Gideon
Gideon is a Dutch ANBI-registered nonprofit foundation that runs a movement of 6,000+ construction professionals organized into self-managing tribes to accelerate the Dutch built-environment sector's transition to sustainability and meet Paris climate targets, funded via memberships, strategic partnerships, events, and donations.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Gideon does
Gideon (legal: Stichting Gideon – Building Transitions Tribes) is a Dutch ANBI-registered nonprofit foundation founded around 2020 and headquartered in Doetinchem, Netherlands. It operates as a sector-wide movement whose stated purpose is to accelerate the Dutch construction industry's transition toward sustainability so that it can meet the Paris climate targets (a 75% CO2 reduction by 2030 for the sector, against a 60% economy-wide target). Gideon is organized around three self-managing "tribes" — Energietransitie, Materialentransitie, and Sociale Transitie — supported by a core staff of 11 people and an unpaid three-person board (Norbert Schotte as Chair, Inger Kammeraat as Secretary, Jan Willem van der Groep as Treasurer), with a wider network of 6,000+ construction professionals and 200+ companies, thinkers, and change agents.
The foundation delivers value through community organizing rather than software products. Its core offerings are membership tiers (Club van 100 at €1,000/year for SMEs and a custom Strategic Partner Program for enterprises), signature events (Het Grote Gideon Festival, De Grote Gideon Spelen, GideOnTour), educational programs (Nationale Houtbouw Game, Toekomstbouwers digital platform), and policy advocacy (e.g., its 2025 "Eerlijk rekenen" manifesto). Revenue is generated from membership subscriptions, strategic-partner contributions, event ticket sales, and tax-deductible donations enabled by its ANBI status; no external venture funding is disclosed and the organization reports no revenue figures publicly.
Gideon's go-to-market is community-led rather than sales-led: it attracts construction-sector participants through brand recognition at Dutch Design Week, the Dutch-built-environment transition discourse, and a referral network anchored by Koploper organizations (Dura Vermeer, Ballast Nedam, AM) and banking partners (Triodos, Rabobank). Its non-technology positioning (no app, no public API, no proprietary platform) means its competitive differentiation rests on network effects, convening power, and institutional credibility rather than technical defensibility.
Gideon firmographics
Firmographics- Name
- Gideon
- Legal name
- Stichting Gideon – Building Transitions Tribes
- Website
- https://gideonstribe.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gideon is a Dutch ANBI-registered nonprofit foundation that runs a movement of 6,000+ construction professionals organized into self-managing tribes to accelerate the Dutch built-environment sector's transition to sustainability and meet Paris climate targets, funded via memberships, strategic partnerships, events, and donations.
- Ownership category
- akta.pro rank
Gideon industry classification
Industry- Product category
- Construction Industry Sustainability Movement
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where Gideon is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gideon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Club van 100 Membership: Organizations pay €1,000 per year to join the Club van 100, a group of pioneers who together form the foundation of the movement, enabling micro-funding of concrete Gideon initiatives.
- Strategic Partnership Contributions: Larger companies become strategic partners with longer-term commitments, determining appropriate contributions together and being actively involved in projects while providing thought leadership.
- Event Tickets: Revenue from festival tickets (€125 regular, €97.55 early bird), Gideon Spelen (€35), GideOnTour (€12.50), camping/breakfast add-ons, and support tickets.
- Donations and Sponsorship: As an ANBI-certified foundation (Algemeen Nut Beogende Instelling), Gideon receives tax-deductible donations. Gifts from organizations supporting the movement's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club van 100 - €1,000/year for MKBs and smaller organizations |
| Subscription | Annual | Strategic Partner - Custom pricing for larger companies |
| Other | Pay-as-you-go | Gideon Festival Standard Ticket - €125 |
| Other | Pay-as-you-go | Gideon Festival Early Bird - €97.55 |
| Other | Pay-as-you-go | Support Ticket - Pay what you want |
| Unit Pricing | Pay-as-you-go | Camping + Breakfast - €52 |
| Unit Pricing | Pay-as-you-go | Breakfast only - €25 |
| Unit Pricing | Pay-as-you-go | GideOnTour Rotterdam - €12.50 |
| Unit Pricing | Pay-as-you-go | Gideon Spelen - €35 per person |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Gideon product offering
Product offeringCore offering
Gideon operates as a nonprofit movement of self-managing "tribes" that brings together construction companies, professionals, and institutions to accelerate the Dutch construction sector's transition to sustainability. Its core offerings include themed working tribes (Energy Transition, Material Transition, Social Transition), a Club van 100 membership program, a Strategic Partnership program, signature events (Het Grote Gideon Festival, De Grote Gideon Spelen, GideOnTour), the Nationale Houtbouw Game educational program, and the Toekomstbouwers digital storytelling platform.
