Henna Boy Ltd

What Henna Boy Ltd does

Henna Boy Ltd is a private UK e-commerce retailer and wholesale supplier of natural henna, jagua, and botanical hair- and body-art products, incorporated in England and Wales (company number 5731431) and operating from a single headquarters at 5 Beach Road, Perranporth, Cornwall. Founded in the early 1990s and led by owner-operator Mark Foster, the business has positioned itself as a 30-year specialist in henna for both hair dye and body art, sourcing directly from farms in India, Pakistan, Morocco, Egypt, and Yemen and carrying ECOCERT, USDA organic, and Vegan Society certifications on its products. The catalog spans raw and pre-mixed henna powders and cones, freshly mixed bulk paste, henna and indigo hair dye kits, jagua gels and liquids, essential oils, Ayurvedic botanical powders (amla, cassia, shikakai, reetha), and small accessories. Distribution is direct-to-consumer via the henna-boy.co.uk storefront with seven-currency checkout and free UK shipping over £50, plus a wholesale channel serving organic shops and bulk buyers across the UK, Europe, Africa, Australia, and New Zealand. Revenue mechanics combine low-ticket unit-priced product sales, a tiered lifetime membership discount scheme (5%, 10%, or 15%) priced £4.17-£12.50, and a points-based loyalty rewards program; payments are processed in a PCI DSS Level 2-compliant, 256-bit SSL environment with Amazon Pay among the available methods and WhatsApp Business used for direct customer support. The business is bootstrapped, founder-owned, and operates with 1-10 employees.

Name

Henna Boy Ltd

Legal name

Henna Boy Ltd

Website

https://henna-boy.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Henna Boy Ltd is a UK-based e-commerce retailer and wholesale supplier of certified organic henna, jagua, and botanical hair and body art products, serving home users, professional mehndi artists, and organic shops across the UK, Europe, Africa, Australia, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of natural henna powders, pre-mixed cones, jagua products, essential oils, kits, and accessories through e-commerce. One-time purchase model with unit pricing.
2. Membership Plans: Lifetime membership plans offering 5%, 10%, or 15% discounts on all purchases. One-time fee with no expiration or renewal required. Stackable with rewards points.
3. Loyalty Rewards Program: Points-based loyalty system where customers earn points on purchases that can be converted into discount vouchers. Points earned per currency spent vary by currency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Henna Boy Ltd is an e-commerce retailer and wholesale supplier of natural henna powders, pre-mixed henna cones, henna hair dyes, jagua body art products, essential oils, kits, and accessory items. Sourcing is direct from trusted farms in India, Pakistan, Morocco, Egypt, and Yemen, with products carrying ECOCERT and USDA organic certifications. The company sells to individual home users, professional henna artists, organic beauty shops, and international wholesale buyers, supported by tiered membership discounts and a points-based loyalty program.

