The 100 Million Trees Project
The 100 Million Trees Project is an Irish non-profit founded in 2022 that coordinates volunteer-led, free tree planting and native woodland creation across all 32 counties of Ireland and Northern Ireland for private landowners, community groups, corporates, and government bodies.
- Company typePrivate
- Founded2022
- HeadquartersRathfarnham, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The 100 Million Trees Project does
The 100 Million Trees Project is an Irish environmental non-profit initiative founded in 2022 and headquartered in Rathfarnham, Ireland. It coordinates community-driven tree planting and native woodland creation across all 32 counties of the Republic of Ireland and into Northern Ireland. The organization operates as a coordination platform rather than a technology product: landowners and institutions offer sites through a website portal, and the project matches each site with volunteers and sponsors to plan and execute planting. Its participating sites span private farms, schools, GAA clubs, golf clubs, corporate campuses, religious institutions, government properties, and high-profile venues including Áras an Uachtaráin (the official residence of the President of Ireland) and University College Dublin.
Operationally, the initiative is volunteer-led and free of charge to landowners and community participants. There is no commercial product, no pricing model, and no proprietary technology stack — the 'Offer a site' web portal and a YouTube channel (@100milliontrees) for project documentation constitute the primary digital surface. The organization has between 1 and 10 employees, operates on a non-profit basis, and is not publicly listed. Its income derives from corporate sponsorship (Uniphar and Arantis ULC are disclosed as primary sponsors for 2025/2026) and likely charitable donations or grants.
The customer base is highly diversified across four primary segments: private landowners seeking environmental restoration on farmland; community organizations (schools, sports clubs, religious institutions) seeking local green spaces; corporate entities pursuing CSR and sustainability commitments (e.g., Sanofi Ireland, Irish Country Meats, Monart Destination Spa, Barberstown Castle Hotel); and government and state bodies (Tipperary County Council, the Office of the President). Go-to-market is community-led and inbound-driven: the website serves as the top-of-funnel marketing and onboarding channel, supported by sponsor referral networks and video content. There is no evidence of patents, trademarks, certifications, regulatory actions, M&A activity, or external funding rounds.
The 100 Million Trees Project firmographics
Firmographics- Name
- The 100 Million Trees Project
- Legal name
- 100 Million Trees Project
- Website
- https://100milliontreesproject.ie
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The 100 Million Trees Project is an Irish non-profit founded in 2022 that coordinates volunteer-led, free tree planting and native woodland creation across all 32 counties of Ireland and Northern Ireland for private landowners, community groups, corporates, and government bodies.
- Ownership category
- akta.pro rank
The 100 Million Trees Project industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
Where The 100 Million Trees Project is headquartered
LocationHeadquarters
- HQ city
- Rathfarnham
- HQ country
- Ireland
- HQ region
- Europe
Markets served
The 100 Million Trees Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Sponsorship and Grants: The organization is funded through corporate sponsors (Uniphar and Arantis ULC listed as 2025/2026 sponsors) and likely charitable donations/grants. No commercial revenue generation model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The 100 Million Trees Project product offering
Product offeringCore offering
The 100 Million Trees Project is an Irish environmental non-profit that coordinates and executes native tree planting and woodland creation at sites offered by landowners, communities, corporates, and government bodies across all 32 counties of Ireland. The organization matches offered sites with volunteer labor and corporate sponsors to deliver planting projects at no cost to participants.
Product overview
The 100 Million Trees Project is an Irish environmental initiative focused on tree planting across Ireland. The organization facilitates and coordinates tree-planting projects at various sites throughout the country, working with landowners, communities, schools, businesses, and local authorities to establish new forests and woodland areas. The initiative operates as a tree-planting service and coordination platform rather than a technology product, accepting site offers from landowners and matching them with volunteers and sponsors to execute planting projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Tree Planting Coordination Service
Companies that use The 100 Million Trees Project
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
The 100 Million Trees Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The 100 Million Trees Project partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The 100 Million Trees Project competitors and assessment
Company assessmentRegional players
- Crann - Trees for Ireland: Irish non-profit dedicated to promoting trees and woodlands in Ireland, a domestic peer operating in the same geography and competing for the same corporate and community tree-planting engagements.
Direct peers
- Cool Earth: Non-profit that partners with corporates and communities to protect and restore forests, sharing the corporate-sponsor-plus-community-engagement model that drives the 100 Million Trees Project.
- One Tree Planted: Non-profit that partners with corporate sponsors to fund tree planting projects worldwide, directly comparable in the corporate-sponsorship-led, multi-site reforestation model.
- Trees for the Future: Non-profit that funds and trains community-led tree planting programmes internationally, sharing the volunteer/community-driven, sponsor-funded restoration model.
- Trillion Trees: Conservation partnership that funds and delivers large-scale tree planting and forest restoration globally, comparable as a non-profit aggregating corporate and donor funding for reforestation outcomes.
- Trees for Life: Scottish/UK reforestation charity that coordinates volunteer-led woodland creation and restoration, funded by donations and corporate sponsorship — same volunteer-driven, free-to-landowner model as the 100 Million Trees Project.
- The Woodland Trust: The UK's largest woodland conservation charity, directly comparable as a non-profit that creates and restores forests, engages volunteers, and partners with corporate sponsors and government across the British Isles.
- Eden Reforestation Projects: Global non-profit that employs and coordinates local labour to plant trees at scale, funded by corporate and individual sponsors — same sponsorship-plus-coordinated-planting model applied internationally.
- The Tree Council of Ireland: Irish umbrella body promoting and coordinating tree planting across the Republic, directly comparable in mission and Irish geography, and a likely local partner or competitor for the same corporate sponsors and community groups.
Broad incumbents
- National Trust: Large UK/Irish heritage and conservation charity that undertakes woodland creation and restoration as part of a broader conservation portfolio, comparable as a much larger incumbent active in the same British Isles tree-planting space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The 100 Million Trees Project social profiles
Digital presenceThe 100 Million Trees Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 100 Million Trees Project leadership team
Management profileNumber of profiles
The 100 Million Trees Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 100 Million Trees Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 100 Million Trees Project
What does The 100 Million Trees Project do?
The 100 Million Trees Project is an Irish environmental non-profit that coordinates and executes native tree planting and woodland creation at sites offered by landowners, communities, corporates, and government bodies across all 32 counties of Ireland. The organization matches offered sites with volunteer labor and corporate sponsors to deliver planting projects at no cost to participants.
Is The 100 Million Trees Project a public or private company?
The 100 Million Trees Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The 100 Million Trees Project founded?
The 100 Million Trees Project was founded in 2022. It employs 1 to 10 people.
Where is The 100 Million Trees Project based?
The 100 Million Trees Project is headquartered in Rathfarnham, Ireland, in the Europe region.
How does The 100 Million Trees Project make money?
One revenue line is on record: sponsorship and Grants.
Who are The 100 Million Trees Project's main competitors?
Crann - Trees for Ireland is listed as a regional player. Direct peers are Cool Earth, One Tree Planted, Trees for the Future, Trillion Trees, Trees for Life, The Woodland Trust, Eden Reforestation Projects and The Tree Council of Ireland. National Trust is listed as a broad incumbent.
Does The 100 Million Trees Project have an API?
No public API is recorded for The 100 Million Trees Project.
What industry is The 100 Million Trees Project in?
The 100 Million Trees Project's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 813312 and its SIC code is 800.