The Kallang
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingServices
The Kallang firmographics
Firmographics- Name
- The Kallang
- Legal name
- The Kallang Group Pte. Ltd.
- Website
- https://thekallang.com.sg
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Kallang industry classification
Industry- Product category
- Sports & Entertainment Venue Management
- NAICS
- Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (713940), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Tennis & Racquet Sports Facilities (MPAKAEAE)
Keywords
Where The Kallang is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
The Kallang business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Hosting and Ticketing: Revenue generated from hosting major concerts, sports events, and entertainment shows at National Stadium and Indoor Stadium venues.
- Venue and Facility Rental: Revenue from renting out sports facilities, event spaces, and venues to organizers and the public.
- Retail and Mall Operations: Revenue from Kallang Wave Mall tenants and retail operations.
- Sports and Activity Services: Fees from swimming passes, kayak rentals, court bookings, and sports programs.
- Premium Hospitality: Premium hospitality packages and corporate event services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-Day Swim Pass - Individual |
| Subscription | Annual | 90-Day Swim Pass - Individual |
| Usage-based | Pay-as-you-go | 8-Visit Swim Pass |
| Usage-based | Pay-as-you-go | 5+1 Kayak Pass |
| Unit Pricing | Pay-as-you-go | Poulet 3 Course Feast |
| Transaction based/ take rate | Pay-as-you-go | Tasty Treats Dining Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Kallang product offering
Product offeringCore offering
The Kallang operates the Singapore sports and entertainment precinct including the National Stadium (55,000 seats), Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, Water Sports Centre, and Kallang Wave Mall. The company hosts major concerts (Taylor Swift, Coldplay, Blackpink, BTS), sports tournaments (Singapore Tennis Open WTA 500, OCBC-Great Eastern Pickleball Series), and provides public recreational sports programs, venue rental services, and retail/dining operations.
Product overview
The Kallang is a Singapore government entity managing the National Stadium and Indoor Stadium complexes (formerly Singapore Sports Hub). The offering consists of venue management and event hosting as the core business, supplemented by The Kallang mobile app for patron engagement, facility booking through PerfectGym, sports and recreation activities, and Kallang Wave Mall retail/dining. The venue hosts major concerts (Taylor Swift, Coldplay, Blackpink, BTS), sports events (Singapore Tennis Open, FIBA 3x3 Asia Cup, OCBC-Great Eastern Pickleball Series), and provides community programs. Infrastructure includes National Stadium, Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, and Water Sports Centre.
Differentiator
Problem solved
Functional benefit
Products and services
- National Stadium Iconic 55,000-seat stadium within The Kallang complex hosting major sporting events, concerts, and the National Day Parade for general public and event attendees.
- Singapore Indoor Stadium Multi-purpose indoor arena within The Kallang complex hosting concerts, sports events, and entertainment for event attendees and concert-goers.
- OCBC Arena Multi-purpose indoor sports arena hosting tournaments including the OCBC-Great Eastern Pickleball Series and FIBA 3x3 events for sports participants and event attendees.
- OCBC Aquatic Centre Aquatic facility offering swimming pools, lessons, aqua fitness classes, and artistic swimming programs for individual swimmers and aquatic sports participants.
- Kallang Tennis Hub Tennis facility hosting the Singapore Tennis Open (WTA 500 tournament) and providing public tennis court access for tennis players and event attendees.
- Water Sports Centre Water sports facility offering kayak and canoe activities, kayak passes, and access to Kallang Basin for individual water sports participants.
- Kallang Wave Mall Shopping mall within The Kallang precinct featuring dining, retail, and entertainment options for visitors, shoppers, and diners.
- Event Hosting and Ticketing Ticketed event hosting service for major concerts, sports tournaments, and entertainment shows at National Stadium and Indoor Stadium venues, targeting event attendees and entertainment seekers.
- Singapore Tennis Open (STO) Singapore's premier professional women's tennis tournament, upgraded to WTA 500 status in 2026, hosted at The Kallang for tennis fans and event attendees.
- OCBC-Great Eastern Pickleball Series Pickleball tournament series organized by The Kallang Group with partner organizations, including the inaugural OCBC-Great Eastern Pickleball Open for pickleball players and spectators.
- Premium Hospitality Premium hospitality services for events including VIP experiences, corporate packages, and exclusive access at The Kallang venues for corporate clients and premium guests.
- The Kallang Mobile App Mobile application providing venue information, event listings, digital experiences, and facility booking access for patrons of The Kallang precinct.
- Sports and Recreation Passes Subscription-based and usage-based sports access passes including 30-day and 90-day swim passes, 8-visit swim passes, and 5+1 kayak passes at resident and standard rates for individual sports participants.
Quantifiable outcome
- International sports visitors spend approximately 24.5 percent more per traveller than in 2019
- +1 more outcomes
Companies that use The Kallang
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
The Kallang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Kallang partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Deloitte SingaporecoreFive-year partnership making Deloitte The Kallang's first official digital partner to transform the venue into a digitally-enabled destination. Deloitte has already delivered The Kallang's first mobile app and refreshed website, with a new 4-meter LED sphere unveiled at the stadium MRT exit. The mobile app launched on Jul 13 has received positive feedback and downloads tracking above milestone targets.
