What ReelLink does

ReelLink is a technology platform developed and operated by Swiss Casinos Technology AG, a stock corporation domiciled in Zürich, Switzerland. The platform enables online casino game content to be streamed directly onto physical slot machine cabinets on land-based casino floors using the venue's existing infrastructure. The product is composed of the ReelLink Cube connectivity unit, a game aggregation backend, a centralized Casino Portal for operator management, and optional proprietary J43 and J49 cabinets manufactured through partner MGMT. The system integrates with existing Casino Management Systems via the SAS 6.02 protocol, supports bill validators, TITO cashless transactions, and configurable stakes and RTP, and can display up to six games simultaneously on a single cabinet with content switched in 2-3 clicks.

ReelLink targets three primary customer segments: land-based casino operators seeking to refresh game content without replacing cabinets, multi-channel operators seeking a unified online/offline experience, and online game providers seeking land-based distribution through a single integration. The company's monetization combines hardware leasing (Cube and cabinets), platform and content licensing, revenue sharing on game play, and integration fees from game providers. Pricing is quote-based and not publicly disclosed. Distribution is achieved through direct enterprise field sales supported by a HubSpot demo-booking flow segmented by buyer type, an industry events program (G2E, ICE, SBC, iGB, ASEAN, GAT), and a strategic channel partnership with SCCG Management for North American expansion announced January 14, 2026.

The technology is live across all four Swiss Casinos properties and has been certified by BMM Testlabs and approved by the Swiss regulatory authority ESBK. The operating entity, Swiss Casinos Technology AG, holds ISO 27001 certification and the platform is PCI DSS compliant and GDPR-ready. ReelLink was publicly debuted in January 2026 and was recognized with the Women in iGaming 'Innovator of the Year' award in June 2026. The company is privately held with no venture funding disclosed and operates as a product line within the Swiss Casinos strategic group, with no independent disclosure of revenue or headcount beyond an internal estimate of 1-10.

Name

ReelLink

Legal name

Swiss Casinos Technology AG

Website

https://reellink.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

ReelLink is a Swiss Casinos Technology AG platform that streams online casino games onto physical slot machines on land-based casino floors, serving land-based operators, multi-channel operators, and online game providers with certified, CMS-integrated overlay hardware and content aggregation.

Ownership category

akta.pro rank

Product category

Casino Gaming Technology / iGaming Platform Software

NAICS

Gambling Industries (7132)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Omnichannel casino gaming
• Land-based casino technology
• Online slot streaming
• Game aggregation platform
• Casino management systems

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hardware Leasing: Flexible leasing options for ReelLink hardware including the ReelLink Cube and optional cabinets (J43, J49). Leasing includes hardware installation, configuration, 24/7 technical support, regular software updates, and revenue sharing agreements.
2. Software / Platform Licensing: Access to the complete game library and game aggregation platform. Pricing is included within the leasing framework with revenue sharing components. Content can be switched dynamically via the casino portal.
3. Revenue Sharing: Revenue sharing agreements are explicitly mentioned as part of the pricing structure. Operators share revenue generated from game play on ReelLink-enabled machines with Swiss Casinos / ReelLink.
4. Game Provider Integration Fees: Game providers integrate once into the ReelLink aggregation platform and gain distribution access to land-based casino floors. Providers gain instant distribution reach without additional regulatory overhead.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ReelLink is a cloud-based technology platform that streams online casino game content directly onto physical slot machine cabinets on casino floors, using existing cabinet infrastructure. It integrates with Casino Management Systems (CMS) via the SAS 6.02 protocol, aggregates games from multiple online providers (Wazdan, ORYX Gaming, JackpotPlay, BetConstruct, Hacksaw Gaming, Hölle Games), and lets operators switch game content in 2-3 clicks via a web-based casino portal without any hardware modifications. The bundled ReelLink Cube hardware unit controls all cabinet peripherals and fits into any new or existing cabinet.

Product overview

ReelLink is a unified technology platform developed by Swiss Casinos that bridges online casino games and physical slot machines. The core ReelLink Platform streams iGaming content onto existing casino floor cabinets, while the ReelLink Cube hardware controls all cabinet peripherals. The system supports dedicated ReelLink Cabinets (J43 and J49) and integrates with any cabinet via the optional ReelLink Box. A centralized Casino Portal enables operators to manage game assignments, LED configurations, and media content. The Game Aggregation Platform unifies content from multiple providers (Wazdan, ORYX Gaming, JackpotPlay, BetConstruct, Hacksaw Gaming, Hinterzimmer.io, Hölle Games) into a single multi-game system, allowing operators to display up to 6 games simultaneously on each cabinet. All components are certified through BMM Testlabs and operate within the Casino Management System (CMS) via SAS 6.02 protocol.

