Builders Association of Greater Indianapolis

What Builders Association of Greater Indianapolis does

The Builders Association of Greater Indianapolis (BAGI) is a nonprofit membership trade association founded in 1922 as the Indianapolis Home Builders, believed to be the oldest organized builder group in the United States. Headquartered at 6510 Telecom Drive, Suite 185, Indianapolis, IN, BAGI serves over 500 member firms—including custom builders, remodelers, developers, and trade partners—across nine Central Indiana counties (Boone, Hamilton, Hancock, Hendricks, Johnson, Madison, Marion, Morgan, and Shelby). The association's leadership team is small (7-10 staff including CEO Chris Hancock and CFO Rosemary Manifold), and its operations are governed by a volunteer Board of Directors.

BAGI's core offerings span signature events, digital platforms, and member services. The association owns and operates three flagship home show properties: the Parade of Homes (since 1947), Home-A-Rama (since 1971), and Indy Rama (since 2017), which collectively generate approximately 36 million annual advertising impressions. Technology platforms include the MyBAGI mobile app for member engagement, the New Home Indy app connecting realtors and consumers to new home communities, and an online searchable builder/vendor directory. Member programs include the BPCI (Building Partners of Central Indiana) elite network, Impact Teams across 10+ professional specializations, workforce development through Build Your Future Indiana, scholarships, a job board, builder quality standards, and market data services.

BAGI's revenue model is diversified across five streams: recurring membership dues (which include bundled affiliation with the Indiana Builders Association and National Association of Home Builders), event sponsorships ($250 to $20,000 across Platinum, Gold, Silver, and Bronze tiers), home show ticket sales and vendor participation fees, online advertising ($450 to $4,225), and member discount affiliate programs. The association operates a BPCI wholly-owned subsidiary focused on custom builder-vendor partnerships. Revenue is not publicly disclosed; given the scope of operations and small team, the organization most likely generates revenue in the low-single-digit millions range.

Name

Builders Association of Greater Indianapolis

Legal name

Builders Association of Greater Indianapolis

Website

https://bagi.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

The Builders Association of Greater Indianapolis (BAGI) is a nonprofit trade association founded in 1922 serving 500+ home builders, remodelers, and trade partners across nine Central Indiana counties through home shows, advocacy, member services, and digital platforms.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Home builder association
• Trade association
• Membership services
• Home building industry
• Construction networking

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees from builders, remodelers, and associate members. Includes membership in BAGI, Indiana Builders Association, and National Association of Home Builders.
2. Event Sponsorships: Sponsorship packages for home shows, golf outings, awards galas, casino nights, and other events ranging from $250 to $20,000.
3. Member Discounts Program: Vendor and partner discounts negotiated for members, including National Purchasing Partners program.
4. Home Show Revenues: Ticket sales and vendor participation fees from Parade of Homes, Home-A-Rama, and Indy Rama events.
5. Advertising: Online advertising on website and in membership directory, including homepage banners and directory listings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Builders Association of Greater Indianapolis (BAGI) is a nonprofit trade association founded in 1922 that represents over 500 home building professionals including custom builders, remodelers, and trade partners across nine Central Indiana counties. It delivers membership services that bundle local, state (IBA), and national (NAHB) affiliation, organizes major home shows (Parade of Homes, Home-A-Rama, Indy Rama), provides advocacy at local/state/federal levels, and offers networking events, professional development, member discounts, and digital tools such as the MyBAGI mobile app and member directory.

Product overview

Builders Association of Greater Indianapolis (BAGI) operates as a membership trade association rather than a technology product company. Its offerings consist primarily of member programs, events, and services including home shows (Parade of Homes, Home-A-Rama, Indy Rama), mobile applications (MyBAGI App and New Home Indy App), a membership directory platform, job board, builder standards program, scholarships, and the BPCI partnership program. The organization does not offer a unified software product but provides various digital and in-person services to support homebuilding professionals across Central Indiana's nine-county region.

Differentiator

Problem solved

Functional benefit

Brands

• Building Partners of Central Indiana (BPCI): A group of select custom builders and preferred vendors that engage at a higher level to create strong partnerships and work together to grow the Indianapolis housing market.

