun and Ski Sports with logo placement, branded content, and event activations.
5. Merchandise Sales: Direct-to-consumer sales of USASA-branded merchandise including National Championship apparel via the USASA Shop at shop.usasa.org.
6. Donations and Grants: Donation program via Givebutter platform, supporting the National Championships Grant Fund and general operations; promoted site-wide.
7. Open/FIS Class Prize Money Reinvestment: Over $50,000 in equal prize money for men and women across Open/FIS events (SBX/SX, Halfpipe, Slopestyle, Rail Jam, and Snowboard PSG, PSL, Para SBX NC) at 2026 National Championships, funded through entry fees and sponsorship.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

USASA organizes and governs grassroots competitive snowboarding and freeskiing across the United States, delivering annual memberships, 30 regional series, 500+ competitions per season at over 120 resorts, a Futures Tour stepping-stone program, layered coach and judge certification, and the annual National Championships at Copper Mountain, Colorado. The organization provides the sanctioned competitive pipeline that feeds athletes into the US Ski & Snowboard and FIS national-level events and ultimately the U.S. Olympic Snowboard and Freeski Team.

Differentiator

Problem solved

Functional benefit

Brands

• USASA Futures Tour: A stepping-stone competition program between USASA regional competitions and US Ski & Snowboard FIS national-level events, designed for athletes who have reached the top of the USASA National Championships.

Products and services

• USASA Annual Membership Annual membership program required for athletes, coaches, judges, officials, and parents to participate in USASA competitions, providing access to the regional-to-nationals-to-FIS progression pipeline with integrated US Ski & Snowboard compliance validation.
• USASA Regional Series Competitions Sanctioned competitive snowboarding and freeskiing events delivered through 30 regional series at 120+ resorts across the United States, organized into Western, Rockies, Central, Eastern, and New England regions, each run by a dedicated Series Director and supported by per-series Team App mobile apps.
• USASA Futures Tour Stepping-stone competition program positioned between USASA regional competitions and US Ski & Snowboard FIS national-level events, designed for athletes who have reached the top of the USASA National Championships.
• USASA National Championships at Copper Mountain Annual marquee competition held at Copper Mountain, Colorado since 2008, comprising Snowboard Week and Freeski Week with $275 per event entries, $99 athlete lift tickets, on-site registration, coach armbands, Open/FIS class prize purse exceeding $50,000 with equal purses for men and women across SBX/SX, Halfpipe, Slopestyle, Rail Jam, and Snowboard PSG, PSL, and Para SBX NC disciplines.
• USASA Coach Certification and Education Standardized coach certification program delivered through the US Ski & Snowboard Academy, providing on-snow coaching, assessment, continuing education, and a defined coach pathway to support athlete progression, with mandatory SafeSport training and background screening.
• USASA Judge Certification Program Layered judging certification program with Level C (introductory regional), Level B (national), Level A (national), and FIS tiers using the standardized PAVED criteria (Progression, Amplitude, Variety, Execution, Difficulty), delivered via virtual and in-person clinics with recertification cycles (Level B/C every 2 years, Level A every 3 years).
• USASA Branded Merchandise Direct-to-consumer sales of USASA-branded merchandise including National Championship apparel and brand merchandise via the USASA Shop at shop.usasa.org, cross-promoted at events and through social media.

Quantifiable outcome

• Nearly 100% of the U.S. Olympic Snowboard and Freeski Team started at USASA, including the Milano Cortina 2026 Olympic team pipeline.
• +6 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PSIA-AASI (Professional Ski Instructors of America): The national certification body for ski and snowboard instructors in the U.S.; addresses an adjacent (coaching/instruction) layer of the U.S. snow-sports ecosystem with comparable member-association structure and youth-developer mandate.
• USA Swimming: U.S. national governing body for competitive swimming; comparable nonprofit membership structure, regional-to-national event progression, coach/judge certification, and youth-athlete pipeline model.
• USA Figure Skating: U.S. national governing body for figure skating; comparable nonprofit, member-based competitive sports association running regional-to-national pipelines, judge certification, and SafeSport compliance for a youth-heavy membership.
• USA Track & Field: U.S. national governing body for track and field; comparable nonprofit member-driven model with regional associations, sanctioned competitions, coach/officials certification, and youth participation pathways.
• FIS (International Ski and Snowboard Federation): The international governing body for skiing and snowboarding, including freestyle disciplines; USASA's Open/FIS events, judging certifications (PAVED criteria), and equal-prize-money structure mirror FIS standards, making FIS the natural international incumbent peer.
• USA Hockey: U.S. national governing body for ice hockey; comparable youth-centric nonprofit association with regional affiliates, sanctioned competition pipelines, and SafeSport-driven compliance infrastructure.

Others

• U.S. Ski and Snowboard Team Foundation: Fundraising arm supporting elite U.S. ski and snowboard athletes; adjacent to USASA's grassroots feeder mission and relevant peer for donation, grant, and sponsor development strategy via Givebutter-style programs.

Direct peers

• U.S. Ski & Snowboard: The national governing body for ski and snowboard competition in the United States; USASA is an affiliated organization body with a designated US Ski & Snowboard representative on its Executive Board, making it the closest direct peer and pipeline partner.
• Woodward: Action-sports training and camp operator with a co-located facility at Copper Mountain (Woodward Copper) that co-hosts USASA's National Championships and Barn Sessions; comparable youth action-sports programming audience and direct channel/venue partnership.

Emerging players

• NASTAR: The largest recreational ski racing program in the United States, operating a parallel grassroots-to-national competitive pipeline with member participation and resort-based events; competes for the same youth skier participation funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@USASASnowboardingandFreeskiing
• Facebookfacebook.com/USASASnow
• Instagraminstagram.com/usasasnow
• TikToktiktok.com/@usasasnow
• LinkedInlinkedin.com/company/usasa-united-states-of-america-snowboard-and-freeski-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States of America Snowboard and Freeski Association