Highwater Marine

Name

Highwater Marine

Legal name

Highwater Marine, LLC

Website

https://hurricaneboats.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Recreational Deck Boats

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Deck boat manufacturing
• Recreational boat sales
• Marine dealer network
• Boat accessories retail
• Yacht certified boats

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Boat Sales: Primary revenue from manufacturing and selling deck boats through authorized dealer network. One-time boat purchases with MSRP ranging from approximately $38,616 to $387,778 depending on model and configuration.
2. Accessories & Apparel: Supplemental revenue from branded accessories including coolers, docking gear, boat accessories, and apparel. Accessories range from $9.99 to $999.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Highwater Marine designs, develops, manufactures, and sells recreational deck boats under the Hurricane Deck Boats brand. The company produces four core boat series (SunDeck, SunDeck Sport, FunDeck, Center Console) plus a Yacht Certified line, with outboard and sterndrive engine configurations. Sales are fulfilled through an authorized dealer network across the US, Canada, Australia, and Mexico, supported by a branded accessories and apparel e-commerce store.

Product overview

Highwater Marine (Hurricane Deck Boats) manufactures a portfolio of recreational deck boats under the Hurricane brand, a wholly-owned subsidiary of Polaris Industries. The product lineup consists of four core series: SunDeck (spacious comfort-focused deck boats with full windshield), SunDeck Sport (sporty styling with windscreen design), FunDeck (pontoon-inspired layouts with deck boat performance), and Center Console (fishing-focused open layout). Within these series, models range from 18' 10" entry-level boats to 32' yacht-certified vessels. The company also offers Yacht Series models (SunDeck 2600, 2690, 3200) with enhanced capacity and premium features including cabins, entertainment galleys, and twin-engine configurations. Engine options include Outboard and Sterndrive I/O configurations. Hurricane supports its boat sales with digital tools including 3D Build & Price configurator, inventory search, and Help Me Choose selector, plus a full accessories and apparel e-commerce store. The company has over 50 years of experience manufacturing deck boats.

Differentiator

Problem solved

Functional benefit

Products and services

• SunDeck Series Open and social deck boat series built around spacious seating and flexible layouts for cruising, relaxing, and entertaining, with full wrap-around windshield and premium seating. Models range from 18' 10" to 26' 5" starting at $43,901 MSRP.
• SunDeck Sport Series Sporty deck boat series with sleek windscreen design and athletic styling while maintaining open versatility. Models range from 18' 10" to 21' 5" starting at $38,616 MSRP.
• FunDeck Series Pontoon-inspired deck boat combining wide open space with responsive ride. Offers six layout options (L-Bench, Fishing, Split Bench, Quad Social, Rear Lounge, Single Flip Lounge) ranging from 18' 10" to 23' 6", starting at $47,258 MSRP.
• Center Console Series Center console fishing deck boat blending shallow-draft capability with modern helm technology and open deck layout. Features rod storage, livewells, and bolster seating for fishing and cruising versatility, starting at $98,022 MSRP.
• SunDeck 3200 (Yacht Certified Flagship) Yacht-certified flagship model at 32' with twin engines, under-deck cabin, entertainment galley with fridge/sink/prep space, dual 12" helm displays, 32" cabin TV, and joystick controls. Up to 1,000 HP, priced at $387,778 MSRP.
• SunDeck 2690 (Yacht Certified) Yacht-certified 26' 4" model with open layout, entertainment center, enclosed toilet with sink, full wrap-around windshield, and Clarion Gold audio. 9' beam for spacious comfort, starting at $122,772 MSRP.
• SunDeck 2600 (Yacht Certified) Yacht-certified 26' 5" model with flexible lounge seating, modern design, enclosed head, bi-fold doors, and optional dual multifunction displays. Draft drive up of 21", starting at $121,301 MSRP.
• Boat Accessories Genuine Hurricane accessories including coolers, docking gear, drinkware, towels, bags, battery maintenance products, boat care items, and safety equipment. Accessories range from $9.99 to $999.99.
• Hurricane Apparel Hurricane branded clothing including hats, shirts, long sleeves, and sweatshirts. Available in men's and women's styles.

Quantifiable outcome

• Industry-leading CSI (Customer Satisfaction Index) recognition from NMMA

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sea Ray: Sea Ray (a Brunswick Corporation brand) is a leading global sport boat and cruiser manufacturer with deck boats, runabouts, and yachts. Comparable to Hurricane in deck boat and yacht-certified cruiser categories but with broader portfolio and brand scale.
• Boston Whaler: Boston Whaler (Brunswick Corporation) is a leading unsinkable boat brand with center console and dual console models. Overlaps with Hurricane's Center Console series and saltwater/coastal positioning.

Direct peers

• Scarab Boats: Scarab (Rec Boat Holdings) builds jet boats and deck boats focused on family watersports and cruising. Comparable product type and entry-to-mid price positioning to Hurricane.
• Four Winns: Four Winns (Beneteau Group) manufactures bowriders, deck boats, and runabouts targeting the recreational family cruising segment. Directly comparable product mix and customer base to Hurricane.
• Crownline Boats: Crownline manufactures bowriders, deck boats, and cruisers in the entry-to-mid price range with a dealer-based distribution model. Directly comparable in product category and target customer.
• Regal Boats: Regal Boats produces bowriders, deck boats, express cruisers, and yachts using similar dealer distribution. Comparable architecture and overlap with Hurricane's SunDeck and Yacht Series.
• Bayliner: Bayliner manufactures entry-to-mid-level recreational boats including deck boats and runabouts sold through a broad dealer network. Directly comparable to Hurricane across product type, price band, and distribution model.
• Chaparral Boats: Chaparral builds sport boats, bowriders, and deck boats in a similar price band, sold through authorized dealers. Comparable product architecture and mid-market positioning to Hurricane's SunDeck series.
• Glastron: Glastron produces runabouts, deck boats, and bowriders for the recreational boating market. Comparable product mix and distribution model to Hurricane.

Emerging players

• Tahoe Pontoons: Tahoe manufactures pontoon boats competing for similar family recreation customers, though with pontoon-vs-deck-boat architecture. Adjacent category with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hurricaneboats
• Xx.com/hurricaneboats
• Facebookfacebook.com/hurricaneboats
• LinkedInlinkedin.com/company/godfrey-marine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highwater Marine