Rabbit Hole Media Lab

What Rabbit Hole Media Lab does

Rabbit Hole Media Lab is a premium cinematic content studio headquartered in a single East Austin location (507 Calles St #101), serving founders, podcasters, content creators, coaches, and brands seeking professional-grade podcast and video production. Its physical infrastructure centers on a Blackmagic 6K cinema camera, soundproof studio treatment, and broadcast-grade audio equipment housed in a multi-room cinematic environment that also functions as coworking space, green room, conference rooms, and Jungle Bar event venue. The operational model blends human-led production support — including real-time producer guidance on hooks, pacing, and presence — with same-day content delivery capability.

The company generates revenue through four streams: (1) hourly studio session bookings ($250/hr, scaled via discounted 5/10/20-hour production packs), (2) recurring memberships in two tiers — House ($240/month) and Creator ($595/month) — with application-based limited spots and 3-month commitments, (3) venue rental buyouts ranging from $1,750 (nonprofit half-day weekday) to $79,500 (SXSW exclusive week), and (4) production support services including camera, audio, lighting, livestreaming, editing, and hospitality. Go-to-market combines self-serve booking via Acuity Scheduling for individual creators, application-based membership sales for recurring users, and custom-quote enterprise sales for venue and SXSW activations.

Rabbit Hole was founded in 2026 and operates as a privately held, bootstrapped entity with no institutional investors or parent company disclosed. The company has actively built ecosystem partnerships — notably a March 2026 International Women's Day co-hosted event with 20+ women-led Austin organizations — and positions itself around a "conscious creator" ethos emphasizing presence, authenticity, and community rather than pure equipment specifications. Pricing and product surface suggest a deliberate mix of transactional volume (single sessions), recurring revenue (memberships), and high-margin seasonal capture (SXSW peak weeks).

Name

Rabbit Hole Media Lab

Legal name

Rabbit Hole Media Lab

Website

https://intotherabbithole.io

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Product category

Content Production Studio

NAICS

Sound Recording Studios (512240), Other Sound Recording Industries (51229), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Audio & Communications Equipment Rental (MPADAFAC)

Keywords

• Podcast video studio
• Content production services
• Venue rental events
• Creator membership coworking
• Cinematic video production

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Session Bookings: Direct booking of studio time for podcast episodes, video recording, client testimonials, and course content. Revenue generated through hourly sessions ranging from $250 for 1-hour sessions up to $1,000 for 4-hour half-day intensives. Production packs offer volume pricing for consistent creators.
2. Venue Rental: Rental of multi-room cinematic event space for brand events, private panels, content days, podcast recordings, and community gatherings. Revenue from half-day buyouts ($2,100-$2,500), full-day buyouts ($3,850-$4,750), hourly rates ($500/hr), and peak-week rentals during SXSW and major citywide events ($9,000-$79,500).
3. Membership Subscriptions: Monthly or annual subscription membership providing studio access, preferred pricing, coworking space access, and community benefits. Two tiers: House ($240/mo) and Creator ($595/mo). Revenue from recurring membership fees with 3-month commitment required.
4. Production Support Services: Additional revenue from production add-ons including professional camera operation, audio monitoring, lighting support, livestreaming, producer oversight, editing and post-production, security, bartending, and hospitality services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rabbit Hole Media Lab operates a premium cinematic content studio in Austin, Texas offering hourly studio session rentals for podcast and video recording with a Blackmagic 6K cinema camera, soundproof acoustic treatment, and broadcast-grade audio, plus multi-room venue rentals for brand events and private gatherings, and recurring memberships providing coworking access, monthly studio hours, and producer-led content support for conscious creators, founders, and storytellers.

