Record Breakers Co
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
Record Breakers Co firmographics
Firmographics- Name
- Record Breakers Co
- Legal name
- Record Breakers Co.
- Website
- https://recordbreakers.co
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Record Breakers Co industry classification
Industry- Product category
- Live Action Sports Entertainment
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Event Promoters & Race Organizers (MPAKADAE)
- akta.pro secondary industry
- Extreme Sports Event Operators & Competition Experiences (THAAAMAK)
Keywords
Record Breakers Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Ticketed Live Events: Ticketed live events where athletes attempt officially recognized records in motorsports and action sports, presented to live audiences and broadcast across digital and media platforms.
- Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, trucker hats, and collaboration apparel through the company's e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RB Icon Hoodie - Black |
| Unit Pricing | Pay-as-you-go | RB White Trucker Hat |
| Unit Pricing | Pay-as-you-go | RB Icon Tee - Black |
| Unit Pricing | Pay-as-you-go | RB Black Trucker Hat |
| Unit Pricing | Pay-as-you-go | RB Icon Tee - White |
| Unit Pricing | Pay-as-you-go | RB Stacked Logo Tee |
| Unit Pricing | Pay-as-you-go | RB Stacked Logo Hoodie |
| Unit Pricing | Pay-as-you-go | Break Records Not Hearts Hoodie | RB x WCC |
| Unit Pricing | Pay-as-you-go | Break Records Not Hearts Women's Crop Hoodie | RB x WCC |
| Unit Pricing | Pay-as-you-go | Break Records Not Hearts Tee | RB x WCC |
| Unit Pricing | Pay-as-you-go | Break Records Not Hearts Women's V-Neck Tee | RB x WCC |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Record Breakers Co product offering
Product offeringCore offering
Record Breakers Co produces ticketed live events centered on world record attempts in motorsports and action sports, featuring professional stunt athletes. In addition to staging these events at venues such as Omnia Dayclub Skybar and the Sturgis Motorcycle Rally, the company sells branded apparel merchandise including hoodies, t-shirts, and trucker hats, including collaboration pieces with partner brands.
Product overview
Record Breakers Co is a live events and entertainment company that produces and presents record-breaking performances, world record attempts, and athlete-driven exhibitions for live audiences and digital distribution. Their primary offerings include ticketed live events featuring motorsports and action sports athletes attempting officially recognized records, broadcast across digital and media platforms. Additionally, the company operates an e-commerce merchandise store selling branded apparel including hoodies, t-shirts, trucker hats, and collaboration products with partners such as Palm Springs Surf Club (PSSC) and West Coast Cure (WCC).
Differentiator
Problem solved
Functional benefit
Brands
- RB Merch: Core merchandise line including hoodies, t-shirts, and trucker hats featuring Record Breakers branding.
- RB x PSSC
- RB x WCC
Products and services
- Record Breakers Live Events Ticketed live events produced by Record Breakers Co where professional action sports and motorsports athletes attempt world records, performed for general consumers and motorsports/action sports fans.
- Record Breakers Branded Apparel Apparel merchandise sold directly by Record Breakers Co under its own brand, including hoodies, t-shirts, and trucker hats, along with collaboration collections with partner brands West Coast Cure and Palm Springs Surf Club, targeting fans of the brand and action sports.
Quantifiable outcome
- Colby Raha set a world record for the longest jump to flat on a motorcycle - 200+ feet over 23 BMWs
- +1 more outcomes
Companies that use Record Breakers Co
Customer profileSegments2 records
Ideal customer profiles1 record
Record Breakers Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Record Breakers Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Road 2 Recovery FoundationcoreRecord Breakers Co. proudly supports the Road 2 Recovery Foundation, a nonprofit dedicated to helping injured action sports athletes and their families through life-altering recovery journeys. The partnership includes integrated fundraising initiatives, on-site activations, and community-driven experiences to raise awareness and generate contributions for Road 2 Recovery. Record Breakers uses its live events and digital platforms to support injured athletes.
- Palm Springs Surf Club (PSSC)minorCollaboration merchandise partnership producing the RB x PSSC collection featuring Colby Raha 205ft to Flat World Record commemorative items. Products include hoodies and t-shirts celebrating the world record jump at Palm Springs Surf Club.
