Mogo

What Mogo does

Mogo, a consumer lending fintech founded in Canada in 2003 and now operating as a division of Orion Digital Corp. (formerly Mogo Inc., renamed December 30, 2025), provides digital personal loans and mortgage brokerage services to Canadian consumers through its MogoAccount platform. The core products are MogoMoney, a personal line of credit product offering pre-approval in 3 minutes without impacting the customer's credit score, with loans up to C$35,000, a 100-day money-back guarantee, a Level Up Mode that rewards on-time payments with credit limit increases, and Smart Alerts for payment tracking; and MogoMortgage, a digital mortgage brokerage offering online pre-approval with dedicated specialist support. The platform also distributes third-party Partner Loans and provides a one-time free Equifax credit score and Link Bank account-aggregation functionality. The technology stack is a cloud-based digital lending platform with TLS encryption, AWS-hosted infrastructure, and SIEM monitoring, accessible via web and mobile.

Name

Mogo

Legal name

Mogo Finance Technology Inc.

Website

https://mogo.ca

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Mogo is a Canadian digital consumer lending platform offering personal lines of credit (up to C$35,000) and mortgage brokerage services to individual consumers via its MogoAccount app, now operating as a division of Orion Digital Corp.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Co-signed & Joint Personal Loans (Unsecured Installment) (FSAKAAAJ)

Keywords

• Consumer lending
• Personal loans
• Digital mortgage
• Fintech platform
• Credit solutions

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Personal Loan Interest: Mogo generates revenue through interest charged on personal loans (MogoMoney) provided directly to consumers. Loans range up to $35,000 with rates subject to change.
2. Partner Loan Fees: Revenue from loans originated through partner lenders. Mogo facilitates connections to third-party lenders and may receive referral or origination fees.
3. Mortgage Origination: Revenue from mortgage products offered through MogoMortgage, a broker model that connects borrowers with lending options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mogo operates a direct-to-consumer digital lending platform for Canadian consumers. Its core product, MogoMoney, is an online personal line of credit offering pre-approval in 3 minutes without affecting credit score, with loans up to $35,000. It also provides MogoMortgage, a digital mortgage brokerage offering online pre-approval for high-ratio mortgages with dedicated specialist support. The platform is accessed via a free MogoAccount dashboard that aggregates these products.

Product overview

Mogo, a subsidiary of Orion Digital Corp., operates a multi-product digital lending platform for Canadian consumers. The core platform is the MogoAccount, which provides access to two primary products: MogoMoney (personal lines of credit up to $35,000 with 3-minute pre-approval and a 100-day money-back guarantee) and MogoMortgage (digital mortgage brokerage for high-ratio mortgages with dedicated specialist support). The platform also facilitates Partner Loans from third-party lenders. Key features include Level Up Mode for credit limit increases, Smart Alerts for payment reminders, and a Link Bank feature for account aggregation. Additional features include free one-time credit scores from Equifax. Mogo has discontinued several products including MogoCrypto (Bitcoin), MogoSpend/MogoCard (prepaid Visa), Credit Score Monitoring, MogoProtect, and the Rewards Program. Internationally, Mogo operates in Romania through Eleving Group and has a POS finance partnership with Geidea in Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• MogoMoney: Personal loans and lines of credit product offering up to $35,000 with quick pre-approval decisions and a 100-day money-back guarantee.
• MogoMortgage

