Metropolitan Entertainment
Metropolitan Entertainment is a New York-based independent live event promoter presenting concerts, tours, immersive productions, and Broadway theater across premier North American venues. Founded by John Scher and operating for decades under Senior Producer Ian Noble, the company serves artists, venues, and audiences across the Northeast US, Mid-Atlantic, Southeast, and Eastern Canada.
- Company typePrivate
- Founded1971
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Metropolitan Entertainment firmographics
Firmographics- Name
- Metropolitan Entertainment
- Legal name
- Metropolitan Entertainment Consultants LLC
- Website
- https://metropolitanpresents.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metropolitan Entertainment is a New York-based independent live event promoter presenting concerts, tours, immersive productions, and Broadway theater across premier North American venues. Founded by John Scher and operating for decades under Senior Producer Ian Noble, the company serves artists, venues, and audiences across the Northeast US, Mid-Atlantic, Southeast, and Eastern Canada.
- Ownership category
- akta.pro rank
Metropolitan Entertainment industry classification
Industry- Product category
- Live Event Promotion and Entertainment Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Broadway & Commercial Theatre Productions (MPAGABAA)
Keywords
Where Metropolitan Entertainment is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Metropolitan Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Live Event Ticket Sales: Revenue is generated through ticket sales for concerts, festivals, tours, and live theater events presented or co-produced by Metropolitan Entertainment. Tickets are sold through primary ticketing platforms (Ticketmaster, Eventbrite) and venue box offices, with the company receiving a share of ticket revenues as the promoter/producer.
- Event Production and Co-Production: Metropolitan Entertainment produces or co-produces live events, including immersive experiences (Beyond Van Gogh, Beyond King Tut), Broadway productions (Liza's at The Palace), and concert tours. Revenue derives from promoter fees, production margins, and partnerships with venues and co-producers.
- Venue Programming and Booking: The company programs and books venues including Adler Hall at the New York Society for Ethical Culture, earning booking fees and establishing exclusive event promotion relationships with performance facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission / Standard Seating |
| Unit Pricing | Pay-as-you-go | Premium/VIP Seating |
| Unit Pricing | Pay-as-you-go | VIP Meet & Greet Packages |
| Unit Pricing | Pay-as-you-go | Children's/Family Events |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Metropolitan Entertainment product offering
Product offeringCore offering
Metropolitan Entertainment is a live event promotion and production company that presents concerts, festivals, international tours, exhibitions, immersive experiences, and live theater at venues across North America. The company books talent, produces or co-produces events, and exclusively programs the 813-seat Adler Hall at the New York Society for Ethical Culture in Manhattan. Revenue is generated through ticket sales (via Ticketmaster, Eventbrite, and venue box offices), promoter fees, production margins, and venue booking arrangements.
Product overview
Metropolitan Entertainment is a live entertainment promotion company that presents a diverse portfolio of concerts, festivals, international tours, exhibitions, and live theater. The company's core offering is its live concert and event presentation service, featuring performances by legendary and contemporary artists at venues across North America. The portfolio includes touring productions such as Beyond Van Gogh and Beyond King Tut immersive experiences, and the Tony Award-winning Broadway production Liza's at The Palace. The company also operates venue programming exclusively for Adler Hall in New York City, managing ticket sales through Eventbrite and Ticketmaster platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Concert and Event Presentations
- Beyond Van Gogh Immersive Experience Immersive visual art experience touring numerous U.S. cities, featuring projection mapping and audio-visual presentations of Van Gogh's artwork. Open to general public attendees seeking cultural and artistic live experiences.
- Beyond King Tut Immersive Experience Immersive exhibition experience touring U.S. cities, featuring projection mapping and audio-visual presentations of Egyptian artifacts and history. Targeted at general public attendees interested in cultural and educational immersive content.
- Liza's at The Palace Tony Award-winning limited engagement Broadway theater production starring Liza Minnelli, produced and presented by Metropolitan Entertainment. Targeted at Broadway theater audiences.
- Adler Hall Venue Programming Exclusive booking, programming, and presentation of live events at Adler Hall, an 813-seat theater on Manhattan's Upper West Side operated in partnership with the New York Society for Ethical Culture. Serves as a controlled venue for concerts, family events, and special presentations.
Companies that use Metropolitan Entertainment
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Metropolitan Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metropolitan Entertainment partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Hurwitz ConcertscoreHurwitz Concerts, founded in 2022 by composer Justin Hurwitz, produces live concerts of his film scores including La La Land In Concert and Whiplash In Concert. Metropolitan Entertainment co-presents these productions featuring screenings with live orchestral performances at major venues. Justin Hurwitz is the Academy Award-winning composer of La La Land and Whiplash.
- EvenkominorEvenko is a Canadian live entertainment company and ticketing platform that co-presents events in Montreal venues including Bell Centre and Olympia Theatre. Metropolitan Entertainment partners with Evenko for French artist presentations including ZAZ.
- MRG LiveminorMRG Live (Music Related Group) co-presents events including La La Land In Concert in Montreal and Julien Doré North American tour dates. Partnership for French artist presentations in North America.
- France RocksminorFrance Rocks is a French music promotion organization that supports French artist presentations in North America. Co-presents Julien Doré North American tour.
- Steve Litman Presents and The Stander GroupminorCo-producers of Rocky Horror Picture Show 50th Anniversary Spectacular and Spooktacular Tour events featuring original cast members.
