Mad Arts

What Mad Arts does

Mad Arts is a non-profit immersive art museum and cultural laboratory headquartered in a 50,000-square-foot facility in Dania Beach, Florida. Founded in 2021 by Marc Aptakin as the non-profit counterpart to creative agency Mad and technology subsidiary MadLabs, the organization operates a two-floor museum with 20+ installations of projection mapping, motion capture, 3D scanning, virtual reality, sound art, and AI-generated imagery, plus the outdoor MAD Yard community space opened in May 2025. It serves five core segments — general public and families via admissions and memberships, educational institutions through field trips and workshops, corporate and private event clients via 20,000 sq ft of flexible venue space, artists and creatives through exhibition access and MadLabs technical resources, and community/nonprofit partners including NAMI Broward and Miami City Ballet.

The underlying technology stack is distinctive: in-house MadLabs capabilities include motion capture studios, 3D scanning rigs, VR studios, holographic display (Poetry Holobox), and projection mapping using MadMapper software, supported by real-time coding environments like Touch Designer. The organization is building a permanent collection anchored by theVERSEverse digital poetry acquisition (22 NFT poems) and runs the second-floor MAD Arts Cinema for cult film programming.

Mad Arts generates revenue through ticket sales (general admission $24.99; discounted $19.99), $99.99 annual memberships, private event rentals, cinema screenings, summer camps and workshops, digital poetry and art acquisitions, and tax-deductible donations via Zeffy. Grants from Knight Foundation, Tezos Foundation, NALAC Fund for the Arts, and the State of Florida Department of Arts and Culture provide non-dilutive funding. Distribution is direct-to-consumer through the museum's website, SimpleTix online ticketing, on-site box office, and co-produced regional events such as IGNITE Broward. Marketing relies on organic social (Instagram, TikTok, YouTube, Facebook, X), Klaviyo-powered email, and content marketing, with go-to-market motion centered on tourism, cultural programming, and B2B event venue rental.

Name

Mad Arts

Legal name

Mad Arts

Website

https://yeswearemadarts.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Arts is a non-profit immersive art museum in Dania Beach, FL, blending projection mapping, motion capture, 3D scanning, VR, and AI-generated media into exhibitions, performances, and educational programming for families, artists, schools, corporate event clients, and community partners across South Florida.

Ownership category

akta.pro rank

Product category

Immersive Art Museum

NAICS

Museums (712110), Other Amusement and Recreation Industries (7139), Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Immersive art museum
• Interactive art exhibitions
• Projection mapping installations
• Motion capture studio
• Creative technology lab

Headquarters

HQ city

Dania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Museum Admission: General admission tickets for adults and special admission for children, seniors, students, military, and Florida residents. Standard admission is $24.99 per adult; special admission is $19.99 per person for discounted categories.
2. Annual Memberships: Yearly unlimited entry membership for $99.99 per person, valid from day of purchase for 12 months.
3. Private Event Rentals: Corporate museum buyouts and private events with 20,000 sq ft of flexible space. Includes AV equipment, technicians, tech support, custom projections, immersive experiences, catering add-ons, and entertainment options.
4. Cinema Screenings: Private theater room screenings including cult film series and special cinematic events. Additional admission charges for performances and special events.
5. Educational Programs and Workshops: Summer camps, workshops, artist talks, filmmaking classes, and educational tours for organizations and schools. Free and paid programming available.
6. Digital Poetry and Art Acquisitions: Building permanent collection through strategic art acquisitions including 22 NFT poems from theVERSEverse, positioning the museum as a collecting institution.
7. Donations and Non-Profit Support: Tax-deductible donations supporting the non-profit mission of educational initiatives, inclusive programming, and career development in art and technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mad Arts operates an immersive art museum and community hub in Dania Beach, FL, presenting rotating exhibitions and permanent installations that combine projection mapping, motion capture, 3D scanning, VR, robotics, and sound art. Revenue is generated through consumer museum admissions and memberships, corporate and private event rentals of its 20,000 sq. ft. flexible event space, cinema screenings, and paid educational programs including summer camps, workshops, and field trips.

