Calorie Mama
Calorie Mama is a food AI platform that uses deep learning and computer vision to identify food items from photos and return nutritional data, serving both consumers through a mobile app and developers and enterprises through a Food AI API.
- Company typePrivate
- Founded-
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Calorie Mama does
Calorie Mama is a food image recognition and nutrition analysis platform operated by Azumio Inc., a privately held California corporation headquartered in Palo Alto. The company delivers its technology through two surfaces: a consumer-facing mobile app on iOS and Android that lets users photograph meals and instantly receive nutritional analysis, and a B2B Food AI API that developers and enterprises integrate into their own applications. Both products are powered by a deep learning-based computer vision stack trained to identify thousands of food categories across diverse global cuisines, returning nutritional outputs including calories, macronutrients, and micronutrients within roughly one second.
The underlying architecture uses convolutional neural networks for image classification with a perpetually learning training pipeline — uploaded photos are routed back into the training dataset, so the model improves with each API call. The API exposes two endpoints: a macronutrient-only tier and a full-nutrition tier that includes vitamins, minerals, and detailed fat subtypes. Distribution is dual: a developer self-service portal at dev.caloriemama.ai with tiered monthly subscription pricing (Trial $100/month for 1,000 calls, 20k Plan $2,000/month for 20,000 calls, and Custom enterprise plans), and direct-to-consumer reach via iOS and Google Play app stores. The company states target customer segments spanning mobile and web app developers, food service and grocery, healthcare platforms, and individual health-conscious consumers, though no named customer logos are disclosed. No funding rounds, M&A activity, leadership roster, or patent portfolio are reported in the available source material.
Calorie Mama firmographics
Firmographics- Name
- Calorie Mama
- Legal name
- Azumio Inc.
- Website
- https://caloriemama.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calorie Mama is a food AI platform that uses deep learning and computer vision to identify food items from photos and return nutritional data, serving both consumers through a mobile app and developers and enterprises through a Food AI API.
- Ownership category
- akta.pro rank
Where Calorie Mama is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Calorie Mama business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Subscription Plans: Monthly subscription plans for API access based on server call volume (TRIAL plan with 1000 calls, 20k plan with 20000 calls, and custom enterprise plans). Fees are payable in advance on a monthly basis with unused API calls not carried forward.
- Usage-based API Billing: API calls that exceed monthly limits or special feature calls are charged separately according to current pricing and billed monthly in addition to base subscription fees.
- Mobile App: Consumer mobile application for food photography and calorie tracking available on iOS and Android platforms, likely with freemium model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trial Plan - 1000 server calls per month for new developers |
| Subscription | Monthly | 20k Plan - 20,000 server calls per month |
| Subscription | Monthly | Custom Plan - Scalable API calls for enterprise needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Calorie Mama product offering
Product offeringCore offering
Calorie Mama is a deep learning-based food image recognition platform that identifies food items from photos and returns detailed nutritional information including calories, macronutrients, and micronutrients. It is offered through two distribution channels: the Calorie Mama consumer mobile app (iOS and Android) for individual users, and the Food AI API, a REST endpoint that developers and enterprises integrate into their own mobile, web, and AI applications. The underlying model has been trained on cuisine from around the world and supports thousands of culturally diverse food categories.
Product overview
Calorie Mama is a food AI platform consisting of a consumer mobile app (Calorie Mama App) and a developer API (Food AI API). The Calorie Mama App enables users to photograph food and instantly receive nutritional analysis, while the Food AI API provides developers access to the same food recognition and nutrition database technology. The platform is available through tiered pricing: a Trial Plan for evaluation, a 20k Plan for standard usage, and Custom Plans for enterprise-scale needs.
Differentiator
Problem solved
Functional benefit
Brands
- Food AI API: A deep learning-based food recognition API that identifies food items from images and provides comprehensive nutritional information including calories, macronutrients, and micronutrients.
Products and services
- Calorie Mama App A smart camera mobile application available on iOS and Android that allows individual consumers to snap a photo of a meal and instantly receive nutritional information including calories and macronutrients. It is powered by the same Food AI API offered to developers and is positioned as a consumer showcase of the underlying recognition technology.