- West Coast Cure (WCC)minorValentine's Day Limited Release collaboration with West Coast Cure producing the 'Break Records Not Hearts' collection including hoodies, t-shirts, crop hoodies, and women's V-neck tees.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Record Breakers Co competitors and assessment
Company assessmentEmerging players
- Evel Knievel Brand: The Evel Knievel brand licenses the legacy of motorcycle stunt showmanship into apparel and live-experience formats. It targets a similar motorcycle stunt and action-sports lifestyle audience and overlaps Record Breakers' merch + motorcycle-stunt brand positioning.
Broad incumbents
- Red Bull (action sports events): Red Bull owns and sponsors marquee action-sports properties such as Red Bull Rampage, Red Bull Flugtag, and MotoGP teams. It competes for the same athlete pool, sponsor mindshare, and broadcast audiences that Record Breakers targets.
- X Games: X Games is the largest action-sports competition series, operating multi-sport events and broadcast content across skate, BMX, motocross, and snow. It overlaps Record Breakers' motorsport/motocross live-event angle and content distribution model, but at much broader category scale.
- NASCAR (stunt / experiential events): NASCAR operates large-scale motorsport events and broadcast properties with associated stunt/experiential activations. While a broader motorsport incumbent, its brand, athlete networks, and event infrastructure are relevant comparables for motorsports record-attempt staging.
Direct peers
- Monster Jam: Monster Jam produces live, ticketed motorsport stadium events featuring high-profile stunt and record-style performances (e.g., distance and freestyle records). Its live-event ticketed model and motorsport stunt angle closely parallel Record Breakers' core business.
- Nitro Circus: Nitro Circus produces live action-sports tours and televised events featuring freestyle motocross, BMX, and stunts. It is the closest direct peer to Record Breakers Co., sharing the same live-event + extreme-athlete format and target audience of action-sports fans.
- Dew Tour: Dew Tour is a multi-sport action-sports competition series featuring skateboarding, BMX, snow, and motocross events with live and broadcast distribution. It competes directly with Record Breakers for the action-sports live-event audience and sponsor dollars.
Regional players
- Harley-Davidson (Sturgis programming): Harley-Davidson curates headline stunt performances and rider experiences at the Sturgis Motorcycle Rally — the same venue where Record Breakers hosted its 205-foot V-Twin record. It is a comparable promoter of branded motorsport stunts for a lifestyle riding audience.
Others
- Sturgis Motorcycle Rally (organizers): The Sturgis Motorcycle Rally organizers run the annual rally where Record Breakers hosted its V-Twin world record. They are a venue/ecosystem partner and a useful comparable for the rally-format motor sports event that anchors Record Breakers' calendar.
- Road 2 Recovery Foundation: Road 2 Recovery is a nonprofit supporting injured action-sports athletes and is an active core partner of Record Breakers. While not a competitor, it is a directly comparable operating partner for the action-sports community and cause-marketing angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Record Breakers Co social profiles
Digital presenceRecord Breakers Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Record Breakers Co leadership team
Management profileNumber of profiles
Profiles1 record
Record Breakers Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Record Breakers Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Record Breakers Co
What does Record Breakers Co do?
Record Breakers Co produces ticketed live events centered on world record attempts in motorsports and action sports, featuring professional stunt athletes. In addition to staging these events at venues such as Omnia Dayclub Skybar and the Sturgis Motorcycle Rally, the company sells branded apparel merchandise including hoodies, t-shirts, and trucker hats, including collaboration pieces with partner brands.
Is Record Breakers Co a public or private company?
Record Breakers Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Record Breakers Co founded?
Record Breakers Co was founded in -1.
How does Record Breakers Co make money?
Two revenue lines are on record. Ticketed Live Events are the primary driver. The others are merchandise Sales.
Who are Record Breakers Co's main competitors?
Evel Knievel Brand is listed as an emerging player. Broad incumbents are Red Bull (action sports events), X Games and NASCAR (stunt / experiential events). Direct peers are Monster Jam, Nitro Circus and Dew Tour. Harley-Davidson (Sturgis programming) is listed as a regional player. Others are Sturgis Motorcycle Rally (organizers) and Road 2 Recovery Foundation.
Does Record Breakers Co have an API?
No public API is recorded for Record Breakers Co.
What industry is Record Breakers Co in?
Record Breakers Co's product category is Live Action Sports Entertainment. Its primary akta.pro industry code is MPAKADAE, Motorsport Event Promoters & Race Organizers, with a secondary code of THAAAMAK, Extreme Sports Event Operators & Competition Experiences. Its NAICS code is 711219 and its SIC code is 7948.