Grade10
Grade10 operates Asia's premier trading card ecosystem combining large-scale card shows, AI-powered price discovery, museum-grade vaulting with blockchain tokenization, and the Hat Price Index. It serves collectors, dealers, and brands across Hong Kong, Mainland China, and expanding Asian markets.
- Company typePrivate
- Founded2023
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Grade10 firmographics
Firmographics- Name
- Grade10
- Legal name
- Grade10
- Website
- https://grade10.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Grade10 operates Asia's premier trading card ecosystem combining large-scale card shows, AI-powered price discovery, museum-grade vaulting with blockchain tokenization, and the Hat Price Index. It serves collectors, dealers, and brands across Hong Kong, Mainland China, and expanding Asian markets.
- Ownership category
- akta.pro rank
Grade10 industry classification
Industry- Product category
- Trading Card Events and Collectibles Services
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
- akta.pro secondary industries
- Sports Trading Cards Retail (CRALAGAA), Graded Cards & Third-Party Authentication Retail (CRALAGAD), Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
Keywords
Where Grade10 is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Grade10 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Ticket Sales: Primary revenue stream from hosting Hong Kong's largest trading card events. Ticket categories include VIP 3-Day Pass (HKD 588), Standard Tickets (HKD 80), and Child Tickets (HKD 40). Each ticket includes collectible card packs.
- Vaulting Services: Professional trading card storage service providing museum-grade security, authentication, blockchain certification, and remote asset management. Launched January 2026 in partnership with Crown Fine Art.
- Sponsorships and Exhibitor Fees: Revenue from corporate sponsors and exhibitor fees at card shows. Partners include WeWa (official credit card), Gold sponsors like Japanese platform Clove, and various card dealers and grading agencies.
- Grade10 AI Platform: Free AI-powered pricing and research tool currently offered to attract and retain collectors. May transition to monetized model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VIP 3-Day Pass includes 3-day admission plus three collectible card packs including rare variants |
| One time/ perpetual license | Pay-as-you-go | Standard 1-Day Ticket includes 1-day admission plus one collectible card pack (no rare variants) |
| One time/ perpetual license | Pay-as-you-go | Child Ticket for ages 4-11 includes 1-day admission |
| One time/ perpetual license | Pay-as-you-go | Grade10 Festival 2025 Online Pre-sale Adult |
| One time/ perpetual license | Pay-as-you-go | Grade10 Festival 2025 Online Pre-sale Child |
| Subscription | Monthly | Grade10 Vault Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Grade10 product offering
Product offeringCore offering
Grade10 operates a comprehensive trading card ecosystem comprising large-scale card show events (Grade10 Festival and FEST Summer editions), an AI-powered pricing and research tool (Grade10 AI), and a professional vaulting service (Grade10 Vault) with blockchain-based digital certification in partnership with Crown Fine Art. The company provides collectors with a one-stop platform for trading, authentication, storage, and price discovery across trading card categories including Pokémon, Dragon Ball, One Piece, Yu-Gi-Oh!, and sports cards.
Product overview
Grade10 is Asia's premier trading card venture operating as a comprehensive ecosystem for collectors. The product portfolio centers on Grade10 AI (intelligent card analysis for real-time pricing and research), Grade10 Vault (museum-grade storage with blockchain tokenization in partnership with Crown Fine Art), and large-scale card shows (Grade10 Festival and FEST events). Additional offerings include the Hat Price Index for market tracking. The company pioneered trading card tokenization via blockchain for authenticity and liquidity, backed by MemeStrategy (HKEX: 2440) and the 9GAG team.
Differentiator
Problem solved
Functional benefit
Brands
- Grade10 AI: AI-powered tool for real-time price discovery and in-depth card information research
- Grade10 Vault
- Grade10 Festival
- Grade10 FEST
- Grade10 FEST Summer
Products and services
- Grade10 AI AI-powered intelligent card analysis tool providing real-time price discovery and in-depth card information research for trading card collectors. Available as a free web application at app.grade10.com.
- Grade10 Vault Premium trading card vaulting service offering museum-grade storage with temperature/humidity control, fire-resistant and theft-proof protection, 24-hour surveillance, and full insurance coverage. Each vaulted card receives a unique digital twin on the Solana blockchain for provenance and ownership records. Currently invitation-only.
- Grade10 Card Shows and Events Large-scale trading card events including Grade10 Festival and FEST Summer editions, hosted at the Grand Ballroom of Hopewell Hotel in Wan Chai, Hong Kong. Features include exhibitions, trading zones, grading services, gaming areas, and collectible card packs. Ticket types include VIP 3-Day Pass (HKD 588), Standard (HKD 80), and Child (HKD 40).
- Hat Price Index Price tracking and market index tool for trading card valuations, providing market intelligence on card prices across the trading card ecosystem.
Quantifiable outcome
- Grade10 FEST Summer 2026 attracted over 25,000 attendees and 120+ exhibitors over three days
- +3 more outcomes
Companies that use Grade10
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Grade10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Grade10 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- PokeColor / POKECOLORcoreChina's leading trading card platform. Co-host of CARDJOY x Grade10 card shows in Hangzhou and Shanghai. Partner for China market expansion featuring over 100 exhibitors.