Products and services

• Builder/Remodeler Membership Annual paid membership for custom builders, remodelers, developers, and home service partners that bundles local BAGI, Indiana Builders Association (IBA), and National Association of Home Builders (NAHB) affiliation, providing access to networking, advocacy, professional development, and member benefits.
• Parade of Homes Annual home exhibition event showcasing new homes from member builders, allowing consumers to tour model homes and gather inspiration for their next home purchase in Central Indiana.
• Home-A-Rama Premium multi-weekend home show featuring fully decorated homes in a planned community setting, held annually in Central Indiana, with the 2026 edition at Wild Air.
• Indy Rama Home exhibition event featuring new homes and design showcases in the Indianapolis area.
• Event Sponsorship Packages Tiered sponsorship packages (Bronze $2,000, Silver $6,000, Gold $8,000, Platinum $10,000, plus Home Show and Media sponsorship tiers up to $20,000) offering brand visibility and tickets at events including Gala, BAGI Bash, Casino Night, Golf Outings, and Home Shows.
• Building Partners of Central Indiana (BPCI) Wholly-owned subsidiary program forming an elite network of select custom builders and preferred vendors that engage at a higher level to deliver cost savings, innovative products, education, training, and networking partnerships within the Central Indiana custom home building industry.
• MyBAGI App Mobile application for BAGI members providing real-time industry and legislative updates, market trends, networking features, training materials, and membership management.
• New Home Indy App Interactive mobile application for realtors and consumers to find new home communities and available lots in Central Indiana with mapping, filtering by builder, bedrooms, bathrooms, price, and directions to properties.
• BAGI Online Directory Searchable online directory platform connecting consumers with BAGI member builders, remodelers, vendors, and suppliers across Central Indiana.
• Construction Industry Job Board Online employment marketplace enabling members to post job openings and job seekers to browse construction industry positions in the Central Indiana area.
• Member Discounts Program Exclusive benefit program providing members reduced pricing on products and services from partner vendors including HVAC, water systems, insurance, office supplies, plus National Purchasing Partners pricing on Verizon, Staples, Hertz, and Cintas.
• Online Advertising Advertising offerings on the BAGI website and membership directory, including homepage banners and directory listings available to members and external buyers.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Build Indiana RootscoreStrategic or Co-development PartnerCoalition of business and trade groups advocating for affordable housing and responsible housing policies across Indiana. BAGI participates in this coalition to educate communities and decision-makers on housing issues.
• Indiana Builders Association (IBA)coreStrategic or Co-development PartnerState-level association providing access to health insurance, 401K plans, member rebates, professional designations, and legislative advocacy. BAGI membership includes IBA membership.
• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerNational association providing access to 140,000+ industry professionals, government services, educational programs, expert advisors, and member discounts. BAGI membership includes NAHB membership.
• Build Your Future IndianaminorStrategic or Co-development PartnerWorkforce development initiative encouraging Indiana residents to pursue construction and skilled craft careers. BAGI supports this program to recruit next generation of craft professionals.
• National Purchasing Partners (NPP)minorChannel Partner/ Reseller/ DistributorGroup purchasing program providing members with discounted pricing on supplies and services including Verizon, Staples, Hertz, and Cintas through negotiated association pricing.
• Building Partners of Central Indiana (BPCI)coreStrategic or Co-development PartnerElite group of custom builders and preferred vendors facilitating efficient, innovative relationships. Focus on cost savings, innovative products, education, training, and networking for custom home building industry.
• MIBOR (Metropolitan Indianapolis Board of Realtors)minorStrategic or Co-development PartnerPartnership providing market data, statistics, and market insights reports for members. BAGI shares MIBOR data through market updates and presentations.
• Safety Management GroupminorChannel Partner/ Reseller/ DistributorSafety training and services provider offering BAGI members 20% discount on open enrollment courses, reduced hourly rates for jobsite audits, and group pricing for onsite training.
• Citizens Energy GroupminorGTM or Marketing PartnerUtility company sponsor on Find a Home page, providing energy services information to prospective homebuyers in Central Indiana.
• CenterPoint EnergyminorGTM or Marketing PartnerEnergy company sponsor on Find a Home page, providing residential energy services information to consumers exploring new home construction.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Atlanta Home Builders Association: Regional home builders association serving metro Atlanta with comparable membership, events, and government affairs programs. Direct peer at the regional trade association level serving a major Sunbelt market.
• Home Builders Association of Greater Des Moines: Regional home builders association serving the Des Moines metro area with comparable membership, events, and advocacy programs. Operates at a similar Midwest regional scale to BAGI.
• Home Builders Association of Metropolitan Portland: Regional home builders association serving the Portland metro area with member services, events, and advocacy. Comparable in scale and structure to BAGI as a regional peer on the West Coast.
• Building Industry Association of Southeastern Michigan: Regional home builders association serving southeastern Michigan with comparable member services, events, and advocacy. Direct peer as a regional trade association in an adjacent Midwest market.
• BIA of Central Ohio: Regional home builders association serving central Ohio with parallel member services, events, and government affairs programs. Direct peer operating at a comparable Midwestern metro scale.
• Building Industry Association of San Diego: Regional builders association serving San Diego with comparable member services, events, and advocacy programs. Operates as a direct peer at similar metropolitan scale with a parallel builder membership model.
• Home Builders Association of Greater Cincinnati: Regional home builders association serving the Cincinnati metro area with member services, home shows, and advocacy programs. Direct peer operating at a comparable Midwest regional scale adjacent to BAGI's market.

Regional players

• MIBOR (Metropolitan Indianapolis Board of REALTORS): Indianapolis-area real estate trade organization sharing market data and a formal partnership with BAGI. While focused on realtors rather than builders, MIBOR shares the same Central Indiana geography and overlapping market information needs as BAGI.

Broad incumbents

• National Association of Home Builders (NAHB): National trade association for the home building industry with 140,000+ members providing federal advocacy, education, and member benefits. BAGI membership includes NAHB affiliation, making it the apex parent organization in BAGI's triple-affiliation chain.
• Indiana Builders Association (IBA): Indiana state-level home builders association providing health insurance, 401K plans, and legislative advocacy. BAGI membership includes IBA affiliation, positioning it as the state-level peer in BAGI's affiliation structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/BAGIIndianapolis
• LinkedInlinkedin.com/company/builders-association-of-greater-indianapolis
• Instagraminstagram.com/indybuilders
• Xx.com/indybuilders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builders Association of Greater Indianapolis