- Food AI API A deep learning-based food image recognition REST API that accepts JPEG images at 544x544 px resolution and returns JSON with recognized food items, confidence scores, brand and serving size data, and full nutritional profiles (calories, totalFat, transFat, cholesterol, sodium, totalCarbs, saturatedFat, dietaryFiber, sugars, protein, monounsaturatedFat, polyunsaturatedFat, vitaminA, vitaminC, iron, potassium, calcium). Endpoints include /v1/foodrecognition (macronutrients) and /v1/foodrecognition/full (full nutritional info). Designed for developers and enterprises building nutrition, health, restaurant, retail, and medical applications.
Companies that use Calorie Mama
Customer profileSegments6 records
Ideal customer profiles3 records
Calorie Mama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Calorie Mama partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Calorie Mama competitors and assessment
Company assessmentBroad incumbents
- Google Cloud Vision AI: A general-purpose image recognition API from a hyperscaler that includes label detection for food items as part of a broader vision suite — represents bundling/commoditization risk for niche food-only APIs like Calorie Mama.
- Clarifai: Computer vision platform offering customizable image recognition models via API, including food-related classifiers — competes with Calorie Mama for developer and enterprise AI vision workloads.
- MyFitnessPal: Largest consumer calorie-tracking app with its own food database and image recognition features; represents a scaled incumbent in the consumer nutrition tracking space that Calorie Mama's app competes against.
- FatSecret: A food and nutrition database platform with an API and consumer tracking app — competing with Calorie Mama across both the developer API and consumer app distribution channels.
Emerging players
- Bite AI: An emerging AI-powered food recognition and calorie tracking app with a camera-first workflow — a partial-overlap emerging competitor in the consumer food photo recognition category.
Direct peers
- Edamam: Offers food and nutrition data APIs (including recipe analysis and packaged goods lookup) consumed by health apps, food retailers, and enterprise customers — competing head-to-head with Calorie Mama's data and nutrition offering.
- Passio AI: Offers a food recognition AI platform and SDK for mobile apps, including real-time nutrition logging from camera input — competing in the same B2B developer motion as Calorie Mama.
- Spoonacular: Provides a food and recipe API with nutrition analysis, ingredient recognition, and meal planning — directly comparable to Calorie Mama's developer-first API model and target use cases.
- Nutritionix: Provides a food database and nutrition API used by developers, restaurants, and healthcare apps to power nutrition tracking and menu labeling — directly competing with Calorie Mama's Food AI API in the same developer-customer segment.
- LogMeal: Specializes in food image recognition using deep learning, returning dish identification and nutritional estimates from photos — a direct competitive overlap in the visual food recognition API category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Calorie Mama social profiles
Digital presenceCalorie Mama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calorie Mama leadership team
Management profileNumber of profiles
Calorie Mama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calorie Mama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calorie Mama
What does Calorie Mama do?
Calorie Mama is a deep learning-based food image recognition platform that identifies food items from photos and returns detailed nutritional information including calories, macronutrients, and micronutrients. It is offered through two distribution channels: the Calorie Mama consumer mobile app (iOS and Android) for individual users, and the Food AI API, a REST endpoint that developers and enterprises integrate into their own mobile, web, and AI applications. The underlying model has been trained on cuisine from around the world and supports thousands of culturally diverse food categories.
Is Calorie Mama a public or private company?
Calorie Mama is a private company. It is classified as unknown and is currently operating.
When was Calorie Mama founded?
Calorie Mama was founded in -1. It employs 11 to 50 people.
Where is Calorie Mama based?
Calorie Mama is headquartered in Palo Alto, United States, in the North America region.
How does Calorie Mama make money?
Three revenue lines are on record. API Subscription Plans are the primary driver. The others are usage-based API Billing and mobile App.
Who are Calorie Mama's main competitors?
Broad incumbents on record are Google Cloud Vision AI, Clarifai, MyFitnessPal and FatSecret. Bite AI is listed as an emerging player. Direct peers are Edamam, Passio AI, Spoonacular, Nutritionix and LogMeal.
Does Calorie Mama have an API?
Yes. Calorie Mama Food Recognition API provides food image recognition and nutritional analysis. The API accepts JPEG images at 544x544 px resolution and returns JSON with recognized food items, nutritional information (in kg units), serving sizes, and confidence scores. Two endpoints available: /v1/foodrecognition (macronutrients only) and /v1/foodrecognition/full (full nutritional info). Pricing tiers: Trial Plan (1,000 calls/month for $100), 20k Plan (20,000 calls/month for $2,000), and Custom Plan. Authentication via API key (user_key parameter). GitHub OAuth used for developer portal authentication. Developer documentation is at dev.caloriemama.ai/docs.