BeleefAV
BeleefAV is a Dutch B2B audiovisual systems integrator and subsidiary of AtmR Groep that designs, installs, and maintains integrated AV solutions for government, enterprise, education, and healthcare clients across the Netherlands.
- Company typePrivate
- Founded1988
- HeadquartersDoetinchem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BeleefAV does
BeleefAV is a Dutch B2B audiovisual solutions provider and wholly owned subsidiary of AtmR Groep, a diversified Dutch office and building fit-out group. The company designs, installs, and maintains integrated audiovisual systems for organizations in the government, business, education, and healthcare sectors, operating from offices in Doetinchem, Elst, and Nijkerk with working showrooms in Doetinchem and Elst. Its client roster spans municipalities (Gemeente Zutphen, Lingewaard, Zevenaar), large enterprises (Jumbo Supermarkten, Fugro, Specialized Europe, SABA Adhesives, The Duke), and care providers (Atlant), with several anchor relationships exceeding eight years. The GTM is consultative and project-based, with all acquisition flowing through direct contact rather than self-serve e-commerce.
The company does not develop proprietary core technology platforms but functions as a system integrator, configuring third-party AV hardware and software from manufacturers including Crestron, AMX, Extron, Barco (ClickShare), Yealink, Poly/HP, Biamp, Nureva, Fohhn, LG, and GoBright. Its portfolio spans interactive touchscreens, presentation and videoconferencing systems (Microsoft Teams Rooms, Zoom Rooms), video walls and LED walls, audio systems with beamsteering and array speakers, digital signage and narrowcasting, room and desk booking, visitor registration, and central control/automation. Notable proprietary integration capabilities include bespoke Crestron/AMX/iPad touchpanel interfaces in client house styles, a custom streaming-narrowcasting platform ('VAR tv' for De Variabele combining GoBright with Epiphan Pearl), and 360-degree immersive room concepts delivered in partnership with IglooVision.
Revenue is generated primarily through project-based hardware sales bundled with professional services (advisory, system design, installation, commissioning), supported by multi-year recurring maintenance and support contracts, an equipment rental channel, and more recently an AV-as-a-Service / financial lease offering. Pricing is fully custom and quote-based with no published rate cards. Differentiation rests on full lifecycle coverage, certified partner status with GoBright (Star Member), LG, Yealink/Microsoft, and Barco, and the bundling advantage of being embedded within the AtmR Groep's office and building fit-out ecosystem.
BeleefAV firmographics
Firmographics- Name
- BeleefAV
- Legal name
- BeleefAV
- Website
- https://beleefav.nl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeleefAV is a Dutch B2B audiovisual systems integrator and subsidiary of AtmR Groep that designs, installs, and maintains integrated AV solutions for government, enterprise, education, and healthcare clients across the Netherlands.
- Ownership category
- akta.pro rank
BeleefAV industry classification
Industry- Product category
- Audiovisual System Integration Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Conferencing & Meetings (HDAIAHAI)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
Keywords
Where BeleefAV is headquartered
LocationHeadquarters
- HQ city
- Doetinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
BeleefAV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- AV Equipment Sales and Installation: The primary revenue driver: BeleefAV sells, installs, and commissions audiovisual hardware (displays, projectors, LED walls, audio systems, videoconferencing equipment, control systems) as part of integrated project engagements. Revenue is project-based, one-time per installation, with each project customized to client requirements.
- Professional Services (Advisory, Design, Implementation): Consulting and engineering services covering needs assessment, system design, installation, and commissioning. These services are bundled with equipment sales in project contracts and represent a significant portion of total project value.
- Maintenance and Support Contracts: Preventive and corrective maintenance contracts, helpdesk services, firmware updates, and on-call technical support. Described as standard practice for large or intensively used systems. Contracts are typically multi-year and provide recurring revenue.
- Equipment Rental: Temporary rental of audiovisual equipment for events and conferences, including sound systems, microphones, monitors, videowalls, LED walls, and projectors. Offered through [email protected].
- AV-as-a-Service / Leasing: Flexible financing options including pay-per-use models, AV-as-a-Service (AVaaS), and financial lease structures. Customized to each client organization's needs, blending recurring payments with equipment ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BeleefAV product offering
Product offeringCore offering
BeleefAV designs, installs, and maintains professional audiovisual systems for Dutch organizations across government, business, education, and healthcare sectors. Its offerings span interactive touchscreens, presentation systems, video conferencing (Teams/Zoom compatible), professional audio, digital signage/narrowcasting, LED walls and videowalls, room booking, visitor registration, wireless presenting, projectors, and in-house video studios. The company acts as a full-service integrator — combining needs analysis, system design, certified-vendor equipment, custom control interfaces, installation, commissioning, and multi-year maintenance contracts under a single accountable partner.
