What Visit Alexandria does

Visit Alexandria is a 501(c)(6) nonprofit destination marketing organization (DMO) and the official tourism marketing agency for the City of Alexandria, Virginia. Founded in 2015 as successor to the Alexandria Convention & Visitors Association (ACVA), it promotes Alexandria as a leisure and meetings destination to leisure travelers, meeting and event planners, group tour operators, and member hospitality businesses. The organization operates with a disclosed $5 million budget, 15 staff, a 15-member board of governors, and a membership base of 450+ local hotels, restaurants, shops, and attractions.

The core platform is VisitAlexandria.com, which receives approximately 2.7 million annual visits and integrates member business listings, an event calendar, neighborhood guides, an online RFP submission system for meeting planners, and virtual tours delivered via Captur3D 360-degree imaging technology. Supporting products include a printed Official Alexandria Visitor Guide with 175,000 circulation distributed at 95+ locations across the D.C. region, the physical Alexandria Visitor Center at 221 King Street serving 5,000+ visitors monthly, signature events such as Restaurant Weeks and the George Washington Birthday Parade, the Key to the City attractions pass, and accessibility initiatives including VisitAble Advocate Certification and a KultureCity sensory inclusion partnership.

Revenue derives from three streams: recurring annual membership dues (e.g., hotel tier at $20.05 per room, minimum 100 / maximum 250 rooms), member-only advertising and promotional services across web, print, and visitor center channels, and visitor center transaction fees (tour ticket sales, gift shop). Visit Alexandria places over $1 million annually in paid digital, video, social, and print advertising and generates 1,000+ earned media placements per year. Core partnerships include the City of Alexandria, Virginia Tourism Corporation, Burke & Herbert Bank, George Washington's Mount Vernon, and regional tourism partners such as Virginia Is For Lovers and the Northern Virginia Cultural Region.

Name

Visit Alexandria

Legal name

Visit Alexandria

Website

https://visitalexandria.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Alexandria is a 501(c)(6) nonprofit destination marketing organization that promotes Alexandria, Virginia to leisure travelers and meeting planners through its website, visitor center, events, and member services for 450+ local hospitality businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues collected from Alexandria hospitality businesses including hotels, restaurants, shops, attractions. Hotels operate under a structure of $20.05 per hotel room (Minimum 100 rooms; Maximum 250 rooms). Membership year begins July 1 and runs through June 30.
2. Advertising & Promotional Services: Members-only advertising opportunities on VisitAlexandria.com, in the Official Visitor Guide, and on the Visitor Center video display. Premium placement and enhanced listings available for purchase.
3. Visitor Center Operations: Ticketing services for tours and attractions, gift shop sales, brochure distribution. Staff provides guidance to over 5,000 visitors per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Visit Alexandria is the official nonprofit destination marketing organization (DMO) for Alexandria, Virginia, promoting the city as a tourism and meetings destination through its website, printed and digital visitor guides, and visitor center services. It sells annual memberships to Alexandria hotels, restaurants, shops, and attractions, providing them with collective marketing exposure via website listings, advertising, visitor referrals, and networking events. It also serves meeting and group planners with RFP submission tools, venue directories, and dedicated sales support.

