Name

Tayēr + Elementary

Legal name

Tayer+Elementary

Website

https://tayer-elementary.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cocktail Bar & Bottled RTD Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Ready to drink cocktails
• Craft cocktail bar
• Natural wine collaborations
• Bar tools merchandise
• Premium bottled beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Bar Sales: In-person cocktail sales at the Tayēr + Elementary cocktail bar in London, serving drinks Thu-Sat 18:00-01:00 (walk-in only).
2. RTD Bottled Cocktails E-commerce: Direct-to-consumer sales of ready-to-drink bottled cocktails through shop.tayer-elementary.com. UK shipping via Royal Mail and partners, starting at £5.99. International orders fulfilled through House of Botanicals, Whisky Exchange, and Master of Malt.
3. Tayēr Studios Merchandise: Sale of branded merchandise including apparel (hoodies, t-shirts, aprons), accessories (coasters, glassware, bar tools), and limited edition collaborative products.
4. Smashable Wine Collaborations: Collaborative natural/smashable wines produced with partner winemakers including Petr Koráb, KRÁSNÁ HORA, Milan Nestarec, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tayēr + Elementary operates a London cocktail bar (founded 2019) and produces handcrafted ready-to-drink (RTD) bottled cocktails blending classic recipes with unique natural ingredients. The company also offers branded apparel, bar tools, accessories, and collaborative natural wines through its own e-commerce storefront, with international distribution via specialist spirits retailers.

Product overview

Tayēr + Elementary is a London cocktail bar established in 2019 that offers ready-to-drink (RTD) bottled cocktails and merchandise. The product portfolio is organized across several categories: RTD bottled cocktails including Cedarwood Old Fashioned, Vetiver Negroni, Sandalwood Martini, Jasmine Mai Tai, Yuzu Gimlet, Bergamot Margarita, and limited editions; Smashable wines featuring collaborations with winemakers like Petr Koráb, Krásná Hora, and Milan Nestarec; bar tools including mixing tins, stirring spoons, coupe sets, and Tayēr Drip glass sets; Tayēr Studios apparel and accessories from collaborations with RE.LINE and Oscuro including scarves, hats, t-shirts, vests, cargo pants, bomber jackets, and aprons; plus merchandise such as mugs, pens, and hand wash. The company also operates sub-brands including CATO cocktail bar in Covent Garden and Tayēr Studios as a creative co-creation platform. Tayēr + Elementary's online store is powered by Shopify, with physical locations temporarily relocated due to a fire at their Old Street premises.

Differentiator

Problem solved

Functional benefit

Brands

• Tayēr Studios: A pioneering extension of the brand that reaches beyond traditional bar realms. Studios is a platform for co-creation that brings together creatives to re-imagine the future of RTD (Ready To Drink) universe.
• RTD (Ready To Drink)

Products and services

• RTD Bottled Cocktails
• RTD Essentials Gift Set
• Total Fire Mystery Box
• Smashable Wine Collaborations
• Bar Tools
• Tayēr Studios Apparel & Accessories
• Tayēr × Whistlepig Limited Edition Accessories
• Cedar Cup (Crucial Detail Collaboration)
• Tayēr Vintagēe Yuzu Gimlet (Signed by Maestro Salvatore)
• Tayēr + Elementary Cocktail Bar
• CATO Cocktail Bar (Covent Garden)

