Metro Builders Association

What Metro Builders Association does

Metro Builders Association (legal name: Metropolitan Builders Association of Greater Milwaukee, Inc.) is a not-for-profit trade association headquartered in Waukesha, Wisconsin, representing approximately 725 member companies involved in the construction, development, and remodeling of single and multifamily housing and light commercial property across Waukesha, Washington, Ozaukee, Jefferson, and Milwaukee Counties. Collectively, its members employ tens of thousands of workers and conduct more than $800 million in annual business volume, positioning the association as a representative voice for the regional housing industry. The organization operates on a unified technology platform, Novi AMS, which powers member portal access, event registration, searchable member directory, invoice management, and legislative updates.

The association generates revenue through three membership tiers (Builder Member at $995/year, Associate Member at $705/year, Affiliate Member at $100/year), event sponsorships tied to signature consumer-facing events such as the 80th Annual Parade of Homes, the Home Building & Remodeling Show, and the Spring Tour, plus directory and digital advertising revenue. Member applications require Board of Directors approval, and members gain access to contracts and legal templates, advocacy representation at local, state (Wisconsin Builders Association), and national (National Association of Home Builders) levels, B2B networking groups, and continuing education. The value proposition combines industry advocacy, professional networking, consumer-facing marketing for builders, and a trusted referral ecosystem that connects builders with suppliers, lenders, title companies, and trade contractors.

The go-to-market is dual-sided: industry-facing for builder and associate member recruitment and retention, and consumer-facing through signature events that showcase member companies. The organization employs 11-50 staff under leadership including Executive Officer Toby Van Sistine (joined 2024), Office Manager Kelly Meisner, and Membership lead Heidi L Howery. As a Wisconsin-incorporated nonprofit, MBA is governed by a Board of Directors elected from its member companies with no external institutional ownership.

Name

Metro Builders Association

Legal name

Metropolitan Builders Association of Greater Milwaukee, Inc.

Website

https://mbabuilds.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Builders Association is a not-for-profit trade association representing roughly 725 construction, development, and remodeling companies across five SE Wisconsin counties, generating revenue through membership dues, event sponsorships, and directory advertising.

Ownership category

akta.pro rank

Product category

Trade Association Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Trade association services
• Home builder membership
• Construction industry advocacy
• Building industry networking
• Consumer home shows

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Builder Membership Dues: Annual membership fees from builder members who construct single/multi-family housing and light commercial property. Builder members must have built and sold at least three homes or engaged in land development.
2. Associate Membership Dues: Annual membership fees from companies engaged in trades, businesses, industries or professions related to home building including materials suppliers, contractors, and service providers.
3. Affiliate Membership Dues: Annual membership fees for employees of primary member corporations or firms who desire to participate in MBA activities.
4. Event Sponsorships: Revenue from consumer and member events including Parade of Homes, Home Building & Remodeling Show, and Spring Tour. Companies sponsor these signature events for visibility.
5. Directory and Advertising: Revenue from searchable member directory, downloadable membership directory PDF, and advertising opportunities on the MBA platform.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Metro Builders Association is a not-for-profit trade association that represents nearly 725 companies involved in the construction, development, and remodeling of single and multifamily housing and light commercial property across five southeastern Wisconsin counties. It sells annual memberships (Builder, Associate, Affiliate tiers) and produces signature consumer events including the 80th Annual Parade of Homes, the Home Building & Remodeling Show, and Spring Tour. Core deliverables include industry advocacy at local, state, and national levels, a searchable member directory, B2B networking groups, real estate continuing education, and a formal consumer dispute resolution process.

Product overview

Metro Builders Association (MBA) is a not-for-profit trade association offering membership-based services to the residential construction and building industry. The association operates on a unified platform providing member directory access, signature consumer-facing events (Parade of Homes, Home Building & Remodeling Show, Spring Tour), B2B networking groups, professional development courses, advocacy representation, and dispute resolution services. The organization represents approximately 725 member companies engaged in construction, development, and remodeling across five Wisconsin counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Membership Annual membership tier at $995/year for individuals, entities, or employees of firms engaged in building or remodeling homes, apartments, schools, commercial or industrial structures, or land development in the MBA service area. Requires at least three homes built and sold or active land development. Members receive voting rights, full MBA promotion access (Parade of Homes, Home Builders Expo, Spring Tour), access to contracts and legal advice, legislative updates, and member directory inclusion. All applications must be approved by the Board of Directors.
• Associate Membership Annual membership tier at $705/year for persons, firms, or corporations engaged in trades, businesses, industries or professions related to the home building industry, including materials suppliers, contractors, financial, insurance, title, and other service providers. Designed to drive business referrals from builder members and visibility at MBA events.
• Affiliate Membership Annual membership tier at $100/year for employees of primary Builder or Associate member corporations or firms who desire to participate in MBA activities beyond their company's primary membership.
• Parade of Homes Signature annual consumer-facing event showcasing new home constructions by MBA member builders, open for public viewing across the metro-Milwaukee area. Celebrating its 80th edition in 2025. Provides consumer brand exposure and lead generation for member builders.
• Home Building & Remodeling Show Consumer-facing exhibition event showcasing home building and remodeling products, services, and industry professionals to the public. Provides member builders and associates with visibility and direct consumer engagement.
• Spring Tour Seasonal consumer tour event featuring completed home projects open for public viewing, providing additional showcase opportunities for member builders and trade partners beyond the Parade of Homes.
• Real Estate Continuing Education Classes Continuing education courses for real estate professionals offering 12 required credits and 6 elective credits across multi-day sessions. Sold as a standalone educational offering.
• B2B Networking Groups Structured peer networking program including Belman B2B, Demlang 2.0 B2B, Lake Country B2B, Outdoor Living Collective, North Shore B2B, and Fryar B2B groups, designed to facilitate business referrals among members with one company per industry per group to maximize networking diversity.
• Advocacy Services Political and regulatory advocacy at local, state, and national levels representing member interests in the housing industry. Members automatically receive representation through affiliated Wisconsin Builders Association and National Association of Home Builders memberships.
• Dispute Resolution Formal dispute resolution process available to consumers and industry members to resolve construction-related disagreements, providing a layer of trust and accountability for MBA-affiliated builders.
• Member Directory

Quantifiable outcome

• $800+ million in annual member business volume
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and flagship.