Product overview

Mad Arts is an immersive art museum and cultural laboratory based in Dania Beach, FL, offering a unified portfolio of experiences centered on the intersection of art and technology. The core offering is the museum's immersive exhibition space (2 floors, 20+ installations) featuring projection mapping, motion capture, 3D scanning, and sound art. This is extended through MadLabs technology services providing VR/motion capture studios and production support; MAD Arts Cinema for film programming; event hosting in 20,000 sq. ft. of flexible venue space; educational programs including tours, workshops, and summer camps; and MAD Yard outdoor community space. Recent additions include the Lit Encounters digital poetry exhibition (in partnership with theVERSEverse) and co-production services for cities and organizations. The museum also maintains a permanent collection of digital artworks and technology-enabled installations.

Differentiator

Problem solved

Functional benefit

Brands

• MadLabs: In-house team of creative technologists providing technological support for art installations, including motion capture, 3D scanning, and projection mapping.
• Mad
• MAD Yard

Products and services

• Immersive Art Museum Experience Award-winning immersive art, light, and innovation museum featuring projection mapping, animation, robotics, 3D scanning, coding, and sound art across two floors with 20+ installations, located in Dania Beach, FL.
• Museum Tours (Standard and Behind-the-Scenes)

Quantifiable outcome

• 22 NFT poems acquired from theVERSEverse, representing one of the largest digital poetry acquisitions by a museum to date
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Columbia University Digital Storytelling LabflagshipStrategic or Co-development Partner · 1 July 2026Hosting Dead Internet Museum by Last Human Collective, a participatory prototype premiering October 1, 2026. The project explores synthetic media, misinformation, algorithmic influence, and future of trust through experiential engagement. Includes 5-day worldbuilding and AI tools workshop with Columbia faculty Lance Weiler and Nick Fortugno.
• SpiritminorGTM or Marketing Partner · 1 March 2025Spirit Service Days 2025 provides free museum admission for active-duty and retired military on first Thursday of each month (March-July). Includes behind-the-scenes tours with exclusive access to motion capture studio, 3D scanning technology, and projection mapping tools.
• Broward County Cultural DivisionflagshipStrategic or Co-development Partner · 1 February 2025Co-production of IGNITE Broward 2025, a 10-day festival (February 14-23, 2025) featuring 28+ installations of art, light, and technology by local, national, and international artists at multiple Broward County locations. Mad Arts serves as one of the main venue sites.
• Miami City BalletflagshipStrategic or Co-development Partner · 1 December 2024Collaboration creating Leviathan's Lair, an underwater projection-mapping experience for Miami City Ballet's A Midsummer Night's Dream production. The installation celebrated South Florida's marine ecosystems with costumes and sets by Michele Oka Doner, transforming the woodland fairy setting into an underwater seascape featuring coral, seagrass, and marine life.
• Funding Arts Broward (FAB)coreStrategic or Co-development Partner · 1 November 2024Collaboration supporting local artists in expanding digital art skills through projection mapping workshops. FAB is a privately funded non-profit providing up to $400k in annual grants to Broward arts organizations. Has provided over $5.5 million in funding to Broward arts sector since 2003.
• Miami Book FaircoreGTM or Marketing Partner · 1 November 2024Partnership offering free Mad Arts passes during Miami Book Fair week (November 17-24) and special programming featuring poets from the Latino Poetry: Library of America Anthology. Includes readings and conversations at Miami Book Fair venue.
• Wireframe Public ArtminorChannel Partner/ Reseller/ Distributor · 1 September 2024Distribution partner for RÉSONANCES exhibition by LP Rondeau, co-produced with ELEKTRA. Wireframe Public Art handles distribution of the installation to Mad Arts.
• ELEKTRAminorStrategic or Co-development Partner · 1 September 2024Co-production partner for RÉSONANCES exhibition by LP Rondeau, presented at Mad Arts as part of permanent collection.
• MadLabsflagshipTechnology or Integration · 1 September 2024Parent company and technical powerhouse providing manufacturing facilities, virtual reality studios, motion capture technology, 3D scanning, and projection mapping capabilities that enable Mad Arts to support artists with advanced creative technology resources.
• NAMI BrowardminorGTM or Marketing Partner · 1 June 2024Artful Minds 2024 exhibition dedicated to mental health awareness, featuring works by artists living with mental health conditions. Opening reception included live painting by RESQ 77 and musical performance by Alexander Star. Proceeds support NAMI Broward's programs serving over 6,000 people annually.
• theVERSEverseflagshipStrategic or Co-development Partner · 1 April 2024Long-term exhibition partnership presenting digital poetry as a multimedia museum experience. Mad Arts acquired 22 NFT poems from theVERSEverse in one of the largest digital poetry acquisitions by a museum. Partnership includes Lit Encounters exhibition (April 2025-January 2027), Poetry de Protesta collection, Holo/Voices holographic readings, and Being Borges AI translation series. Made possible with support from Tezos Foundation.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• The Dalí Museum: Single-artist museum located in St. Petersburg, FL, combining traditional art with immersive digital experiences. Comparable as a Florida-based art museum with immersive technology elements, though focused on a single artist's traditional work rather than art-technology intersection.
• Atelier des Lumières: Paris-based immersive art center (operated by Culturespaces) that projects large-scale digital art onto industrial-scale spaces. Comparable as both operate large-format immersive digital art exhibitions using projection mapping, with similar ticketing and seasonal programming models, though primarily European-focused.
• Pérez Art Museum Miami (PAMM): Major contemporary art museum in Miami with rotating exhibitions and educational programming. Comparable as a South Florida art museum competing for the same cultural-tourism and educational audiences, though with a traditional contemporary art focus rather than immersive technology.
• ICA Miami: Institute of Contemporary Art, Miami, a private non-profit contemporary art museum. Comparable as a South Florida non-profit art museum pursuing educational programming and contemporary exhibitions, though with a more traditional gallery model.

