What Storr Group does

Storr Group is a lower-middle-market private equity firm founded in 2021 and headquartered in West Palm Beach, Florida, with additional offices in New York City and Austin. The firm pursues an operations-focused investment strategy, building and scaling essential-services platforms through strategic M&A, deep integration, and technology deployment. Storr Group targets fragmented home and property services industries — primarily residential swimming pool services, HVAC, plumbing, and electrical — and concentrates its activity in Sun Belt states (Texas, Florida, Arizona, Nevada, and Georgia) where demographic and climate trends support sustained demand.

The firm operates two core portfolio platforms. SPS PoolCare, originated in 2021, is the largest residential swimming pool services company in the United States, having executed 210 add-on acquisitions and serving more than 42,000 weekly recurring residential and commercial customers across 19 markets in five states, with a workforce of 1,000+ field professionals. SAS Service Partners, originated in 2023 (originally as SAS AirCare), is a multi-brand HVAC, plumbing, and electrical platform that has completed 7 add-on acquisitions across the Sun Belt. Across both platforms and together with prior deals, Storr Group has executed over 130 add-on acquisitions since inception. The largest platform, SPS PoolCare, standardized its 30+ branch locations on the ServiceTitan cloud-based field service management platform in March 2026 to enable route optimization, unified operations, and rapid post-acquisition integration.

Storr Group's business model is conventional private equity: the firm raises institutional capital, acquires control positions in founder-owned essential-services businesses, and creates value through organic growth, margin expansion, operational professionalization, and additional add-on M&A. Revenue and value creation are realized through portfolio company growth and eventual exits rather than direct end-consumer monetization. The firm supplements its investment team with a dedicated Value Creation Team (VCT) of functional experts (marketing, integration, transformation) and operating partners drawn from large home-services operators including Terminix, Service Experts, and American Residential Services. The firm funded SPS PoolCare's M&A pipeline with an institutional credit facility from Balance Point Capital Advisors in August 2024, and the January 2026 Pool Troopers acquisition — the platform's 191st and largest deal — brought in Shoreline Equity Partners as a minority co-investor alongside Storr Group.

Name

Storr Group

Legal name

Storr Group

Website

https://storrgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Storr Group is a lower-middle-market private equity firm founded in 2021 that builds and scales essential-services platforms in the Sun Belt through aggressive M&A. Its two core platforms are SPS PoolCare (the largest US residential swimming pool services company) and SAS Service Partners (HVAC, plumbing, electrical).

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Equity Returns via Portfolio Companies: Storr Group operates as an operationally focused lower-middle-market private equity firm. The firm generates returns by backing, building, and scaling industry-leading platforms in fragmented essential services sectors through strategic M&A, deep operational integration, and technology implementation. Revenue/value creation is realized through portfolio company growth, margin expansion, and eventual exits.
2. Pool Maintenance, Repair, and Renovation Services (SPS PoolCare): SPS PoolCare generates recurring revenue through residential and commercial swimming pool recurring maintenance, chemical application, cleaning, equipment and integrity repair, and upgrades. Services are delivered across 30+ branches in five Sun Belt states, serving 42,000+ weekly recurring customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms in fragmented essential services sectors. The firm generates returns through strategic M&A consolidation, deep operational integration, and technology deployment, with portfolio companies (notably SPS PoolCare and SAS Service Partners) providing recurring residential and commercial pool maintenance, repair, and HVAC/plumbing/electrical services to customers across Sun Belt states.

Product overview

Storr Group is an operationally focused lower-middle-market investment firm that builds essential services platforms through strategic M&A and operational integration. The firm operates two primary platform investments: SPS PoolCare (the largest U.S. residential swimming pool services company) and SAS Service Partners (a home services platform for HVAC, plumbing, and electrical). SPS PoolCare utilizes the ServiceTitan cloud platform across 30+ branches to deliver recurring maintenance, cleaning, equipment repair, and renovation services across Sun Belt states. SAS Service Partners operates as a family of HVAC, plumbing, and electrical brands also expanding across the Sun Belt.

