What Grapes Studio does

Grapes Studio Inc. is a Delaware-incorporated, San Francisco-headquartered software company that operates the open-source GrapesJS web builder framework alongside commercial Studio and Studio SDK products. Its core technology is a multi-purpose, drag-and-drop visual editor framework that can render and edit any HTML-like structure, including newsletters (via MJML), websites, landing pages, and documents. The framework exposes a JavaScript API, a plugin ecosystem spanning template engines (Handlebars, EJS, Liquid, Nunjucks, Mustache, Pug, PostCSS), fonts (Google Fonts), and rich-text editing (CKEditor), and an asset manager, symbols system, and data-source binding for dynamic content.

Grapes Studio monetizes this technology through two primary commercial streams. The Studio SDK is a fully embeddable, white-label, AI-capable version of the editor sold via monthly or annual subscription licenses through a self-service dashboard at app.grapesjs.com, targeted at SaaS and platform companies that want to add visual editing to their products without building one from scratch. The standalone Studio product is a SaaS visual editor combining drag-and-drop, code, and an AI chat module for end users building newsletters, websites, and documents. The Studio AI add-on and a direct ChatGPT app integration extend the product surface into AI-assisted authoring. The company also sells professional services tied to implementation and customization.

Go-to-market is product-led growth: the open-source GrapesJS library is distributed via GitHub, npm, and CDN to drive developer adoption, while enterprise customers such as Microsoft, TikTok (ByteDance), BBC, ServiceNow, Braze, Gainsight, Phresia, and France Government are showcased as SDK integrators. Marketing relies on community channels (GitHub, Discord, Open Collective), organic social (X, LinkedIn), and content (documentation, blog), with the ChatGPT integration functioning as a new AI-native distribution surface.

Name

Grapes Studio

Legal name

Grapes Studio Inc.

Website

https://grapesjs.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Grapes Studio operates the open-source GrapesJS framework and sells the commercial Studio SDK, an embeddable, white-label, AI-capable drag-and-drop visual editor for newsletters, websites, and documents, sold to SaaS platforms and enterprises.

Ownership category

akta.pro rank

Product category

Web Builder Framework / Visual Editor SDK

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• Web builder framework
• Visual editor SDK
• Drag and drop editor
• No-code content builder
• White-label editor

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio SDK Licenses: Commercial licenses for embedding the Studio SDK visual editor into external applications. Licenses are sold via the dashboard on app.grapesjs.com with subscription billing (monthly or annual).
2. Professional Services: Technical support and professional services provided to customers as described in Order Forms, including implementation and customization assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Grapes Studio provides the open-source GrapesJS framework and the commercial Studio SDK, a fully embeddable, white-label, AI-powered visual editor for building newsletters, websites, landing pages, and documents. The standalone Studio product offers a SaaS-based visual editing environment combining drag-and-drop, AI chat, and code editing for content creation and template management.

Product overview

Grapes Studio offers a dual offering: the open-source GrapesJS framework (grapesjs-preset-webpage, grapesjs-preset-newsletter, grapesjs-mjml) for building custom visual editors, and the commercial Studio SDK for embedding a white-label visual editor with AI capabilities into external applications. The standalone Studio product provides a SaaS-based visual editing environment combining drag-and-drop, AI chat, and code editing for newsletters, websites, and documents.

Differentiator

Problem solved

Functional benefit

Brands

• Studio SDK: A fully embeddable, drag-and-drop, white-label version of the standalone Studio editor, enabling integration of a visual builder into any external web application.
• Studio

Products and services

• GrapesJS (Open Source Framework) Multi-purpose, open-source web builder framework enabling drag-and-drop creation of any HTML-like content including newsletters, native mobile/desktop applications, and PDFs. Free to use and available via GitHub, npm, and CDN.
• Studio SDK Fully embeddable, drag-and-drop, white-label version of the Studio editor that integrates into external web applications with AI-powered visual editing capabilities. Sold via commercial subscription licenses.
• Studio (Standalone SaaS Editor) Standalone SaaS visual editor for building newsletters, websites, landing pages, and documents with AI assistance, drag-and-drop editing, responsive design tools, and symbols/assets management.
• Studio AI AI-powered assistant integrated into Studio that enables natural language-based content creation and editing within the visual editor environment.
• grapesjs-preset-webpage Open-source preset that provides a webpage builder configuration built on the GrapesJS core library.
• grapesjs-preset-newsletter Open-source preset that provides a newsletter builder configuration built on the GrapesJS core library.
• grapesjs-mjml Open-source MJML newsletter preset that ensures responsive design and compatibility with most major email clients.

Quantifiable outcome

• Thousands of companies & developers using the platform
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature10 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sanity: Sanity provides a structured content platform with a customizable Studio environment and portable text editor, used by enterprises to manage content. Comparable to Grapes Studio on the customizable, embeddable content editing surface for product teams.
• Strapi: Strapi is an open-source headless CMS that developers can extend with custom plugins and editors. It is comparable to GrapesJS in the open-source developer-relations motion and as a foundation for building custom content editing experiences.
• Plasmic: Plasmic is a visual builder that can be embedded inside other applications and CMSs, letting teams build pages and components with drag-and-drop. Comparable to Grapes Studio on the embeddable visual editor and white-label positioning.
• Builder.io: Builder.io provides a visual editor SDK and headless CMS that other applications can embed, with drag-and-drop page building and AI-assisted content generation. It is the closest direct competitor to Grapes Studio's Studio SDK offering, targeting the same embeddable visual-editor use case for SaaS and CMS platforms.
• Craft CMS: Craft CMS is a content management system with a built-in visual content editing experience and Matrix field builder. Comparable to Grapes Studio on the customizable visual editing experience for content teams.
• Storyblok: Storyblok is a headless CMS with a built-in visual editor for content teams, often embedded into custom frontends. It competes with Grapes Studio for visual-editing-mindshare inside CMS and digital experience platforms.
• Pinegrow: Pinegrow is a visual web editor for HTML/CSS frameworks with live editing of Bootstrap, Tailwind, and other stacks. It directly overlaps with Grapes Studio's visual HTML editing capabilities for web pages.

Emerging players

• Editor.js: Editor.js is an open-source, block-style editor framework that developers can extend and embed into applications. Comparable to GrapesJS as an open-source editor framework, though narrower in scope (block-style rather than full visual page builder).

Broad incumbents

• Webflow: Webflow is the leading standalone visual website builder serving designers, marketers, and enterprises. It overlaps with Grapes Studio's website-building capability but is a much larger, broader incumbent and does not focus on the embeddable SDK model.
• Contentful: Contentful is a large, established headless CMS with a built-in rich-text editor and a marketplace of editor extensions. It competes for the same enterprise content-editing wallet as Grapes Studio's Studio SDK, but as a broader platform incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grapesjs
• GitHubgithub.com/GrapesJS/grapesjs
• LinkedInlinkedin.com/company/grapes-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grapes Studio