Differentiator

Problem solved

Functional benefit

Products and services

• ReelLink Platform Core cloud-based gaming platform that streams online casino games onto physical slot machine cabinets in real-time, fully integrated with Casino Management Systems (CMS) via SAS 6.02 protocol. Sold to land-based casino operators, multichannel operators, and online game providers.
• ReelLink Cube Hardware connectivity unit that controls bill validator, cashless, TITO, buttons, LEDs and all hardware components. Fits into any cabinet — old, new, or custom designs — enabling online games to run like real physical slot machines.
• ReelLink Cabinet J43 ReelLink-branded gaming cabinet featuring a 43" UHD J-Curved PCAP touch monitor, 13.3" button deck, USB port, wireless charging pad, high-performance sound system, and multi-color lighting effects.
• ReelLink Cabinet J49 ReelLink-branded gaming cabinet featuring a 49" UHD J-Curved PCAP touch monitor and USB charging port.

Quantifiable outcome

• Up to 6 games displayed simultaneously on a single cabinet
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• SCCG ManagementcoreChannel Partner/ Reseller/ Distributor · 14 January 2026SCCG Management announced a strategic partnership with ReelLink by Swiss Casinos to support ReelLink's expansion across regulated gaming markets in North America. SCCG will leverage its established operations in regulated markets to help bring the hybrid digital-to-physical gaming solution to North American operators. This is a key channel partnership for ReelLink's international growth strategy.
• MGMT (Metal Grand Master Technology Inc.)coreOEM/ Whitelabel/ Licensing PartnerMGMT (Metal Grand Master Technology Inc.) is ReelLink's manufacturing partner for cabinet design and production. MGMT has 28 years of experience in precision sheet metal processing and manufacturing for gaming machines, self-service kiosks, information displays, and server cabinets. They design and manufacture ReelLink's cabinets including the J43 and J49 models.
• BMM TestlabscoreTechnology or IntegrationBMM Testlabs is the independent testing laboratory that certified ReelLink for the highly regulated Swiss land-based casino market. This certification was a prerequisite for regulatory approval in Switzerland and serves as a credibility signal for other regulated markets.
• ESBK (Swiss regulatory authority)coreTechnology or IntegrationESBK is the Swiss regulatory authority that formally approved ReelLink for deployment in Switzerland's land-based casino market. This regulatory approval is critical for the company's ability to operate in Switzerland and serves as a reference certification for other regulated jurisdictions.
• Swiss Casinos Technology AGcoreTechnology or IntegrationSwiss Casinos Technology AG is the company behind ReelLink and holds ISO 27001 certification for information security and operational integrity. This entity develops and operates the ReelLink platform and is part of the broader Swiss Casinos group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playtech: Playtech is one of the largest iGaming platform providers, supplying both online casino software and retail gaming machine content. Like ReelLink, Playtech pursues an omni-channel strategy spanning online and land-based casino verticals, making it the most directly comparable peer.
• EveryMatrix: EveryMatrix is an iGaming platform and content aggregation provider serving regulated operators globally. While focused on the online channel, its aggregation and PAM platform competes for the same game provider and operator relationships that ReelLink targets on the retail side.
• Slotegrator: Slotegrator is an iGaming aggregation and platform provider focused on integrating online game content for operators. Its aggregation-centric model mirrors ReelLink's role on the digital side, making it a partial functional peer for the content distribution piece of ReelLink's value proposition.
• SoftSwiss: SoftSwiss provides an iGaming platform, casino software, and game aggregation solutions to licensed operators. As a turnkey platform and aggregation player serving regulated markets, it is comparable to ReelLink's online-aggregation component for the land-based channel.
• ORYX Gaming (Bragg Gaming Group): ORYX Gaming, part of Bragg Gaming Group, is both an iGaming content provider integrated into ReelLink and a B2B platform/aggregation provider serving regulated operators. It represents a partially overlapping peer from the game provider and aggregation side.

Broad incumbents

• Light & Wonder: Light & Wonder (formerly Scientific Games) operates one of the broadest gaming portfolios globally, spanning slot machines, table products, iGaming platforms, and content aggregation. It is a broad incumbent that can pursue hybrid online-to-retail solutions similar to ReelLink's value proposition.
• Novomatic: Novomatic is a European land-based gaming machine and casino solutions incumbent with both physical cabinets and online casino operations (via Greentube). Its vertical integration makes it a credible competitor in omni-channel content delivery for regulated European markets.
• Konami Gaming: Konami Gaming is a major slot machine manufacturer with a large installed base of cabinets in regulated markets. It competes with ReelLink's cabinet hardware (J43/J49) and could pursue its own hybrid online-to-physical content delivery strategy given its content and operator relationships.
• International Game Technology (IGT): IGT is a global leader in slot machine manufacturing and operates IGT PlayDigital for online casino content. With strong operator relationships and a CMS via the IGT Systems portfolio, IGT has the assets to build an in-house streaming or overlay solution competitive with ReelLink.
• Aristocrat Leisure: Aristocrat is a major slot machine manufacturer and, through its Pixel United/Anaxi acquisitions, has been expanding into digital and online gaming. Its combination of installed slot base and growing digital arm positions it as a potential competitor in the online-to-physical streaming category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reellink

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReelLink