What Hormonal Health Institute does

Hormonal Health Institute (HHI) is a privately held, Arizona-incorporated medical education company founded in 2018 by Dr. Angela DeRosa, headquartered at 11445 E Via Linda Ste 2-206, Scottsdale, AZ. It delivers accredited online training in bioidentical hormone replacement therapy (BHRT) and thyroid evaluation to licensed clinicians, primarily nurse practitioners, doctors of osteopathy, medical doctors, naturopathic doctors, and physician assistants. Since its 2018 launch, HHI reports 9,000+ medical professionals trained across 30+ countries and a 4.8/5 average star rating from clinicians.

The core product is the 9.5 CME BHRT & Thyroid Masterclass, a 14.5-hour self-paced video curriculum hosted on a Thinkific LMS, bundled with downloadable dosing charts, protocols, consent forms, and EMR templates. The platform supports live learning webinars with CME, a private community message board (Clinicians Companion), a public HHI Clinician Directory for graduate referrals, paid one-hour clinical consultations at $500 per session, and customizable corporate training for multi-location practices and telemedicine groups. Technology integrations are limited to the Thinkific LMS, Stripe payments, Affirm buy-now-pay-later financing, and Google Maps APIs for the clinician directory; no proprietary AI/ML, mobile app, or public API exists.

Revenue is generated through a mix of one-time course purchases (standalone Masterclass at $949/year), subscription bundles (Masterclass Plus ACP at $2,421 or $1,899/year), recurring annual certification (ACP standalone at $399/year), professional services ($500 consulting sessions), and enterprise corporate training contracts. The go-to-market is hybrid: self-serve website enrollment with Affirm BNPL and free discovery calls for individual clinicians, paired with inside sales/enterprise field sales for larger practices and franchises. HHI remains founder-owned with no disclosed institutional funding and operates with an active trainer network of clinicians under Dr. DeRosa's leadership.

Name

Hormonal Health Institute

Legal name

Hormonal Health Institute

Website

https://hormonalhealthinstitute.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hormonal Health Institute is a private Scottsdale-based online medical education company that trains licensed clinicians (NPs, DOs, MDs, NDs, PAs) in bioidentical hormone replacement therapy and thyroid evaluation through a 9.5 CME-accredited masterclass, recurring annual certification, paid clinical consulting, and enterprise corporate training.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Gender-Affirming Endocrine Care (HLAKADAM)

akta.pro secondary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

Keywords

• Hormone therapy training
• Continuing medical education
• Bioidentical hormone certification
• Clinical professional development
• BHRT masterclass courses

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. BHRT Masterclass Course Sales: One-time purchase of the 9.5 CME BHRT & Thyroid Masterclass with optional annual subscription for ongoing access. Includes Masterclass Plus ACP bundle and standalone Masterclass options.
2. Clinicians Companion Annual Certification Program: Annual subscription providing ongoing education, clinical support, live events, and professional certification. Included with Masterclass Plus enrollment or purchased separately.
3. Clinical Consulting Services: One-on-one 60-minute private consultations with expert guidance on patient cases, dosing strategies, or course-related topics at $500 per session.
4. Corporate Training Solutions: Customized training programs for multi-location practices, franchises, and telemedicine groups with turnkey, scalable solutions tailored to organizational needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hormonal Health Institute delivers expert-led online hormone therapy training for licensed medical professionals, anchored by the 9.5 CME BHRT & Thyroid Masterclass (14.5 hours of video lectures with downloadable clinical tools). It complements the core masterclass with a paid Annual Certification Program (ACP) for ongoing support, private 60-minute clinical consultations at $500/session, and customized corporate training solutions for multi-location practices and telemedicine groups. A free Hormone IQ Assessment and discovery calls function as lead-generation funnels into paid training.

Product overview

Hormonal Health Institute is a unified medical education platform offering hormone therapy training for healthcare professionals. The core product is the 9.5 CME BHRT & Thyroid Masterclass, a comprehensive online training program delivered via video lectures with downloadable clinical resources. This is complemented by the Clinicians Companion Annual Certification Program (ACP), an add-on that provides post-graduation support, community access, live events, and professional certification. Additional offerings include a free Hormone IQ Assessment for prescribers, paid one-on-one clinical consultations, and corporate training solutions for organizations. The product architecture is platform-plus-modules, with the Masterclass as the foundational course and ACP as the recurring membership add-on for ongoing support and directory listing.

