InCampaign Agency

What InCampaign Agency does

InCampaign Agency is a privately held, founder-operated digital marketing agency that focuses exclusively on LinkedIn advertising. Founded by former LinkedIn Ads department employees, including founder Chris Nelson, the firm delivers full-service campaign management covering strategy development, ad creative production (single-image, video, carousel, and document ads), campaign launch and optimization, retargeting, and bi-weekly performance reporting delivered with personalized Loom video walkthroughs. Its core technology stack is built around LinkedIn's native advertising platform and Insight Tag, supplemented by Calendly for consultation scheduling and Loom for client communications; there is no proprietary software product, and service delivery is human-managed rather than automated. The agency serves B2B clients across SaaS, fintech, healthcare, cybersecurity, insurance, and coaching verticals, with named case-study customers including Sigma Computing, Kyriba, OnyHealth, The Dealmaker's Academy, and SaaS Founders.

The business model is a fixed monthly subscription for managed services, with no setup fees, no long-term contracts, and pricing that varies by metropolitan market (typically $2,000–$15,000 per month total, with the bulk representing pass-through LinkedIn ad spend). In 2024 the company launched the Pipeline Jumpstart Package, a free strategy-and-drafts offering that functions as a top-of-funnel lead magnet. The go-to-market is sales-led and direct, combining Calendly-booked 15-minute consultations, website inquiries, and localized landing pages for ten major U.S. metros plus Toronto. The company is privately held with no disclosed funding, no parent organization, and no public revenue figures, and is self-described as a small team operating as an independent specialist agency.

Name

InCampaign Agency

Legal name

InCampaign Agency

Website

https://incampaignagency.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

InCampaign Agency is a founder-operated, LinkedIn-only digital marketing agency offering full-service campaign management, ad creative, and reporting to B2B clients across SaaS, fintech, healthcare, and other verticals in major U.S. metros and Toronto.

Ownership category

akta.pro rank

Product category

LinkedIn Advertising Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• LinkedIn advertising
• B2B lead generation
• Campaign management
• Paid social media
• Account-based marketing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. LinkedIn Ads Management Services: Monthly recurring management fees for complete LinkedIn campaign management including strategy, ad creation, optimization, and reporting. Fixed, upfront pricing with no hidden fees or percentage-of-budget charges.
2. Free Pipeline Jumpstart Package: Free assessment and strategy package for prospective clients including custom Loom videos, checklists, funnel blueprints, and ad drafts to demonstrate value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

InCampaign Agency is a 100% LinkedIn-focused digital marketing agency that delivers full-service LinkedIn advertising management for B2B clients. Its core offering is Complete LinkedIn Ads Management, a fixed monthly service that includes strategy development, ad and campaign creation across formats such as single-image, video, carousel, and document ads, ongoing campaign optimization, and bi-weekly performance reporting delivered via Loom video walkthroughs. The agency's work is led by former LinkedIn Ads department employees who apply insider platform knowledge to lead generation, brand awareness, retargeting, event promotion, and account-based marketing campaigns.

Product overview

InCampaign Agency is a LinkedIn-only digital marketing agency that offers a comprehensive suite of LinkedIn advertising services. The core offering is Complete LinkedIn Ads Management, which includes Campaign Strategy & Development, Ad Creative Development (covering formats like single-image ads, video ads, carousel ads, and document ads), Campaign Management & Optimization, and Reporting & Analytics with bi-weekly Loom video updates. The agency specializes in specific campaign types including Lead Generation Campaigns, Brand Awareness Campaigns, Event Promotion, and Retargeting Strategies. They offer location-specific services through their Localized LinkedIn Ad Campaigns sub-brand targeting major U.S. cities (New York, Los Angeles, Chicago, Houston, Miami, Boston, Seattle, Dallas, Denver, Toronto). Their Pipeline Jumpstart Package is a free onboarding offering for new clients. All services are delivered by former LinkedIn Ads department employees and are priced at a fixed monthly rate with no set-up fees or contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete LinkedIn Ads Management End-to-end managed LinkedIn advertising service for B2B companies, covering strategy development, ad and campaign creation, ongoing optimization, and bi-weekly performance reporting with personalized Loom video walkthroughs, delivered at a fixed monthly price.
• Pipeline Jumpstart Package Free, fully customized LinkedIn Ads strategy package for businesses not yet running LinkedIn ads or looking to optimize existing campaigns, including a custom Loom strategy video, account setup and audience targeting checklists, a full LinkedIn funnel blueprint, competitive ad analysis, and two custom ad drafts.
• Localized LinkedIn Ad Campaigns Location-specific LinkedIn advertising service tailored to major U.S. cities (New York, Los Angeles, Chicago, Houston, Miami, Boston, Seattle, Dallas, Denver) and Toronto, with targeting and campaign design optimized for the local business ecosystem of each metro.

Quantifiable outcome

• 33% increase in demo requests in one month for Sigma Computing
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AdStage: Paid-social campaign management and reporting platform with deep LinkedIn Ads support. Adjacent rather than directly competing for the same service engagements, but serves the same B2B advertiser with cross-channel reporting needs.

Direct peers

• Cleverly: LinkedIn-specialist agency offering lead generation, outbound, and LinkedIn Ads management for B2B clients. Direct competitor in the same '100% LinkedIn' positioning as InCampaign Agency.
• AIMers: Boutique LinkedIn Ads management agency serving B2B SaaS and similar verticals. Closest head-to-head direct peer in terms of single-platform positioning and SMB/mid-market client focus.

Broad incumbents

• Demandbase: ABM platform with a managed services arm that runs LinkedIn campaigns as part of account-based marketing programs. Overlaps with InCampaign's enterprise lead-gen offering but bundles a proprietary ABM tech stack.
• Single Grain: Full-service digital agency with strong SaaS and LinkedIn Ads offerings. Targets the same enterprise and SaaS buyer as InCampaign Agency, but with broader paid-media and SEO services.
• Klientboost: Performance marketing agency with paid social, paid search, and CRO offerings, including LinkedIn Ads management. Competes for the same B2B SaaS lead-gen budget but across multiple channels.
• Disruptive Advertising: Full-service digital marketing agency running paid social (including LinkedIn), search, and programmatic for mid-market and enterprise. Comparable on the LinkedIn paid-social buying side but operates as a multi-channel incumbent.
• WebFX: Large full-service digital marketing agency offering paid social (including LinkedIn), SEO, and CRO. Competes on B2B lead generation at the mid-market and SMB tiers where InCampaign also operates.
• LinkedIn Marketing Solutions (LinkedIn itself): LinkedIn's in-house managed services and partner program. Directly competes by offering agencies of record to enterprise advertisers and could compress independent specialist demand.
• Tinuiti: Large independent performance marketing agency with paid social, search, and Amazon capabilities including LinkedIn. Competes for enterprise paid-social mandates and benefits from scale advantages over a small specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/incampaignagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCampaign Agency