Optispan
Optispan is a Seattle-based healthspan medicine company founded in 2023 that delivers self-pay subscription longevity programs (Helix, Helix Core, Embody) combining advanced diagnostics, clinician-supervised AI insights, and longitudinal tracking for affluent individuals pursuing proactive health optimization.
- Company typePrivate
- Founded2023
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Optispan does
Optispan, Inc. is a Seattle-based, privately held healthspan medicine company founded in 2023 by Dr. Matt Kaeberlein, a former University of Washington professor and geroscientist with 250+ publications. The company sells self-pay subscription programs — Optispan Helix (highest-touch physician-led longevity program with annual cadence), Optispan Helix Core (one-day diagnostic gateway), and Optispan Embody (women's health spanning peri/menopause/postmenopause) — to affluent individuals who treat long-term health as a strategic investment. Programs are delivered through an on-site Gateway Day in Seattle followed by telehealth or in-person follow-ups, with Helix enrollment deliberately capped to preserve service quality.
The underlying offering combines advanced diagnostics (point-of-care ultrasound, comprehensive blood-based biomarker panels including ApoB/LDL-P/Lp(a)/hs-CRP, iTero 3D dental imaging, DEXA, Dermasensor AI skin screening, Stelo CGM and Oura wearable integration) with a clinician-supervised AI platform for aggregating genetics, wearable, and lab data into longitudinal trend insights. This is being productized as "The Praxis," a healthspan platform co-developed with Google Cloud, the Buck Institute for Research on Aging, and Phenome Health. The company also participates in the FDA-approved University of Washington RAPID clinical trial (rapamycin for periodontal disease) and the $101M XPRIZE Healthspan competition, providing scientific validation for its protocols.
Operationally Optispan runs a high-touch, sales-led go-to-market: a free 15-30 minute consultation call qualifies prospects, who are then routed into one of three program tiers on subscription contracts (annual or multi-year). Insurance and HSA/FSA are not accepted. The company has 11-50 employees including a CMO (George Haddad), Medical Director (Dr. Nicole Byrne), CTO (Mark Bowers), Director of Operations (Nick Arapis), Director of Behavioral Science (Dr. Jordan Hamilton), and Head of Strategy (Tara Mei), and pursues brand-building through a podcast, "The Big O" newsletter, a scientific content blog, and earned media in outlets such as Scientific American, Forbes, Business Insider, CNBC, and National Geographic. Revenue, ARR, and funding history are not publicly disclosed.
Optispan firmographics
Firmographics- Name
- Optispan
- Legal name
- Optispan, Inc.
- Website
- https://optispan.life
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optispan is a Seattle-based healthspan medicine company founded in 2023 that delivers self-pay subscription longevity programs (Helix, Helix Core, Embody) combining advanced diagnostics, clinician-supervised AI insights, and longitudinal tracking for affluent individuals pursuing proactive health optimization.
- Ownership category
- akta.pro rank
Optispan industry classification
Industry- Product category
- Longevity Medicine
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
Keywords
Where Optispan is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Optispan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Optispan Program Subscriptions (Helix, Helix Core, Embody): Optispan generates revenue through three structured longevity medicine programs: Helix (highest-touch, physician-led, comprehensive), Helix Core (diagnostic-driven one-day gateway), and Embody (women's health-focused). Programs include baseline diagnostics, medical reviews, personalized plans, and ongoing follow-up with re-testing cadence. Billed on a subscription/membership basis with defined program cycles. Self-pay only model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Optispan Helix Core — Diagnostic-driven, one-day gateway experience for high-performing individuals seeking to understand their biology and optimize healthspan with precision. |
| Subscription | Annual | Optispan Helix — Highest-touch program with advanced diagnostics, physician-led oversight, and implementation support across a full year. |
| Subscription | Annual | Optispan Embody — Physician-led women's health program for hormonal balance, metabolic resilience, and proactive well-being through peri/menopause/postmenopause transitions. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Optispan product offering
Product offeringCore offering
Optispan sells three self-pay, subscription-based longevity medicine programs (Helix, Helix Core, Embody) that combine advanced diagnostics — comprehensive blood biomarker panels, POCUS, iTero 3D dental imaging, Dermasensor AI skin screening, DEXA, and wearable integrations — with a clinician-supervised AI decision support platform and longitudinal tracking. Programs are delivered through an initial on-site Gateway Day in Seattle followed by in-person and virtual care, targeting affluent individuals seeking proactive healthspan optimization.
