Dafesa

What Dafesa does

Dafesa is a Costa Rican privately held company, founded in 1998, that distributes specialty cleaning products and operates an authorized appliance repair service. Its product portfolio consists of distributed international brands covering surface cleaners (Weiman), adhesive removers and degreasers (Goo Gone), plant-based cleaners (ECOS), natural insecticides (EcoSmart), decorative adhesive papers and shelf liners (Con-Tact), oven bags (Toastabags), pet waste bags (K9 Clean), and professional coffee equipment cleaners (Urnex). Pricing is set in both USD and Costa Rican Colones, with unit pricing typical of consumer retail — most cleaning SKUs fall between roughly $1 and $66, while Electrolux/Frigidaire spare parts range from under $1 (e.g., washer hose gaskets at $0.38) to over $600 for complex components such as washer tank rolls.

The company generates revenue through two channels: (1) direct-to-consumer e-commerce via its corporate site dafesa.com and dedicated storefront hellocleanerscr.com, with pay-as-you-go unit purchases across cleaning and parts categories; and (2) authorized aftermarket service for Electrolux and Frigidaire white goods, delivered through a call center, trained in-house technicians, home visits, and warranty support. Its primary customer segments are Costa Rican consumers and households, Electrolux and Frigidaire appliance owners requiring parts or repair, and coffee equipment owners. The company serves a single geography (Costa Rica) and reports no other operating territories.

Dafesa's underlying technology is conventional distribution and field-service operations — there is no disclosed proprietary technology platform, software stack, or data asset. Its competitive position is built on multi-brand distribution rights and the authorized service relationship with two major appliance OEMs (Electrolux and Frigidaire). No external funding, parent company, M&A activity, regulatory actions, or management disclosures appear in the source data; the company appears to be a stable, founder/family-controlled SMB operating since 1998 from a single San José headquarters.

Name

Dafesa

Legal name

Dafesa

Website

https://dafesa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Dafesa is a privately held Costa Rican company, founded in 1998, that distributes specialty cleaning products (Weiman, Urnex, Goo Gone, ECOS, EcoSmart, Con-Tact, Toastabags, K9 Clean) and operates as the authorized repair service center for Electrolux and Frigidaire appliances, selling parts and home repair services to Costa Rican consumers via dafesa.com and hellocleanerscr.com.

Ownership category

akta.pro rank

Product category

Household Cleaning Products Distribution & Appliance Repair Services

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Cleaning products distribution
• Appliance repair services
• Authorized service center
• Replacement parts supply
• Household cleaning supplies

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

Dafesa distributes a curated catalog of international branded cleaning and household products (Weiman, ECOS, Goo Gone, Eco Smart, CON-TACT, Toastabags, K9 Clean, Urnex) and operates an authorized repair service center for Electrolux and Frigidaire white-goods appliances in Costa Rica. The company also sells genuine replacement parts for these brands through its e-commerce storefronts and provides home-visit repair service via its call center.

Product overview

Dafesa is a Costa Rican cleaning products distributor and authorized appliance service center operating since 1998. The company offers a portfolio of branded cleaning products including Weiman (stainless steel and surface cleaners), ECOS (plant-based cleaners), Goo Gone (adhesive removers), Eco Smart (natural insecticides), CON-TACT (decorative adhesive papers and shelf liners), Toastabags (oven bags), K9 Clean (pet waste bags), and Urnex (professional coffee equipment cleaners). Additionally, Dafesa provides authorized repair services for Electrolux and Frigidaire white goods appliances, along with a comprehensive catalog of genuine spare parts for these brands.

Differentiator

Problem solved

Functional benefit

Brands

• Weiman: Cleaning products brand for stainless steel, cooktops, and kitchen surfaces.
• Ecos
• Goo Gone
• EcoSmart
• CON-TACT
• Toastabags
• K9 Clean
• Urnex

Products and services

• Weiman Cleaning Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• ElectroluxcoreChannel Partner/ Reseller/ DistributorDAFESA is an Authorized Repair Center (Taller Autorizado) providing repair services for Electrolux appliances. The partnership includes access to genuine replacement parts, technical training, and warranty service support. DAFESA operates a call center, employs trained technicians, maintains parts inventory, and has specialized facilities for Electrolux service delivery. Warranty service contact: 0-8000-521672 or [email protected].
• FrigidairecoreChannel Partner/ Reseller/ DistributorDAFESA is an Authorized Repair Center providing repair services for Frigidaire appliances. Offers genuine replacement parts, professional repair services, and warranty support. Extensive parts inventory available for Frigidaire washers, dryers, refrigerators, dishwashers, and cooking appliances.
• WeimanmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Weiman cleaning products in Costa Rica. Product line includes stainless steel cleaners, cooktop cleaners, wood care products, stone/tile cleaners, and specialty cleaning wipes.
• UrnexmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Urnex professional coffee equipment cleaning products in Costa Rica. Products include Cafiza espresso machine cleaner, Dezcal descaler, Grindz grinder cleaner, Rinza milk cleaner, and related accessories.
• Eco SmartminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Eco Smart eco-friendly cleaning products including natural insect repellents and insecticides.
• Goo GoneminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Goo Gone adhesive remover and cleaning products including spray gel adhesive remover, kitchen degreaser, and grill cleaner.
• Con-TactminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Con-Tact brand adhesive films and protective coverings including decorative adhesive papers, shelf liners (Grips), non-adhesive surface transforms (Revestimientos), and specialty products (cork, chalkboard, whiteboard).
• ToastabagsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Toastabags oven bags for cooking applications.
• K9 CleanminorChannel Partner/ Reseller/ DistributorAuthorized distributor of K9 Clean pet waste bag products.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sysco: World's largest broadline foodservice distributor that also sells janitorial, sanitation, and warewashing supplies to HORECA customers. Comparable to Dafesa's foodservice cleaning and B2B distribution model, though at vastly greater scale and breadth.
• Clorox: Global consumer cleaning brand owner across disinfectants, surface cleaners, and specialty cleaning. Operates broadly in the same categories Dafesa distributes (cleaning sprays, wipes, eco-friendly), but at massive global scale via direct retail and brand channels rather than local distribution.
• Bunzl: Global B2B distribution and outsourcing group specializing in janitorial/sanitation, foodservice, and cleaning supplies. Operates a comparable wholesale-distribution business model to Dafesa's cleaning distribution, but at international scale and B2B-only.
• Spartan Chemical: U.S.-based manufacturer and distributor of industrial and institutional cleaning products. Closely comparable to Dafesa in product scope (specialty cleaning chemicals, disinfectants, eco-friendly lines), with established Latin America distribution.
• S.C. Johnson: Multinational cleaning and household products manufacturer (Windex, Pledge, Mr. Muscle). Highly comparable in product categories to Dafesa's cleaning portfolio, but operates as a brand owner with global manufacturing rather than as a regional authorized distributor.
• Henkel: Global manufacturer of laundry, home care, and adhesives (Persil, all, Loctite). Relevant as both a cleaning-products peer and as a comparable multinational that, like Dafesa's CON-TACT line, participates in consumer adhesives and surface-care categories.
• Electrolux: Global appliance manufacturer and Dafesa's primary authorized-service partner. Comparable on the appliance side — operates its own authorized service networks worldwide — but at vastly greater scale and as the brand owner rather than the local service operator.
• Reckitt Benckiser: Owner of leading cleaning and hygiene brands (Lysol, Finish, Vanish, Mucinex). Directly comparable to Dafesa's product categories (disinfectants, kitchen cleaners, specialty cleaning) but operates as a brand owner at global scale.
• LG Electronics: Global appliance and electronics manufacturer that operates authorized service centers in Latin America. Comparable to Dafesa on the appliance-repair-services side, particularly relevant if LG expands authorized service partnerships in Costa Rica.

Regional players

• Mabe: Latin America-focused appliance manufacturer (sells under GE, Mabe, and central American brands) with its own regional service network. Comparable as both an appliance brand competing for service share and as a LATAM appliance peer whose authorized-service model Dafesa mirrors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dafesa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dafesa