GetVerified
- Company typePrivate
- Founded2024
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GetVerified does
GetVerified is a New Zealand not-for-profit organization founded in September 2024 by the country's major banks to deliver Confirmation of Payee (CoP) account verification services across the domestic payment ecosystem. Its core technology performs real-time matching of account holder names against bank account numbers at the receiving institution, returning Match, Partial Match, or No Match notifications before payments are executed. The product portfolio comprises three offerings: the consumer-facing CoP service embedded in retail bank mobile and online banking apps; VerifyBiz, an API and web-portal service for businesses, government agencies, and non-bank organisations to verify account details during onboarding, invoicing, payroll, and direct debit setup; and Verify+, which enables non-bank account issuers (fintechs, credit unions, building societies) to both send and respond to CoP requests. Infrastructure runs on a FAPI-compliant API standard with encrypted, authenticated connections, sandbox testing, and continuous monitoring on a secure cloud platform.
GetVerified's business model is subscription-based, structured as a not-for-profit utility with revenue derived from custom multi-year enterprise contracts with participating banks and, increasingly, from non-bank organisations adopting VerifyBiz and Verify+. GTM combines enterprise field sales to banks and government, API-first integration for businesses, channel distribution through embedded banking apps, and event-driven marketing campaigns. The customer base is anchored by ten NZ banks (ANZ, ASB, BNZ, Westpac, Kiwibank, TSB, Rabobank, Bank of China NZ, Heartland, Cooperative Bank) plus a growing roster of non-bank adopters including Health New Zealand | Te Whatu Ora, CentrePort, Hnry, Givealittle, Fiordland Lobster Company, and FlexR / NZ Fuel Cards. As of late 2025, the service has processed nearly 100 million transactions, covering approximately 95% of New Zealand personal bank account holders.
GetVerified firmographics
Firmographics- Name
- GetVerified
- Legal name
- GetVerified
- Website
- https://getverified.co.nz
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GetVerified industry classification
Industry- Product category
- Payment Verification & Fraud Prevention
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Wire/RTP Confirmation of Payee (CoP) & Beneficiary Verification (FSAMAHAL)
- akta.pro secondary industries
- Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB), Identity & Authentication for Open Banking (SCA support, token exchange) (FSAGACAF)
Keywords
Where GetVerified is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
GetVerified business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Confirmation of Payee Services: GetVerified provides Confirmation of Payee account verification services to banks, businesses, and government agencies. As a not-for-profit organisation founded by New Zealand banks in September 2024, the revenue model supports operational costs while fulfilling the mission to protect New Zealanders from financial scams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing through direct engagement |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
GetVerified product offering
Product offeringCore offering
GetVerified provides a real-time Confirmation of Payee (CoP) account verification service that checks whether account holder names match bank account numbers at the receiving institution before payments are made. The service is delivered through three offerings: the core CoP service embedded in New Zealand bank apps for personal banking users, VerifyBiz for businesses and government agencies (via web portal or API), and Verify+ for non-bank account issuers to participate in the CoP network. The platform returns Match, Partial Match, or No Match notifications to reduce misdirected payments, invoice fraud, and scam losses across New Zealand's payment ecosystem.
Product overview
GetVerified is a not-for-profit anti-scam solutions provider founded by New Zealand banks in September 2024. The company offers a portfolio of Confirmation of Payee (CoP) products: the core CoP service integrated into banking apps for personal banking users; VerifyBiz for businesses and government agencies seeking early account verification outside banking channels; and Verify+ for account-issuing organisations (banks, fintechs, credit unions) that need to both send and respond to CoP checks. Together these products provide real-time account name and number matching across New Zealand's payment ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Confirmation of Payee (CoP) Real-time account verification service that checks if account holder names and account numbers match before a New Zealand-based payment is made, returning Match, Partial Match, or No Match notifications to reduce misdirected payments and scams. For personal banking customers of New Zealand banks, integrated into mobile and online banking apps.
- VerifyBiz Account verification solution for businesses and government agencies that enables verification of account details for customers, suppliers, and employees before payments are made, including during onboarding, payouts, regular payments, direct debit sign-ups, and refunds. Available via web-based portal or API integration, reducing manual review effort by up to 80%.
- Verify+ Enables banks and other non-bank account-issuing organisations (credit unions, building societies, fintechs, licensed deposit takers) to participate in New Zealand's Confirmation of Payee network, allowing them to both send and respond to CoP requests when customers make or receive payments. Uses FAPI specifications with encrypted and authenticated connections.
Quantifiable outcome
- Nearly 100 million transactions processed since November 2024 rollout
- +9 more outcomes
Companies that use GetVerified
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
GetVerified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GetVerified partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- ContagionminorCreative and media agency partnering with GetVerified to launch the 'Welcome to the fight back' nationwide marketing campaign urging New Zealand businesses to strengthen protections against fraud and scams.
- Financial Crimes Exchange (FCX)coreFCX operates anti-scam solutions and initiatives in Australia and expanded into New Zealand through partnership with GetVerified. FCX provides advanced fraud intelligence tools enabling New Zealand banks to share confirmed fraud intelligence, freeze accounts, and recover funds. Led by GetVerified, NZ banks implemented the new technology with support from FCX.
- New Zealand Banking Association (NZBA)coreNZBA represents New Zealand's banking sector. GetVerified was established by NZ banks and works with NZBA on Confirmation of Payee implementation and anti-scam initiatives. NZBA CEO Roger Beaumont emphasised the need for coordinated action across telecoms, social media, and government.
- Reserve Bank of New Zealand (RBNZ)coreRBNZ provides oversight and regulatory guidance for banking sector initiatives. New Zealand banks are required to match account holder names to legal entity names under RBNZ guidance.
