Metropolitan Entertainment

Name

Metropolitan Entertainment

Legal name

Metropolitan Entertainment Consultants LLC

Website

https://metropolitanpresents.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Metropolitan Entertainment is a New York-based independent live event promoter presenting concerts, tours, immersive productions, and Broadway theater across premier North American venues. Founded by John Scher and operating for decades under Senior Producer Ian Noble, the company serves artists, venues, and audiences across the Northeast US, Mid-Atlantic, Southeast, and Eastern Canada.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Live event promotion
• Concert promotion
• Venue programming
• Immersive experiences
• Theatrical productions

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Live Event Ticket Sales: Revenue is generated through ticket sales for concerts, festivals, tours, and live theater events presented or co-produced by Metropolitan Entertainment. Tickets are sold through primary ticketing platforms (Ticketmaster, Eventbrite) and venue box offices, with the company receiving a share of ticket revenues as the promoter/producer.
2. Event Production and Co-Production: Metropolitan Entertainment produces or co-produces live events, including immersive experiences (Beyond Van Gogh, Beyond King Tut), Broadway productions (Liza's at The Palace), and concert tours. Revenue derives from promoter fees, production margins, and partnerships with venues and co-producers.
3. Venue Programming and Booking: The company programs and books venues including Adler Hall at the New York Society for Ethical Culture, earning booking fees and establishing exclusive event promotion relationships with performance facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Metropolitan Entertainment is a live event promotion and production company that presents concerts, festivals, international tours, exhibitions, immersive experiences, and live theater at venues across North America. The company books talent, produces or co-produces events, and exclusively programs the 813-seat Adler Hall at the New York Society for Ethical Culture in Manhattan. Revenue is generated through ticket sales (via Ticketmaster, Eventbrite, and venue box offices), promoter fees, production margins, and venue booking arrangements.

Product overview

Metropolitan Entertainment is a live entertainment promotion company that presents a diverse portfolio of concerts, festivals, international tours, exhibitions, and live theater. The company's core offering is its live concert and event presentation service, featuring performances by legendary and contemporary artists at venues across North America. The portfolio includes touring productions such as Beyond Van Gogh and Beyond King Tut immersive experiences, and the Tony Award-winning Broadway production Liza's at The Palace. The company also operates venue programming exclusively for Adler Hall in New York City, managing ticket sales through Eventbrite and Ticketmaster platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Concert and Event Presentations
• Beyond Van Gogh Immersive Experience Immersive visual art experience touring numerous U.S. cities, featuring projection mapping and audio-visual presentations of Van Gogh's artwork. Open to general public attendees seeking cultural and artistic live experiences.
• Beyond King Tut Immersive Experience Immersive exhibition experience touring U.S. cities, featuring projection mapping and audio-visual presentations of Egyptian artifacts and history. Targeted at general public attendees interested in cultural and educational immersive content.
• Liza's at The Palace Tony Award-winning limited engagement Broadway theater production starring Liza Minnelli, produced and presented by Metropolitan Entertainment. Targeted at Broadway theater audiences.
• Adler Hall Venue Programming Exclusive booking, programming, and presentation of live events at Adler Hall, an 813-seat theater on Manhattan's Upper West Side operated in partnership with the New York Society for Ethical Culture. Serves as a controlled venue for concerts, family events, and special presentations.