Product overview
Optispan is a healthspan technology company offering a platform-plus-programs architecture built around three main service tiers: Optispan Helix (flagship high-touch longevity medicine program with advanced diagnostics, physician oversight, and longitudinal care coordination), Optispan Helix Core (entry-point diagnostic assessment for understanding biology and healthspan optimization in a single session), and Optispan Embody (specialized women's health program focused on hormonal balance and metabolic resilience). The company complements its clinical programs with educational content through The Big O newsletter and the Optispan Podcast. All programs are grounded in the company's four pillars of health (eat, move, sleep, connect) and utilize advanced diagnostics, AI-driven insights, and clinician-supervised care to shift healthcare from reactive disease treatment to proactive healthspan optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Optispan Helix: Personalized longevity medicine program - highest-touch program with advanced diagnostics, physician-led oversight, and implementation support.
- Optispan Embody
- Optispan Helix Core
Products and services
- Optispan Helix Optispan Helix is the company's highest-touch, physician-led longevity medicine program featuring advanced diagnostics, clinician-supervised AI decision support, personalized intervention plans tied to measurable targets, and longitudinal care coordination across a full year. It is targeted at affluent individuals seeking concierge-level healthspan optimization and is capped to maintain service quality.
- Optispan Helix Core Optispan Helix Core is a diagnostic-driven, one-day Gateway Day experience designed as the entry point into Optispan's care for high-performing individuals who want to understand their biology and optimize healthspan with precision in a single session. Includes advanced lab testing, personalized reviews, and data-driven plans.
- Optispan Embody Optispan Embody is a physician-led women's health program delivering comprehensive diagnostics, personalized care plans, and ongoing support focused on hormonal balance, metabolic resilience, and proactive well-being through peri/menopause/postmenopause transitions.
Quantifiable outcome
- 80% of chronic diseases are preventable with the right interventions, per WHO data that Optispan uses to justify proactive care
- +2 more outcomes
Companies that use Optispan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Optispan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Optispan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Human SyncminorOptispan and Human Sync partnered to create an advanced brain health program aimed at halting the debilitating effects of cognitive decline in people at high risk of dementia. The formal program launch was anticipated for summer 2025.
- Google CloudcoreOptispan collaborates with Google Cloud as part of a Scientific American Custom Media initiative to build a new framework for proactive, science-driven healthcare. Google Cloud provides cloud infrastructure and AI capabilities supporting Optispan's healthspan platform 'The Praxis'.
- The Buck Institute for Research on AgingcoreOptispan partners with the Buck Institute (a leading aging research institution) as part of a Scientific American Custom Media initiative to co-develop the 'Praxis' healthspan platform grounded in evidence-based protocols.
- Phenome HealthcoreOptispan collaborates with Phenome Health as part of a multi-stakeholder initiative published in Scientific American to advance healthspan medicine through advanced diagnostics, systems biology, and personalized care.
- University of Washington (RAPID Trial)coreOptispan collaborates with Dr. Jonathan An at the University of Washington on the landmark RAPID clinical trial, the first FDA-approved study evaluating rapamycin for treating periodontal disease in older adults by targeting the mTOR pathway. Optispan monitors biological aging biomarkers in trial participants.
- XPRIZE (Healthspan Competition)coreOptispan is one of the key participants in the $101 million, seven-year XPRIZE Healthspan competition, aimed at developing interventions that can turn back the clock on aging effects by at least 10 years.
- Dog Aging Project / Dog Aging InstitutecoreOptispan CEO Dr. Matt Kaeberlein co-founded the Dog Aging Project and the non-profit 501c3 Dog Aging Institute, which conduct large-scale research on aging in companion dogs. Optispan's science is informed by and connected to this research initiative.
- Ora Biomedical, Inc.minorOptispan CEO Dr. Matt Kaeberlein co-founded Ora Biomedical, a longevity drug discovery biotech. The two companies share scientific leadership and are aligned in advancing geroscience-based therapeutics.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Optispan competitors and assessment
Company assessmentEmerging players
- Mark Hyman / The UltraWellness Center: Dr. Mark Hyman's UltraWellness Center and Function Health-adjacent practice deliver functional and longevity medicine with celebrity-founder brand authority. Comparable premium positioning and content-driven thought leadership, though a more nutrition-led practice than Optispan's diagnostic-led approach.