Differentiator

Problem solved

Functional benefit

Brands

• Clinicians Companion Annual Certification Program (ACP): Annual certification program providing ongoing educational opportunities, expert support, and clinical resources for BHRT Masterclass graduates.
• BHRT Masterclass

Products and services

• 9.5 CME BHRT & Thyroid Masterclass Comprehensive bioidentical hormone replacement therapy and thyroid evaluation training for licensed medical professionals, featuring 14.5 hours of video lectures, downloadable protocols, dosing charts, pellet insertion procedure videos, and 9.5 AMA PRA Category 1 CME credits with 1-year access.
• Clinicians Companion Annual Certification Program (ACP) Annual subscription-based certification and ongoing support add-on for Masterclass graduates, providing access to a private community message board, live learning events, digital certification, HHI Clinician Directory listing, and exclusive member-only courses and pricing.
• One-Hour Clinical Consultation Private 60-minute one-on-one expert consultation session for licensed clinicians to discuss patient cases, dosing strategies, BHRT practice expansion, or course-related topics, priced at $500 per session.
• Corporate Training Solutions Customized, scalable BHRT training programs for multi-location medical practices, nationwide franchises, and telemedicine groups seeking turnkey, fully standardized training delivery across clinical teams.
• Hormone IQ Assessment Free online clinical assessment tool for licensed prescribers to evaluate their hormone therapy knowledge, with complimentary enrollment in a BHRT Masterclass preview and an Education & Practice Needs Consultation.

Quantifiable outcome

• 9,000+ medical professionals trained across 30+ countries
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BioTE Medical: BioTE is one of the largest BHRT-focused medical practices and clinician training providers, offering pellet hormone therapy protocols and certification programs that directly compete with HHI's BHRT Masterclass for the same licensed prescriber audience.
• Evexias Health Solutions: Evexias (founded by Dr. Terri DeNeui) delivers BHRT and hormone optimization training, supplements, and practice consulting for clinicians, overlapping directly with HHI's curriculum, target customers, and consulting add-ons.
• WorldLink Medical: WorldLink Medical offers CME-accredited training in hormone replacement therapy and integrative medicine for clinicians, sitting in the same BHRT/thyroid education niche as HHI with overlapping course and certification offerings.
• SottoPelle: SottoPelle provides pellet-based hormone therapy training and protocols for clinicians, including insertion technique and dosing — a core module within HHI's curriculum — competing for the same BHRT prescriber segment.
• Defy Medical: Defy Medical combines hormone therapy telemedicine with clinician resources and training on BHRT and TRT, competing with HHI for both clinician education and downstream patient demand for hormone-aware providers.

Broad incumbents

• BodyLogicMD: BodyLogicMD is a nationwide network of hormone-focused physician practices that provides internal training and protocols to its affiliated providers, serving as both a broader incumbent in the hormone space and a source of training that competes with HHI.
• American Academy of Anti-Aging Medicine (A4M): A4M is a long-established anti-aging and integrative medicine organization offering hormone-related certification and CME, providing a much broader curriculum portfolio in which HHI's BHRT Masterclass is a more focused subset.
• American College for Advancement in Medicine (ACAM): ACAM is an established provider of integrative and regenerative medicine training for clinicians, including hormone-related modules, positioning it as a broader incumbent in clinician CME relative to HHI's specialty focus.

Emerging players

• Midi Health: Midi Health is a women's midlife hormone and perimenopause care platform that trains and employs clinicians on hormone protocols, competing for the same clinician audience HHI serves and signaling growing capital flowing into the women-focused hormone training space.
• Hone Health: Hone Health is a digital hormone health platform with clinician training and consumer-facing services, representing an emerging model that combines hormone education with telemedicine and could compete with HHI on both training and downstream patient demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HormonalHealthInstitute
• LinkedInlinkedin.com/company/hormonalhealthinstitute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hormonal Health Institute