Product overview

Rabbit Hole Media Lab is a premium cinematic content studio offering a unified suite of recording and production services. The core offering consists of hourly studio sessions (1, 2, 3, and 4 hours) and discounted production packs (The Creator 5-Hour, The Signature 10-Hour, and The Conscious 20-Hour). Above the session model, the company offers two membership tiers — The House Membership and The Creator Membership — which bundle monthly studio hours, preferred pricing on additional hours and audio booth bookings, coworking access, producer-led Studio Content Support, and community/curated introductions. The business further extends into venue rental (space-only or full production), hosting brand events, private gatherings, podcast recordings, and content days. All recording services leverage a Blackmagic 6K cinema camera, soundproof studio, and broadcast-grade audio. The studio does not offer AI-generated content capabilities; all production is human-operated with real-time producer guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Sessions Hourly studio session rentals in 1, 2, 3, and 4-hour durations for podcast episodes, client testimonials, course content, and video recording. Includes access to a Blackmagic 6K cinema camera, soundproof acoustic treatment, broadcast-grade audio, lighting, sets, and green room with optional producer-led support. Priced from $250 per session to $1,000 for a 4-hour half-day intensive.
• Production Packs Volume-based studio hour packages for consistent content production: The Creator 5-Hour Pack at $1,150 ($230/hr), The Signature 10-Hour Pack at $2,200 ($220/hr), and The Conscious 20-Hour Pack at $4,200 ($210/hr). Packs can be shared across team members and offer progressively deeper discounts versus single-session pricing, saving $100 to $800.
• The House Membership Tier 1 recurring membership providing access to the Rabbit Hole community, coworking spaces, private offices, and conference rooms during business hours. Includes 1 complimentary studio hour per month ($250 value), member studio rate of $200/hour, $75/hour audio booth, 10% off services, member directory access, curated introductions, and quarterly community gatherings. Priced at $240/month or $2,200/year paid upfront (saves $680) with a 3-month commitment.
• The Creator Membership Tier 2 recurring membership for creators, founders, coaches, podcasters, and thought leaders seeking consistent content production. Includes everything in The House Membership plus 3 studio hours per month ($750 value), 1 hour of Studio Content Support with real-time producer guidance on hooks, talking points, pacing, presence, and take review ($250 value), and 20% off all services. Priced at $595/month or $5,800/year paid upfront (saves $1,340) with a 3-month commitment and 1 rollover month allowed.
• Venue Rental (Space-Only) Multi-room cinematic venue rental in East Austin for brand events, product launches, private panels, content days, podcast recordings, and community gatherings. Space includes two large conference rooms, three private offices, full kitchen, living room/lounge, full green room, Jungle Bar, private bathrooms, and the world-class podcast/video studio. Standard rates: half-day $2,100, full-day $3,850, hourly $500. Nonprofit rates available for approved weekday bookings.
• Venue Rental with Full Production Team Turnkey venue rental add-on including the venue space plus a full production team with professional cameras, audio, lighting, live switching, producers, and on-site post-production. Deliverables include podcast episodes, speaker interviews, founder interviews, social clips, event recap videos, testimonials, behind-the-scenes content, thought leadership clips, campaign assets, brand photography and video, and livestream/broadcast content. Available as SXSW Turnkey Day Buyout at $14,500 and SXSW Exclusive Week Buyout at $79,500 with $1,000/hr peak-week overtime.

Quantifiable outcome

• Same-day delivery available for studio sessions

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

24 partnerships are on record, tiered minor.

