My Health Programs
- Company typePrivate
- Founded1998
- HeadquartersRockwall, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
My Health Programs firmographics
Firmographics- Name
- My Health Programs
- Legal name
- My Health Programs
- Website
- https://myhealthprograms.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
My Health Programs industry classification
Industry- Product category
- Medicare Insurance Brokerage
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industries
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), Medicare Supplement (Medigap) Plans (FSAIAGAB), Medicare Advantage (MA) Plans (FSAIAGAA)
Keywords
Where My Health Programs is headquartered
LocationHeadquarters
- HQ city
- Rockwall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Health Programs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Brokerage Commissions: The company earns commissions from insurance carriers for facilitating Medicare plan enrollments. As a licensed Medicare insurance agent/broker, they receive compensation when customers enroll in Medicare Advantage, Supplement (Medigap), or Prescription Drug Plans through their services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Medicare Advantage Plans - Coverage varies by carrier and plan type |
| Subscription | Monthly | Medicare Supplement (Medigap) Plans - Monthly premium-based coverage |
| Usage-based | Monthly | Prescription Drug Plans (Part D) - Optional benefit with variable costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
My Health Programs product offering
Product offeringCore offering
My Health Programs is a licensed Medicare insurance brokerage that helps individual beneficiaries compare, select, and enroll in Medicare Advantage Plans (Part C), Medigap Medicare Supplement Plans, and Medicare Part D Prescription Drug Plans from multiple carriers. Licensed agents provide bilingual (English/Spanish) personalized phone consultations, plan comparisons, enrollment processing, and annual follow-ups, primarily serving Texas-based Medicare beneficiaries.
Product overview
My Health Programs is a Medicare plan facilitation company offering a portfolio of Medicare-related insurance products. The core offerings consist of Medicare Advantage Plans (Part C), Medigap Medicare Supplement Plans, and Prescription Drug Plans (Part D), along with Original Medicare information for Parts A and B. The company serves as a facilitator helping individuals navigate Medicare enrollment, with products available in both English and Spanish. The company also offers information about eligibility criteria including age (65+), disability status, and End-Stage Renal Disease or ALS diagnoses.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage (Part C)
Companies that use My Health Programs
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
My Health Programs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Health Programs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- EG ConnectsminorRelated brand/initiative under the same ownership group. Appears in footer branding alongside My Health Programs. EG Connects is part of a Hispanic insurance initiative network.
- Ensurity GroupminorRelated brand/initiative under the same ownership group. Part of the insurance network serving Hispanic communities alongside My Health Programs.
- Gran Iniciativa HispanaminorRelated brand/initiative under the same ownership group. Hispanic community insurance initiative network partner of My Health Programs.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
My Health Programs competitors and assessment
Company assessmentEmerging players
- Chapter: Tech-enabled Medicare advisory focused on Medigap and Part D, using a software-plus-advisor model. Comparable in product specialty, with a more digital GTM.
- CoverRight: Digital Medicare broker focused on MA and Supplement plans, leveraging technology to streamline agent-led enrollments. Comparable in target market and product mix with a more tech-forward approach.
Direct peers
- SelectQuote: Public Medicare-focused insurance brokerage selling MA, Medigap, and life through phone-and-digital agent-assisted channels. Direct competitor in distribution model and product mix.
- GoHealth: Medicare insurance marketplace combining proprietary technology with licensed agents, focused on MA and Supplement enrollments. Comparable in target customer, product, and agent-mediated conversion.
- eHealth: Online health insurance marketplace with significant Medicare enrollment volume, partnering with carriers for MA, Medigap, and Part D. Comparable in product and beneficiary targeting.
- HealthMarkets: Multi-carrier Medicare insurance agency using a licensed-agent sales model to sell MA, Medigap, and Part D plans. Highly comparable to My Health Programs in distribution motion, product mix, and target beneficiary.
- SeniorMarketSales: Medicare-focused insurance agency distributing MA, Medigap, and Part D through captive and independent agents. Closely comparable in product portfolio and agent-led GTM.
Broad incumbents
- UnitedHealthcare: Largest U.S. health insurer with the dominant Medicare Advantage franchise and a captive AARP Medicare product line. Sets MA plan compensation and competes indirectly for beneficiary mind-share.
- Humana: Largest Medicare Advantage carrier and a core counterparty in agent commission flows. Not a direct competitor to MHP's brokerage model, but shapes MHP's commission economics and carrier relationships.
- Cigna: Major national carrier offering Medicare Advantage and Medicare Supplement plans; competes with and pays commissions to small brokerages like MHP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
My Health Programs social profiles
Digital presenceMy Health Programs financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Health Programs leadership team
Management profileNumber of profiles
Profiles1 record
My Health Programs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Health Programs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Health Programs
What does My Health Programs do?
My Health Programs is a licensed Medicare insurance brokerage that helps individual beneficiaries compare, select, and enroll in Medicare Advantage Plans (Part C), Medigap Medicare Supplement Plans, and Medicare Part D Prescription Drug Plans from multiple carriers. Licensed agents provide bilingual (English/Spanish) personalized phone consultations, plan comparisons, enrollment processing, and annual follow-ups, primarily serving Texas-based Medicare beneficiaries.
Is My Health Programs a public or private company?
My Health Programs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Health Programs founded?
My Health Programs was founded in 1998. It employs 51 to 100 people.
Where is My Health Programs based?
My Health Programs is headquartered in Rockwall, United States, in the North America region.
How does My Health Programs make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are My Health Programs's main competitors?
Emerging players on record are Chapter and CoverRight. Direct peers are SelectQuote, GoHealth, eHealth, HealthMarkets and SeniorMarketSales. Broad incumbents are UnitedHealthcare, Humana and Cigna.
Does My Health Programs have an API?
No public API is recorded for My Health Programs.
What industry is My Health Programs in?
My Health Programs's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its SIC code is 6411.