Plainly

Legal Workflow Automation Softwareplainly.com

Company typePrivate
Founded2020
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

Plainly firmographics

Firmographics

Name: Plainly
Legal name: Plainly Software Limited
Website: https://plainly.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Plainly industry classification

Industry

Product category: Legal Workflow Automation Software
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

Legal workflow automation
Document automation software
Electronic signature platform
No-code process automation
Legal tech solutions

Where Plainly is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Plainly business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Software subscription: Account-based subscription model where customers pay a flat fee per account regardless of user count. The primary Automation+ plan includes workflow actions, unlimited users, documents, templates, and workflows. Annual billing at £319.99/month.
Professional services: Managed services including training, process automation building, migration from other providers, maintenance, and API integration. Billed either on time-spent basis (£150/hour) or fixed quotes for defined projects.
Hardware sales: Hardware and software bundle for visitor management solutions. Hardware packages starting from £400 plus monthly software charge for devices and stands.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Automation+ plan - core automation platform
Subscription	Monthly	Visitor Books - Software only
Unit Pricing	Monthly	Visitor Books - Hardware and software bundle
Other	Pay-as-you-go	Managed Services - Quick hit
Other	Pay-as-you-go	Managed Services - Simple project
Other	Pay-as-you-go	Managed Services - More involved
Other	Pay-as-you-go	Managed Services - Bespoke projects

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Plainly product offering

Product offering

Core offering

Plainly sells a no-code SaaS productivity platform that lets legal teams and other business users build bespoke workflow automations for legal document creation, e-signatures, matter management, employee onboarding, and visitor management without engineering resources. Customers subscribe to a per-account pricing model rather than per-seat, with optional managed services for implementation and an Android Kiosk Viewer plus hardware bundle for in-premises check-in use cases.

Product overview

Plainly is a unified no-code productivity platform designed specifically for legal teams, combining a core automation platform with pre-built solution workflows and add-on modules. The core Plainly Platform (web-based) handles workflow automation, document generation, and e-signature capabilities. This core is extended through purpose-built solutions including Visitor Books (digital check-in), Employee Onboarding, Care Worker Onboarding, and Care Visitor Books (sector-specific variants). Add-on capabilities include Kiosk Viewer (offline tablet mode), Time Tracker (included in Team+ plans), and Data Studio (analytics/reporting). Managed Services provides implementation, training, and ongoing support. The platform integrates with cloud storage providers (Box, Dropbox, OneDrive, Google Drive, SharePoint), CRM (Salesforce), recruitment (Indeed), and automation platforms (Zapier), with pricing based on account-level (not per-user) subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

Plainly Platform A no-code productivity platform for legal teams that enables workflow automation, document creation, e-signatures and process management, allowing non-technical users to build bespoke applications for legal and compliance workflows.
Visitor Books GDPR-compliant, paperless digital check-in system for workplaces supporting QR code self-check-in, visitor documentation, photo capture, e-signatures and audit trail generation.
Employee Onboarding Automated end-to-end recruitment and onboarding solution that creates version-controlled documents, automates contract signing, integrates with HR/payroll systems, and provides reporting dashboards for tracking hiring metrics.
Care Worker Onboarding Care-sector-specific employee onboarding solution ensuring CQC and GDPR compliance with bespoke workflows for compliance steps, automated contracts, e-signatures, and central monitoring across multiple care sites.
Care Visitor Books COVID-compliant digital visitor management for care homes that collects vaccination and negative test evidence, manages health declarations, and outputs documentation for CQC audits.
Kiosk Viewer An Android tablet viewer that brings Plainly workflows to physical premises, enabling visitor check-in, delivery management, care plans and food orders in offline-capable kiosk mode.
Managed Services Professional services including training, workflow automation build-out, migration from other providers, ongoing maintenance, and API integration assistance, billed at £150/hour or fixed-price project quotes.

