Piece Brewery and Pizzeria

What Piece Brewery and Pizzeria does

Piece Brewery and Pizzeria is a privately held brewpub operating from a single converted bowstring truss building at 1927 W. North Ave in Chicago's Wicker Park neighborhood. Founded in July 2001 by Bill Jacobs and Ray Peck — the latter sourced directly from Sally's Apizza on Wooster Street in New Haven — the company sells New Haven-style thin-crust pizza and craft beer brewed on-site in a seven-barrel brewhouse under the supervision of head brewer Anthony Haynes, a Siebel Institute Master Brewers Program graduate. The core menu spans red, white, tomato pie, and BBQ pizza formats in small ($19) to large ($29) sizes with gluten-free options, alongside rotating award-winning beers, a full spirits and wine bar, appetizers, salads, and desserts. Piece has accumulated 30+ medals across the World Beer Cup and Great American Beer Festival, including a 2026 WBC Gold for Dark & Curvy Dunkelweizen, positioning it as Chicago's most decorated brewpub.

The business operates a multi-channel direct-to-consumer revenue model anchored on daily dine-in (11am–10pm), takeout and delivery through Toast Tab, off-premise catering for corporate and private events, growler (64oz) and crowler (32oz) fills for carry-out, and rental of the Pit sunken lounge for groups of up to 60 guests at $200–$300 per slot. A Goldbelly exclusive partnership extends reach nationwide via shipped frozen pizzas, while integrations with Half Acre, Maplewood, and Middlebrow place guest drafts from notable Chicago producers on the menu. The company is operated as Piece LLC under Illinois law with no parent, no funding rounds, and no headcount disclosed; founders remain central to its identity and there is no indicated institutional or private equity ownership.

Customer segmentation is horizontal across individual diners, private event hosters (6–60 guests), corporate clients, and nationwide Goldbelly consumers, served through Instagram, TikTok, and Facebook organic social, the piecechicago.com website, and third-party marketplace channels. Pricing is unit-based across pizzas, toppings ($2.50–$5 premium), pints ($6–$9), wine bottles ($32–$42), spirits, and venue rental. The operating model is asset-light in distribution (no second location, no franchise system) but capital-intensive in equipment (seven-barrel brewhouse, full kitchen, bar) and constrained to a single physical footprint.

Name

Piece Brewery and Pizzeria

Legal name

Piece LLC

Website

https://piecechicago.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Piece Brewery and Pizzeria is a privately held Chicago brewpub in Wicker Park that sells New Haven-style pizza and award-winning craft beer brewed on-site in a seven-barrel brewhouse, serving individual diners, corporate catering clients, and nationwide Goldbelly shipping customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In Sales: On-site food and beverage consumption including pizzas, appetizers, salads, desserts, craft beers, cocktails, wine, and spirits
2. Takeout and Delivery: Online ordering through Toast Tab platform for pizza and food items for takeout and delivery
3. Catering Services: Off-site catering for corporate events, business luncheons, and private gatherings including delivery with complimentary plates and utensils
4. Growler and Crowler Sales: 32-ounce canned crowlers and 64-ounce bottled growlers of draft beers for carry-out
5. Nationwide Pizza Shipping: Shipping of award-winning frozen New Haven-style pizzas nationwide via Goldbelly
6. Private Event Venue Rental: Rental of 'The Pit' sunken lounge for private events with rental fees of $200 (2-hour) or $300 (3-hour)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Piece Brewery and Pizzeria is a Chicago brewpub that operates a dine-in restaurant serving New Haven-style thin-crust pizza alongside craft beer brewed on-site in a seven-barrel brewhouse. The company also offers takeout and delivery through the Toast Tab platform, off-site catering, private event venue rental (The Pit), and nationwide shipping of frozen pizzas via Goldbelly.

Product overview

Piece Brewery and Pizzeria is a brewpub offering a unified dining experience centered on New Haven-style thin-crust pizza and award-winning craft beer brewed on-site. The core products are the pizza menu (available in red, white, tomato pie, BBQ, and specialty varieties with multiple sizes) and the craft beer program (brewed in small batches in a seven-barrel brewhouse). Additional offerings include catering services for events, private event space (The Pit) for groups up to 60, growler and crowler fills for off-premise consumption, gift cards, and a full spirits and wine bar. The company also ships pizzas nationwide through Goldbelly and facilitates online ordering through Toast Tab.

