Ocusell
Ocusell is a multi-MLS SaaS platform that lets real estate agents and brokerages create a listing once and publish it simultaneously across multiple MLSs with real-time compliance validation, AI-assisted descriptions and photo management, and bi-directional data synchronization.
- Company typePrivate
- Founded2021
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ocusell does
Ocusell is a Cincinnati, Ohio-based SaaS company founded in 2021 by Hayden Rieveschl that builds a multi-MLS listing management platform for the residential real estate industry. The product enables an agent to enter a listing once and publish it simultaneously across multiple Multiple Listing Services (MLSs), with bi-directional synchronization, real-time rule validation against each MLS's compliance ruleset (the proprietary "Rulesetta" engine), AI-assisted photo management and listing copy generation, and auto-fill from 60+ integrated public and proprietary data sources that populate 30–70% of each listing's fields. The platform is offered as a modular product set — Ocusell List for individual agents and small teams, Ocusell List Plus for brokerages and teams with admin controls and collaboration tools, and Ocusell Build for homebuilders needing automated ERP-to-MLS distribution of new-construction inventory — backed by a RESTful API positioned as "listing data rails" connecting back-office systems and websites. Ocusell operates a joint venture with Bright MLS (REharpoon LLC) that co-develops and licenses multi-MLS technology and now spans 25 MLS partnerships across roughly two dozen US states.
The company distributes through two principal channels: (1) MLS partnership distribution, in which participating MLSs (FMLS, OneKey MLS, Hive MLS, Doorify MLS, Bright MLS, LERA MLS, All Jersey MLS, MoreMLS, SIMLS and others) offer Ocusell List as a core product to their subscriber bases; and (2) direct enterprise field sales into brokerages and homebuilders, supported by a HubSpot-based demo system and dedicated onboarding and customer success. Pricing is subscription-based; Ocusell Build is sold on three monthly tiers (Silver, Gold, Platinum) by users and MLS connections, while List and List Plus pricing is delivered through direct sales. Customer references include Howard Hanna Real Estate Services (the largest privately held US brokerage, with HannaList powered by Ocusell), Better Homes and Gardens Metro Brokers (2,000+ agents across 27 offices), Berkshire Hathaway HomeServices Georgia Properties, Harry Norman REALTORS and The Agency Atlanta, with brokerage-reported labor savings exceeding $150,000 per year.
Ocusell is privately held with disclosed funding of approximately $1.35M (including an August 2022 funding round of about $1M and earlier seed/grant capital). The company is led by founder-CEO Hayden Rieveschl alongside a C-suite that includes COO Warren Dow, CRO Andrew Sims, Chief Strategy Officer John Heithaus, CTO Adam Campbell (internal management team) / Troy Davis (per the leadership table), and CPO Will Ogles, with a distributed remote team of 11–50 employees across the United States.
Ocusell firmographics
Firmographics- Name
- Ocusell
- Legal name
- Ocusell, Inc.
- Website
- https://ocusell.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ocusell is a multi-MLS SaaS platform that lets real estate agents and brokerages create a listing once and publish it simultaneously across multiple MLSs with real-time compliance validation, AI-assisted descriptions and photo management, and bi-directional data synchronization.
- Ownership category
- akta.pro rank
Where Ocusell is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ocusell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (List): Ocusell offers two service plans: List (for agents/single users) and List Plus (for teams and brokerages). Access is provided either as a core MLS product or through direct brokerage purchase. Payment depends on service plan terms.
- Subscription SaaS (List Plus): List Plus provides enhanced visibility, collaboration tools, and admin controls for teams and brokerages, available as an optional upgrade when List is active in an MLS market.
- Ocusell Build (Homebuilders): Three-tier subscription plans for homebuilders: Professional Builder (Silver), Scalable Builder (Gold), and Enterprise Operational (Platinum) with varying user counts and MLS connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Builder (Silver) |
| Subscription | Monthly | Scalable Builder (Gold) |
| Subscription | Monthly | Enterprise Operational (Platinum) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Ocusell product offering
Product offeringCore offering
Ocusell provides a multi-MLS listing management SaaS platform that lets real estate agents, teams, brokerages, and homebuilders create a listing once and publish it simultaneously to multiple Multiple Listing Services. The platform includes a real-time compliance validation engine, AI-powered photo and description tools, auto-fill from 60+ data sources, bi-directional MLS synchronization, and a RESTful API for back-office integration. Primary products are Ocusell List, Ocusell List Plus, and Ocusell Build.