- Elysium Health: Elysium develops evidence-based longevity supplements and consumer health products grounded in cellular aging science. Comparable focus on biological aging and the same health-optimizing consumer, but product-only rather than clinical practice.
Direct peers
- Function Health: Function Health provides comprehensive annual lab testing with clinician-reviewed, AI-supported personalized insights targeted at healthspan and longevity. Directly comparable direct-to-consumer diagnostics-plus-interpretation model for proactive, self-pay health optimization.
- Parsley Health: Parsley Health operates a membership-based functional medicine practice combining advanced diagnostics, clinician-led care plans, and ongoing virtual support. Same concierge-meets-functional-medicine positioning with hybrid in-person/telehealth delivery and affluent, proactive patients.
- Fountain Life: Fountain Life operates a premium, self-pay longevity and preventive medicine platform with advanced diagnostics, AI-driven insights, and concierge physician oversight — directly comparable to Optispan's Helix tier across business model, customer base (affluent health-optimizers), and technology stack.
- Human Longevity Inc. (HLI): HLI is a genomics- and AI-driven health intelligence platform offering whole-body MRI, advanced biomarker panels, and personalized longevity plans for affluent clients. Same concierge longevity care model, similar self-pay positioning, and comparable use of integrated advanced diagnostics.
- InsideTracker: InsideTracker delivers personalized healthspan analysis using blood biomarkers, DNA, and wearable data with AI-driven recommendations. Same target customer (health-optimizing individuals), same biomarker-driven intervention model, although delivered as a software platform rather than full concierge medicine.
Others
- Oura Health: Oura makes the Oura Ring used by Optispan to integrate HRV, sleep, and recovery data into its longitudinal platform. While not a clinical competitor, it is an enabling ecosystem participant that both competes for consumer mindshare and is integrated into Optispan's offering.
Broad incumbents
- Thorne HealthTech: Thorne is an established supplements and health-data company with at-home testing and clinical partnerships, serving health-optimizing consumers. Broader CPG/nutraceutical scope than Optispan, but overlapping customer and biomarker-driven messaging.
- Cleveland Clinic Center for Functional Medicine: Cleveland Clinic's functional medicine program offers advanced diagnostics and clinician-led lifestyle medicine within a major health system. Comparable clinical depth and longevity-adjacent protocols, though embedded in a large incumbent provider rather than a standalone concierge practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Optispan social profiles
Digital presenceOptispan compliance and trust
Trust signalCompliance2 records
Optispan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optispan leadership team
Management profileNumber of profiles
Profiles13 records
Optispan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optispan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optispan
What does Optispan do?
Optispan sells three self-pay, subscription-based longevity medicine programs (Helix, Helix Core, Embody) that combine advanced diagnostics — comprehensive blood biomarker panels, POCUS, iTero 3D dental imaging, Dermasensor AI skin screening, DEXA, and wearable integrations — with a clinician-supervised AI decision support platform and longitudinal tracking. Programs are delivered through an initial on-site Gateway Day in Seattle followed by in-person and virtual care, targeting affluent individuals seeking proactive healthspan optimization.
Is Optispan a public or private company?
Optispan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optispan founded?
Optispan was founded in 2023. It employs 11 to 50 people.
Where is Optispan based?
Optispan is headquartered in Seattle, United States, in the North America region.
How does Optispan make money?
One revenue line is on record: optispan Program Subscriptions (Helix, Helix Core, Embody).
Who are Optispan's main competitors?
Emerging players on record are Mark Hyman / The UltraWellness Center and Elysium Health. Direct peers are Function Health, Parsley Health, Fountain Life, Human Longevity Inc. (HLI) and InsideTracker. Oura Health is listed as an others. Broad incumbents are Thorne HealthTech and Cleveland Clinic Center for Functional Medicine.
Does Optispan have an API?
No public API is recorded for Optispan.
What industry is Optispan in?
Optispan's product category is Longevity Medicine. Its primary akta.pro industry code is HDAAAGAI, Healthcare & Wellness Personalization. Its NAICS code is 6211 and its SIC code is 8011.