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hurwitz ConcertscoreStrategic or Co-development Partner · 1 January 2022Hurwitz Concerts, founded in 2022 by composer Justin Hurwitz, produces live concerts of his film scores including La La Land In Concert and Whiplash In Concert. Metropolitan Entertainment co-presents these productions featuring screenings with live orchestral performances at major venues. Justin Hurwitz is the Academy Award-winning composer of La La Land and Whiplash.
• EvenkominorChannel Partner/ Reseller/ DistributorEvenko is a Canadian live entertainment company and ticketing platform that co-presents events in Montreal venues including Bell Centre and Olympia Theatre. Metropolitan Entertainment partners with Evenko for French artist presentations including ZAZ.
• MRG LiveminorChannel Partner/ Reseller/ DistributorMRG Live (Music Related Group) co-presents events including La La Land In Concert in Montreal and Julien Doré North American tour dates. Partnership for French artist presentations in North America.
• France RocksminorChannel Partner/ Reseller/ DistributorFrance Rocks is a French music promotion organization that supports French artist presentations in North America. Co-presents Julien Doré North American tour.
• Steve Litman Presents and The Stander GroupminorChannel Partner/ Reseller/ DistributorCo-producers of Rocky Horror Picture Show 50th Anniversary Spectacular and Spooktacular Tour events featuring original cast members.
• Adrienne Arsht CenterminorChannel Partner/ Reseller/ DistributorAdrienne Arsht Center for the Performing Arts in Miami co-presents John Waters 80th Birthday Celebration and Whiplash In Concert as part of Miami Film Festival.
• NJPAC (New Jersey Performing Arts Center)minorChannel Partner/ Reseller/ DistributorNJPAC in Newark, NJ co-presents Patrizio Buanne 20th Anniversary World Tour as a venue and promotional partner.
• State Theatre New JerseyminorChannel Partner/ Reseller/ DistributorState Theatre in New Brunswick, NJ co-presents Graham Nash Live On Tour 2026 as a venue and promotional partner.
• Lionsgate Global Products & ExperiencescoreStrategic or Co-development PartnerLionsgate Global Products & Experiences is a division of Lionsgate that produces live shows and experiences based on film properties. Metropolitan Entertainment presents La La Land In Concert under licensing/partnership for film score concerts featuring Lionsgate's Academy Award-winning content.
• Michael Dorf/City WineryminorChannel Partner/ Reseller/ DistributorCity Winery co-presents Itzhak Perlman 80ish Birthday Celebration at the Beacon Theatre, offering VIP packages including afterparty access and soundcheck experiences.
• The BirchmereminorChannel Partner/ Reseller/ DistributorThe Birchmere music venue in Washington DC co-presents Andrés Cepeda performances as a regional venue partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Danny Wimmer Presents: Independent festival and concert promoter producing major US music festivals and live events. Comparable as an independent promoter scaling touring productions across multiple US markets, with overlap in immersive and large-format live event categories.

Broad incumbents

• Live Nation Entertainment: Largest global live entertainment company operating concert promotion, venue ownership, and ticketing (Ticketmaster). Directly comparable as a concert promoter presenting at major venues, though substantially larger and vertically integrated across the full live entertainment value chain.
• AEG Presents: Major concert promotion and venue operations division of AEG, presenting tours and operating venues including Madison Square Garden competing shows. Closely comparable in concert promotion and venue programming, with broader scale and owned-infrastructure advantages.
• Feld Entertainment: Producer of touring family entertainment shows including Disney On Ice, Monster Jam, and Ringling Bros. Comparable on touring family entertainment and live show production across North American venues, though with substantially larger scale and proprietary IP.
• Nederlander Producing Company: Long-standing live entertainment and theater production company operating Broadway productions and presenting touring shows. Comparable on the Broadway/theatrical production side and on venue programming, particularly across the Northeast theater ecosystem.
• MSG Entertainment (Sphere Entertainment): Owner/operator of Madison Square Garden, Radio City Music Hall, and Beacon Theatre — venues where Metropolitan presents events. Comparable as a major Northeast venue operator and concert promoter, with substantially larger infrastructure and owned-real-estate advantages.

Others

• CAA (Creative Artists Agency): Major talent agency that represents many of the same artists Metropolitan books, including touring musicians. Adjacent ecosystem participant — not a direct competitor, but a key counterparty in artist routing, deal structures, and tour packaging that affects Metropolitan's business.

Direct peers

• The Bowery Presents: Independent Northeast-based concert promoter operating venues including Terminal 5, Music Hall of Williamsburg, and Brooklyn Steel. Direct competitor for concert promotion in the same Northeast geography with similar-sized venues and artist profiles.
• Jam Productions: Independent concert promotion company operating in Chicago and select markets, presenting a wide range of live music acts. Highly comparable as a long-standing independent promoter of concerts, comedy, and family events at theaters and mid-size venues.

Regional players

• Another Planet Entertainment: Independent concert and festival promotion company based in the San Francisco Bay Area, presenting concerts at venues like the Greek Theatre and Fox Theater Oakland. Comparable as an independent mid-size regional promoter, with geographic rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MetropolitanEntertainment
• LinkedInlinkedin.com/company/metropolitan-entertainment-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Entertainment