Product overview
Ocusell offers a modular platform with three primary products: Ocusell List (core single-entry listing management), Ocusell List Plus (brokerage/team add-on with advanced controls), and Ocusell Build (new construction automation). The platform enables multi-MLS publishing from one entry point with AI-powered features including auto-generated descriptions, photo management, and real-time compliance validation. Additional services include MLS Business Rules Audit and a Brokerage Savings Calculator. The company operates as a joint venture with Bright MLS (REharpoon LLC) to co-develop listing technology solutions.
Differentiator
Problem solved
Functional benefit
Brands
- List Plus: Enhanced listing management platform for brokerages and teams with advanced visibility, collaboration tools, and admin controls.
- List
- Ocusell Build
Products and services
- Ocusell List Core multi-MLS listing management platform for real estate agents that enables single-entry listing creation, real-time compliance validation, AI-powered photo management, auto-populated data from 60+ sources, and bi-directional sync to multiple MLSs simultaneously.
- Ocusell List Plus
Quantifiable outcome
- Reduces listing time by up to 75%
- +7 more outcomes
Companies that use Ocusell
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Ocusell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Ocusell partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered secondary and core.
- Canopy MLSsecondaryExpansion partnership adding Canopy MLS to Ocusell Network.
- RealcompsecondaryExpansion partnership adding Realcomp (Michigan) to Ocusell Network.
- State-Wide MLSsecondaryExpansion partnership adding State-Wide MLS to Ocusell Network.
- Mid Georgia MLSsecondaryExpansion partnership adding Mid Georgia MLS to Ocusell Network.
- Greater Rochester MLSsecondaryExpansion partnership adding Greater Rochester MLS to Ocusell Network.
- WestPenn Multi-ListsecondaryExisting MLS partner collaborating on Howard Hanna's HannaList initiative.
- MLS NowsecondaryExisting MLS partner collaborating on Howard Hanna's HannaList initiative.
- LERA MLScoreTexas expansion with LERA MLS, the San Antonio-based MLS with over 14,000 subscribers. Partnership powered through joint venture with Bright MLS.
- Howard Hanna Real Estate ServicescoreHoward Hanna developed HannaList, a brokerage-owned strategic listing initiative powered by Ocusell technology. Allows sellers to gauge early buyer demand before full MLS distribution. Developed in collaboration with MLS partners MLS Now and West Penn Multi-List. Howard Hanna is the largest privately held real estate brokerage in the US with 500+ offices and ~15,000 agents.
- Bright MLScoreJoint venture with Bright MLS to simplify multi-MLS real estate listing. Bright MLS is one of the largest MLSs in the US. The partnership co-develops and licenses advanced technology solutions for brokers, agents, and MLSs.
- All Jersey MLScoreFirst multi-MLS initiative bringing Ocusell to All Jersey, MOREMLS, and SIMLS simultaneously. First one-to-many add/edit platform to all three MLSs at launch. Enables agents to publish to all three MLSs from day one.
- MoreMLS (MOREMLS)coreJoint launch with MoreMLS (Monmouth Ocean Realtors) as part of New Jersey/New York multi-MLS initiative.
- SIMLS (Staten Island MLS)coreJoint launch with SIMLS as part of multi-MLS initiative. Agents frequently list in both New York and New Jersey markets and can now list twice as fast.
- FMLScoreFMLS partnership to bring Ocusell List to FMLS subscribers. Streamlines agent workflows, enables AI-powered listing input, and allows agents to input listings once and distribute to other participating MLSs.
- Harry Norman REALTORSsecondaryPartnership with Harry Norman REALTORS, Atlanta's most longstanding real estate brokerage, to bring Ocusell List Plus to their agents.
- Doorify MLScoreStrategic alliance with Doorify MLS to streamline real estate listings. Doorify MLS is integrated with Ocusell's platform.
- Restb.aicoreStrategic partnership with Restb.ai, real estate industry leader in computer vision, to enhance FMLS listings with built-in AI image analysis. Restb.ai's technology automatically extracts property data from images.
- Hive MLScorePartnership with Hive MLS to bring Ocusell List to Hive MLS's 19,000 subscribers. One of the fastest-growing MLSs adopting Ocusell's listing tools and compliance features.