Product overview
Gideon - Building Transition Tribes is a foundation/organization rather than a traditional product company. It operates as a movement of self-steering 'tribes' (working groups) focused on accelerating the construction industry's transition to sustainability. The core offerings include community organizing platforms (Toekomstbouwers), signature events (Het Grote Gideon Festival, De Grote Gideon Spelen, GideOnTour), educational programs (Nationale Houtbouw Game), and membership programs (Club van 100, Strategisch Partner). The three main Tribes are Energietransitie, Materialentransitie, and Sociale Transitie, each addressing different aspects of sustainable construction.
Differentiator
Problem solved
Functional benefit
Products and services
- Club van 100 Annual membership program for SMEs and smaller organizations in the Dutch construction ecosystem, contributing €1,000/year to micro-fund concrete Gideon initiatives, with members gaining access to the Gideons network and collective influence over which initiatives receive funding (notably through 'De Oudsten van Gideon' once the contributor base reaches 25 organizations).
- Strategic Partner Program Custom-priced partnership program for larger companies seeking longer-term commitment to the construction transition, including thought-leadership positioning on strategic direction, active involvement in projects, and tailored annual contributions determined jointly with Gideon.
- Het Grote Gideon Festival Annual flagship festival event bringing together construction professionals for inspiration, knowledge sharing, workshops, networking, and entertainment focused on sustainable building and culture change, with standard tickets at €125, early-bird tickets at €97.55, and pay-what-you-want support tickets.
- De Grote Gideon Spelen Sports and team-building event for construction professionals combining physical challenges, mental puzzles, and social activities with biobased/nature elements, priced at €35 per person including food, drinks, and activities.
- GideOnTour Series of cycling tours through Dutch cities showcasing sustainable building projects and green initiatives, combining site visits with networking for construction professionals (e.g., GideOnTour Rotterdam at €12.50 per ticket).
- Nationale Houtbouw Game Competitive 4-week online educational program where teams of construction professionals learn about wood construction through quizzes, practical assignments, and team challenges, focused on accelerating material transition to biobased building.
- Toekomstbouwers Digital platform featuring video portraits of "future builders" (toekomstbouwers) who share their experiences working on the construction industry's transition, providing tools for culture change, self-awareness, and practical resources for building a new building culture.
- Energietransitie Tribe Self-steering working group (tribe) within the Gideon movement focused on accelerating the rollout of efficient installations and energy savings in the built environment to meet CO2 reduction targets.
- Materialentransitie Tribe Self-steering working group (tribe) within the Gideon movement focused on applying less CO2-intensive building materials, addressing the contribution of building materials production to total CO2 emissions.
- Sociale Transitie Tribe Self-steering working group (tribe) within the Gideon movement focused on social innovation in construction, addressing the social renewal required alongside technical innovations for them to succeed.
Quantifiable outcome
- Movement of 6,000+ construction professionals working on sustainable transition
- +2 more outcomes
Companies that use Gideon
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Gideon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gideon partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Dura VermeercoreOne of the 'Koplopers' (lead organizations) that supported the Gideon movement from its inception, helping to get the initiative off the ground.
- Ballast NedamcoreLead organization (Koploper) that has supported Gideon from the beginning, contributing to the movement's launch.
- AMcoreLead organization (Koploper) supporting the Gideon movement and construction transition.
- Triodos BankcoreSustainable bank that supports Gideon as a financial institution committed to sustainability.
- ArcadiscoreGlobal design and consultancy for natural and built assets, supporting Gideon movement.
- Biobased CreationscoreCollaborator on HUB Bouw aan Morgen exhibition during Dutch Design Week, exploring sustainable construction from material to social aspects.
- Platform WoonopgaveminorCollaboration on housing solutions and residential development topics, including joint events during Dutch Design Week.
- Hogeschool van AmsterdamcoreUniversity of Applied Sciences partner in the NGF (Nationaal Groeifonds) Programma Toekomstbestendige Leefomgeving, organizing Cultuur & Keten events.
- Universiteit TwentecoreResearch university partner in the NGF Programma Toekomstbestendige Leefomgeving, collaborating on culture and chain transformation.
- Plegt-VosminorConstruction company partner supporting Gideon movement.
- BremanminorConstruction and installation company partner in Gideon movement.
- JajominorInstallation company partner supporting Gideon.
