We Manage

What We Manage does

We Manage Inc. is a privately held, founder-led property management company headquartered at 316 Redondo Ave, Long Beach, California, serving residential and commercial rental property owners across Long Beach, Signal Hill, Seal Beach, Lakewood, and Huntington Beach. The company manages single-family and multi-family rentals end-to-end, covering tenant placement, lease coordination, rent collection, maintenance coordination, and financial reporting for property owners, while also acting as the rental intermediary for tenants searching for available units in the region.

The firm's core product is its integrated property management service, delivered through two customer-facing portals built on AppFolio Property Manager. Property owners access financial statements, monthly summaries, year-end tax documents, online payment options, and 24/7 property insights via the Owner Portal, while tenants use the Tenant Portal (available on web and via AppFolio's iOS and Android apps) to pay rent, submit maintenance requests, register for renters insurance, and communicate with management. Underlying platform architecture is entirely third-party SaaS, with We Manage operating as the local service layer on top of AppFolio rather than building proprietary technology.

We Manage generates revenue primarily through recurring property management fees charged to owners for ongoing management services, supplemented by transactional rental operations income from tenant placement and lease coordination. Pricing is not publicly disclosed and is negotiated on a contact basis dependent on property type, size, and service scope. The go-to-market is direct-to-consumer across the Southern California regional footprint, acquired via the company website, organic search, the AppFolio-powered vacancies listings portal, and industry association credibility rather than outbound sales or paid marketing.

Name

We Manage

Legal name

We Manage Inc.

Website

https://wemanage.us

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

We Manage Inc. is a Long Beach-based property management firm offering full-service rental management for residential and commercial owners across five Southern California cities, operating on the AppFolio Property Manager platform with owner and tenant online portals.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property management
• Rental property services
• Tenant placement
• Real estate management
• Rental listing services

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: We Manage charges property owners for professional property management services including tenant placement, ongoing management, maintenance coordination, rent collection, and financial reporting for their rental properties.
2. Rental Operations: The company facilitates rental transactions between property owners and tenants, managing the rental process including listing properties, screening tenants, and coordinating lease agreements throughout Long Beach, Signal Hill, Seal Beach, Lakewood, and Huntington Beach.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

We Manage provides professional property management services for residential and commercial rental properties throughout Long Beach, Signal Hill, Seal Beach, Lakewood, and Huntington Beach in Southern California. Services include tenant placement, rent collection, maintenance coordination, financial reporting, and 24/7 owner access through online portals powered by AppFolio. The company also lists and leases available rental properties to tenants across its service area.

Product overview

We Manage operates as a property management company offering a suite of integrated services built on the AppFolio Property Manager platform. The core offering consists of property management services for both single-family homes and multi-family residences, supported by two distinct online portals: the Tenant Portal for rent payments, maintenance requests, and account management, and the Owner Portal for financial statements, property insights, and payment processing. The company also maintains a vacancies listings section for available residential and commercial rentals throughout Long Beach, Signal Hill, Seal Beach, Lakewood, and Huntington Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Professional property management services for residential and commercial rental properties throughout Long Beach, Signal Hill, Seal Beach, Lakewood, and Huntington Beach, California. Services include tenant placement, rent collection, maintenance coordination, financial reporting, and 24/7 owner access through online portals.
• Available Rental Properties (Vacancies Listings) Searchable online listings of available residential and commercial rental properties across Southern California with filters by type, city, price, beds, baths, and pet policies. Tenants can submit rental applications directly online.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationWe Manage uses AppFolio Property Manager as their core technology platform for property management operations. This includes tenant and owner portals, online rent payment processing, maintenance request tracking, and financial reporting. The partnership enables the company's online service offerings to both property owners and renters.
• Apartment Association, California Southern Cities, Inc.minorOthersProfessional membership organization for the apartment and rental housing industry. We Manage displays membership badges on their website indicating affiliation with this trade association representing Southern California rental housing providers.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Mynd: Mynd is a tech-enabled residential property management company serving single-family and small multifamily investors across the US. Comparable as an emerging property management platform targeting individual owners, with a more digitized operating model than We Manage.

Others

• AppFolio Property Manager: AppFolio is the SaaS platform that powers We Manage's operations and tenant/owner portals. Comparable as an enabling technology provider and ecosystem participant; AppFolio also operates a customer directory that competes with We Manage for inbound owner leads.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily property management firm in the US, managing over 800,000 units globally including significant California exposure. Directly comparable as a broad incumbent in residential property management, though it operates at vastly larger scale than We Manage.
• RPM Living: RPM Living is a national third-party multifamily PM firm with a strong Sun Belt and West Coast presence. Comparable as a broad incumbent offering residential property management services to institutional and private owners.
• Lincoln Property Company: Lincoln Property Company is a national multifamily PM and developer managing ~210,000 units across the US, with established California operations. Comparable as a broad incumbent operating residential rental management at scale, including in SoCal markets.
• Asset Living: Asset Living is one of the largest US third-party multifamily PM operators, managing over 200,000 units across diverse markets. Comparable as a broad incumbent in residential PM, though typically focused on larger institutional clients.
• Essex Property Trust: Essex is a publicly-traded REIT that owns and operates multifamily apartments concentrated on the West Coast, including Long Beach and surrounding SoCal markets. Comparable as a California-focused residential operator and a potential large-portfolio competitor.

Direct peers

• Pegasus Residential: Pegasus Residential is a mid-size third-party multifamily management firm with a similar size profile to We Manage and a comparable focus on relationship-driven service. Comparable as a direct peer in multifamily property management for individual and small-portfolio owners.
• Apartment Management Consultants: Apartment Management Consultants is a regional multifamily management firm serving the Western US. Comparable as a direct peer in third-party residential property management for similar client types.
• Blue Castle Management: Blue Castle is a Southern California residential property management firm focused on single-family and multifamily rentals. Highly comparable as a direct regional peer operating in similar SoCal submarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wemanageinc
• LinkedInlinkedin.com/company/we-manage-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Manage