• Lidija NewmanminorGTM or Marketing Partner · 23 July 2026Co-host of The Inner Circle: Work, Wellness & Wealth-Building event. Partner in hosting wellness and networking experiences at Rabbit Hole.
• NIS A HouseminorGTM or Marketing Partner · 11 June 2026Co-host of The 'Inner' Circle wellness and networking event at Rabbit Hole Media Lab. Community organization supporting women building businesses and lives.
• The Artemis FundminorGTM or Marketing Partner · 8 March 2026Women's ecosystem organization co-hosting International Women's Day Celebration + SXSW Kickoff event with Rabbit Hole Media Lab. Part of collaborative network of 20+ women-led organizations championing each other in Austin's entrepreneurial ecosystem.
• Austin Business WomanminorGTM or Marketing Partner · 8 March 2026Women's business organization co-hosting International Women's Day Celebration event. Part of 20+ organization ecosystem network promoting women leaders and builders in Austin.
• Austin Women in Technology (AWT)minorGTM or Marketing Partner · 8 March 2026Technology-focused women's organization participating in co-hosted International Women's Day and SXSW Kickoff event. Represents tech sector women in Austin's ecosystem.
• DivIncminorGTM or Marketing Partner · 8 March 2026Diversity-focused startup accelerator and organization co-hosting International Women's Day event. Represents underrepresented founders and builders in Austin ecosystem.
• NAWBO AustinminorGTM or Marketing Partner · 8 March 2026National Association of Women Business Owners Austin chapter co-hosting International Women's Day Celebration. Part of 20+ women-led organization network.
• Latinas in Tech AustinminorGTM or Marketing Partner · 8 March 2026Latina tech professionals organization participating in International Women's Day event. Represents Austin's Latina tech community in women's ecosystem.
• The Latina FoundationminorGTM or Marketing Partner · 8 March 2026Latina-focused foundation participating in women's ecosystem event. Co-host of International Women's Day Celebration + SXSW Kickoff.
• Women In ProductminorGTM or Marketing Partner · 8 March 2026Women in product management organization part of co-hosted International Women's Day event. Represents women building products in Austin.
• Dress for Success WorldwideminorGTM or Marketing Partner · 8 March 2026Global nonprofit supporting women's professional development participating in co-hosted International Women's Day event at Rabbit Hole Media Lab.
• ATX Women in Web3 & AIminorGTM or Marketing Partner · 8 March 2026Austin-based organization for women in emerging technologies (Web3 and AI) co-hosting International Women's Day Celebration. Part of 20+ organization women's ecosystem network.
• Embolden EducationminorGTM or Marketing Partner · 8 March 2026Education-focused women's organization co-hosting International Women's Day event. Part of collaborative women's ecosystem network in Austin.
• She Speaks CEOminorGTM or Marketing Partner · 8 March 2026Women's leadership organization participating in co-hosted International Women's Day and SXSW Kickoff event. Represents women CEOs and senior leaders.
• Creative CollectiveminorGTM or Marketing Partner · 8 March 2026Creative professionals organization part of women's ecosystem co-hosting event. Represents women in creative industries in Austin.
• FIESTA FoundHERs GatHERingsminorGTM or Marketing Partner · 8 March 2026Women's entrepreneur organization co-hosting International Women's Day event. Part of Austin's women-led organization network.
• ayana FoundationminorGTM or Marketing Partner · 8 March 2026Foundation supporting women's initiatives co-hosting International Women's Day Celebration. Part of 20+ women-led organizations network.
• Hey MondayminorGTM or Marketing Partner · 8 March 2026Women's community organization participating in International Women's Day event. Part of Austin women's ecosystem network.
• Maiven CollectiveminorGTM or Marketing Partner · 8 March 2026Women's collective organization co-hosting International Women's Day event. Part of collaborative women's ecosystem network.
• Texas Women IN Business Austin (TWIB)minorGTM or Marketing Partner · 8 March 2026Texas Women in Business Austin chapter participating in International Women's Day Celebration. Represents women business owners statewide.
• What She Said Inc.minorGTM or Marketing Partner · 8 March 2026Women's media/organization co-hosting International Women's Day event. Part of 20+ women-led organizations championing each other.
• Women Communicators of AustinminorGTM or Marketing Partner · 8 March 2026Women in communications/media organization part of co-hosted event. Represents women communicators in Austin ecosystem.
• W.techminorGTM or Marketing Partner · 8 March 2026Women's technology organization participating in International Women's Day event. Part of women's tech community network.
• Women Who Breathe, LLCminorGTM or Marketing Partner · 8 March 2026Women's wellness/organization co-hosting International Women's Day event. Represents women's wellness community in Austin.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• The Wing: Women-focused coworking and community space. Comparable on the curated community, women-led ecosystem, and women-builder ICP overlap, though geographically concentrated in NYC with a different operational core.

Broad incumbents

• Studio 71: Multi-platform content production and creator network. Comparable as a content production and creator-services business, though operating at a larger scale with distribution and network economics layered on top of production.
• Pushkin Industries: Premium podcast and audio production company behind shows like Revisionist History and Glad You Asked. Comparable as a high-end podcast/audio production brand that pairs sophisticated production with strong storytelling, similar to Rabbit Hole's premium positioning for creators.
• Industrious: Premium coworking and flexible office operator with national footprint. Comparable on the workspace-as-experience and membership-subscription dimensions, though without the embedded production studio.
• Cumulus Media Studios: Major broadcast group producing podcast and audio content at scale, including branded content for advertisers. Comparable as a scaled podcast/audio production business, though they operate from a broadcast distribution advantage rather than a single physical studio.

Direct peers

• Sweetfish Media: B2B podcast production agency that produces, edits, and distributes podcasts for brands and thought leaders. Directly comparable business model — content production services packaged for founders, brands, and executives to build authority through podcast content.
• NeueHouse: Premium coworking and creative workspace for creators, founders, and media professionals in NYC and LA. Closest comparable in business model — physical, design-forward creative space sold on community, member pricing, and event capability, with a similar premium price point.
• Quill (formerly Pacific Content): Podcast production agency serving enterprise brands and thought leaders with full-service audio production. Direct peer in the premium podcast production services category targeting similar "thought leader as creator" buyer personas.

Emerging players

• SquadCast: Remote recording platform for podcasters and audio creators. Adjacent competitor offering a tech-enabled alternative to in-studio recording; represents the distributed, low-cost option that could pressure premium studio demand.
• Riverside.fm: Remote video and podcast recording platform with AI-powered editing. Represents the tech-enabled, lower-cost alternative to premium studios; pressures the in-person value proposition as remote production quality continues to improve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rabbit-hole-media-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Hole Media Lab