Product overview
BeleefAV is a Dutch audiovisual solutions provider (part of the AtmR Groep) that designs, installs, and maintains professional audiovisual systems for businesses, governments, healthcare, and education sectors. Their product portfolio includes touchscreens/interactive displays, presentation systems, video conferencing (Teams/Zoom compatible), audio systems, digital signage/narrowcasting, LED walls and videowalls, room booking systems, beamers/projectors, speech intelligibility solutions, wireless presentation (Barco ClickShare), visitor registration, and video studios. They operate across multiple Dutch locations (Doetinchem, Elst, Arnhem, Nijkerk) serving clients nationwide with a full-service approach from consultation through implementation and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Touchschermen (Interactive Touchscreens) Interactive touchscreens (also known as digital boards or touchmonitors) used in educational and professional environments for presentations, collaboration, and digital whiteboarding. Deployed across classrooms, meeting rooms and training facilities.
- Presentatiesystemen (Presentation Systems) Meeting room solutions configured for huddle rooms, boardrooms, training rooms, and conference halls to support collaboration, presentations, and agile/Lean/Scrum working methods.
- Videovergaderen en Hybride Vergaderen (Video Conferencing and Hybrid Meeting Solutions) Video conferencing solutions enabling online and hybrid meetings with colleagues, clients, and suppliers worldwide via Microsoft Teams Rooms, Zoom Rooms, and other platforms. Designed for remote and hybrid work across home, mobile and office settings.
- Audiosystemen (Audio Systems)
Quantifiable outcome
- BeleefAV enabled Jumbo to achieve multifunctional use of people and resources in the Academy and Stand-up Room, with teams completing more work in significantly less time using the Nureva Wall and integrated Agile/Scrum tools.
- +2 more outcomes
Companies that use BeleefAV
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
BeleefAV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
BeleefAV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- LG Electronics Europe B2BcoreBeleefAV completed LG's LED Signage Partner Program and received official LG Certified Partner status, authorizing the company to install LG LED Signage products. This certification is relevant to BeleefAV's LED wall and videowall installations, particularly for indoor signage and large-format display deployments (e.g., Jumbo's 3×3 LG videowall, Fugro's experience center displays).
- GoBrightcoreGoBright is a specialist in Smart Workplace Solutions providing software platforms for room booking, desk booking, visitor registration, digital signage, and parking management. BeleefAV is a GoBright Star Member — the highest tier of the GoBright partner program — and implements GoBright's platform across client sites. The partnership is presented as a key strategic alliance, with BeleefAV promoting GoBright solutions as part of its integrated AV offering.
- AtmR Groep (parent company)coreBeleefAV is a wholly owned subsidiary of AtmR Groep, a market-leading office and building fit-out company. AtmR provides BeleefAV with bundled project opportunities (AV + furniture + fit-out), shared office/showroom infrastructure (Doetinchem, Elst, Arnhem, Nijkerk), and the credibility of an established brand in the Dutch market. BeleefAV's 'one vendor, one solution' concept is directly enabled by the AtmR relationship.
- BarcocoreBarco is a leading manufacturer of wireless presentation solutions (ClickShare) and LED signage. BeleefAV is an authorized dealer/installer of Barco products, including the full ClickShare portfolio (C-5, C-10, CX-20, CX-30, CX-50). BeleefAV actively promotes Barco ClickShare as its top-recommended wireless presenting solution.
- CrestroncoreCrestron is a leading manufacturer of AV-over-IP signal distribution and room control systems. BeleefAV is an authorized dealer and certified installer of Crestron products, including AV-over-IP, touchpanels, and integrated room control solutions. Crestron systems are a standard component in BeleefAV's government and enterprise installations (e.g., Gemeente Lingewaard, Erfgoed de Stadswal, The Duke).
- Poly (HP Poly)corePoly (now part of HP) is a leading provider of videoconferencing hardware including the Studio P series, X50 all-in-one videobar, and Teams Rooms solutions. BeleefAV is an authorized reseller and certified installer of Poly products, deploying them across enterprise and government clients (e.g., Specialized Europe with Zoom Rooms, Gemeente Zutphen's Digital Sketch Room).
- YealinkcoreYealink is a provider of videoconferencing endpoints and Microsoft Teams Rooms solutions. BeleefAV holds Yealink and Microsoft Certified Partner status and has deployed Yealink Teams Rooms and MeetingBoard solutions at client sites including SABA Adhesives and Fugro.
- BiampcoreBiamp is a manufacturer of professional audio equipment including Tesira digital signal processors and ceiling microphones. Biamp products are specified in BeleefAV's enterprise and government installations, including the Gemeente Lingewaard council chamber and Erfgoed de Stadswal.
