House of Rose Professional

What House of Rose Professional does

House of Rose Professional (HORP) is a Singapore-headquartered, founder-controlled professional services firm founded in 2014 by Anthony A. Rose, the former Vice President and Head of Corporate Affairs for Walmart Asia. The company operates across three verticals — Talent, Training, and Transformation — anchored by its flagship event series Break the Ceiling Touch the Sky, a leadership summit for women delivered in live, virtual, and on-demand (BTC 365) formats, and supported by sub-brands including BeliEVE and Executive EValu for talent acquisition and assessment, CEOSmith for executive coaching and advisory, and King of Crisis for crisis management. HORP has trained over 50,000 executives across more than 700 international organizations since 2014, with a client base concentrated in Fortune Global 500 multinationals such as Coca-Cola, Accenture, PepsiCo, Procter & Gamble, Walmart, Unilever, Kroger, and Diageo.

The firm generates revenue through multiple streams: event registration fees and corporate table bookings, quote-based corporate sponsorships (Lead, Platinum, Gold, Silver tiers) for individual World Tour editions, a recurring Mission 2029 corporate membership program restricted to companies with annual sales above $1 billion USD or existing sponsors, executive coaching and crisis advisory engagements, executive search and candidate assessment, and a standardized USD 999 Gender Balance Benchmark Sheet digital product. Underlying the commercial offering is the proprietary BTC 101 Global Index, a research dataset covering gender diversity at the top of the world's 500 largest companies and used to rank 106 companies in the 2026 edition. The company is bootstrapped with no disclosed external funding, operates with 11–50 employees, and runs the 10-year Mission 2029 initiative targeting the increase of female CEOs in the Fortune Global 500 from 14 to 70 by end of 2029, supported by a Global Advisory Council of 20+ C-suite executives.

Name

House of Rose Professional

Legal name

House of Rose Professional Pte. Ltd.

Website

https://houseofroseprofessional.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Rose Professional is a Singapore-based, founder-controlled professional services firm that delivers leadership training, executive coaching, talent solutions, and a global summit series for women in leadership. It serves Fortune Global 500 enterprises, primarily through sponsored events, coaching engagements, and DEI benchmarking.

Ownership category

akta.pro rank

Product category

Executive Leadership Development Consulting

NAICS

Human Resources Consulting Services (541612), Executive Search Services (561312), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)

Keywords

• Executive leadership training
• Gender diversity consulting
• Leadership development programs
• Talent acquisition services
• Crisis management advisory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Registration Fees: Revenue generated from individual delegate passes and corporate table bookings at Break the Ceiling Touch the Sky summits. Historical pricing shows SGD 399 per delegate (2015 rates) and SGD 2,793 for corporate tables (7 delegates).
2. Gender Balance Benchmark Sheet: A paid benchmarking tool (USD 999) that enables companies to compare their leadership gender diversity versus the BTC 101 Global Index companies and industry competitors.
3. Executive Coaching and Advisory Services: CEOSmith brand provides executive coaching, mentoring, and advisory services through former C-suite executives from major corporations. King of Crisis brand offers crisis management advisory services.
4. Talent Solutions: BeliEVE brand enables organizations to hire and retain diverse leadership talent, particularly female C-suite executives. Executive EValu provides candidate assessment services using proprietary 7-vector system.
5. Training Programs: Break the Ceiling Touch the Sky 365 enables organizations to leverage customized training on-demand, onsite, delivered by world-class business trainers and leaders. BTC365 training modules cover topics like Finance for GMs, Executive Representation, M&A Integration, Customer Leadership, and Team Building.
6. Mission 2029 Sponsorship: Corporate membership program for Mission 2029 initiative, currently open exclusively to companies with annual sales over $1 billion USD or existing sponsors of Break the Ceiling Touch the Sky summits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

House of Rose Professional is a Singapore-based professional services firm that provides gender-balanced leadership development across three verticals: Talent (executive search via BeliEVE® and assessment via Executive EValu®), Training (the flagship Break the Ceiling Touch the Sky® summit series and BTC 365 on-demand training), and Transformation (CEOSmith® executive coaching and King of Crisis® crisis management advisory). The company serves Fortune 500 enterprises seeking to improve gender diversity at C-suite and board levels through live/virtual summits, custom training, executive coaching, talent placement, and benchmarking research.

