America's Tire
America's Tire, operating as Discount Tire, is a U.S. tire and wheel retailer founded in 1960 that sells tires, wheels, and accessories online and across physical stores nationwide, offering installation, repair, financing, and dedicated fleet services following its 2022 acquisition of Tire Rack.
- Company typePrivate
- Founded1960
- HeadquartersWichita, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What America's Tire does
America's Tire operates as Discount Tire, a U.S. tire and wheel retailer founded in 1960. The company sells tires, wheels, accessories, and windshield wipers to consumers and provides tire inspection, repair, and installation services. It runs an omnichannel go-to-market motion pairing an e-commerce storefront (americastire.com) — with vehicle fitment search, online checkout, and promotional offers — with a physical retail store network deployed nationwide. Customers can purchase online and elect in-store installation, or transact in person at one of the company's locations. Revenue is generated through three streams: one-time product sales of tires, wheels, and accessories; installation and related professional services performed in-store; and dedicated fleet services for business customers managing vehicle fleets.
In 2022, Discount Tire acquired Tire Rack, integrating the well-known online tire and wheel retailer into the company's operations as a wholly owned subsidiary. This combination positions Discount Tire as the parent of two distinct consumer-facing brands — its own Discount Tire / America's Tire retail brand and the Tire Rack online brand — that address different buyer personas and channels. The company is privately held, headquartered in the U.S., and operates exclusively domestically. Its customer base is split between individual vehicle owners (primary segment, including cars, trucks, and SUVs) and fleet operators (secondary segment, requiring volume tire maintenance and replacement). Pricing is unit-based and varies by product category, brand, size, and vehicle compatibility; financing options are offered to support higher-ticket purchases. Marketing channels include the website storefront, a deals/promotions hub, an educational Tips & Guides content center, and a dedicated fleet services page.
The company has no publicly disclosed patents, proprietary technology stack, AI/ML capabilities, or third-party API/SDK offerings. Distribution operates entirely through owned channels — the two e-commerce sites and the company's own brick-and-mortar stores — supplemented by direct fleet sales. No leadership team, headcount figures, revenue figures, or funding rounds are disclosed in the available source material, limiting visibility into internal scale, capital structure, and management quality. The strategic posture evident from the public footprint is that of an established, mature retailer executing measured omnichannel and B2B-expansion moves rather than a venture-backed high-growth technology company.
America's Tire firmographics
Firmographics- Name
- America's Tire
- Legal name
- Discount Tire
- Website
- https://americastire.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- America's Tire, operating as Discount Tire, is a U.S. tire and wheel retailer founded in 1960 that sells tires, wheels, and accessories online and across physical stores nationwide, offering installation, repair, financing, and dedicated fleet services following its 2022 acquisition of Tire Rack.
- Ownership category
- akta.pro rank
America's Tire industry classification
Industry- Product category
- Tire and Wheel Retail
- NAICS
- Tire Dealers (44134)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where America's Tire is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Markets served
America's Tire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tire and Wheel Product Sales: One-time sale of tires and wheels to consumers through both online and in-store channels. Products include tires, wheels, and automotive accessories.
- Installation and Service: In-store installation services provided at physical store locations alongside product sales.
- Fleet Services: Dedicated fleet services for business customers requiring tire and wheel maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by tire/wheel type and specifications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
America's Tire product offering
Product offeringCore offering
America's Tire (operating as Discount Tire) is a tire and wheel retailer that sells tires, wheels, and automotive accessories both online and at physical store locations nationwide. It complements product sales with in-store tire inspection, repair, and installation services, plus a dedicated fleet services channel for business vehicle customers. The 2022 addition of the Tire Rack online brand extends the offering to online-first shoppers with local installation options.
Product overview
America's Tire (operating as Discount Tire) is a tire and wheel retailer offering a platform-plus-service model. The core products include Tires and Wheels sold both online and in-store, complemented by Accessories, Appointments for installation services, Financing options, and Fleet Services for business customers. The company acquired Tire Rack in 2022, combining Tire Rack's online shopping experience with Discount Tire's in-store service network. Additional offerings include Tips & Guides (educational content) and promotional Deals.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires Automotive tires for various vehicle types sold to individual consumers and fleet customers, available for purchase online (americastire.com and tirerack.com) and at company-owned retail stores.
- Wheels Automotive wheels and rims sold to consumers and fleet customers online and in-store, complementing the tire product line.
- Automotive Accessories Automotive accessories that complement tires and wheels, sold as part of the retail assortment.
- In-Store Service Appointments Scheduled in-store appointments for tire and wheel installation, repair, and maintenance at company retail locations.
