What West Penn Multi-List does

West Penn Multi-List, Inc. (WPML) is a privately-held regional Multiple Listing Service (MLS) founded in 1979 and headquartered at 8980 Perry Highway in Pittsburgh, Pennsylvania. The company provides listing data, technology, and ancillary services to broker subscribers and their affiliated real estate agents across western Pennsylvania, serving 8,000+ member agents as of early 2026. Its core product is the Matrix web-based MLS platform, which is used for listing input, search, and management and is accessible via browser and the MLS Touch mobile application.

The business operates on a recurring subscription model. Broker subscribers and their agents pay MLS subscription fees for access to Matrix, IDX (Internet Data Exchange) display capabilities, and related tools; agent and office rosters, area code tables, and affiliate directories for home inspectors and radon testers round out the offering. WPML also facilitates access to Supra eKEY electronic lockbox services — offered in Basic ($14.82/month) and Professional ($24.03/month) tiers with a $50 activation fee — and integrates with third-party tools including zipForm Plus, ShowingTime, Clareity identity management, Realist, and OneHome. Free training classes for Matrix and Supra eKEY are delivered online via GoToMeeting.

WPML's go-to-market is sales-led through direct broker relationships, augmented by community-led training and technology support. Recent strategic activity has focused on partnerships and product collaboration rather than geographic or capital expansion: in February 2026 WPML partnered with FOREWARN to offer safety services to its 8,000+ agents, and in March–April 2026 it co-developed the HannaList early-access listing portal with Howard Hanna Real Estate Services, MLS Now, and Ocusell, with initial rollout in Greater Pittsburgh and Northeast Ohio. The organization is small (1–10 employees) and operates as an independent, member-driven MLS with no disclosed parent company, private equity backing, or external funding.

Name

West Penn Multi-List

Legal name

West Penn Multi-List, Inc.

Website

https://westpennmls.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

West Penn Multi-List is a privately-held regional Multiple Listing Service founded in 1979 that provides listing data, the Matrix MLS platform, Supra eKEY lockbox access, and IDX services to broker subscribers and 8,000+ real estate agents across western Pennsylvania.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. MLS Subscription Fees: West Penn Multi-List generates revenue through subscription fees charged to broker subscribers and their agents for access to multiple listing services, Matrix platform, and related technology services
2. Supra eKEY Service Fees: Monthly billing for Supra eKEY electronic key service - eKEY Basic at $14.82/month and eKEY Professional at $24.03/month, plus $50 activation fee for new service contracts. Supra directly bills subscribers via credit/debit card

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

West Penn Multi-List, Inc. (WPML) operates a multiple listing service (MLS) for real estate broker subscribers and their agents in the Pittsburgh and western Pennsylvania region. Its core offering is the Matrix web-based MLS platform for property listing input, search, and management, supplemented by Supra eKEY electronic lockbox services, SupraWEB lockbox inventory management, and IDX (Internet Data Exchange) for displaying listings on subscriber websites.

Product overview

West Penn Multi-List, Inc. is a Multiple Listing Service (MLS) provider serving broker subscribers and agents in the Pittsburgh and western Pennsylvania region. The core offering is the Matrix MLS platform for real estate listing input, search, and management. This platform is augmented by the Supra eKEY electronic lockbox access service and SupraWEB for lockbox inventory management online. The company also provides IDX (Internet Data Exchange) services enabling brokers to display listings on their websites. Free Matrix training classes are offered online and in-person at the WPML office.

Differentiator

Problem solved

Functional benefit

Products and services

• Matrix MLS Platform Primary multiple listing service platform providing listing input, search, and management capabilities for real estate broker subscribers and their agents in western Pennsylvania.
• Supra eKEY Electronic key service for opening Supra lockboxes via smartphone app, available to WPML agents in two service tiers.
• SupraWEB Web-based portal for Supra lockbox management and inventory tracking, allowing WPML agents to manage lockbox assignments online.
• IDX (Internet Data Exchange) Internet Data Exchange service that allows MLS subscribers to authorize display of their active listings on other subscribers' websites, with written consent and IDX agreement.
• Matrix Training Classes Free training programs covering Matrix platform usage, including basic/new user classes, advanced classes, and administrator training, offered online via GoToMeeting and as pre-recorded videos.

Quantifiable outcome

• Serves 8,000+ member real estate agents

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and major.

• Howard Hanna Real Estate ServicescoreStrategic or Co-development Partner · 12 March 2026Howard Hanna partnered with West Penn Multi-List as an MLS partner for the HannaList early-access listing portal. West Penn Multi-List collaborated on developing the platform technology using Ocusell, designed to operate within NAR's Clear Cooperation Policy.
• MLS NowcoreStrategic or Co-development Partner · 12 March 2026MLS Now partnered with West Penn Multi-List as an MLS partner for the HannaList platform development, working with Ocusell technology to create early-access listing capabilities.
• FOREARNcoreStrategic or Co-development Partner · 13 February 2026FOREARN partnership enables West Penn Multi-List to offer FOREWARN safety services to its 8,000+ member real estate agents in Pittsburgh and western Pennsylvania. The partnership promotes proactive safety measures for real estate professionals in the region.
• OcusellmajorTechnology or IntegrationOcusell provided technology for the HannaList platform developed in collaboration with MLS partners including West Penn Multi-List and MLS Now.
• SupracoreTechnology or IntegrationSupra provides eKEY technology and lockbox systems used by West Penn Multi-List members. WPML facilitates eKEY applications and billing coordination, while Supra directly handles monthly billing and technical support.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Zillow Group: National real estate platform aggregating MLS data for consumer-facing search; broad incumbent competing for agent attention and lead generation rather than operating as an MLS.

Direct peers

• Bright MLS: One of the largest MLSs in the U.S., serving Mid-Atlantic brokers and agents with a Matrix-based listing platform, Supra lockboxes, and IDX. Directly comparable regional MLS franchise with similar product stack and subscription model.
• Stellar MLS: Large Florida-based MLS providing listing data, Matrix platform access, and Supra lockbox services to a broad subscriber base. Closely comparable operating model and technology stack.
• Triangle MLS: Regional MLS serving the Raleigh-Durham market with subscription-based listing services and broker/agent tools. Comparable regional franchise profile.
• California Regional MLS (CRMLS): Largest MLS in California providing regional listing services, Matrix platform, and Supra lockbox access to broker/agent subscribers. Direct functional peer with national scale.
• Heartland MLS: Kansas City-area regional MLS offering listing data, lockbox services, and IDX to brokers and agents. Same regional subscription-driven MLS model as WPML.
• Midwest Real Estate Data (MRED): Regional MLS covering Illinois and surrounding Midwest markets, offering Matrix-based MLS services, Supra integration, and broker/agent subscriptions. Same regional MLS archetype as WPML.
• MLS PIN (New England): Regional MLS serving greater Boston and New England brokers and agents with listing data, IDX, and lockbox integration. Closely comparable regional subscription model.

Emerging players

• ShowingTime: Showing management platform widely integrated with MLSs including WPML. Comparable only as a technology partner/integration within the same MLS technology ecosystem.

Others

• Howard Hanna Real Estate Services: Largest independently owned real estate brokerage in the U.S., operating in Western PA and partner on the HannaList platform. Comparable buyer/customer side of MLS ecosystem; not a direct MLS competitor but a key counterparty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/west-penn-mls-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Penn Multi-List