- OneKey MLScorePartnership with OneKey MLS, the largest MLS in New York, to deliver streamlined listing tools. OneKey subscribers gain access to Ocusell's modern listing management capabilities.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Ocusell competitors and assessment
Company assessmentDirect peers
- MoxiWorks: MoxiWorks is a real estate platform serving brokerages and MLSs with marketing, transaction, and productivity tools. It is closely comparable to Ocusell in targeting the same brokerage/MLS buyer with integrated front-office and listing workflow capabilities.
- Inside Real Estate (BoldTrail / kvCORE): Inside Real Estate's BoldTrail platform offers a full brokerage operating system (CRM, listings, back office) and is one of the most direct comparisons to Ocusell List Plus for mid-market and enterprise brokerages managing listings across multiple MLSs.
- Chime Technologies: Chime provides an AI-driven CRM, lead generation, and marketing/listing platform for real estate teams and brokerages. It is a direct competitor to Ocusell in addressing agent productivity and brokerage-wide listing operations.
- Cloze: Cloze is an AI-powered CRM used by real estate agents and brokerages with listing content and pipeline features. It directly overlaps with Ocusell's agent productivity and brokerage collaboration positioning.
Broad incumbents
- Dotloop (Zillow Group): Dotloop, part of Zillow Group's broader real estate software suite, provides transaction and document management and overlaps with Ocusell at the brokerage workflow layer. It is a broader incumbent operating across many real estate verticals rather than focused exclusively on listing management.
- Compass: Compass operates a large national brokerage with proprietary technology for listings, marketing, and agent productivity. It is comparable to Ocusell as a competing real estate technology stack, though Compass's scope is much broader as a brokerage owner.
- ShowingTime (Zillow Group): ShowingTime is a dominant showing-scheduling and home-tour platform that integrates into MLS and brokerage workflows. It is comparable to Ocusell as a complementary listing-adjacent tool serving many of the same MLS partners, now backed by Zillow Group.
Emerging players
- Restb.ai: Restb.ai provides AI computer vision for real estate listings and is an active Ocusell technology partner. It is comparable as an emerging AI-for-real-estate vendor addressing similar use cases around automated image-based listing data extraction.
- CINC (Commissions Inc): CINC provides real estate lead generation and IDX/MLS-integrated websites for agents and brokerages. It overlaps with Ocusell's listing distribution and agent productivity segments, particularly for SMB and mid-market brokerages.
- Zurple: Zurple offers CRM, marketing automation, and listing tools for real estate teams and brokerages. It is comparable to Ocusell's team-tier offering for collaboration, lead nurturing, and listing management across MLSs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocusell social profiles
Digital presenceOcusell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocusell leadership team
Management profileNumber of profiles
Profiles10 records
Ocusell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocusell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocusell
What does Ocusell do?
Ocusell provides a multi-MLS listing management SaaS platform that lets real estate agents, teams, brokerages, and homebuilders create a listing once and publish it simultaneously to multiple Multiple Listing Services. The platform includes a real-time compliance validation engine, AI-powered photo and description tools, auto-fill from 60+ data sources, bi-directional MLS synchronization, and a RESTful API for back-office integration. Primary products are Ocusell List, Ocusell List Plus, and Ocusell Build.
Is Ocusell a public or private company?
Ocusell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ocusell founded?
Ocusell was founded in 2021. It employs 11 to 50 people.
Where is Ocusell based?
Ocusell is headquartered in Cincinnati, United States, in the North America region.
How does Ocusell make money?
Three revenue lines are on record. Subscription SaaS (List) is the primary driver. The others are subscription SaaS (List Plus) and ocusell Build (Homebuilders).
Who are Ocusell's main competitors?
Direct peers on record are MoxiWorks, Inside Real Estate (BoldTrail / kvCORE), Chime Technologies and Cloze. Broad incumbents are Dotloop (Zillow Group), Compass and ShowingTime (Zillow Group). Emerging players are Restb.ai, CINC (Commissions Inc) and Zurple.
Does Ocusell have an API?
Yes. Ocusell provides a RESTful API that enables brokers and MLSs to connect back office systems, websites, and other tech products. The API allows Ocusell to serve as total listing data rails, enabling data flow between Ocusell and external systems. Real-time sync with MLSs and third-party tools is supported through the API infrastructure.