Quantifiable outcome

• Founded 2019 - established market presence over 5+ years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• WhistlepigcoreStrategic or Co-development PartnerCollaborative limited edition products including WATĒER BOWL (water bowl for whiskey) and LEASH FOR PIGGIES AND PUPS (pet accessories). Premium partnership creating exclusive bar accessories and lifestyle products.
• Petr KorábcoreStrategic or Co-development PartnerMultiple smashable (natural wine) collaborations including SMASHABLE AMBRE 25, SMASHABLE CHERRY 25, SMASHABLE BUBBLETASTIC, SMASHABLE ULTRAVIOLETT, SMASHABLE FOUGERĒE. Collaborative winemaking bringing Czech natural wines to cocktail enthusiasts.
• KRÁSNÁ HORAcoreStrategic or Co-development PartnerSmashable wine collaborations including SMASHABLE SUPER BIANCO and SMASHABLE ROSA. Partnership bringing Czech winery's natural wines to the Tayēr audience.
• Milan NestarecminorStrategic or Co-development PartnerCollaborative smashable wine - SMASHABLE TUTTI FRUTTI TABAK featuring Cabernet Franc 2020 with tobacco and fruit notes.
• 30&40 CalvadosminorStrategic or Co-development PartnerTAYĒR X 30&40 CALVADOS EXCLUSIVE BLEND - 100% Apples and Pears Calvados featuring Calvados Préaux, Calvados Garnier, and Domaine des Hauts Vents.
• Partizan BrewingminorStrategic or Co-development PartnerELEMENTARY PALE ALE collaboration with Partizan Brewing - shop exclusive craft beer with branded label.
• RE.LINEcoreStrategic or Co-development PartnerExtensive clothing and accessory collaboration under Tayēr Studios including 2025 TĒE, cashmere receipt scarf, bandana bucket hat, bottle bag, vest, and cargo pants. Full apparel line extension.
• OscurominorStrategic or Co-development PartnerTayēr Studios collaborations including bomber jacket (cut, sewn, handprinted calligraphy) and limited edition print with Oscuro and Luccy Bern.
• SVITLOminorStrategic or Co-development PartnerTAYĒR + SVITLO / TUBEROSE COSMOPOLITAN - RTD cocktail collaboration featuring narcotic floral notes with vibrant structure.
• Mark Reihill / UntergrundminorStrategic or Co-development PartnerTAYĒR UNTERGRUND ELITĒE SKATE DECK collaboration - branded skateboard with Mark Reihill's Untergrund artwork.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store (shop.tayer-elementary.com). Used for order processing, payment handling, and store operations.
• Royal Mail and DHLminorChannel Partner/ Reseller/ DistributorShipping partners for UK and international delivery of products ordered through the e-commerce store.
• House of BotanicalscoreChannel Partner/ Reseller/ DistributorInternational distributor for Tayēr RTD products (worldwide shipping). Customers outside UK directed to this channel for RTD bottle purchases.
• Whisky ExchangecoreChannel Partner/ Reseller/ DistributorInternational distributor for Tayēr RTD products (worldwide shipping). Specialist spirits retailer reaching cocktail enthusiasts globally.
• Master of MaltcoreChannel Partner/ Reseller/ DistributorInternational distributor for Tayēr RTD products (worldwide shipping). Online spirits retailer providing global access to Tayēr products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diageo: Global spirits major with multiple premium RTD cocktail brands and a vast on-premise portfolio; competes indirectly for the same bar-quality RTD shelf and could acquire or partner with brands in Tayēr's category.

Direct peers

• On The Rocks Cocktails: Premium ready-to-drink bottled cocktails distributed widely in the US, with a bar-quality positioning very similar to Tayēr + Elementary's RTD line. Closest direct competitor in the premium RTD cocktail category.
• Lyaness / Mr Lyan: London-based award-winning cocktail bar group with adjacent branded products and a similar brand-as-culture positioning; one of the most comparable UK cocktail bar operators in scale and reputation.
• Happiness Forgets: Long-running Shoreditch cocktail bar referenced on Tayēr's City Guide as an east London OG; comparable on independent London cocktail bar identity, brand cachet, and walk-in service model.
• Cutwater Spirits: US-based producer of premium canned cocktails (margarita, negroni, old fashioned) sold through liquor stores and DTC. Competes with Tayēr on the same specialty spirits retailer shelves internationally.
• Tip Top Proper Cocktails: Premium bottled and canned cocktails positioned at bar-quality, sold in upscale retail and on-premise. Directly comparable to Tayēr in price tier, format, and target cocktail enthusiast segment.
• Three Sheets: London cocktail bar (Dalston and Soho) explicitly recommended on Tayēr's own City Guide; shares the same East London craft cocktail scene and brand-led ethos, and has begun expanding into branded products.

Emerging players

• De Soi: Premium non-alcoholic bottled aperitifs positioned at the lifestyle/cocktail enthusiast segment Tayēr targets; competes for the same gifting and at-home entertaining occasions, though without the alcoholic base.
• Aplós: Premium non-alcoholic and low-ABV RTD brand focused on natural ingredients and design-led packaging; competes with Tayēr's zero-proof adjacent offerings and for the same premium retail shelf space.
• Funkin Cocktails: RTD cocktail mixer and pre-mixed cocktail brand sold in mainstream grocery and on-premise in the UK; overlaps with Tayēr in format and UK retail, though positioned at a more accessible price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tayer_elementary/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tayēr + Elementary