What We Are Talker does

We Are Talker (legally Talker Inc., incorporated in Delaware) is a research-led content and earned media amplification company that produces data-backed news stories, visual content, and broadcast segments for brands and agencies in the United States. The company operates an integrated workflow anchored by Talker Research, an ESOMAR and MRS-accredited online polling division offering gen-pop, state-by-state, demographic, business panel, and international research capabilities, which feeds into page-ready news copy distributed via the proprietary Talker.news newswire to publishers and through targeted media liaison outreach. Service lines include Custom Research + PR Polls, News Stories, Amplification + Coverage with guaranteed placements on Domain Authority 60+ sites, Broadcast Amplification via satellite media tours (Talker Pulse), Data Visualization, Trend Reports/White Papers, Spanish News Stories, and the Authority Layer system for AI/LLM citation visibility. Customers span consumer goods (Listerine, HelloFresh, McCain Foods, Tillamook, Califia Farms, Santa Margherita Wines, Nulo, Avocado Green Mattress), financial services and fintech (TurboTax, EarnIn, Beyond Finance, Life Happens), hospitality (IHG Hotels & Resorts), technology (Yubico, Slack, Tipico Sportsbook), and dating/social (The League), delivered through both direct engagement with in-house marketing teams and channel partnerships with PR agencies including Edelman, Hunter PR, Allison Worldwide, The Pollack Group, KWT Global, Crafted Communications, and Alison Brod Marketing & Communications.

Revenue is generated on a project-based professional services model: clients commission research campaigns bundled with content creation and amplification, with no required retainer (though discounted bundled pricing is available for multi-project series and retainer-style Authority Layer engagements exist). Pricing is quote-based following a consultative discovery process, with full payment due at project start, and a Research-Only Project option available for clients seeking survey fielding and tabulated results in Excel format. The company operates from offices in Brooklyn, New York (231 Front Street) and San Diego, California (1111 Sixth Ave, #300), with additional team presence in Texas; it is privately held with no disclosed external institutional investment, led by CEO Tim Haslam and COO Carmen Tedrow, and has earned Great Place to Work certification for three consecutive years (2024-2026).

Name

We Are Talker

Legal name

Talker Inc.

Website

https://wearetalker.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

We Are Talker is a research-led content and earned media company that runs accredited consumer polling, page-ready news story distribution via its proprietary Talker.news newswire, broadcast amplification through satellite media tours, and Authority Layer AI visibility services for brands and PR agencies in the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Research Projects: Full-service custom online research (polls/surveys) conducted by Talker Research, including questionnaire design, hosting, data delivery, and analysis. Delivered as standalone research with executive summary or as part of integrated multi-channel campaigns.
2. News Story Generation and Distribution: Writing of page-ready news copy (approximately 1.5 pages) distributed via proprietary newswire Talker.news. Includes brand namechecks, embedded quotes, and links. Coverage guaranteed on minimum number of sites (Domain Authority 60+). Also includes broadcast scripts and Spanish-language translations.
3. Creative Content and Visual Assets: Production of infographics, animated infographic videos, heat maps, trend reports, white papers, and social media assets. Sold as standalone deliverables or bundled with research and amplification packages.
4. Broadcast Amplification (SMTs): Organization and management of satellite media tours (SMTs), including virtual media tours (VMTs), in-studio interviews, podcast interviews, and syndicated broadcast placements. Managed end-to-end by dedicated project managers.
5. AI Authority / Authority Layer: Structured system for engineering AI visibility through research-led content, authoritative distribution, and citation measurement. Can be commissioned as part of campaigns or as ongoing retainer-style support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

We Are Talker is a research-driven content and earned media company that produces data-led news stories, custom polling research, and broadcast amplification for brands and agencies. The company operates an integrated service combining proprietary consumer polling (via Talker Research), creative content production (news stories, infographics, heat maps, trend reports, white papers, Spanish-language content), and multi-channel media distribution through a proprietary newswire (Talker.news) and coordinated satellite media tours. The Authority Layer offering extends the service into AI search citation visibility.

Product overview

We Are Talker is a research-driven PR and content amplification company operating as a single integrated service rather than a platform-plus-modules architecture. The core offering centers on Custom Research and PR Polls conducted through their Talker Research division, combined with Creative Content production (news stories, infographics, trend reports, Spanish news copy) and multi-channel Amplification services (earned media coverage via Talker.news, broadcast amplification/SMTs). Key distinctives include the Authority Layer—a structured system for building AI-citable source authority—and guaranteed earned coverage outcomes. Services are delivered under one roof through a workflow of consultation, research, content creation, and amplification.

Differentiator

Problem solved

Functional benefit

Brands

• Talker Research: Polling and research division of We Are Talker that conducts online surveys and provides custom research solutions for brands and agencies.
• Authority Layer
• Talker.news
• Talker Pulse