Quantifiable outcome

8 seconds to sign a document
+6 more outcomes

Companies that use Plainly

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Plainly technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Plainly partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Plainly competitors and assessment

Company assessment

Direct peers

Juro: Juro is an all-in-one contract automation platform with collaborative contract drafting, e-signature, and workflow automation built for in-house legal and business teams. Like Plainly, it is a focused legal-tech SaaS targeting the same buyer with similar functionality.
LinkSquares: LinkSquares provides AI-powered contract lifecycle management and analysis for legal teams. It overlaps with Plainly's contract automation and document analysis capabilities and serves a similar in-house legal buyer.
Ironclad: Ironclad is a contract lifecycle management (CLM) and workflow automation platform focused on legal teams. It is the closest direct competitor to Plainly, offering no-code workflow building, e-signature, and document automation purpose-built for in-house legal — precisely Plainly's wedge.
LawVu: LawVu is a legal operations platform for in-house legal teams, offering matter management, contract management, e-billing, and workflow automation. It targets the same primary buyer as Plainly (in-house legal departments) with a comparable SaaS delivery model.
Agiloft: Agiloft is a contract lifecycle management and workflow automation platform with deep customization (no-code contract assembly). It is highly comparable to Plainly on the no-code workflow builder and contract automation axis, though it targets larger enterprise customers.
SpotDraft: SpotDraft is a CLM platform offering contract drafting, workflow automation, and e-signature for legal and business teams. It competes head-on with Plainly's document automation and approval workflow features.

Broad incumbents

Icertis: Icertis is one of the largest enterprise CLM platforms, offering contract intelligence, workflow automation, and e-signature. It competes broadly with Plainly in the contract automation space but as a much larger, enterprise-focused incumbent.
DocuSign: DocuSign is the e-signature and CLM incumbent, offering the eSignature product family alongside Agreement Cloud (CLM, Insight, Analyzer). It competes with Plainly on e-signature and contract workflows but as a broad incumbent serving every department rather than specializing in legal.
Onit: Onit offers a legal operations platform with matter management, contract management, and workflow automation for in-house legal. It is an incumbent competitor to Plainly with a broader portfolio including spend management.

Emerging players

Zapier: Zapier is a general-purpose no-code workflow automation platform that Plainly integrates with but also competes against for non-technical workflow building. As an emerging player in agentic/AI workflow automation, it represents a horizontal threat to Plainly's no-code positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Plainly compliance and trust

Trust signal

Compliance3 records

Plainly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Plainly leadership team

Management profile

Number of profiles

Profiles1 record

Plainly funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Plainly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plainly

What does Plainly do?

Is Plainly a public or private company?

Plainly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Plainly founded?

Plainly was founded in 2020. It employs 1 to 10 people.

Where is Plainly based?

Plainly is headquartered in London, United Kingdom, in the Europe region.

How does Plainly make money?

Three revenue lines are on record. Software subscription is the primary driver. The others are professional services and hardware sales.

Who are Plainly's main competitors?

Direct peers on record are Juro, LinkSquares, Ironclad, LawVu, Agiloft and SpotDraft. Broad incumbents are Icertis, DocuSign and Onit. Zapier is listed as an emerging player.

Does Plainly have an API?

Yes. Plainly provides a REST API for automating workflows and managing tasks programmatically. The API supports: starting tasks (POST /start), stopping tasks (POST /stop), deleting tasks (POST /delete), completing task actions (POST /hook), and accessing live data feeds (GET /report-json, /report-csv, /query-json, /query-csv). API authentication uses workflow-specific keys obtained from the Developer/Export tabs. Parameters are passed via query strings with format {key}_IS_{value}_AND_{key2}_IS_{value2}. The API returns JSON responses on success and supports filtering, sorting, and data export capabilities. Developer documentation is at plainly.com/documentation/api-starting-tasks.

What industry is Plainly in?

Plainly's product category is Legal Workflow Automation Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 513210 and its SIC code is 7372.