Product overview

Visit Alexandria operates as a destination marketing organization (DMO) offering a unified digital platform centered on VisitAlexandria.com that promotes Alexandria, Virginia as a premier travel and meetings destination. The core offering combines the website with supporting products including a Digital Visitor Guide, printed Official Alexandria Visitor Guide (175,000 circulation), Virtual Tours & Experiences powered by Captur3D technology, and comprehensive Meeting & Event Planning Tools with an online RFP system. The platform extends through the Alexandria Visitor Center (physical location), the Key to the City attractions pass, Alexandria Neighborhoods Guide, Event Calendar, pre-planned Itineraries, and a Meeting & Event Service Provider Directory. Visit Alexandria also offers a Membership Program for local hospitality businesses. The organization emphasizes tourism promotion for both leisure visitors and the meetings/conventions market, integrating digital tools with physical visitor services.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitAlexandria.com Website Primary digital destination marketing platform featuring tourism information, event calendars, neighborhood guides, restaurant and hotel listings, virtual tours, and visitor planning tools for leisure visitors and meeting planners.
• Official Alexandria Visitor Guide Printed visitor guide with 175,000 circulation distributed at 95+ locations across Alexandria, Arlington, National Harbor, Washington D.C., and Virginia interstate rest areas, providing comprehensive trip planning content.
• Digital Visitor Guide Online digital guide providing trip planning inspiration, neighborhood information, and comprehensive Alexandria destination details accessible via the website for leisure travelers.
• Virtual Tours & Experiences Interactive 360-degree virtual tours of Old Town Alexandria, hotel properties, and attractions using Captur3D technology, plus virtual experience partnerships with local vendors for meeting planners and remote visitors.
• Meeting & Event Planning Tools Comprehensive planning resources including RFP submission, vendor directories, venue search, transportation information, and concierge services for meeting planners and group organizers booking events in Alexandria.
• Online RFP Submission System Digital request for proposal system allowing meeting planners to submit event requirements online and receive customized quotations from Alexandria hotels and venues.
• Alexandria Visitor Center Physical visitor center at 221 King Street in Old Town's historic Ramsay House offering brochures, maps, tickets to tours and attractions, gift shop, free Wi-Fi, and staff assistance serving 5,000+ visitors monthly.
• Alexandria Neighborhoods Guide Interactive digital guide exploring Alexandria's six distinct neighborhoods (Old Town, Del Ray, Carlyle & Eisenhower, West End, Arlandria-Chirilagua, and Potomac Yard) with curated content for visitors.
• Event Calendar Comprehensive events listing platform featuring signature events, seasonal programming, and community activities across Alexandria for visitors and residents.
• Key to the City Attractions Pass Passport program providing access to 11 Alexandria historic sites plus 40% off George Washington's Mount Vernon admission, available at the Alexandria Visitor Center.
• Alexandria Itineraries Pre-planned trip itineraries including 48 Hours in Old Town, DC Vacation, LGBTQ Itinerary, Seven Day Alexandria, and Extend Your Stay options for various traveler types.
• Meeting & Event Service Provider Directory Curated directory of local service providers including catering, entertainment, florists, ground transportation, photography, and virtual experience vendors for event planning.
• Visit Alexandria Membership Program Annual membership program for Alexandria hospitality businesses offering website listings, advertising opportunities, social media promotion, direct sales representation, networking events, and access to marketing research for $20.05 per hotel room or standard business dues.