- NurevacoreNureva is a manufacturer of audio conferencing systems including the HDL300 and Nureva Wall. BeleefAV has deployed Nureva Wall solutions at enterprise clients (Jumbo Academy, SABA Adhesives Knowledge Center) for large-room audio coverage and interactive wall collaboration in Agile/Scrum environments.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
BeleefAV competitors and assessment
Company assessmentDirect peers
- AVEX: AVEX is a major Dutch audiovisual solutions provider delivering AV integration, video conferencing, and event production services to enterprise and government clients across the Netherlands — directly comparable to BeleefAV in scope, geography, and customer base.
- Kinly: Kinly (formerly Viju/AVMIS) is a global AV integration and video collaboration services provider serving enterprise and public sector clients — directly comparable to BeleefAV in offering breadth (VC, meeting rooms, control systems) and customer segments, but with much broader geographic reach.
- Triple Audio Video: Triple Audio Video is a Netherlands-based AV integrator focused on meeting rooms, video conferencing, and digital signage for enterprise clients — a like-for-like direct competitor to BeleefAV in the Dutch AV integration market.
- First Impression: First Impression is a Dutch audiovisual integrator specializing in meeting room technology, LED walls, video conferencing and digital signage for corporate and government clients — closely matching BeleefAV's product portfolio and Dutch B2B/government go-to-market.
- Mansveld Expereez: Mansveld Expereez is a Dutch audiovisual and collaboration solutions integrator delivering meeting, presentation, and digital signage solutions to corporate clients — comparable to BeleefAV as a Dutch regional AV integrator with similar product mix.
Regional players
- Netpresenter: Netpresenter is a Dutch-developed digital signage and internal communications platform — comparable to the narrowcasting/digital signage portion of BeleefAV's portfolio as a regional software incumbent, though competing as a platform vendor rather than a full AV integrator.
Broad incumbents
- Barco: Barco is a Belgian-headquartered global leader in projection, LED walls, and wireless presentation (ClickShare) — a key supplier for BeleefAV's installations and a broader incumbent whose ClickShare and LED signage products can be deployed either through integrators or via direct enterprise channels.
- Biamp: Biamp is a global manufacturer of professional audio systems, DSP, and conferencing microphones widely specified in BeleefAV's enterprise and government projects — both a vendor partner and a broader incumbent competing for the audio scope of integrated AV projects.
- Crestron Electronics: Crestron is a leading global manufacturer of AV control, AV-over-IP, and room scheduling systems — both a technology vendor to BeleefAV and a broader incumbent that can supply enterprise customers directly, representing both partnership and competitive overlap.
- Logitech: Logitech is a global incumbent in video conferencing hardware (Rally, Tap, room solutions for Teams/Zoom) — directly comparable in product category to BeleefAV's core meeting-room offering, though operating as a global OEM rather than a regional integrator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeleefAV social profiles
Digital presenceBeleefAV compliance and trust
Trust signalCompliance4 records
BeleefAV financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeleefAV leadership team
Management profileNumber of profiles
Profiles1 record
BeleefAV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeleefAV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeleefAV
What does BeleefAV do?
BeleefAV designs, installs, and maintains professional audiovisual systems for Dutch organizations across government, business, education, and healthcare sectors. Its offerings span interactive touchscreens, presentation systems, video conferencing (Teams/Zoom compatible), professional audio, digital signage/narrowcasting, LED walls and videowalls, room booking, visitor registration, wireless presenting, projectors, and in-house video studios. The company acts as a full-service integrator — combining needs analysis, system design, certified-vendor equipment, custom control interfaces, installation, commissioning, and multi-year maintenance contracts under a single accountable partner.
Is BeleefAV a public or private company?
BeleefAV is a private company. It is classified as corporate owned and is currently operating.
When was BeleefAV founded?
BeleefAV was founded in 1988. It employs 11 to 50 people.
Where is BeleefAV based?
BeleefAV is headquartered in Doetinchem, Netherlands, in the Europe region.
How does BeleefAV make money?
Five revenue lines are on record. AV Equipment Sales and Installation is the primary driver. The others are professional Services (Advisory, Design, Implementation), maintenance and Support Contracts, equipment Rental and AV-as-a-Service / Leasing.
Who are BeleefAV's main competitors?
Direct peers on record are AVEX, Kinly, Triple Audio Video, First Impression and Mansveld Expereez. Netpresenter is listed as a regional player. Broad incumbents are Barco, Biamp, Crestron Electronics and Logitech.
Does BeleefAV have an API?
No public API is recorded for BeleefAV.
What industry is BeleefAV in?
BeleefAV's product category is Audiovisual System Integration Services. Its primary akta.pro industry code is HDAIAHAI, Video Conferencing & Meetings, with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 541512 and its SIC code is 7373.