Differentiator

Problem solved

Functional benefit

Products and services

• New Haven Style Pizza Thin-crust pizza modeled after the famous New Haven, Connecticut style, available in red, white, tomato pie, and BBQ varieties, with multiple sizes (small, medium, large) and a gluten-free rice flour option.
• Craft Beer (On-Site Brewing) Award-winning craft beers brewed on-site in a seven-barrel brewhouse, including Red IPA, Mexican Lager, Hefeweizen, German Pilsner, Pale Ale, Kölsch, and rotating seasonal selections served as pints, steins, 22oz bottles, growlers, and crowlers.
• Catering Service Off-site catering for business luncheons, corporate functions, weddings, and private gatherings. Delivers pizza and craft beer with complimentary plates, napkins, silverware, parmesan, and crushed red pepper.
• The Pit Private Event Space Sunken lounge within the restaurant available for private event rental, accommodating up to 30 guests (or 60 with adjacent booths Monday-Thursday). Offered as 2-hour ($200) or 3-hour ($300) rental periods, separate from food and drink bill.
• Spirits and Wine Bar Full bar service at the brewpub including whiskey, bourbon, scotch, tequila, mezcal, vodka, gin, rum, cordials, and a curated wine selection.
• Growlers and Crowlers 32-ounce canned crowlers and 64-ounce bottled growlers of draft beer available for carry-out and delivery.
• Gift Cards Electronic gift cards available for purchase through the Toast Tab platform for use at the brewpub.

Quantifiable outcome

• Most award-winning brewpub in Chicago with 30+ medals
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly serves as the exclusive nationwide distribution partner for shipping Piece's award-winning frozen New Haven-style pizzas to customers across the United States
• Hot Doug'sminorStrategic or Co-development PartnerHot Doug's Atomic Sausage is featured as a premium topping on the Hot Doug's Atomic Sausage Pizza. Hot Doug's is a renowned Chicago sausage producer
• BroBagelminorGTM or Marketing PartnerPromotional partnership featuring cross-branding with BroBagel on the website

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Burt's Place: Chicago-area New Haven-style pizzeria. Directly comparable as a thin-crust New Haven-style pizza operator in the same Chicago market.
• Revolution Brewing: Chicago's largest independent craft brewery with a brewpub and beer garden. Direct competitor to Piece in the Chicago craft brewpub category, with overlapping food-and-house-brewed-beer model.
• Haymarket Pub & Brewery: Brewpub in Chicago's West Loop offering house-brewed beer and a full food menu. Closely comparable concept to Piece: on-site brewing paired with elevated pub fare.

Emerging players

• Modern Times Beer: Independent craft brewery with a brewpub-restaurant model in multiple markets. Comparable brewpub-and-food operating concept though at a different geographic scale.

Broad incumbents

• Giordano's: Iconic Chicago stuffed deep-dish pizza chain. Comparable pizza-only operating model at greater scale and geographic reach.
• Lou Malnati's Pizzeria: Chicago's dominant deep-dish pizza chain with multiple locations and nationwide shipping. Comparable pizza-focused operator with national shipping, but in deep-dish rather than New Haven-style.
• Goose Island Brewpub: Original Chicago brewpub that pioneered the city's craft beer scene. Overlapping brewpub-and-food concept but operates at significantly larger scale as part of Anheuser-Busch InBev.

Others

• Sally's Apizza: Original New Haven, CT pizzeria that serves as the heritage inspiration and recipe source for Piece (co-founder Ray Peck). Comparable thin-crust New Haven-style pizza, primarily competing for the same style authenticity narrative.

Regional players

• Half Acre Beer Company: Chicago craft brewery already featured as a guest draft partner at Piece. Comparable local brewing footprint and community positioning, though Half Acre leans more on packaged distribution than brewpub operations.
• Maplewood Brewery & Distillery: Chicago craft brewery and distillery already featured in Piece's beverage program. Comparable Chicago craft producer operating in the same local ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/piece.chicago
• Instagraminstagram.com/piecechicago
• TikToktiktok.com/@piecepizza
• Xx.com/piecechicago
• LinkedInlinkedin.com/company/piece-brewery-and-pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piece Brewery and Pizzeria