What Kraft Heinz (formerly H.J. Heinz Company). does

The Kraft Heinz Company (NASDAQ: KHC), successor to the 1869-founded H.J. Heinz Company, is a publicly traded American food and beverage manufacturer headquartered at 200 E. Randolph St., Chicago, with additional corporate offices in Pittsburgh and Toronto and operations spanning six continents including the United States, Canada, the United Kingdom, the UAE, Brazil, Egypt, and Spain. Its core Heinz-branded business manufactures and markets condiments and meal-enhancing products — tomato ketchup in original, organic, no-salt, no-sugar, and spice-blended varieties; yellow mustard; 57 Sauce; gravies; relishes; vinegars; and blended sauces such as Mayochup — with recent innovation focused on better-for-you (Heinz Ketchup Zero), occasion-driven (Heinz Breakfast Ketchup), and format innovation (Heinz KegChup, 114 oz aluminum keg).

The company sells these products to individual consumers, households, and foodservice operators primarily through mass and grocery retail (Walmart, Kroger, Giant Food) and digital channels (Amazon, Amazon Fresh, DoorDash, heinz.com DTC), with complementary brand-equity ecosystems including the Heinz Verified restaurant certification program and the TasteVIP consumer loyalty program. Underlying production is anchored by the Heinz Tomato Masters program — seven in-house experts overseeing tomato quality — a sustainable-sourcing commitment targeting 100% sustainably sourced ketchup tomatoes by 2025, regenerative agriculture practices, and a four-hour average field-to-plant freshness window across global tomato operations.

The business model is consumer packaged goods unit sales across small (5–8 oz) to large (40 oz) SKUs at price points typically ranging from approximately $2.13 to $6.59 per unit depending on size and retailer, monetized through retail and e-commerce shelf turnover rather than subscription or platform revenue. Revenue is generated across consumer retail, foodservice partnerships (including a 2026 official sauce supplier partnership with Everton FC for the Bramley-Moore Dock stadium), and brand-driven experiential marketing campaigns (e.g., the November 2025 Dubai launch of Ketchup Zero). The company has historically grown both organically and through M&A, including the foundational 2015 merger with Kraft Foods Group backed by 3G Capital and Berkshire Hathaway, and the 2021 acquisition of Hemmer.

Name

Kraft Heinz (formerly H.J. Heinz Company).

Legal name

The Kraft Heinz Company

Website

https://heinz.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kraft Heinz (NASDAQ: KHC) is a publicly traded American food and beverage manufacturer that produces and sells Heinz-branded condiments — ketchup, mustard, sauces, gravies, relishes, and vinegars — to consumers and foodservice operators globally through mass retail, grocery, e-commerce, and DTC channels.

Ownership category

akta.pro rank

Product category

Packaged Condiments and Sauces

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Condiment manufacturing
• Tomato ketchup production
• Packaged food products
• Sauces and gravies
• Consumer packaged goods

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Sale of condiments and food products through retail grocery stores, mass merchants, and online retailers. Products include ketchup, mustard, relish, vinegar, gravy, and specialty sauces sold in various package sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Heinz brand manufactures and sells a broad portfolio of branded condiments and packaged food products — including ketchup, yellow mustard, 57 Sauce, Mayochup, gravies, relishes, vinegars, sauces, dips and innovation formats (KegChup, Ketchup Zero, Breakfast Ketchup). Products are sold through grocery, mass merchant and e-commerce retail channels as well as through the Heinz Verified food service/restaurant program for both household and foodservice end users.

Product overview

Heinz is a food condiment brand under Kraft Heinz Company offering a diverse portfolio of condiments, sauces, and meal-enhancing products. The core product line centers on Heinz Tomato Ketchup in multiple varieties (original, organic, no salt added, no sugar added, and various spice blends), complemented by Yellow Mustard, 57 Sauce, various gravies (Beef, Chicken, Turkey, Pork, Au Jus), relishes (Dill, Sweet, Hot Dog), vinegars (Apple Cider, Distilled White), and sauces (Mayochup, Garlic Herb, Teriyaki, Sweet Chili). Recent innovations include KegChup (114 oz aluminum keg format), Heinz Zero (zero sugar/salt ketchup), and Breakfast Ketchup (breakfast occasion positioning). The brand also offers a loyalty program (TasteVIP), restaurant verification program (Heinz Verified), and extensive recipe content. The products target consumer retail (grocery stores, e-commerce) and foodservice channels.