Products and services

• Custom Research + PR Polls Online polling services through Talker Research that gather consumer opinions, support thought leadership, fuel campaigns, and create unique content. Includes questionnaire design, hosting, and data delivery with accredited methodology; supports general population surveys, niche demographics, state-by-state research, and specialized business panels.
• News Stories Page-ready news copy written in publication format with brand namecheck, embedded key messaging, and links. Data-led stories are distributed via the proprietary Talker.news newswire and targeted outreach to specific publishers and editorial contacts, with guaranteed coverage on Domain Authority 60+ sites.
• Authority Layer Authority Layer is a structured system for engineering AI visibility by turning research and content into AI-citable sources through primary data creation, expert-led content on client-owned platforms, third-party amplification through trusted media, and transparent measurement of citation visibility over time. Designed to help brands become recognized and cited by AI/LLM systems.
• Amplification + Coverage Earned media coverage services distributing content via the proprietary Talker.news newsfeed, targeted media outreach, and guaranteed coverage across digital and broadcast media channels. End-to-end campaign management from research design through amplification.
• Broadcast Amplification Satellite media tours (SMTs) organizing multiple broadcast interviews for brand spokespersons, including virtual media tours (VMTs) and in-studio options, with broadcast script preparation, spokesperson sourcing, and media booking across TV and radio stations nationwide. End-to-end project management by dedicated Talker project managers.
• Data Visualization Visual content production including infographics, animated infographic videos, heat maps (including state-by-state heat maps), trend reports, white papers, and social media assets designed to illustrate research findings and extend reach across multiple platforms.
• Trend Reports + White Papers Comprehensive long-form research reports and white papers produced from original research findings to establish brand thought leadership and authority on specific subject matters.
• Spanish News Stories Custom Spanish-language news copy with brand namecheck, embedded messaging, and links, plus targeted outreach to Hispanic media outlets including Univision, Telemundo, El Diario NY, La Opinión, and over 620 Hispanic media organizations operating in the U.S. and Puerto Rico.
• AI Search Visibility Specialized service category focused on building authority that gets brands cited in AI-driven search results, including visibility across AI search platforms and LLM citations. Combines original research, authoritative content, and strategic distribution to strengthen signals AI systems use to recognize, reference, and cite brand content.

Quantifiable outcome

• Guaranteed earned coverage on a minimum number of sites (Domain Authority 60+)
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Allison WorldwidecoreChannel Partner/ Reseller/ DistributorAllison Worldwide is referenced as the partner agency for Tillamook County Creamery's National Sandwich Day campaign. We Are Talker coordinated the research-led campaign in partnership with Allison Worldwide, including state-by-state survey, news story creation and distribution, and broadcast amplification.
• Hunter PRcoreChannel Partner/ Reseller/ DistributorHunter PR is the agency partner representing Listerine for the World Oral Health Day campaign. We Are Talker conducted the oral hygiene research and produced the news story and visual assets in partnership with Hunter PR.
• The Pollack GroupcoreChannel Partner/ Reseller/ DistributorThe Pollack Group is the PR agency partner for Tipico Sportsbook's March Madness campaign. We Are Talker worked with The Pollack Group to conduct the basketball fan survey and generate earned media coverage.
• EdelmancoreChannel Partner/ Reseller/ DistributorEdelman is referenced as the agency partner for McCain Foods' National French Fry Day campaigns. We Are Talker collaborated with Edelman and McCain Foods to deliver two media campaigns from one piece of research.
• KWT GlobalcoreChannel Partner/ Reseller/ DistributorKWT Global is the PR agency partner for Life Happens' 'Adulthood across generations' campaign. We Are Talker worked with KWT Global and Life Happens to conduct research and produce the earned media campaign.
• Crafted CommunicationsminorChannel Partner/ Reseller/ DistributorCrafted Communications is the agency partner for Califia Farms' matcha vs. coffee campaign. We Are Talker provided full research support, news story creation, and visual assets in partnership with Crafted Communications.
• Alison Brod Marketing and Communications (ABMC)minorChannel Partner/ Reseller/ DistributorABMC is the marketing and communications agency partner for Santa Margherita Wines' 'Extraordinary Days' campaign. We Are Talker collaborated with ABMC to produce research, news story, infographic, and heat map for the campaign.
• Defending Digital CampaignsminorStrategic or Co-development PartnerDefending Digital Campaigns partnered with Yubico to utilize research data on AI and election security. The findings were used in a media campaign, with Yubico sharing findings at SXSW 2024. We Are Talker facilitated the research and campaign distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Weber Shandwick: Top-tier global PR firm within the IPG DXTRA network. Operates broadly across consumer, corporate, and technology PR with substantially larger scale than We Are Talker and the capacity to bundle research and amplification in-house.
• Stagwell: Public marketing and communications holding company with multiple PR, research, and content subsidiaries. Represents the broader competitive and acquisitive backdrop against which a mid-sized earned-media specialist must position.

Direct peers

• PR Newswire (Cision): Largest paid press release distribution wire, partially overlapping with Talker.news. Relevant as both a substitute for direct media distribution and an incumbent with established publisher relationships Talker is competing against.
• Cision: Provider of PR distribution (PR Newswire) and earned media monitoring/analytics. Cision's PR Newswire overlaps with Talker.news in distribution, and its media intelligence suite is a competing service layer for measurement.
• Zeno Group: Mid-to-large global PR agency focused on consumer and corporate communications. Operates in the same competitive set for enterprise earned-media and content-driven campaigns that Talker pursues.
• Allison Worldwide: Global PR and communications agency and named Talker partner (Tillamook). Competes directly in the consumer brand earned-media category and is a potential in-sourcing threat for the same workflow Talker supports.
• Hunter PR: Consumer-focused PR agency and named Talker partner (Listerine/World Oral Health Day). Operates in the same consumer brand earned-media category and is a direct competitor for many of the same client briefs.
• Edelman: The world's largest independent PR firm and a named We Are Talker agency partner (e.g., McCain Foods). It competes head-to-head for the same enterprise earned-media engagements and could in-source research-led content production that Talker currently provides.
• Morning Consult: Research-led content and polling firm that pairs proprietary survey data with editorial distribution to brands, media, and policymakers. Closely comparable in business model: data → story → distribution, with a similar Fortune 500 client mix.
• Meltwater: Media intelligence and earned media monitoring platform used by PR teams for coverage tracking and analytics. Comparable to Talker's measurement side of the offering and a likely substitute for clients evaluating coverage visibility tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-talker
• Instagraminstagram.com/we_are_talker
• Facebookfacebook.com/wearetalkeragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Talker