- ANZ Bank New ZealandcoreOne of New Zealand's major banks and founding partner in GetVerified. Participating in Confirmation of Payee rollout and fraud intelligence network.
- ASB BankcoreMajor New Zealand bank and founding partner. ASB Digital Fraud Expert Alex Hinde contributed to explaining CoP benefits and limitations.
- Bank of New Zealand (BNZ)coreMajor New Zealand bank and founding partner in GetVerified. Participating in Confirmation of Payee rollout.
- Westpac New ZealandcoreMajor New Zealand bank and founding partner. Participating in CoP service and fraud intelligence sharing.
- KiwibankcoreMajor New Zealand bank and founding partner in GetVerified.
- TSB BankcoreNew Zealand bank participating in GetVerified's Confirmation of Payee service.
- Rabobank New ZealandcoreNew Zealand bank participating in GetVerified's Confirmation of Payee service.
- Bank of China New ZealandcoreInternational bank participating in New Zealand's Confirmation of Payee network.
- Heartland BankcoreNew Zealand bank participating in Confirmation of Payee service.
- Cooperative BankcoreNew Zealand bank participating in GetVerified's Confirmation of Payee service.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
GetVerified competitors and assessment
Company assessmentEmerging players
- Modulr: Modulr is a UK Payments-as-a-Service platform enabling account-to-account payments and verification through APIs. Its focus on A2A payment verification and onboarding workflows overlaps with VerifyBiz's account-verification use cases.
- Australian Payments Plus: Australian Payments Plus (formed from AusPayNet, BPAY Group, and others) operates Australia's payments infrastructure and is implementing an Australian Confirmation of Payee framework. It is an emerging regional counterpart that could either partner with or compete against GetVerified's FCX-linked expansion.
- TrueLayer: TrueLayer is a UK open banking platform offering account information and payment initiation APIs. Its account verification capabilities compete for the same bank and fintech integration budget that powers VerifyBiz adoption.
Others
- BioCatch: BioCatch provides behavioral biometrics for fraud detection in digital banking channels. It is thematically adjacent to GetVerified's fraud intelligence mission and overlaps with NZ banks' broader anti-scam technology stacks.
- Onfido: Onfido provides AI-based identity verification and KYC for onboarding flows. It is adjacent rather than directly competitive, but targets the same onboarding and fraud-prevention budgets as VerifyBiz in banks, fintechs, and government.
Direct peers
- Pay.UK (Confirmation of Payee service): Pay.UK operates the UK Confirmation of Payee scheme, providing real-time account name and number matching across UK banks. As another bank-backed, single-country CoP operator, it is structurally very comparable to GetVerified.
- SurePay: SurePay is the Dutch Confirmation of Payee pioneer, founded by Dutch banks to perform real-time account name verification before payments. It is the most direct international analogue to GetVerified's CoP network model.
Broad incumbents
- Plaid: Plaid is a leading US/global account-aggregation and verification platform used by banks and fintechs. It provides account-name matching and onboarding verification capabilities that overlap with VerifyBiz, though as part of a far wider data connectivity suite.
- Bottomline Technologies: Bottomline Technologies provides payment fraud prevention, confirmation of payee-style solutions, and financial messaging infrastructure to banks and corporates. It is a broad incumbent in adjacent payment-security and verification categories relevant to GetVerified.
- Tink (Visa): Tink, owned by Visa, is a European open banking platform offering account verification, payment initiation, and financial data aggregation. It overlaps with GetVerified on PSD2/open-banking-style account verification, but across a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GetVerified social profiles
Digital presenceGetVerified financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetVerified leadership team
Management profileNumber of profiles
Profiles1 record
GetVerified funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetVerified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetVerified
What does GetVerified do?
GetVerified provides a real-time Confirmation of Payee (CoP) account verification service that checks whether account holder names match bank account numbers at the receiving institution before payments are made. The service is delivered through three offerings: the core CoP service embedded in New Zealand bank apps for personal banking users, VerifyBiz for businesses and government agencies (via web portal or API), and Verify+ for non-bank account issuers to participate in the CoP network. The platform returns Match, Partial Match, or No Match notifications to reduce misdirected payments, invoice fraud, and scam losses across New Zealand's payment ecosystem.
Is GetVerified a public or private company?
GetVerified is a private company. It is classified as corporate owned and is currently operating.
When was GetVerified founded?
GetVerified was founded in 2024. It employs 1 to 10 people.
Where is GetVerified based?
GetVerified is headquartered in Auckland, New Zealand, in the Oceania region.
How does GetVerified make money?
One revenue line is on record: confirmation of Payee Services.
Who are GetVerified's main competitors?
Emerging players on record are Modulr, Australian Payments Plus and TrueLayer. Others are BioCatch and Onfido. Direct peers are Pay.UK (Confirmation of Payee service) and SurePay. Broad incumbents are Plaid, Bottomline Technologies and Tink (Visa).
Does GetVerified have an API?
Yes. GetVerified offers APIs for both VerifyBiz and Verify+ products. The VerifyBiz API enables businesses and government agencies to send account name and number check requests via secure API to account issuers. The Verify+ API uses financial industry standard API (FAPI) specifications, where connections between participants are encrypted and authenticated. Both APIs support integration into customer-facing or internal workflows such as ERP, CRM, Procurement or Payroll platforms. Integration options include sandbox testing environments and technical support during design, build, test and launch phases. Developer documentation is at www.getverified.co.nz/contact-us.
What industry is GetVerified in?
GetVerified's product category is Payment Verification & Fraud Prevention. Its primary akta.pro industry code is FSAMAHAL, Wire/RTP Confirmation of Payee (CoP) & Beneficiary Verification, with a secondary code of FSAGACAB, Account Verification & Ownership (AVS/AOV, micro-deposits, auth). Its NAICS code is 52232.