Product overview

House of Rose Professional operates as a professional services firm specializing in three core areas: Talent, Training, and Transformation. The company's product portfolio centers on gender-balanced leadership development through its flagship program Break the ceiling touch the sky® (a leadership summit available in live, virtual, and on-demand formats), supported by talent acquisition brands BeliEVE® and Executive EValu®, transformation services via CEOSmith® executive coaching and King of Crisis® crisis management, and research products including the BTC 101 Global Index and Gender Balance Benchmark Sheet. The company also runs the Mission 2029 for a Better World initiative targeting female CEO representation in Fortune Global 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• BeliEVE®: Talent brand enabling organizations to hire and retain the best and most diverse leadership talent, especially Female C-suite executives.
• Executive EValu®
• Break the Ceiling Touch the Sky®
• Break the Ceiling Touch the Sky® 365
• CEOSmith®
• King of Crisis®
• Dream Job International®

Products and services

• Break the Ceiling Touch the Sky® Summit Flagship live and virtual leadership summit series for women leaders and male champions, providing training, networking, and best-practice sharing for diversity and inclusion. Served via corporate sponsorship (Lead, Platinum, Gold, Silver tiers) and individual delegate registrations.
• Break the Ceiling Touch the Sky® 365 (BTC 365) Customized on-demand and onsite leadership training program delivered by world-class business trainers and leaders, covering topics such as Finance for GMs, Executive Representation, M&A Integration, Customer Leadership, and Team Building.
• BeliEVE® Executive Search
• Executive EValu® Assessment Assessment tool using a proprietary 7-vector system to evaluate candidates' ability to lead and perform across geography, generation, and gender.
• CEOSmith® Executive Coaching and Advisory Advisory, mentoring, specialist one-on-one coaching, influencer marketing and reputation services that prepare leaders for the C-suite, delivered by former C-suite executives from major corporations.
• King of Crisis® Crisis Management Advisory Crisis management advisory system that manages and anticipates crisis 360 degrees across a diverse range of stakeholders, led by Anthony A. Rose drawing on prior P&G crisis management experience.
• Mission 2029 for a Better World 10-year global enabling initiative to shape a better world via greater gender diversity at the C-suite of the world's most successful companies, with the goal of quintupling female CEOs (from 14 to 70) in the Fortune Global 500 by end of 2029. Open as corporate membership to companies with annual sales over $1 billion USD or existing summit sponsors.
• BTC 101 Global Index (101 Best Global Companies for Women in Leadership) Annual research study and index ranking the world's 500 largest companies by composite gender diversity score across board and management team composition. The 2026 Index recognized 106 large companies for strong women leadership representation.
• Gender Balance Benchmark Sheet Standardized benchmarking tool sold at USD 999 that enables organizations to benchmark their leadership gender balance versus the BTC 101 Global Index companies and industry competitors.
• Dream Job International® Executive Search Executive talent search and placement services for senior leadership roles.