Quantifiable outcome

• Member businesses receive exposure to 2.7 million annual website visitors and 5,000+ monthly Visitor Center visitors
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• City of AlexandriacoreStrategic or Co-development PartnerPrimary municipal partner for destination marketing. Visit Alexandria is the City's nonprofit tourism marketing agency. City provides support enabling over $1 million in annual advertising spend. Consumption tax revenues from visitor spending ($88 million in FY2025) support core City services.
• Virginia Tourism CorporationcoreStrategic or Co-development PartnerState tourism agency partner providing research data, marketing support, and collaboration on statewide tourism initiatives. Sponsors Visit Alexandria events and provides access to Virginia tourism resources and networks.
• Burke & Herbert BankcoreGTM or Marketing PartnerOfficial bank of Visit Alexandria, providing financial sponsorship and marketing partnership support for tourism initiatives and events.
• Virginia Is For LoversminorGTM or Marketing PartnerVirginia's state tourism brand partnership for cross-promotional marketing of Virginia destinations including Alexandria.
• Northern VirginiaminorGTM or Marketing PartnerRegional tourism partnership with Northern Virginia Cultural Region for coordinated destination marketing.
• Virginia Restaurant Lodging and Travel Association (VRLTA)minorStrategic or Co-development PartnerState industry association partnership for hospitality sector representation and advocacy.
• Local Tour and Experience VendorsminorStrategic or Co-development PartnerPartnership with local vendors including Alexandria Colonial Tours, Alexandria History Tours, Nightly Spirits Tours, and others to provide virtual and in-person tour experiences for visitors.
• George Washington's Mount VernoncoreStrategic or Co-development PartnerKey attraction partner 8 miles south of Old Town. Major multi-year renovation completed December 2025 with Mansion fully reopened. New exhibition 'George Washington: A Revolutionary Life' debuting March 2026. Joint promotions including Key to the City pass with 40% off admission.
• KultureCityminorStrategic or Co-development PartnerNational nonprofit for sensory accessibility and inclusion. Partnership with Hyatt Centric Old Town Alexandria for Sensory Inclusive certification, providing specially trained staff and on-site tools for guests with sensory sensitivities.
• 62Above (Advertising Agency)minorImplementation/ SI/ Consulting PartnerDesignated agency for advertising sales representatives to contact for advertising opportunities. In-house advertising contact is VP of Marketing and Research Vito Fiore.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Destinations International: Destinations International is the trade association representing DMOs and CVBs worldwide, of which Visit Alexandria is a member. It is a peer as an industry-shaping organization rather than a direct destination competitor, providing research, accreditation, and advocacy for the DMO category.

Broad incumbents

• NYC & Company: NYC & Company is the official DMO for New York City, operating at much larger scale but using a structurally similar destination-marketing, visitor-services, and meetings-bureau model. It is a broad incumbent in the same convention and visitors bureau category.
• Virginia Tourism Corporation: Virginia Tourism Corporation is the statewide DMO that funds and partners with Visit Alexandria, providing research, marketing, and cross-promotion. It is a broader incumbent that operates across the entire state rather than within a single city.

Direct peers

• National Harbor: National Harbor is a major Maryland-based destination directly competing with Alexandria for D.C.-area leisure visitors, group business, and event bookings. It offers similar waterfront dining, attractions, and hotel inventory to Alexandria's Old Town corridor.
• Destination DC: Destination DC is the official convention and visitors bureau for Washington, D.C., the primary competing destination adjacent to Alexandria. Both organizations market overlapping heritage, meetings, and leisure segments in the D.C. metro region with similar destination-marketing models, member programs, and visitor-center services.
• Visit Philadelphia: Visit Philadelphia is a comparable mid-Atlantic city-level DMO with a similar heritage-tourism, meetings, and member-driven marketing structure. It operates at a larger scale but addresses the same historic-city leisure and conventions market.
• Arlington Convention and Visitors Service: Arlington's CVB markets an immediately adjacent D.C.-metro destination with comparable heritage, meetings, and leisure offerings. It competes directly with Visit Alexandria for hotel stays, association meetings, and leisure visitors in the National Capital Region.
• Visit Fairfax: Visit Fairfax is the DMO for Fairfax County, Virginia, operating a similar destination-marketing and meetings-conventions model in the same D.C. metro region. It pursues overlapping leisure and association markets with a comparable member-based funding structure.
• Visit Baltimore: Visit Baltimore is a mid-Atlantic city-level DMO with a comparable destination-marketing model focused on heritage tourism, meetings, and member-based funding. It competes for similar East Coast leisure and association travel segments.
• Loudoun County Visitors Bureau (Visit Loudoun): Visit Loudoun is the DMO for Loudoun County in Northern Virginia, with overlapping wine country, heritage, and meeting markets. It operates a similar destination-marketing and membership model targeting D.C.-region leisure and group travel demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisitAlexandriaVA
• LinkedInlinkedin.com/company/visit-alexandria
• Instagraminstagram.com/visitalexandriava
• Pinterestpinterest.com/visitalexandriava
• Xx.com/alexandriava

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Alexandria