- Adrienne Arsht CenterminorAdrienne Arsht Center for the Performing Arts in Miami co-presents John Waters 80th Birthday Celebration and Whiplash In Concert as part of Miami Film Festival.
- NJPAC (New Jersey Performing Arts Center)minorNJPAC in Newark, NJ co-presents Patrizio Buanne 20th Anniversary World Tour as a venue and promotional partner.
- State Theatre New JerseyminorState Theatre in New Brunswick, NJ co-presents Graham Nash Live On Tour 2026 as a venue and promotional partner.
- Lionsgate Global Products & ExperiencescoreLionsgate Global Products & Experiences is a division of Lionsgate that produces live shows and experiences based on film properties. Metropolitan Entertainment presents La La Land In Concert under licensing/partnership for film score concerts featuring Lionsgate's Academy Award-winning content.
- Michael Dorf/City WineryminorCity Winery co-presents Itzhak Perlman 80ish Birthday Celebration at the Beacon Theatre, offering VIP packages including afterparty access and soundcheck experiences.
- The BirchmereminorThe Birchmere music venue in Washington DC co-presents Andrés Cepeda performances as a regional venue partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Metropolitan Entertainment competitors and assessment
Company assessmentEmerging players
- Danny Wimmer Presents: Independent festival and concert promoter producing major US music festivals and live events. Comparable as an independent promoter scaling touring productions across multiple US markets, with overlap in immersive and large-format live event categories.
Broad incumbents
- Live Nation Entertainment: Largest global live entertainment company operating concert promotion, venue ownership, and ticketing (Ticketmaster). Directly comparable as a concert promoter presenting at major venues, though substantially larger and vertically integrated across the full live entertainment value chain.
- AEG Presents: Major concert promotion and venue operations division of AEG, presenting tours and operating venues including Madison Square Garden competing shows. Closely comparable in concert promotion and venue programming, with broader scale and owned-infrastructure advantages.
- Feld Entertainment: Producer of touring family entertainment shows including Disney On Ice, Monster Jam, and Ringling Bros. Comparable on touring family entertainment and live show production across North American venues, though with substantially larger scale and proprietary IP.
- Nederlander Producing Company: Long-standing live entertainment and theater production company operating Broadway productions and presenting touring shows. Comparable on the Broadway/theatrical production side and on venue programming, particularly across the Northeast theater ecosystem.
- MSG Entertainment (Sphere Entertainment): Owner/operator of Madison Square Garden, Radio City Music Hall, and Beacon Theatre — venues where Metropolitan presents events. Comparable as a major Northeast venue operator and concert promoter, with substantially larger infrastructure and owned-real-estate advantages.
Others
- CAA (Creative Artists Agency): Major talent agency that represents many of the same artists Metropolitan books, including touring musicians. Adjacent ecosystem participant — not a direct competitor, but a key counterparty in artist routing, deal structures, and tour packaging that affects Metropolitan's business.
Direct peers
- The Bowery Presents: Independent Northeast-based concert promoter operating venues including Terminal 5, Music Hall of Williamsburg, and Brooklyn Steel. Direct competitor for concert promotion in the same Northeast geography with similar-sized venues and artist profiles.
- Jam Productions: Independent concert promotion company operating in Chicago and select markets, presenting a wide range of live music acts. Highly comparable as a long-standing independent promoter of concerts, comedy, and family events at theaters and mid-size venues.
Regional players
- Another Planet Entertainment: Independent concert and festival promotion company based in the San Francisco Bay Area, presenting concerts at venues like the Greek Theatre and Fox Theater Oakland. Comparable as an independent mid-size regional promoter, with geographic rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metropolitan Entertainment social profiles
Digital presenceMetropolitan Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolitan Entertainment leadership team
Management profileNumber of profiles
Profiles2 records
Metropolitan Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolitan Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolitan Entertainment
What does Metropolitan Entertainment do?
Metropolitan Entertainment is a live event promotion and production company that presents concerts, festivals, international tours, exhibitions, immersive experiences, and live theater at venues across North America. The company books talent, produces or co-produces events, and exclusively programs the 813-seat Adler Hall at the New York Society for Ethical Culture in Manhattan. Revenue is generated through ticket sales (via Ticketmaster, Eventbrite, and venue box offices), promoter fees, production margins, and venue booking arrangements.
Is Metropolitan Entertainment a public or private company?
Metropolitan Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metropolitan Entertainment founded?
Metropolitan Entertainment was founded in 1971. It employs 1 to 10 people.
Where is Metropolitan Entertainment based?
Metropolitan Entertainment is headquartered in West New York, United States, in the North America region.
How does Metropolitan Entertainment make money?
Three revenue lines are on record. Live Event Ticket Sales are the primary driver. The others are event Production and Co-Production and venue Programming and Booking.
Who are Metropolitan Entertainment's main competitors?
Danny Wimmer Presents is listed as an emerging player. Broad incumbents are Live Nation Entertainment, AEG Presents, Feld Entertainment, Nederlander Producing Company and MSG Entertainment (Sphere Entertainment). CAA (Creative Artists Agency) is listed as an others. Direct peers are The Bowery Presents and Jam Productions. Another Planet Entertainment is listed as a regional player.
Does Metropolitan Entertainment have an API?
No public API is recorded for Metropolitan Entertainment.
What industry is Metropolitan Entertainment in?
Metropolitan Entertainment's product category is Live Event Promotion and Entertainment Production. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 71131 and its SIC code is 7900.