Quantifiable outcome

• 73% of BTC 101 Index companies grew revenues versus 60% of non-Index companies
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• The Coca-Cola CompanycoreGTM or Marketing PartnerFounding and world sponsor of Break the Ceiling Touch the Sky and partner for Mission 2029 for a Better World. Coca-Cola accelerates gender equality at all levels of the organization and within communities they serve.
• AccenturecoreGTM or Marketing PartnerFounding partner for over 10 years. Committed to advancing inclusion and diversity for women. Lead sponsor at multiple summit editions.
• PepsiCocoreGTM or Marketing PartnerEarly sponsor enabling more women and diverse talent to reach top leadership roles. Diversity is critical for growth, innovation, and employee engagement.
• Procter & GamblecoreGTM or Marketing PartnerLong-term partner supporting Middle East Edition and diversity initiatives. Commitment starts from leadership and is reflected in work around the world.
• KrogercoreGTM or Marketing PartnerFourth-year partner championing the cause at Americas Edition. Supports Mission 2029 for a Better World.
• WalmartcoreGTM or Marketing PartnerDeeply committed to women's economic empowerment. Partner for 2019 India Edition. Committed to fair workforce share, diversity in supply chain, and supporting women entrepreneurs.
• UnilevercoreGTM or Marketing PartnerPartner through ECR AP Council and summit sponsorship. Committed to diversity and inclusion at the heart of business strategy.
• BICcoreGTM or Marketing PartnerFourth-year partner bringing gender equality to the top of the agenda. Strategic partnership to reach industry-wide DEI goals.
• DiageocoreGTM or Marketing PartnerPartner to unlock a truly inclusive and sustainable future. Diversity at the heart of everything from building talented teams to sourcing diverse suppliers.
• ReckittcoreGTM or Marketing PartnerCommitted to an inclusive environment where every voice is heard. Partner for Mission 2029 for a Better World.
• Johnson & JohnsoncoreGTM or Marketing PartnerPartner for more than 3 years. Committed to creating a culture of trust, respect and innovation through diversity and inclusion.
• Prudential SingaporecoreGTM or Marketing PartnerFirst Platinum sponsor for 2017 World Edition. Committed to building a sustainable talent pipeline of high-performing leaders.
• Hogan LovellscoreGTM or Marketing PartnerLong-term partner creating positive change in lives of professional women. Supports diversity, inclusion and citizenship initiatives.
• FleishmanHillardcoreGTM or Marketing PartnerEarly sponsor supporting Break the Ceiling Touch the Sky. One of NAFE's 'Top Companies for Executive Women' for six consecutive years.
• Amazon Web ServicesminorGTM or Marketing PartnerSupports the program to help shape a more inclusive, accessible and equitable world for everyone through workforce diversity initiatives.
• SandozminorGTM or Marketing PartnerPrimary inaugural sponsor of Break the Ceiling Touch the Sky Leonie Awards to recognize top leaders and organizations for gender diversity.
• General MotorscoreGTM or Marketing PartnerPartner in Middle East to foster diversity across the industry. Committed to unlocking full potential of employees through gender balance.
• MastercardminorGTM or Marketing PartnerPartner for 2021 World Edition. Values diversity in characteristics and experiences that spark new ideas and drive innovation.
• Fine Hygienic HoldingcoreGTM or Marketing PartnerPlatinum sponsor of Middle East Edition. Went from zero women leaders on Executive team to over 30% in under six months after joining the movement.
• Save the ChildrencoreOthersCharitable beneficiary of book royalties from 'Break the Ceiling Touch the Sky' book sales. Donation of SGD 20,000 made in 2015 to support 25,000 tests for maternal anemia in Bihar, India. Total of over 20,000 lives touched through the program.
• Singapore Council of Women's Organizations (SCWO)coreStrategic or Co-development PartnerIndustry partner for inaugural 2015 summit and ongoing editions. SCWO's mission is advancing status of women through Equal Space, Equal Voice, Equal Worth initiatives including BoardAgender.
• ECR Asia Pacific CouncilcoreStrategic or Co-development PartnerIndustry partner providing support for summits. HORP Chairman served as Co-Chair of ECR AP Executive Council from 2011-2016.
• Mission 2029 Global Advisory CouncilcoreStrategic or Co-development PartnerGlobal Advisory Council of 20+ C-suite executives from major corporations including Procter & Gamble, Coca-Cola, Kroger, Accenture, Diageo, and others who serve as ambassadors for Mission 2029 goals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lean In Foundation: Sheryl Sandberg-founded nonprofit producing women's leadership circles, research, and corporate partnerships — comparable mission and corporate-sponsored programming model to House of Rose Professional.
• Chief: Private membership community for women executives offering events, peer networking, and leadership development — comparable target buyer (female C-suite) and event-led monetization.
• Watermark: Bay Area-based women's leadership organization producing conferences, awards, and corporate programs. Comparable mission, audience, and event-driven delivery to BTC summits.
• AnitaB.org: Nonprofit focused on women in technical leadership with summits (Grace Hopper Celebration), corporate partnerships, and talent programs — directly comparable event- and DEI-driven model.
• Catalyst: Global nonprofit advancing women in leadership through research, advisory, and events. Closely comparable to HORP's women-leadership focus and research-driven GTM (Catalyst Reports parallel the BTC 101 Index).

Broad incumbents

• Heidrick & Struggles: Global executive search and leadership advisory firm. Comparable in serving C-suite succession needs and leadership advisory, particularly competing with HORP's BeliEVE and CEOSmith verticals.
• Korn Ferry: Global organizational consulting firm with executive search, leadership development, and assessment practices — overlaps HORP's BeliEVE search and CEOSmith coaching at much greater scale.
• Spencer Stuart: Executive search and leadership advisory firm with deep board and CEO practice — competes directly with HORP's executive search (BeliEVE) and executive coaching (CEOSmith) offerings.
• Center for Creative Leadership: Established global provider of executive leadership development programs, assessment, and coaching — directly overlaps HORP's leadership training and executive coaching offerings at much larger scale.

Emerging players

• The Female Lead: Data-driven platform amplifying women's stories and providing research-backed insights on female representation — comparable research-and-storytelling GTM aimed at corporate DEI buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/house-of-rose-professional-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Rose Professional