Gnome

What Gnome does

Gnome is a privately held professional services firm providing fractional CMO services and strategic marketing consulting to emerging and growing businesses in the United States. Founded by Christie Perrott, a former chief marketing officer and head of marketing with experience spanning tech, transportation, consumer products, and environmental industries—including companies that achieved hyper-growth, exit, or market transformation—the firm operates as a strategic marketing partner offering senior-level marketing leadership without the cost of a full-time executive hire. Headquartered in Vancouver, Washington, Gnome operates as a remote Pacific Northwest-based team under trade names "Gnome" and "The Gnome Collective."

The firm's service portfolio is delivered as nine integrated modules: Fractional CMO, Brand & Identity, Content & Thought Leadership, Digital Engagement, Public Relations, Campaigns & Lead Generation, Go To Market, Marketing Strategy, and Strategic Demand Creation. These are positioned as a unified full-lifecycle marketing engagement covering brand definition, positioning, content, digital strategy, PR, and demand generation rather than as discrete à la carte offerings. Gnome does not operate a proprietary technology platform; the underlying "technology" is human expertise, processes, and the founder's network.

Gnome's business model is professional services revenue, generated through project-based and retainer engagements priced on a quote basis per client scope. The go-to-market motion is sales-led and consultative, driven by Christie Perrott's direct business development. Client acquisition is concentrated through the firm's website contact form, direct email outreach, and founder-led LinkedIn presence. The firm reports lifetime scale signals of 28 brand partnerships, 65 product launches, 22 Tier 1 media stories, and $11M in cooperative advertising funds leveraged on behalf of clients. No funding rounds, headcount figures, or financial disclosures are available.

Name

Gnome

Legal name

Gnome

Website

https://gnomecollective.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gnome is a privately held marketing consultancy providing fractional CMO services and strategic marketing consulting to emerging and growing businesses across the United States, delivering nine integrated service modules spanning brand strategy, content, digital, PR, and demand generation.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fractional CMO Services: Provides part-time, world-class CMO-level marketing leadership to emerging and growing businesses, offering strategic guidance without the cost of a full-time executive.
2. Strategic Marketing Consulting: Offers brand strategy, key messaging, positioning, content development, digital strategy, public relations, and campaign/lead generation services on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gnome is a Fractional CMO and strategic marketing consultancy that provides senior marketing leadership on a part-time or embedded basis along with integrated marketing services including brand and identity, content and thought leadership, digital engagement, public relations, campaigns and lead generation, go-to-market, marketing strategy, and strategic demand creation. The firm is built for emerging and growing businesses that need full-lifecycle marketing expertise without a full-time executive hire.

Product overview

Gnome is a marketing agency offering professional services as a single, unified offering rather than a platform-plus-modules architecture. The core service portfolio consists of Fractional CMO leadership backed by specialized service modules: Brand & Identity, Content & Thought Leadership, Digital Engagement, Public Relations, Campaigns & Lead Generation, Go To Market, Marketing Strategy, and Strategic Demand Creation. These services work together as an integrated marketing partnership to support businesses through the full lifecycle—from brand development and positioning through demand creation and market execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Fractional CMO service that embeds senior marketing leadership into emerging and growing businesses on a part-time basis, providing strategic marketing direction without a full-time executive hire.
• Brand & Identity Brand and identity service that develops and refines brand positioning, visual identity, and brand systems for emerging and growth-stage businesses.
• Content & Thought Leadership Content and thought leadership service that creates executive and brand content to build authority and organic reach for client brands.
• Digital Engagement Digital engagement service that manages social and digital channels to grow audience and measurable engagement for client brands.
• Public Relations Public relations service that secures media coverage and Tier 1 media stories for client brands and executives.
• Campaigns & Lead Generation Campaigns and lead generation service that plans and executes marketing campaigns to drive qualified pipeline for client businesses.
• Go To Market Go-to-market service that designs and executes product and market launch strategies for emerging and growing businesses.
• Marketing Strategy Marketing strategy service that develops integrated marketing strategies and plans aligned to client business objectives.
• Strategic Demand Creation Strategic demand creation service that builds pipeline and demand programs to support client revenue growth.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Velocity Partners: B2B marketing agency specializing in technology and SaaS clients with content marketing, ABM, and brand strategy services. Directly comparable to Gnome's positioning of marketing strategy and demand creation for emerging tech-adjacent businesses.
• Hawke Media: Full-service marketing agency offering fractional CMO and growth marketing services to emerging and growth-stage brands. Broader scale and integrated delivery compared to Gnome's boutique fractional model, but overlapping customer and service profile.
• New Breed: B2B marketing agency providing revenue-driven demand generation, marketing operations, and sales enablement to high-growth companies. Overlaps with Gnome's revenue operations scaling, demand creation, and customer lifecycle marketing offerings.
• Ten Speed: Creative and brand strategy agency serving mission-driven organizations and emerging consumer brands. Comparable to Gnome's brand identity, positioning, and integrated marketing services for growing mission-driven businesses.
• SmartBug Media: B2B inbound marketing agency providing content, demand generation, and marketing strategy services to mid-market companies. Comparable to Gnome's B2B marketing strategy, content, and demand generation service lines for growing businesses.
• Column Five: Content marketing and design agency serving B2B brands with brand strategy, content development, and visual storytelling. Comparable to Gnome's content and thought leadership plus brand and identity service lines.

Direct peers

• Chief Outsiders: Largest US fractional CMO firm providing part-time chief marketing officers to mid-market and emerging companies. Directly comparable to Gnome's core fractional CMO service, target customer segment of growing businesses, and project-plus-retainer delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-gnome-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gnome