Differentiator

Problem solved

Functional benefit

Brands

• SPS PoolCare: The largest residential swimming pool services platform in the United States, providing recurring maintenance, chemical application, cleaning, equipment repair, and upgrades across Sun Belt states.
• SAS Service Partners

Products and services

• SPS PoolCare The largest residential swimming pool services platform in the United States, operating across the Sun Belt (Texas, Florida, Arizona, Nevada, Georgia). SPS PoolCare provides recurring weekly pool maintenance, chemical application, cleaning, equipment and integrity repair, and renovation services to 42,000+ weekly recurring residential and commercial customers across 19 markets in five states through 30+ branch locations.
• SAS Service Partners A home services platform providing HVAC, plumbing, and electrical services across the Sun Belt region. SAS Service Partners operates as a family of winning home-services brands and has completed 7 add-on acquisitions since origination in 2023, with active expansion across Dallas, Houston, and other Sun Belt markets.

Quantifiable outcome

• 2,000,000+ weekly recurring pool services projected for 2026
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ServiceTitancoreTechnology or Integration · 17 March 2026ServiceTitan provides its cloud-based field operating software platform to SPS PoolCare, which standardized the platform across 30+ branch locations in five states. The deployment supports SPS PoolCare's high-velocity acquisition strategy and operational scaling, enabling route optimization, customer service improvement, and unified operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Apex Service Partners: PE-backed residential HVAC, plumbing, and electrical services platform executing a roll-up strategy in Sun Belt and Southeast markets. Direct comparable to Storr's SAS Service Partners platform given overlapping service lines, geography, and consolidation playbooks.

Direct peers

• Inverness Graham: Lower-middle-market private equity firm executing buy-and-build strategies in business services, technology-enabled services, and select consumer verticals. Bennett Leveillee (Storr VP) was a Senior Associate at Inverness Graham, with overlapping focus on operational integration and add-on M&A.
• Gryphon Investors: Lower-middle-market private equity firm executing a sector-focused, operations-oriented buy-and-build strategy across services and consumer companies. Highly comparable to Storr in fund size, sector focus, and operational/value-creation approach.
• One Equity Partners: Middle-market private equity firm with an operations-focused, partnership-driven model in business services and industrials. Mariana Repsold (Storr VP) previously sat on One Equity's investment team working directly with portfolio company management teams on organic growth and strategic M&A — strong strategic and operational overlap with Storr's approach.
• Trivest Partners: Lower-middle-market private equity firm focused on founder-owned businesses, with deep operating partner network and sector concentration in services. Richard Moran (Storr CFO/CCO) was previously CFO at Trivest, signaling direct strategic and operational alignment with Storr's model.
• Shoreline Equity Partners: Lower-middle-market private equity firm focused on services and consumer businesses. Shoreline was the prior private equity backer of Pool Troopers, the company SPS PoolCare acquired in 2026, and maintains a minority stake in the combined platform — making it the most directly comparable peer in the same strategy, fund size, and vertical.

Others

• ServiceTitan: Cloud-based field service management software platform that SPS PoolCare has standardized across all 30+ branches. Listed as a peer because it is the underlying technology backbone enabling Storr's operational model and acquisition integration at SPS PoolCare, and other home-services consolidators use the same platform — making it ecosystem-relevant for comparable investment theses.

Broad incumbents

• Authority Brands: PE-backed (Apax Partners) franchisor of home-services brands spanning HVAC, plumbing, electrical, pest control, and home improvement. Operates a broader multi-vertical home-services consolidation strategy that intersects with both Storr platforms at scale.
• BrightView Holdings: Largest publicly traded commercial landscape services company in the U.S., built via aggressive PE-era M&A. Comparable as a scaled, multi-branch home/building services platform that scaled through similar Sun Belt–style consolidation strategies and standardized field-operating systems.
• Neighborly: Multi-brand franchisor of home services including plumbing, HVAC, electrical, pool cleaning, and pest control. Directly comparable as the largest consolidated home-services franchise platform with overlapping vertical coverage, including pool services that competes in the same SMB-residential space as SPS PoolCare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storr Group