What Ensurity Group does

Ensurity Group does not operate a proprietary technology platform; the technology stack is limited to standard CRM and quote-management systems (Bitrix24 is referenced for the Lead Orders service and website infrastructure). Revenue is generated primarily through carrier commissions on policies placed plus referral fees for ACA and Medicare program enrollments, with pricing conducted on a quote-by-quote basis reflecting location, age, driving history, property details, and carrier-specific risk factors, billed monthly. The company operates a portfolio of sub-brands — My Health Programs (Medicare-focused), EG Connects (CRM and website services for businesses), Gran Iniciativa Hispana (Hispanic community platform), and a Microloan program for employees and agents — plus an agent recruitment program offering free training, day-one commissions, VIP mentorship, and remote/flexible scheduling. The GTM motion is sales-led, bilingual, and community-targeted rather than technology-led, with no disclosed institutional investment, funding rounds, headcount, or financial metrics.

Name

Ensurity Group

Legal name

Ensurity Group, LLC

Website

https://ensuritygroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Ensurity Group, LLC is a privately held, Rockwall, Texas–based independent insurance agency distributing auto, home, life, health, Medicare, and commercial insurance nationwide through licensed bilingual (English/Spanish) agents, serving individuals, families, SMBs, and Medicare/ACA enrollees via carrier-commission revenue.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Universal Life (UL) Insurance (FSAIABAB), Surety & Bond Brokerage (FSAEADAI)

Keywords

• Insurance agency services
• Auto home insurance
• Life health coverage
• Commercial insurance brokerage
• Medicare advantage plans

Headquarters

HQ city

Rockwall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: Earns commissions from insurance carriers for policies sold (auto, home, life, health, commercial). Also earns referral fees for government programs like ACA and Medicare.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ensurity Group is an independent insurance agency based in Rockwall, Texas, operating nationwide through licensed bilingual (English/Spanish) agents. It sells personal lines (auto, home, life, health/ACA, Medicare) and commercial lines (general liability, BOP, workers comp, commercial auto, cyber liability, surety bonds), earning commissions from carriers and referral fees for government programs.

Product overview

Ensurity Group is an independent insurance agency operating throughout the United States, offering a comprehensive portfolio of insurance products and financial services. The core offerings consist of Auto Insurance, Home Insurance, Life Insurance (including Term Life, Whole Life, and Indexed Universal Life), Health Insurance (including ACA/ObamaCare plans), Medicare programs (Part A, B, C, D, and Medigap), and Commercial Insurance. The company extends its portfolio through related brands including My Health Programs (Medicare-focused), EG Connects (CRM and web services for businesses), and Gran Iniciativa Hispana (Hispanic community outreach). Additional services include a Microloan program for agents/employees, lead generation services, and an agent recruitment program. The company operates primarily as a traditional insurance agency with licensed bilingual agents providing personalized quotes and advisory services, rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• My Health Programs: Medicare program offering accessible health plans for people 65 years or older, younger people with certain disabilities, and people of all ages with kidney disease.
• EG Connects

