What Incentifi does

Incentifi is a UK-based workplace wellbeing rewards platform, incorporated in England and Wales as Incentifi Ltd and headquartered in London. The company sells a B2B subscription to employers, who in turn provide their employees with access to a mobile-first application that automatically tracks steps via phone sensors and connected wearables, awards Points for healthy habits, and enables redemption of those Points into Coins (a cashback-style currency) on hotel bookings at members-only rates or on digital gift cards from 150+ partnered retailers.

The underlying technology combines an app-based employee experience (app.incentifi.io) with integrations to third-party hotel inventory of 3 million+ properties and a retail affiliate network of 150+ partners. Core proprietary elements include automatic step tracking without manual input, a Points-to-Coins redemption mechanic that funds itself through booking and retail economics, and employer-side tooling for custom team challenges and Points gifting.

The business model is multi-stream: B2B employer subscriptions (quote-based, billed annually) form the primary revenue line, supplemented by transaction fees on hotel bookings and affiliate revenue from retail gift card redemptions. The company is currently in closed pilot and soft launch phase with a waiting list, has 1-10 employees, and has raised £150,000 in pre-seed funding (January 2026) with a £500,000 round in preparation. Named participants include independently run Specsavers branches (pilot customer) and Healf (co-branded wellness challenge partner).

Name

Incentifi

Legal name

Incentifi Ltd

Website

https://incentifi.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Incentifi is a London-based B2B workplace wellbeing platform that rewards employees with points for healthy habits, redeemable for cashback on hotel bookings and retail gift cards. It sells subscriptions to UK employers and is currently in closed pilot.

Ownership category

akta.pro rank

Product category

Employee Wellness Software

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

akta.pro secondary industry

Payments & Financial Administration (Invoicing, Reconciliation, Taxes, FX) (THAHANAK)

Keywords

• Employee wellbeing platform
• Corporate wellness software
• Travel rewards program
• Workplace benefits platform
• Wellness incentives app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Employer Subscriptions: Companies subscribe to incentifi to provide wellbeing benefits to their employees. Employers pay for access to the platform, employee dashboard, custom team challenges, and the ability to gift points for milestones.
2. Travel Booking Transaction Fees: Revenue generated when employees book hotel stays through the app at members-only rates. The platform earns a commission or transaction fee on each booking, with employees earning coins back as cashback-style rewards.
3. Retail Partner Affiliate Revenue: Coins can be redeemed for digital gift cards at 150+ partnered retailers. Revenue is generated through affiliate partnerships with retailers when gift cards are redeemed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Incentifi is a workplace wellbeing rewards platform that combines healthy-habit incentives with travel and retail rewards for employees. The Incentifi App automatically tracks steps via phone motion sensors and connected fitness trackers, awarding Points that employees redeem on hotel bookings at exclusive members-only rates (over 3 million hotels worldwide) to earn Coins back, which are spent on future hotel stays or digital gift cards at 150+ partnered retailers.

Product overview

Incentifi is a unified workplace wellbeing platform that rewards employees for healthy habits (steps, step challenges, with workouts, sleep, mindfulness coming soon) with Points that are redeemed to earn Coins back on hotel bookings at members-only rates. The platform includes access to over 3 million hotels worldwide, 150+ partnered retailers for digital gift cards, and connects to smartwatches and fitness trackers. The Incentifi App serves as the core product through which employees track activity, book travel, and redeem rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentifi App Mobile-first employee wellbeing application that automatically tracks daily steps and physical activity via built-in phone motion sensors and connected smartwatches or fitness trackers. Employees earn Points for healthy habits that are redeemed on hotel bookings at exclusive members-only rates (over 3 million hotels worldwide) to earn Coins, incentifi's cashback-style reward currency. Coins can be spent on future hotel stays or digital gift cards at 150+ partnered retailers. The app is offered to employees through their employer's B2B subscription and is currently in closed pilot and soft launch.
• Employer Wellbeing Subscription B2B subscription service for UK employers providing access to the Incentifi employee wellbeing platform. Includes an employer admin dashboard, ability to set up custom team challenges, gift Points for birthdays and milestones, and provide employees with access to the Incentifi App's step tracking, members-only hotel rates, Points, Coins, and retail gift card rewards. Priced on a quote-based annual model tailored to team size and requirements.

Quantifiable outcome

• Wellbeing that pays for itself through employee engagement and self-funding benefit model
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HealfcoreGTM or Marketing Partner · 13 April 2026Co-branded wellness challenges partnership where Healf, the UK's fastest growing curated wellness marketplace, features as a challenge partner in the incentifi app. Challenges include run clubs, movement activities, and lifestyle activations. Participants earn rewards redeemable for travel experiences or digital gift cards upon completing qualifying purchases on the Healf website. The collaboration creates a direct link between verified physical activity and tangible benefits, positioning as a new model for employer-sponsored wellness incentives.
• Specsavers (independently run branches)coreStrategic or Co-development PartnerPilot program partner where independently run Specsavers branches are testing the incentifi platform. These businesses provide early feedback and use case validation for the workplace wellbeing rewards system.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Incentives / Xexec: Established UK incentive travel, gift card and rewards platform serving corporate incentive and recognition programs. Comparable to Incentifi's points/coins engine, particularly its hotel booking reward currency and gift card redemption mechanic.
• Limeade: Enterprise employee wellbeing and engagement platform serving mid-market and large employers. Comparable B2B SaaS model targeting employee wellbeing outcomes, though broader in scope than Incentifi's wellness-to-travel focus.
• Wellable: US-headquartered corporate wellness platform offering step challenges, rewards, and wellbeing content for employers. Comparable in the B2B wellness+rewards mechanic, though Incentifi adds the travel booking component as a differentiator.
• YuLife: UK-based employee benefits and wellbeing platform that gamifies healthy habits (steps, meditation, etc.) with rewards including travel and experiences. YuLife is the closest direct competitor, also combining wellness incentives with tangible lifestyle rewards for UK employers.
• Perkbox: UK employee benefits and engagement platform offering perks, rewards, wellbeing content and recognition tools to employers. Direct peer for the B2B employer subscription layer and employee rewards catalog approach.
• Vitality: UK wellness and life insurance provider that rewards healthy behaviors with discounts and rewards including travel and retail partners. Operates in the same intersection of insurance/wellness/rewards targeting UK consumers via employer channels.
• Happl: UK employee benefits platform focused on flexible benefits, recognition, and rewards for SMB and mid-market employers. Comparable in the UK employer benefits space and the employee rewards catalog model.

Broad incumbents

• Headspace for Business: Mental wellness platform with a B2B arm targeting employers for employee mental health benefits. Competes for the same employer wellness budget but focuses on mindfulness/mental health rather than the physical activity + travel rewards model Incentifi uses.
• Calm Business: B2B arm of the Calm meditation app, offering mental wellness subscriptions to employers. Competes for the same corporate wellness budget and employer benefit purchasing decisions, though focused exclusively on mindfulness/mental health.
• Wellhub (formerly Gympass): Global corporate wellness platform providing employee access to gyms, fitness apps and wellness partners. Comparable in linking physical activity to employer benefits, but anchored in fitness facility access rather than travel rewards.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/incentifi
• Instagraminstagram.com/incentifi.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incentifi