- OCBC BankcorePremier Founding Partner of The Kallang. OCBC Arena is a key venue within the precinct. OCBC co-organizes events like the Pickleball Open.
- Great EasterncoreFounding Partner of The Kallang. Co-organizes the OCBC-Great Eastern Pickleball Series and other sporting events.
- Tiger BeerminorBrand partner associated with The Kallang, appearing in the partner logos section of the website.
- Sport SingaporecoreGovernment body overseeing The Kallang's operations. Manages the S$165 million Major Sports Events Fund supporting tier-two sporting events. Partners include Resorts World Sentosa, Kin Global, and Betterment Sports to drive sports tourism.
- OCBC-Great Eastern Pickleball OpenminorJoint initiative between OCBC and Great Eastern with The Kallang organizing 24 introductory workshops and hosting the inaugural tournament expecting 1,600 players.
- SPORTELminorInternational sports media industry event that returned to Singapore with Asia edition, bringing together 370 participants from more than 220 companies across 35 countries.
- AscottminorAscott Privileges program offers exclusive deals to hotel guests at participating stores in Kallang Wave Mall. Includes S$5 eCapitaVoucher bonus and S$10 Welcome Gift for new members.
Scale indicators8 records
Recent moves7 records
The Kallang competitors and assessment
Company assessmentDirect peers
- ASM Global: ASM Global is the world's largest venue management and services company, operating arenas, stadiums, and convention centers globally. Closely comparable as a venue management platform running public-facing sports and entertainment precincts.
- Oak View Group (OVG): OVG specialises in venue development, operations, and hospitality for sports and entertainment facilities. Comparable as a third-party venue operator with expertise in digital transformation and premium hospitality.
- Madison Square Garden Entertainment: MSG operates iconic arena and entertainment venues (Madison Square Garden, The Sphere) hosting concerts, sports, and live experiences. Directly comparable as a multi-venue operator monetising through event hosting, premium hospitality, and venue rentals.
- Singapore Expo: Singapore Expo operates a major event venue in Singapore for exhibitions, conferences, and consumer events. Comparable as a competing Singapore-based event venue targeting a similar promoter and organiser base.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, combining concert promotion with venue ownership. Comparable as The Kallang's promoter counterpart securing global concert tours that the precinct hosts.
- AEG (Anschutz Entertainment Group): AEG is a global sports and live entertainment company operating venues, promoting tours, and managing artist representation. Comparable as a venue operator and promoter with a multi-venue portfolio strategy.
Regional players
- CapitaLand (CapitaLand Mall Trust / CapitaLand Integrated Commercial Trust): CapitaLand operates retail and integrated precincts in Singapore, including comparable mall and lifestyle destinations. Relevant for the Kallang Wave Mall retail/F&B operations and Singapore precinct strategy.
- Sentosa Development Corporation: Sentosa Development Corporation manages Singapore's resort island destination with attractions, events, and hospitality. Comparable as a Singapore state-owned leisure and entertainment destination with a community-facing mandate.
- Hong Kong AsiaWorld-Expo: AsiaWorld-Expo is a major event venue near Hong Kong International Airport hosting concerts, exhibitions, and sports events. Comparable as a regional Asian venue operator competing for the same global tour routing.
Emerging players
- Sodexo Live!: Sodexo Live! provides hospitality, premium services, and food & beverage at sports and entertainment venues globally. Comparable as an operating partner for premium hospitality and event-day services at major venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kallang social profiles
Digital presenceThe Kallang financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kallang leadership team
Management profileNumber of profiles
Profiles1 record
The Kallang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kallang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kallang
What does The Kallang do?
The Kallang operates the Singapore sports and entertainment precinct including the National Stadium (55,000 seats), Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, Water Sports Centre, and Kallang Wave Mall. The company hosts major concerts (Taylor Swift, Coldplay, Blackpink, BTS), sports tournaments (Singapore Tennis Open WTA 500, OCBC-Great Eastern Pickleball Series), and provides public recreational sports programs, venue rental services, and retail/dining operations.
Is The Kallang a public or private company?
The Kallang is a private company. It is classified as state government owned and is currently operating.
When was The Kallang founded?
The Kallang was founded in 2022.
Where is The Kallang based?
The Kallang is headquartered in Singapore, Singapore, in the Asia region.
How does The Kallang make money?
Five revenue lines are on record. Event Hosting and Ticketing is the primary driver. The others are venue and Facility Rental, retail and Mall Operations, sports and Activity Services and premium Hospitality.
Who are The Kallang's main competitors?
Direct peers on record are ASM Global, Oak View Group (OVG), Madison Square Garden Entertainment and Singapore Expo. Broad incumbents are Live Nation Entertainment and AEG (Anschutz Entertainment Group). Regional players are CapitaLand (CapitaLand Mall Trust / CapitaLand Integrated Commercial Trust), Sentosa Development Corporation and Hong Kong AsiaWorld-Expo. Sodexo Live! is listed as an emerging player.
Does The Kallang have an API?
No public API is recorded for The Kallang.
What industry is The Kallang in?
The Kallang's product category is Sports & Entertainment Venue Management. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 7112 and its SIC code is 7997.