Product overview

Henna Boy Ltd operates an e-commerce platform offering a comprehensive range of natural henna and botanical products for body art and hair care. The product portfolio centers on three core categories: (1) Henna Body Art Products including various henna powders (Indian, Sojat, Egyptian, Organic, Practice Jamila), pre-mixed and bulk henna pastes, henna cones and kits, essential oils, and accessories; (2) Henna Hair Dye Products encompassing brunette, black, blond, and red shades in organic forms with indigo and cassia powder add-ons; and (3) Jagua Body Art Products including jagua gel cones, pouches, powder, and liquid for temporary blue-black body art. The company also offers ayurvedic hair and skin care products, hair care oils, and membership plans. All products emphasize natural, chemical-free formulations with ECOCERT and USDA organic certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Henna Powder Premium henna body art powders sourced from India, Pakistan, Morocco, and Egypt, offered in varieties including Indian, Sojat, Egyptian Red Sea, Organic, and Practice Jamila Henna, used by professional artists and home users for body art and hair dye.
• Pre-Mixed Henna Cones Ready-to-use henna paste cones filled with the finest henna body art powder and essential oils, available with lavender or cajeput scent options for professional artists and home users.
• Henna Cone Kits Comprehensive kits including empty cones, henna powder, and essential oils for artists who prefer to mix their own paste.
• Henna Body Art Kits Complete kits in various sizes from beginner to professional studio levels, containing henna powder, cones, essential oils, and instructions.
• Freshly Mixed Bulk Henna Paste Pre-mixed henna paste made fresh to order with customizable options for powder type, essential oils, and mixing solution, aimed at professional artists requiring guaranteed freshness.
• Essential Oils High-quality essential oils including Lavender, Eucalyptus, Tea Tree, Niaouli, and Cajeput, selected to enhance henna stain quality for body art and hair care applications.
• Brunette Shades Henna Indigo Hair Dye Certified organic hair dye in 4 brunette shades, ammonia-free, paraben-free, and suitable for all hair types including beards, combining henna with indigo for natural brunette colors.
• Black Natural Henna Indigo Hair Dye Award-winning organic combination of henna and indigo for natural black hair coloring, free from ammonia, parabens, and PEG.
• Blond, Strawberry Blond and Copper Red Henna Hair Dye Natural organic henna hair dyes for achieving blond, strawberry blond, and copper red shades, formulated without ammonia, parabens, or PEG.
• Jagua Gel Cones Freshly made jagua gel in 10ml cones, made from 100% jagua liquid with organic preservative, skin-safe gelling agent, and lavender essential oil for temporary blue-black body art.
• Jagua Gel Pouches Heat-sealed jagua gel pouches ideal for filling applicator bottles or cones, available in sizes from 30ml to 1 liter.
• Jagua Powder Pure jagua powder for body art applications, available in various sizes including wholesale quantities, aimed at professional artists and mixers.
• Jagua Liquid Pure jagua liquid for mixing into gel or direct application for temporary blue-black body art.
• Hengua - Henna and Jagua Paste & Cones Combined henna and jagua paste and cones product range for artists wanting to offer both types of body art to their clients.
• Indigo Powder Natural indigo powder for achieving darker hair shades, often combined with henna to produce brunette and black hair colors.
• Cassia Powder Natural conditioning powder for hair that can be used alone for golden tones or combined with henna for richer shades.
• Amla Powder Ayurvedic amla powder for hair care and conditioning, sold as a standalone botanical product.
• Henna Pattern Books (E-books) E-book pattern books including tribal and dragon styles authored by Mark Foster, sold as downloadable digital products for henna artists.
• Membership Plans Lifetime membership plans offering 5%, 10%, or 15% discounts on all orders via one-time fees (£4.17-£12.50), stackable with the rewards points system.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henna Caravan: US-based henna body art retailer selling cones, jagua, and natural henna powders with bridal mehndi use cases. Comparable to Henna Boy in henna-and-jagua body art specialization and professional artist customer base, though primarily serving the US market.
• Radico Organic Hair Dye: India-based organic hair dye manufacturer and brand offering certified natural henna and indigo hair color products. Comparable to Henna Boy in organic-certified hair dye focus and direct henna sourcing from Indian farms.
• Khadi Natural: India-based natural hair care brand offering herbal shampoos, oils, and natural hair dyes including henna-based products. Comparable in natural-ingredient positioning and hair dye/hair care product mix, though larger and more diversified.
• Logona Naturkosmetik: German natural cosmetics brand with a substantial natural hair dye portfolio including henna-based colorants. Comparable in certified-organic (Natrue/BDIH) positioning and hair dye focus, though with a broader cosmetics catalog.
• Sante Naturkosmetik: German natural cosmetics brand with certified-organic hair color and hair care lines. Comparable in natural/organic certification-driven positioning and hair dye portfolio, though operating at greater scale with broader distribution.
• Ancient Sunrise: US-based specialty retailer focused on henna for hair dye and body art, with educational content around henna chemistry. Most directly comparable to Henna Boy in product specialization, customer base (professional artists and home users), and natural/organic positioning.

Broad incumbents

• The Body Shop: Global natural and ethical beauty retailer offering hair and body care products with ethical sourcing positioning. Comparable in natural-ingredient and ethical-sourcing value proposition, but with much broader product portfolio and international retail footprint.
• Weleda: Global natural and organic cosmetics brand with certified natural (Natrue) personal care range including hair care. Comparable in certified-natural positioning and premium price tier, though with a much wider product portfolio spanning skincare, body care, and baby care.
• Lush: Global natural and fresh-handmade cosmetics retailer with broad product range including hair care. Comparable in natural/vegan positioning and DTC-plus-retail model, but vastly larger scale and broader product portfolio than Henna Boy's specialist focus.
• Aveda: Premium plant-derived professional hair care brand (Estée Lauder portfolio) with botanical and naturally-derived hair color lines. Comparable in plant-based, professional-channel positioning in hair care, though at substantially larger scale and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/henna.boy
• Instagraminstagram.com/henna.boy
• LinkedInlinkedin.com/company/henna-boy-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henna Boy Ltd