Products and services

• MogoMoney Online personal line of credit for Canadian consumers, providing pre-approval in 3 minutes without impacting credit score. Loans up to $35,000 with flexible terms, no early repayment penalties, and Level Up Mode for credit limit increases based on on-time payments.
• MogoMortgage Digital mortgage brokerage offering online pre-approval for high-ratio mortgages (down payment or home equity less than 20% of home value). Requires minimum credit score of 640 and 5% down payment. Includes dedicated MogoMortgage Specialist support and daily updates.
• MogoAccount Free multi-product digital platform providing Canadian consumers access to MogoMoney and MogoMortgage instant pre-approvals. Includes Link Bank feature, one-time free credit score from Equifax, and Smart Alerts. Available to age-of-majority residents in multiple Canadian provinces and territories.
• Partner Loans Third-party lender loans accessed through the MogoAccount platform. Partner Lenders share loan data with Mogo to display Partner Data on the MogoMoney dashboard. Partner Loans are not Mogo loans and are governed by separate loan agreements with the Partner Lender.
• Mogo Romania Personal Loans New personal loan product launched by Mogo Romania after nine years focused on used-car financing. Digital, quick-access loan for Romanian consumers, expanding from the existing customer base to the broader market. Part of Eleving Group.
• Mogo-Geidea POS Finance POS finance solutions integrated with Geidea's payment infrastructure for merchants in Egypt's retail market, expanding digital payment options to consumers in Egypt.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Flash ForestminorStrategic or Co-development PartnerCanadian tree-planting company that uses unmanned aerial vehicles (drones) to plant trees in high-impact regions, particularly high severity burn zones. Mogo and Flash Forest have planted 300,000 trees in Northern Alberta and British Columbia, Canada. The partnership supports Mogo's environmental mission and CO2 offsetting initiatives.
• VeritreeminorStrategic or Co-development PartnerCanadian company using blockchain technology to track and monitor global forest restoration projects. Partnership includes tree planting in Canada, Madagascar, and Kenya. Veritree seeks to employ local tree planters, creating jobs worldwide while supporting Mogo's environmental sustainability goals.
• GeideaminorStrategic or Co-development PartnerPartnership to integrate POS finance solutions for merchants in Egypt's retail market. The collaboration combines Geidea's payment infrastructure with Mogo's consumer finance products to expand digital payment options in the Egyptian market.

Scale indicators15 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Wealthsimple: Large Canadian consumer fintech spanning investing, savings, credit, and tax. Comparable to the broader Orion Digital platform strategy (lending + wealth) that Mogo sits within.
• Equitable Bank: Canadian Schedule I digital bank offering mortgages, savings, and lending products. Broad incumbent overlap with Mogo's lending and mortgage brokerage operations in Canada.

Emerging players

• Lendified: Canadian fintech providing small-business and consumer working capital and loans. Partial overlap with Mogo in Canadian digital lending using alternative underwriting.
• Lending Loop: Canadian fintech operating in consumer and small-business credit. Comparable emerging player in Canadian digital lending, though more focused on SMB and P2P models than Mogo's consumer line of credit.

Direct peers

• Borrowell: Canadian fintech offering personal loans, credit monitoring, and credit-building products to Canadian consumers. Directly comparable to Mogo's personal loan and digital credit platform business model and Canadian consumer target market.
• goeasy Ltd. TSX-listed Canadian consumer lender offering unsecured and secured personal loans, lease-to-own, and consumer credit products. Closest public peer to MogoMoney on product mix and Canadian consumer credit focus.
• Ratehub: Canadian mortgage and financial product comparison platform. Comparable to MogoMortgage on digital mortgage rate comparison and brokerage distribution to Canadian consumers.
• Fairstone Financial: Major Canadian consumer lender providing personal loans and debt consolidation products. Competes directly with MogoMoney for Canadian consumers seeking unsecured personal credit.
• Nesto: Canadian digital mortgage brokerage and lender. Directly comparable to MogoMortgage in digital mortgage origination, broker-led distribution, and Canadian homeowner target segment.

Others

• Equifax Canada: Major Canadian credit bureau. Mogo sources credit scores and data from Equifax; functionally an infrastructure provider to Mogo's lending and credit-monitoring features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intellinvesting
• YouTubeyoutube.com/@Mogomoney
• Facebookfacebook.com/mogomoney
• LinkedInlinkedin.com/company/mogo-inc
• Instagraminstagram.com/mogomoney
• TikToktiktok.com/@mogomoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogo