Setproduct
- Company typePrivate
- Founded2018
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Setproduct does
Setproduct Inc. is a bootstrapped digital design resource company founded in 2018 and based in Redwood City, California, operating with 1–10 employees. The company sells a portfolio of 15+ premium Figma UI kits, design systems, and code-based component libraries targeted at UI/UX designers, startup founders, indie hackers, and frontend developers. Core products include the Material You UI Kit (2,600+ variants), Material X (1,100+ components), Eclipse and Nucleus (1,000+ components each), Orion (200+ dataviz widgets), and Nocra (a design system purpose-built for AI products), alongside the $28 Claylo landing template, bundled packages, and free resources such as Driver.js and Figma freebies. Setproduct also operates the AI UI Inspiration Gallery (app.setproduct.com), a free, weekly-refreshed library of AI-generated UI component examples that doubles as a top-of-funnel acquisition tool.
Setproduct firmographics
Firmographics- Name
- Setproduct
- Legal name
- Setproduct
- Website
- https://setproduct.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Setproduct industry classification
Industry- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Setproduct is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Setproduct business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- UI Kit and Design System Sales: One-time purchase of Figma-based UI kits and design systems. Each kit is a perpetual license covering unlimited commercial projects for the purchaser. License tiers (Personal, Team, Enterprise) determine usage rights and team size.
- Bundles: Bundled packages combining multiple UI kits at reduced combined pricing for customers wanting comprehensive design system coverage.
- Sponsored Content: Blog articles and advertising placements on setproduct.com, reaching thousands of designers and founders. Publishers can place sponsored articles or banners on the platform.
- Custom Design Services: Custom design and development work, often building on top of existing Figma libraries. Services include tailored dashboards, mobile and web UI, or full design systems built around client brand requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Claylo - Claymorphism landing page template |
| One time/ perpetual license | Multi-year contract | Orion UI kit - Figma charts library |
| One time/ perpetual license | Multi-year contract | Nocra UI kit - AI products design system |
| One time/ perpetual license | Multi-year contract | Figma Charts UI kit |
| One time/ perpetual license | Multi-year contract | Nucleus UI |
| One time/ perpetual license | Multi-year contract | Material X for Figma |
| One time/ perpetual license | Multi-year contract | Material You UI kit |
| One time/ perpetual license | Multi-year contract | Figma React UI kit |
| One time/ perpetual license | Multi-year contract | Panda Design System |
| One time/ perpetual license | Multi-year contract | Eclipse UI kit |
| One time/ perpetual license | Multi-year contract | Rome UI kit for Figma |
| One time/ perpetual license | Multi-year contract | Material Design System |
| One time/ perpetual license | Multi-year contract | Neolex Dashboard UI kit |
| One time/ perpetual license | Multi-year contract | Zeus UI kit |
| One time/ perpetual license | Multi-year contract | Figma Landing Pages UI kit |
| Freemium | Pay-as-you-go | Free UI kits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Setproduct product offering
Product offeringCore offering
Setproduct designs, builds, and sells Figma-based UI kits, design systems, and coded component libraries (HTML/CSS, React, NextJS, TailwindCSS) for designers, founders, and developers. It also operates a free AI-generated UI inspiration gallery and maintains the open-source Driver.js JavaScript library. The catalog spans themed kits for dashboards, AI products, landing pages, mobile apps, and e-commerce, sold as one-time perpetual licenses via its own website and Gumroad.
Product overview
Setproduct is a design resource company offering a portfolio of Figma-based UI kits and design systems, plus an AI-powered UI inspiration gallery. The core product is the AI UI Inspiration Gallery (app.setproduct.com) where users browse AI-generated UI component examples. The commercial portfolio includes premium UI kits such as Material You (2600+ variants), Material X (1100+ components), Eclipse (1100+ components), Nucleus UI (1000+ components), and Orion (200+ dataviz widgets), alongside specialized kits like Nocra for AI products, the React-focused React UI Kit, and the claymorphism-based Claylo landing page template. Free resources include Driver.js, Figma templates for avatars, app bars, fonts, invoices, and website templates. Content is delivered through a blog covering UI design, growth hacking, technology, and research topics. Products are sold via Gumroad with personal, team, and enterprise license tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Claylo: Claymorphism landing page HTML template with AI-agent ready design
- Orion UI kit
- Nocra UI kit
- Nucleus UI
- Material X for Figma
- Material You UI kit
- Driver.js
- Setproduct App
Products and services
- AI UI Inspiration Gallery Free searchable web gallery of AI-generated UI component examples that designers and founders can browse, save to a personal library, and use as inspiration; new images are added weekly.
- Claylo Landing Page Template One-time-purchase ($28) claymorphism-style landing page template delivered as raw HTML and CSS files (no build step, no JavaScript) with AI-agent-ready design system and agent rulebook for automated rebranding.
- Nocra UI Kit Figma design system ($98) targeted at startups building AI-generation products for images, video, audio, music, and prompts.
- Orion UI Kit Figma charts library ($148) with 40+ full-width chart templates in light and dark themes and 200+ dataviz widgets optimized for desktop and mobile.
- Figma Charts UI Kit Components-driven Figma graphs design kit ($168) covering 25+ chart types for dashboards, presentations, infographics, and data visualization.
- Nucleus UI Figma kit ($89) containing 1000+ components and variants with 500+ mobile screens across 9 themes including Event, E-commerce, Finance, and NFT.
- Material X for Figma Figma library ($148) with 1100+ components and 40 app templates extending Material Design, also available for Angular.
- Material You UI Kit Figma and React library ($124) with 2600+ variants of 32 components compatible with Material Design 3 plus 220+ dashboard templates, also available for NextJS and TailwindCSS.