Products and services

• Auto Insurance Vehicle insurance coverage offering liability, full coverage, and SR-22 options for individual drivers, with 24/7 support and immediate assistance.
• Home Insurance Homeowners insurance covering property damage, liability, personal belongings, and additional living expenses after covered disasters. Separate policies required for flood and earthquake coverage.
• Life Insurance Life insurance providing financial protection for families against death, disability, or serious illness. Includes Term Life, Whole Life, and Universal Life (IUL) options with guaranteed benefits.
• Health Insurance (ACA/ObamaCare) Affordable Care Act health insurance with subsidized plans available through the Health Insurance Marketplace, including access to primary care, specialists, and dental services.
• Medicare Plans Medicare program for individuals 65+, people with disabilities, and those with end-stage kidney disease. Includes Part A (hospital), Part B (medical), Part C (Medicare Advantage), and Part D (prescription drug) coverage.
• Commercial Insurance Business insurance covering property, liability, crime, commercial vehicles, workers compensation, cyber liability, and surety bonds. Customized based on industry, income, and business operations.
• Medigap (Medicare Supplement) Medicare supplement insurance policy that helps pay expenses like deductibles, copays, and coinsurance for those with Original Medicare.
• Medicare Advantage (Part C) Part C Medicare option providing all health care coverage through a provider organization such as an HMO for eligible individuals.
• My Health Programs Medicare-focused program offered by Ensurity Group LLC providing accessible Medicare plans for people 65+, those under 65 with disabilities, and people of all ages with kidney disease.
• EG Connects Business connectivity service providing CRM plans for businesses, website creation, and productivity tools to build relationships between companies and their customers.
• Agent Recruitment Program Recruitment program offering agents no prior experience required, free training, day-one commissions, flexible remote schedule, and VIP mentorship.
• Lead Orders Service Lead generation and management service for insurance agents to acquire potential customer leads.

Quantifiable outcome

• Agent contacts customer within 2 hours of quote request - guaranteed
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• My Health ProgramscoreStrategic or Co-development PartnerMedicare-focused program offered by Ensurity Group LLC. Provides accessible Medicare plans for people 65+, those under 65 with disabilities, and people of all ages with kidney disease. Has its own website, Facebook, Instagram, LinkedIn, and YouTube presence.
• EG ConnectscoreStrategic or Co-development PartnerCRM and business services subsidiary of Ensurity Group. Builds relationships between companies and their customers. Offers CRM perfect plans for business, website creation, and other productivity services. Has its own website and social media presence.
• Gran Iniciativa HispanaminorGTM or Marketing PartnerMarketing partnership with platform serving Hispanic community. Featured on their website showcasing Ensurity Group as a trusted insurance provider for the Hispanic market.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Policygenius: Digital insurance broker (now owned by Zillow) selling life, disability, home, and auto insurance online. Comparable online-quote-to-agent handoff and multi-product brokerage model.
• Goosehead Insurance: Independent insurance agency franchise model selling personal and commercial lines through licensed agents. Comparable multi-line, agent-driven distribution and brokerage economics to Ensurity.
• GoHealth: Medicare-focused insurance brokerage with proprietary technology and large agent force. Comparable to Ensurity's Medicare sub-brand My Health Programs and agent-driven distribution.
• SmartFinancial: Online insurance comparison platform connecting consumers with carriers and agents across auto, home, and commercial lines. Comparable digital quote-capture and agent-network distribution.
• Healthcare.com: ACA marketplace and health insurance comparison platform connecting consumers with carriers and agents. Directly comparable to Ensurity's ACA/ObamaCare enrollment offering.
• Insureon: Online commercial insurance brokerage serving small and mid-sized businesses with GL, BOP, workers comp, and cyber coverage. Direct competitor in Ensurity's commercial insurance segment.
• SelectQuote: Direct-to-consumer multi-line insurance agency selling auto, home, life, and Medicare policies through licensed agents. Closely comparable to Ensurity's online quote-driven, agent-follow-up GTM across overlapping product lines.
• eHealth: Online health insurance marketplace specializing in ACA, Medicare Advantage, and Medigap plans. Direct competitor in Ensurity's government-program health revenue stream and online quote-driven model.

Broad incumbents

• State Farm: Largest U.S. personal-lines insurer with a captive agent model selling auto, home, life, and health products nationwide. Overlaps broadly with Ensurity's multi-line personal insurance portfolio and agent-led distribution.

Emerging players

• Lemonade: AI-native, mobile-first insurtech selling renters, home, auto, pet, and life insurance directly to consumers. Represents the technology-enabled direction Ensurity lacks; comparable in target customer and product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ensuritygroupinc
• LinkedInlinkedin.com/company/669756/admin
• Instagraminstagram.com/ensuritygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensurity Group