Differentiator

Problem solved

Functional benefit

Brands

• Heinz Verified: Restaurant certification program identifying restaurants that serve quality Heinz products
• TasteVIP
• Heinz Tomato Masters

Products and services

• Heinz Tomato Ketchup The flagship Heinz condiment, a classic tomato ketchup available in multiple varieties including original, organic, no salt added, no sugar added, and various spice blends (Chipotle, Habanero, Jalapeño).
• Heinz Simply Tomato Ketchup with No Artificial Sweeteners A cleaner-label ketchup variant made with no artificial sweeteners, positioned as a premium natural alternative. Available in 19 oz and 31 oz sizes.
• Heinz Yellow Mustard Classic yellow mustard made with #1 grade mustard seeds, available in 8 oz, 14 oz and 20 oz sizes.
• Heinz 57 Sauce A distinctive Heinz sauce variety available in multiple sizes (5 oz, 10 oz, 20 oz, 40 oz). Part of the classic Heinz product lineup.
• Heinz Gravy Products Range of gravies including Bistro Au Jus Gravy, Classic Chicken Gravy, Savory Beef Gravy, Roasted Turkey Gravy, Pork Gravy, and Homestyle Brown Gravy. Used for meal preparation and cooking.
• Heinz Relish Products Includes Dill Relish, Sweet Relish, and Hot Dog Relish — pickled condiment products made from cucumbers with various flavor profiles.
• Heinz Vinegar Products Includes Apple Cider Vinegar with 5% Acidity and Distilled White Vinegar with 5% Acidity, available in multiple sizes for cooking, cleaning, and condiment use.
• Heinz Mayochup (Mayonnaise & Ketchup Sauce) A blended sauce combining mayonnaise and ketchup, providing a creamy yet tangy flavor profile. Available in single size.
• Heinz Sauces and Dips Various sauce products including Greek-Inspired Garlic Herb Sauce, Hawaiian-Inspired Tropical Teriyaki Sauce, Thai-Inspired Sweet Chili, Buttermilk Ranch Mayonnaise Style Dip, and Chili Sauce.
• Heinz KegChup A new product format featuring 114 oz of Heinz ketchup in a sleek aluminum keg design with a precision pouring tap, targeting consumers who want ketchup in larger quantities for entertaining.
• Heinz Ketchup Zero Heinz Ketchup Zero — a zero sugar, zero salt ketchup variant targeted at better-for-you consumers, supported by experiential activations in international markets.
• Heinz Breakfast Ketchup Heinz Tomato Ketchup positioned as a breakfast condiment, expanding the brand into the morning meal occasion.
• Heinz Organic Products USDA-certified organic product line including Organic Tomato Ketchup and Organic Yellow Mustard, appealing to consumers seeking organic ingredients.
• Heinz Better-For-You Products Health-conscious product variants including Tomato Ketchup with No Salt Added, Tomato Ketchup with No Sugar Added, Natural Sweetener Tomato Ketchup (made with honey), and Tomato Ketchup with a Blend of Veggies.
• Heinz Spicy Ketchup Varieties Flavor-extended ketchup products including Tomato Ketchup Blended with Chipotle, Tomato Ketchup Blended with Habanero, Jalapeno Tomato Ketchup Blended with Jalapeno, and Pickle Flavored Ketchup.

Quantifiable outcome

• 95% of Heinz tomatoes are perfectly ripe when they leave the field
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Everton FCcoreGTM or Marketing Partner · 23 March 2026Heinz secured as Everton's first official sauce supplier for their new Bramley-Moore Dock stadium. The partnership includes matchday branding opportunities, stadium condiment supply, and visibility across the club's digital and social media platforms. This represents a strategic food service and sports marketing partnership targeting the club's fan base.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McCormick & Company: A global leader in spices, seasonings, and condiments (including French's mustard, a direct Heinz competitor). Directly comparable product portfolio, distribution channels, and end-market exposure to Heinz's condiment and sauce business.
• Conagra Brands: Major North American packaged food company whose portfolio includes Hunt's ketchup and other condiments that directly compete with Heinz. Comparable CPG scale, retail distribution, and product innovation cadence.
• Hormel Foods: Major packaged meat and food company (Skippy, Spam, Justin's) with comparable CPG scale, broad retail distribution, and foodservice exposure similar to Kraft Heinz's.
• Del Monte Foods: Packaged fruit, vegetable, and tomato-based products company with direct overlap in tomato sauce/ketchup-adjacent categories. Comparable CPG operating model and grocery retail channel presence.
• Campbell Soup Company: Major packaged food manufacturer with overlapping categories in soups, sauces, and condiments (Prego, Pace). Comparable mass-market retail distribution and CPG operating model to Kraft Heinz.

Broad incumbents

• General Mills: Diversified packaged food incumbent with comparable scale, retail distribution, and brand-building capability. Less direct overlap in ketchup but competes for shelf space and household pantry spend.
• PepsiCo: Global packaged food and beverage leader (Lay's, Quaker) with comparable distribution and marketing scale; overlapping consumer occasions around snacking, grilling, and foodservice.
• Unilever (Unilever Food Solutions): Diversified CPG incumbent whose Hellmann's brand competes with Heinz in mayonnaise and condiments globally. Broader portfolio but directly comparable in the condiment and sauce category.

Emerging players

• The Morning Star Company: Largest independent tomato processor in the world supplying tomato paste and ingredients to major condiment manufacturers including ketchup producers. An emerging/commercial player with indirect competitive overlap as an ingredient supplier to the category.

Others

• Tesco (Private Label Condiments): Major UK grocer whose private-label condiments compete head-to-head with Heinz on UK shelves, especially after the well-publicized 2022 dispute. Relevant as a private-label competitive threat to Heinz's premium pricing in international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hjheinzcompany
• LinkedInlinkedin.com/company/hj-heinz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft Heinz (formerly H.J. Heinz Company).