- React UI Kit Figma React-based UI toolkit ($198) optimized for building complex data-dense interfaces across desktop and mobile.
- Panda Design System Figma library ($148) with dashboard, calendar, kanban, profile, table, ecommerce and 80+ templates, with variants and dark theme.
- Eclipse UI Kit Figma library ($168) with 1100+ components and 74 templates for data-driven web applications, built on auto-layout and Figma variants.
- Rome UI Kit for Figma Figma team library ($98) with 250+ components and 30 web app templates using stylish, on-trend design guidelines.
- Material Design System Figma library ($98) built on 100% Material.io guidelines compliance with ready-to-use templates to accelerate app UI design.
- Neolex Dashboard UI Kit Figma dashboard design system ($98) with 50+ ready-to-use app layouts and 1900+ variants for 30 components with auto-layout.
- Zeus UI Kit Figma kit ($98) with 10 landing page templates powered by 1600+ variants for 630+ web blocks.
- Figma Landing Pages UI Kit Figma landing pages library ($86) built on constrained and organized components to accelerate website production.
- Driver.js Free lightweight vanilla JavaScript library (5kb gzipped, no dependencies) for building product tours, feature highlights, and contextual onboarding, fully customizable and accessible by default.
- UI Kit Bundle Bundled package combining multiple Setproduct UI kits at a reduced combined price for customers wanting comprehensive design system coverage.
- Setproduct Blog Editorial blog of 163+ articles covering UI/UX design tutorials, career guides, growth hacking, technology, and research-backed UX content, used as the primary SEO and newsletter acquisition channel.
Quantifiable outcome
- Lighthouse 100/100 PageSpeed score on Claylo template
- +1 more outcomes
Companies that use Setproduct
Customer profileSegments4 records
Ideal customer profiles3 records
Setproduct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Setproduct partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Setproduct competitors and assessment
Company assessmentBroad incumbents
- Figma (Design Platform): Figma is the platform on which Setproduct's entire kit library runs. Figma's own investments (first-party templates, Figma AI, dev mode) directly influence Setproduct's demand and reach — making Figma both the core distribution surface and the principal competitive risk.
- ThemeForest (Envato Market): ThemeForest is a large, established template and UI-kit marketplace with a global seller base. It competes with Setproduct's Zeu and Landing Pages kits on volume, breadth, and discovery, though it is a horizontal marketplace rather than a curated niche operator.
Emerging players
- Figma Community: Figma's free community file library is the most direct free substitute for many of Setproduct's kits. As Figma invests in discovery and AI features in Community, it is the single largest structural threat to Setproduct's paid kit business.
- Galileo AI: Galileo AI is a prompt-to-UI generation tool that produces editable Figma designs from text. It competes with Setproduct's value proposition (pre-built UI assets) at the workflow level, even though it does not sell kits, making it a key adjacent AI design threat.
- shadcn/ui: shadcn/ui is a free, open-source React component library with massive adoption. It functions as a high-quality free substitute for Setproduct's React UI Kit and Material You offerings, indirectly capping willingness-to-pay for similar paid React kits.
Direct peers
- Untitled UI: Untitled UI sells large, well-organized Figma + React component libraries targeting SaaS and dashboard use cases. It overlaps with Setproduct's Nucleus, Eclipse, and React UI kits on both product (production-grade design systems) and target buyer (product designers at startups).
- UI8: UI8 operates one of the largest marketplaces for Figma UI kits, design systems, and coded component libraries — the closest direct competitor to Setproduct's core kit-selling business, serving the same designers and product teams with a similar perpetual-license model.
- WrapPixel: WrapPixel sells premium admin, dashboard, and web app templates in Figma + coded variants. It is comparable to Setproduct on dashboard/admin template SKUs (e.g., Neolex, Eclipse) and serves the same SMB, indie founder, and agency buyer segments.
- Creative Tim: Creative Tim sells Figma + coded UI kits, dashboards, and admin templates (often bundled with React/Vue code) to startups and SaaS teams — directly overlapping with Setproduct's Material X, Eclipse, Neolex, and Panda product lines on product and customer.
Regional players
- Framer: Framer is an AI-assisted web design and publishing platform that offers built-in templates and starter kits. While more site-builder than kit-vendor, it overlaps with Setproduct's Claylo and landing-page kit SKUs on the use case (rapid landing-page creation) and on the indie hacker / startup persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Setproduct social profiles
Digital presenceSetproduct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setproduct leadership team
Management profileNumber of profiles
Profiles1 record
Setproduct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setproduct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setproduct
What does Setproduct do?
Setproduct designs, builds, and sells Figma-based UI kits, design systems, and coded component libraries (HTML/CSS, React, NextJS, TailwindCSS) for designers, founders, and developers. It also operates a free AI-generated UI inspiration gallery and maintains the open-source Driver.js JavaScript library. The catalog spans themed kits for dashboards, AI products, landing pages, mobile apps, and e-commerce, sold as one-time perpetual licenses via its own website and Gumroad.
Is Setproduct a public or private company?
Setproduct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Setproduct founded?
Setproduct was founded in 2018. It employs 1 to 10 people.
Where is Setproduct based?
Setproduct is headquartered in Redwood City, United States, in the North America region.
How does Setproduct make money?
Four revenue lines are on record. UI Kit and Design System Sales are the primary driver. The others are bundles, sponsored Content and custom Design Services.
Who are Setproduct's main competitors?
Broad incumbents on record are Figma (Design Platform) and ThemeForest (Envato Market). Emerging players are Figma Community, Galileo AI and shadcn/ui. Direct peers are Untitled UI, UI8, WrapPixel and Creative Tim. Framer is listed as a regional player.
Does Setproduct have an API?
No public API is recorded for Setproduct.
What industry is Setproduct in?
Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 541430 and its SIC code is 7330.