• Bliffert Lumber and DesigncoreGTM or Marketing PartnerFamily-owned building materials supplier since 1904 with 14 locations in Southern Wisconsin. One of the featured sponsors on MBA homepage, representing the building materials supply industry within the member network.
• Builders FirstSourcecoreGTM or Marketing PartnerMajor building materials and supplies company offering lumber, millwork, siding, and windows. Featured sponsor on MBA homepage.
• Nonn's Kitchen Bath & FlooringflagshipGTM or Marketing PartnerPresenting Sponsor of Parade of Homes. Long-time supporter of the building community with over a decade of sponsorship. Provides appliances, cabinets, countertops, flooring, and tile products.
• R&R Insurance Services Inc.coreGTM or Marketing PartnerInsurance services provider for home, business, and health insurance. Long-standing member since 1983. Hosts CAC (Construction Advocacy Council) meetings at their Waukesha location.
• Frontier Title & Closing ServicescoreGTM or Marketing PartnerFull-service commercial and residential title products. Industry leader in new construction with personal and professional service and excellent turnaround times. Featured sponsor.
• Drexel Building SupplycoreGTM or Marketing PartnerArchitectural and home design services, building materials, and cabinets. Featured sponsor on MBA homepage.
• Bell Bank MortgagecoreGTM or Marketing PartnerLargest family-and employee-owned bank in upper Midwest with $13+ billion in assets. Earns 5-star rating from BauerFinancial for financial strength. Featured sponsor.
• Zuern Building ProductscoreGTM or Marketing PartnerBuilding materials, supplies, lumber, windows and glass. Long-standing member since 1953. Featured sponsor on MBA homepage.
• WernercoreGTM or Marketing PartnerElectrical products and services provider since 1948. Offers lighting design, inventory management, and after-hours emergency service. Featured sponsor.
• Gerhards Kitchen, Bath & Lighting StorecoreGTM or Marketing PartnerProvider of cabinets, lighting, and plumbing products. Featured sponsor on MBA homepage.
• Grand Appliance & TVcoreGTM or Marketing PartnerAppliances and home entertainment/electronics provider. Featured sponsor on MBA homepage.
• Advanced Window and Door SolutionscoreGTM or Marketing PartnerFenestration consulting firm providing field measurements, product recommendations, and one of Wisconsin's largest windows & door showrooms. Featured sponsor.
• Wisconsin Builders Association (WBA)coreStrategic or Co-development PartnerState-level builders association that MBA members automatically belong to. Provides advocacy and representation at the state level in addition to MBA's local efforts.
• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerNational-level builders association that MBA members automatically belong to. Provides advocacy and representation at the national level and access to NAHB resources and certifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HBA of Greater Denver: Regional home builders association serving metro Denver. Comparable membership tiers, signature Parade-of-Homes-style consumer events, and NAHB affiliation—directly mirrors MBA's operating model in a different geography.
• Greater Atlanta Home Builders Association: Regional HBA serving metro Atlanta. Similar builder/associate membership model, consumer showcase events, advocacy efforts, and continuing education aligned under the NAHB umbrella.
• Building Industry Association of Southern California: Regional building industry trade association for Southern California. Similar builder/associate membership tiers, consumer showcase events, advocacy, and continuing education programs aligned with NAHB.
• Greater Houston Builders Association: Regional home builders association serving the Greater Houston metro. Operates a comparable builder/associate membership model with consumer-facing signature events and NAHB affiliation—the closest structural analog at much larger scale.
• Home Builders Association of Michigan: Regional HBA serving Michigan. Similar membership-driven trade association model, builder/associate tiers, advocacy at state/national levels, and consumer-facing showcase events.
• Kansas City Home Builders Association: Regional HBA serving Kansas City. Comparable mid-sized market profile, builder/associate membership tiers, signature consumer events, and NAHB affiliation—strong structural parallel to MBA.
• Home Builders Association of Illinois: Regional HBA serving Illinois builders. Closely comparable membership structure, event-based revenue, advocacy function, and affiliation with state and national associations like MBA's WBA/NAHB stack.

Broad incumbents

• National Association of Home Builders (NAHB): National federation to which MBA is affiliated. Operates overlapping advocacy, education, and certification functions but at national scale and through a wider portfolio of programs—not a regional competitor but the apex of MBA's affiliation chain.

Regional players

• BILD (Building Industry and Land Development Association): Regional building industry association serving the Greater Toronto Area. Operates a comparable builder/associate membership model with consumer showcase events, but operates in Canada rather than the U.S. Midwest.

Others

• Wisconsin Builders Association: State-level parent association of which MBA members are automatic members. Provides the state-tier advocacy layer in MBA's three-tier structure and is a directly related enabling/co-development partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MetroBuildersAssociation
• Xx.com/mbamilwaukee
• LinkedInlinkedin.com/company/metrobuildersassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Builders Association