What Advokare does

Advokare Inc. is a privately held, U.S.-based AI healthtech company headquartered in Allston, Massachusetts, that operates an AI-powered platform helping patients access, interpret, and use their own electronic health records. Its core offering consists of two linked products: the Advokare Health Data Platform, which retrieves EHRs from providers across the country via TEFCA exchange (through Qualified Health Information Networks) and lets patients download their data in FHIR or PDF format; and AVA, a conversational AI assistant that reviews the patient's record against published clinical evidence to produce a personalized "back-pocket" guide for doctor visits and supports follow-up Q&A afterward. The underlying AI engine is patent-pending, processes all data within Advokare's own HIPAA-aligned environment without sharing PHI to external AI providers, and is deliberately architected to maintain a non-SaMD classification alongside SOC2 Type 2 certification and TEFCA IAS designation.

The company serves individual U.S. patients (including elderly users and their authorized caregivers, per three Directors of Geriatric Care on staff) as its primary end-user segment, with a secondary commercial focus on pharmaceutical advertisers seeking a HIPAA-safe, closed-loop alternative to broad-market DTC advertising through sponsored content inside AVA. Its revenue mechanics are early-stage: core IAS access is free, and the only monetization streams described are de-identified aggregated analytics and labeled sponsored health content — both of which operate within Advokare's own environment and do not expose individually identifiable information to advertisers. Pricing is freemium today, with optional premium features explicitly reserved for future introduction. Distribution is exclusively direct-to-consumer via the web (advokare.health) and AVA (ava.advokare.health); no app store listings, resellers, or enterprise sales motion are described.

The leadership team comprises CEO and cofounder Joris van Dam (20+ years in patient-facing health technology), cofounders and board members Jeremy Sohn and Dr Ronny Hasmonnay, CTO Pascual Starink, and Chief Business Officer Andy Cosgrove, supplemented by three Directors of Geriatric Care. The company is privately held with no disclosed institutional investors, parent company, or funding rounds, and is geographically restricted to U.S. residents aged 18 and over.

Name

Advokare

Legal name

Advokare Inc.

Website

https://advokare.health

Company type

Private

Operating status

Operating

Short description

Advokare is a U.S.-based AI healthtech company that provides a HIPAA-aligned platform, anchored by its AVA assistant, enabling patients to retrieve their electronic health records nationwide via TEFCA and to interpret them against current clinical evidence for more productive doctor visits.

Ownership category

akta.pro rank

Product category

Healthcare AI Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industry

Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK)

Keywords

• AI health platform
• Patient health records
• Clinical evidence matching
• TEFCA EHR retrieval
• Conversational health assistant

Headquarters

HQ city

Allston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. De-identified Analytics: Advokare creates aggregated, de-identified insights about platform usage (e.g., common health topics, general usage trends) that do not identify individual users. These insights contribute to broader healthcare research and development and help improve the platform.
2. Sponsored Health Content: Advokare displays clearly labeled sponsored or educational content inside the platform. Content is shown based on general topics users are already exploring. Advertisers do not receive individually identifiable information; all targeting occurs within Advokare's own secure environment. Sponsors may receive de-identified, aggregated reports on campaign performance. This is described as a privacy-protective way to keep core services free.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Advokare develops an AI-powered health data platform that enables patients to access their electronic health records (EHR) from doctors and hospitals across the U.S. via TEFCA exchange, review their records against the latest published clinical evidence through a patent-pending AI engine, and ask follow-up questions to a conversational AI assistant called AVA to prepare for and debrief after doctor visits. The core service is provided free to U.S. residents, with sponsored health content and de-identified analytics supporting operations.

Product overview

Advokare is an AI Healthtech company offering a unified platform consisting of two core components: (1) the Advokare Health Data Platform, which enables patients to securely access and retrieve their electronic health records (EHRs) from hospitals and clinics across the country via TEFCA exchange, and (2) AVA, a patent-pending AI-powered virtual assistant that reviews patient health data against the latest published clinical evidence and allows patients to ask questions in natural language to better understand their health and prepare for doctor visits.

Differentiator

Problem solved

Functional benefit

Brands

• AVA: AI-powered virtual assistant that allows patients to ask questions about their health data and understand clinical evidence. Patients can 'Ask AVA' to get answers about their health records and prepare for doctor visits.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Zus Health: Health-data infrastructure platform providing aggregated patient records, identity, and FHIR APIs to digital health builders. Adjacent to Advokare's patient-record retrieval and FHIR-export capabilities.
• Maven Clinic: Digital health platform providing personalized care journeys (notably women's and family health) with virtual specialty providers. Comparable to Advokare on specialty-focused consumer health engagement and longitudinal care navigation.
• Health Gorilla: Clinical-data exchange platform operating as a QHIN under TEFCA, aggregating records for digital health use cases. Comparable on the TEFCA interoperability layer underneath consumer experiences like Advokare's.

Direct peers

• 1upHealth: FHIR-native and TEFCA-aligned health-data platform enabling patient-authorized record retrieval and aggregation. Overlaps with Advokare on TEFCA-based EHR access and FHIR export.
• K Health: AI-driven consumer primary-care platform that uses clinical data and conversational AI to triage and treat patients. Comparable to Advokare on consumer-facing AI health guidance and DTC patient engagement.
• PicnicHealth: Patient-facing platform that helps individuals collect, organize, and share medical records, with AI-driven summaries and research use cases. Highly comparable to Advokare on consumer health-record retrieval and AI-driven clinical interpretation.
• Particle Health: TEFCA-connected national health-data network providing API-based patient record retrieval to digital health applications. Directly comparable to Advokare on TEFCA infrastructure and consumer EHR access.
• Ada Health: AI symptom-assessment and care-navigation app that translates user inputs into clinically informed guidance. Overlaps with Advokare on AI-driven consumer health Q&A and post-visit interpretation.

Broad incumbents

• GoodRx: Public consumer-health platform focused on prescription pricing and telehealth, with sponsored-pharma monetization. Comparable to Advokare on the DTC consumer-health business model and pharma-sponsored content adjacency.
• Apple Health Records: Pre-installed iOS feature that aggregates patient EHR from hundreds of providers into the Apple Health app. A scaled incumbent offering overlapping patient-facing EHR access that competes with Advokare's value proposition.

Market position

Strengths5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advokare