Direct peers

• teamLab: Japan-based interdisciplinary art collective operating permanent immersive digital art museums globally. Directly comparable as both use projection mapping, interactivity, and digital art to create large-format immersive installations, with overlapping audiences and a similar premium ticketing model.
• ARTECHOUSE: Operates immersive art and technology exhibition venues in multiple US cities, including Miami. Directly comparable as both specialize in curated immersive digital art installations using projection mapping, motion tracking, and interactive technology, with a similar ticketed venue model.
• Superblue Miami: Operates a flagship immersive art experience venue in Miami featuring large-scale experiential installations. Directly comparable as a direct competitor in the South Florida immersive art market, focused on experiential ticketed installations by notable artists.
• Meow Wolf: The leading operator of large-scale immersive art experiences in the US, with multiple permanent exhibition venues. Directly comparable as both build permanent, technology-driven immersive art installations for ticketed general audiences, with shared artists, projection mapping, and large-format installations.
• Frameless: London-based immersive art venue operating multiple permanent gallery experiences featuring digital reinterpretations of classic and contemporary artworks. Comparable as both operate permanent ticketed immersive digital art venues at scale, leveraging projection mapping and large-format installations.

Emerging players

• Rabbit Hole: Planned immersive art venue in downtown Miami (announced by Moishe Mana) focused on digital and experiential art. Comparable as a planned future competitor in the South Florida immersive art space, with overlap in target audience and art-technology intersection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madarts_space
• YouTubeyoutube.com/@madarts_space
• Facebookfacebook.com/yeswearemadarts
• Instagraminstagram.com/madarts_space
• TikToktiktok.com/@madartsspace
• LinkedInlinkedin.com/company/mad-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Arts