- Crown Fine ArtcoreGlobal leader in art logistics and secure storage. Operates Grade10 Vault facilities providing museum-grade storage with temperature/humidity control, fire-resistant and theft-proof protection, 24-hour surveillance, and full insurance coverage.
- GoldinmajorInternationally renowned auction platform. Co-hosted Logan Paul's Pokemon card event with MemeStrategy. Exhibitor at Grade10 FEST Summer 2026.
- CGC CardsmajorLeading card grading authority. Official grading partner for Grade10 events. On-site authentication and grading services at card shows.
- ClovemajorJapanese card trading platform. Gold sponsor of Grade10 FEST Summer 2026. Launched 'Clove's Oripa: Strike of Destiny' interactive game at event.
- WeWa Credit CardmajorOfficial credit card partner for Grade10 FEST. Sponsors 'WeWa Live Breaking Challenges' with prizes totalling over HK$50,000 in rare collectible cards.
- HobbyXminorHong Kong-based card dealer and grading services provider. Exhibitor at Grade10 events offering professional trading card grading services.
- Card HobbymajorSports card trading platform. Exhibitor at Grade10 FEST Summer 2026.
- GEA (Grading Eleven Authentication)majorOfficial grading partner for Grade10 FEST Summer 2026. Unveiled cross-industry trendsetting items including 'GEA x Young and Dangerous TCG' and 'GEA x Peach Girls' collaborations.
- Madison AuctionminorAuction house hosting 'Madison Crazy Card Auction' at Grade10 events with synchronized global online bidding.
- Little ThunderminorRenowned local Hong Kong artist. Designed creative photo wall and exclusive card packs for Grade10 FEST Summer 2026.
- CARDJOYcoreChina's premier card show brand. Joint brand with Grade10 for CARDJOY x Grade10 events. China's first nationwide TCG-themed exhibitions.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Grade10 competitors and assessment
Company assessmentBroad incumbents
- eBay: Global online marketplace with leading trading card and collectibles category. Comparable as a broad incumbent where high-value collectors transact, though not event-driven.
- CGC Cards: Leading global card grading authority and Grade10's official grading partner. Operates a broader authentication business across all card categories, providing on-site grading services at Grade10 events.
- Collectors (PSA): Global leader in trading card grading (PSA) and collectibles marketplace. Comparable as a vertically integrated authentication, vaulting, and marketplace operator with a much larger international footprint.
Direct peers
- Goldin: Hong Kong-headquartered collectibles auction platform and major Grade10 partner/exhibitor. Directly comparable as an Asian trading card auction and event venue operator serving the same high-value collector base.
- CARDJOY: China's premier trading card show brand, co-host of CARDJOY x Grade10 events. Direct competitor in the regional card show market and partner, operating in the same exhibitions and collector events.
- PokeColor: China's largest trading card platform and Grade10's primary mainland partner. Direct competitor in TCG e-commerce and event hosting, with overlapping Pokémon and TCG customer base.
Emerging players
- Courtyard.io: Emerging NFT-based card authentication and trading platform. Comparable as a tech-forward blockchain-based card provenance and trading platform, similar to Grade10's tokenization strategy.
- Rally: Fractional ownership platform for collectibles including trading cards. Comparable as an emerging player using technology to financialize physical collectibles, mirroring Grade10's tokenization roadmap.
Regional players
- Card Hobby: Chinese sports card trading platform and Grade10 FEST Summer 2026 exhibitor. Comparable as a regional competitor in mainland sports card trading and exhibitions.
- Clove: Japanese card trading platform and Gold sponsor of Grade10 FEST Summer 2026. Comparable as a Japan-based trading card platform overlapping in CGC and Pokemon collector segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grade10 social profiles
Digital presenceGrade10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grade10 leadership team
Management profileNumber of profiles
Profiles3 records
Grade10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grade10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grade10
What does Grade10 do?
Grade10 operates a comprehensive trading card ecosystem comprising large-scale card show events (Grade10 Festival and FEST Summer editions), an AI-powered pricing and research tool (Grade10 AI), and a professional vaulting service (Grade10 Vault) with blockchain-based digital certification in partnership with Crown Fine Art. The company provides collectors with a one-stop platform for trading, authentication, storage, and price discovery across trading card categories including Pokémon, Dragon Ball, One Piece, Yu-Gi-Oh!, and sports cards.
Is Grade10 a public or private company?
Grade10 is a private company. It is classified as corporate owned and is currently operating.
When was Grade10 founded?
Grade10 was founded in 2023.
Where is Grade10 based?
Grade10 is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Grade10 make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are vaulting Services, sponsorships and Exhibitor Fees and grade10 AI Platform.
Who are Grade10's main competitors?
Broad incumbents on record are eBay, CGC Cards and Collectors (PSA). Direct peers are Goldin, CARDJOY and PokeColor. Emerging players are Courtyard.io and Rally. Regional players are Card Hobby and Clove.
Does Grade10 have an API?
No public API is recorded for Grade10.
What industry is Grade10 in?
Grade10's product category is Trading Card Events and Collectibles Services. Its primary akta.pro industry code is CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment), with a secondary code of CRALAGAA, Sports Trading Cards Retail. Its NAICS code is 45912 and its SIC code is 5945.