- VORMminorReal estate developer partner in Gideon movement.
- Klein GroepminorConstruction company partner supporting Gideon.
- Stiebel EltronminorHeating technology company partner supporting sustainable construction.
- Vios VastgoedminorReal estate company partner with Egbert van den Bergh involved as Gideon.
- DGMRminorAdvisory firm partner in Gideon movement.
- AbtminorArchitecture and engineering firm partner.
- IABR (International Architecture Biennale Rotterdam)minorArchitecture biennale partner in construction transition initiatives.
- SquarewiseminorConsulting firm with Leonie van der Steen actively involved as Gideon.
- BPD (Bouwfonds Gebiedsontwikkeling)minorReal estate development partner in HUB Bouw aan Morgen exhibition.
- RabobankcoreBanking partner in HUB Bouw aan Morgen exhibition during Dutch Design Week, supporting sustainable construction.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Gideon competitors and assessment
Company assessmentBroad incumbents
- Urgenda: Well-known Dutch action organization driving sustainability transitions across sectors. Comparable to Gideon in its movement-style, action-driven approach to climate and sustainability challenges in the Netherlands.
- Natuur & Milieu: Established Dutch environmental advocacy nonprofit covering multiple sustainability domains including construction. Broader in scope than Gideon but operates on a similar nonprofit, advocacy-and-convening model in the Dutch market.
Direct peers
- Madaster: Dutch-founded platform providing material passports for circular construction. Directly comparable mission focus on circularity and material transparency in the built environment, serving overlapping Dutch and European construction audiences.
- Cirkelstad: Dutch network organization driving circular construction among municipalities, developers, contractors and suppliers. Highly comparable to Gideon's community-led, multi-stakeholder approach to accelerating sustainable construction in the Netherlands.
- Built by Nature: European network funded by IKEA Foundation accelerating biobased construction. Closely comparable to Gideon's focus on timber and biobased building materials, with a similar multi-stakeholder movement structure.
- De Bouwcampus: Dutch innovation center for the construction sector bringing together government, industry and knowledge institutions. Comparable to Gideon in convening Dutch construction stakeholders to tackle systemic innovation challenges.
- Dutch Green Building Council (DGBC): Leading Dutch nonprofit that certifies and convenes sustainable building stakeholders (BREEAM-NL). Comparable to Gideon in mobilizing Dutch construction professionals around sustainability standards and collective action.
- CB'23 (Platform Circulair Bouwen 2023): Dutch platform that develops circular construction standards and knowledge. Comparable to Gideon's Materialentransitie tribe in driving systemic change in building materials and construction methods.
Others
- Fashion for Good: Amsterdam-based global movement and platform accelerating sustainable fashion. Highly comparable operating model to Gideon (movement + convening + events + partnerships) but applied to fashion rather than construction.
- Climate Neutral Group: Dutch sustainability services firm helping organizations measure, reduce and certify climate impact. Comparable in serving construction and built-environment clients with sustainability transition support, though operating as a commercial services provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gideon social profiles
Digital presenceGideon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gideon leadership team
Management profileNumber of profiles
Profiles14 records
Gideon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gideon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gideon
What does Gideon do?
Gideon operates as a nonprofit movement of self-managing "tribes" that brings together construction companies, professionals, and institutions to accelerate the Dutch construction sector's transition to sustainability. Its core offerings include themed working tribes (Energy Transition, Material Transition, Social Transition), a Club van 100 membership program, a Strategic Partnership program, signature events (Het Grote Gideon Festival, De Grote Gideon Spelen, GideOnTour), the Nationale Houtbouw Game educational program, and the Toekomstbouwers digital storytelling platform.
Is Gideon a public or private company?
Gideon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gideon founded?
Gideon was founded in 2020. It employs 251 to 500 people.
Where is Gideon based?
Gideon is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Gideon make money?
Four revenue lines are on record. Club van 100 Membership is the primary driver. The others are strategic Partnership Contributions, event Tickets and donations and Sponsorship.
Who are Gideon's main competitors?
Broad incumbents on record are Urgenda and Natuur & Milieu. Direct peers are Madaster, Cirkelstad, Built by Nature, De Bouwcampus, Dutch Green Building Council (DGBC) and CB'23 (Platform Circulair Bouwen 2023). Others are Fashion for Good and Climate Neutral Group.
Does Gideon have an API?
No public API is recorded for Gideon.
What industry is Gideon in?
Gideon's product category is Construction Industry Sustainability Movement. Its primary akta.pro industry code is BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 813312 and its SIC code is 8600.