- Financing Customer financing options for tire and wheel purchases.
- Fleet Services Dedicated tire and wheel maintenance, bulk replacement, and scheduled vehicle servicing for business customers managing vehicle fleets.
- Tire Rack Online Retail Online tire, wheel, and accessories retail brand (tirerack.com) providing first-class online shopping experience with local installation options at stores across the nation.
Companies that use America's Tire
Customer profileSegments2 records
Ideal customer profiles2 records
America's Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
America's Tire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tire RackcoreSince 2022, Tire Rack has been a part of the Discount Tire family. This partnership combines Tire Rack's first-class online shopping experience with Discount Tire's first-class in-store service, creating an integrated omnichannel tire and wheel retail operation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
America's Tire competitors and assessment
Company assessmentDirect peers
- Belle Tire: Belle Tire is a Midwest-based tire and automotive service retailer operating a comparable storefront model selling tires, wheels, and providing installation and maintenance services — a direct peer within America's Tire's competitive set.
- NTB (National Tire & Battery): NTB is a national tire and auto service retailer under TBC Corporation, selling consumer and commercial tires with installation and vehicle services — directly comparable to America's Tire in store-based tire retail and service offering.
- Firestone Complete Auto Care: Owned by Bridgestone Americas, Firestone Complete Auto Care operates a national chain of company-owned stores selling tires and providing automotive services including tire installation and wheel services — directly comparable to America's Tire's omnichannel retail-and-service model.
- Pep Boys: Pep Boys is a national automotive service and tire retailer offering tires, wheels, installation, and broader auto repair services — directly comparable as a multi-channel tire-and-auto-service retailer for both consumer and fleet customers.
- Mavis Tire Express Service: Mavis is a large Northeast- and Mid-Atlantic-based tire and auto service retailer with a comparable model of owned retail stores providing tire sales, mounting/balancing and ancillary auto services — a direct peer to America's Tire's national retail network.
- Les Schwab Tire Centers: Les Schwab is one of the largest independent tire and wheel retail chains in the Western United States, operating a comparable brick-and-mortar model selling tires, wheels, and providing installation services — a direct competitor in consumer tire retail.
- Big O Tires: Big O Tires is a national franchise system selling tires, wheels, and offering installation and automotive services across the US — a direct peer operating a comparable retail/owned-store tire and service model.
Emerging players
- SimpleTire: SimpleTire is an online tire retailer providing e-commerce tire sales with delivery-and-installation partnerships. As an emerging digital-first tire seller, it competes for the same online tire-shopper as America's Tire's Tire Rack storefront, but without an owned physical installation footprint.
Broad incumbents
- Goodyear Auto Service Network: Goodyear's owned retail and franchise service network combines manufacturer-brand tires with installation and auto services. As a manufacturer-branded broader service network, it overlaps with America's Tire but operates with vertical integration rather than as a multi-brand retailer.
- Costco Tire Center: Costco operates in-store tire centers as part of its warehouse club business, providing high-volume tire retail at typically aggressive pricing. As a large-format incumbent selling tires to consumers, it competes directly with America's Tire on price and convenience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
America's Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
America's Tire leadership team
Management profileNumber of profiles
America's Tire subsidiaries and ownership
Company hierarchySubsidiaries1 record
America's Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
America's Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about America's Tire
What does America's Tire do?
America's Tire (operating as Discount Tire) is a tire and wheel retailer that sells tires, wheels, and automotive accessories both online and at physical store locations nationwide. It complements product sales with in-store tire inspection, repair, and installation services, plus a dedicated fleet services channel for business vehicle customers. The 2022 addition of the Tire Rack online brand extends the offering to online-first shoppers with local installation options.
Is America's Tire a public or private company?
America's Tire is a private company. It is classified as unknown and is currently operating.
When was America's Tire founded?
America's Tire was founded in 1960. It employs 1 to 10 people.
Where is America's Tire based?
America's Tire is headquartered in Wichita, United States, in the North America region.
How does America's Tire make money?
Three revenue lines are on record. Tire and Wheel Product Sales are the primary driver. The others are installation and Service and fleet Services.
Who are America's Tire's main competitors?
Direct peers on record are Belle Tire, NTB (National Tire & Battery), Firestone Complete Auto Care, Pep Boys, Mavis Tire Express Service, Les Schwab Tire Centers and Big O Tires. SimpleTire is listed as an emerging player. Broad incumbents are Goodyear Auto Service Network and Costco Tire Center.
Does America's Tire have an API?
No public API is recorded for America's Tire.
What industry is America's Tire in?
America's Tire's product category is Tire and Wheel Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44134 and its SIC code is 7500.