What Gym Group PLC does

The Gym Group plc is the UK's original provider of high-quality, low-cost gym facilities, founded in 2007 and listed on the London Stock Exchange. It operates a direct-to-consumer model offering 24/7, no-contract gym memberships at c.260 owned and operated sites across the United Kingdom, with concentration in Greater London. The company serves mass-market individual consumers seeking affordable, flexible fitness access, with Gen Z (ages 16-28) representing approximately 40% of the 945,000 average membership base in 2025.

The core product is the standardised gym membership, supplemented by a mobile app featuring Mood Boosting workouts, a new enhanced gym format with modern design aesthetics, HYROX functional training sessions at 120 sites under official partnership, and self-employed personal trainer services that rent facilities from the company. The underlying platform is an app-based gym management system with digital membership self-service and 24/7 facility access, supporting a labour-light operating model that delivers 27% return on invested capital on mature sites.

The business model is dominated by recurring monthly subscription revenue (Average Revenue Per Member Per Month of £21.60 in 2025, up 4% year-on-year), with secondary personal trainer rental/licensing income. The Group generated £244.9m of revenue in FY2025 (+8% YoY), £98.9m of Adjusted EBITDA (+13%), and £38.3m of free cash flow (+10%), with net debt of £59.3m at 1.0x leverage. Growth is being accelerated through a programme of c.75 new site openings over the next three years (at least 20 in 2026), funded entirely from free cash flow, alongside a £10m share buyback launched in January 2026.

Name

Gym Group PLC

Legal name

The Gym Group plc

Website

https://tggplc.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Gym Group plc operates c.260 low-cost, 24/7, no-contract gym facilities across the UK, serving approximately 945,000 individual members (with Gen Z representing c.40%) via a direct-to-consumer subscription model that generated £244.9m of FY2025 revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly gym membership subscriptions with no contract requirements. Revenue is recurring in nature, driven by average members (945,000 in 2025) and average revenue per member per month (£21.60 in 2025). Members have flexible access to 260+ sites across the UK.
2. Personal Trainer Services: Self-employed Personal Trainers operate from gyms, with The Gym Group providing the facilities. PT qualifications and insurance are verified prior to working from gyms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Gym Group plc operates a network of approximately 260 owned-and-operated, low-cost, 24/7 fitness facilities across the UK, offering no-contract monthly gym memberships. The company generates revenue primarily through recurring monthly membership subscriptions, with average revenue per member per month of £21.60, supported by digital tools, group exercise classes, and on-site personal training services.

Product overview

The Gym Group operates as a low-cost gym operator offering a unified membership model centered on 24/7 access with no contract requirements across approximately 260 UK sites. The core product is the gym membership supplemented by digital offerings through The Gym Group App (featuring Mood Boosting workouts for mental wellbeing), HYROX training sessions at 120 locations, and partnerships with self-employed Personal Trainers. The company is transitioning gyms to an Enhanced Gym Format featuring modern design aesthetics and improved zoning.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership 24/7 no-contract flexible gym membership providing access to approximately 260 high-quality low-cost fitness facilities across the UK. Members pay monthly with no long-term commitment, with average revenue per member per month of £21.60 in 2025.
• The Gym Group App Mobile application for members providing digital workout content, Mood Boosting workouts for mental wellbeing, exercise videos, and digital membership management capabilities.
• Personal Training One-on-one fitness coaching services delivered by self-employed Personal Trainers who operate from The Gym Group locations, with qualifications and insurance verified by the company.
• HYROX Training Sessions HYROX functional fitness training classes offered at 120 gym locations, making The Gym Group the UK's largest HYROX training club.
• Enhanced Gym Format

Quantifiable outcome

• 94% member satisfaction rating (4-5 out of 5)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SavillscoreImplementation/ SI/ Consulting Partner · 1 April 2024Savills appointed to advise on The Gym Group's expansion plans and site selection strategy. Supports the company's growth strategy to open c.50 new gyms between 2024-2026.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX Training Club partner with sessions rolled out to 120 gyms, becoming the UK's largest HYROX training club. Joint development of training content and event participation.
• Movember FoundationminorGTM or Marketing PartnerNational charity partnership with Movember Foundation for men's health awareness campaigns.
• NHS Every Mind MattersminorGTM or Marketing PartnerPartnership with NHS Better Health Every Mind Matters campaign to support mental health awareness and provide resources to members.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PureGym: Largest direct competitor in the UK low-cost gym segment. Operates a comparable no-frills, 24/7, low monthly price membership model across hundreds of UK sites — the most head-to-head comparable to The Gym Group on price, format, and target customer.
• Snap Fitness: Mid-tier 24/7 global gym franchise with 1,000+ locations. Comparable on convenience-led model and 24/7 access; relevant peer for franchise-versus-corporate operating model benchmarks.
• Anytime Fitness: Global 24/7 gym franchise with 5,000+ locations across 30+ countries. Closely matches TGG on 24/7 access and convenience-led positioning; useful peer for international expansion benchmarking.
• easyGym: European low-cost gym operator active in the UK and several European markets. Closely comparable on no-frills, value-led positioning and is a direct price competitor in overlapping UK geographies.
• Planet Fitness: US-listed global low-cost fitness franchise with ~2,500+ stores. Highly relevant for low-cost gym economics, franchise vs corporate model, and ARPU benchmarks, though it operates a franchise-heavy model vs TGG's corporate-owned estate.
• Basic-Fit: Europe's largest low-cost gym operator with ~1,300+ clubs across the UK, Benelux, France, Spain, and Germany. Highly comparable value-based, no-frills model and a relevant peer for unit economics and Pan-European scalability benchmarks.

Broad incumbents

• David Lloyd Leisure: UK's largest premium health, fitness, and racquets club operator with ~100 clubs. Comparable UK-based multi-site operator competing for similar household budgets but at a premium tier with broader amenity mix (tennis, swimming, family).
• Fitness First: Mid-to-premium international fitness club chain with significant UK presence. Competes for similar urban professional customers but typically at a higher price point and broader amenity offering than TGG.

Others

• Equinox: Global premium fitness and wellness brand. Operates at the opposite end of the pricing spectrum to TGG but competes for the same urban Gen Z / millennial wellness consumer; relevant for trends in premium digital/club content rather than direct UK competition.

Regional players

• Clever Fit: German-headquartered low-cost gym operator with 400+ studios across DACH, Italy, and Spain. Comparable low-cost positioning and ARPU discipline but primarily continental European, not direct UK competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheGymGroupUK
• LinkedInlinkedin.com/company/the-gym-group
• Instagraminstagram.com/thegymgroup
• TikToktiktok.com/@thegymgroup
• Xx.com/TheGymGroup
• Facebookfacebook.com/thegymgrouphove

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym Group PLC