Hispanic Leadership Alliance

What Hispanic Leadership Alliance does

Hispanic Leadership Alliance (HLA) is a Texas-based, nonpartisan 501(c)(4) nonprofit organization whose stated mission is to increase Hispanic participation across all levels of society through education, research, and civic participation. The organization operates three interconnected core programs: an Education Program that engages credible experts and distills policy and civic topics into short bilingual videos; a Research Program that conducts surveys and analysis of Hispanic community attitudes, demographics, and policy positions; and a Voter Registration and Participation Program that operates year-round and administers the Texas Volunteer Deputy Registrar (VDR) effort to register eligible voters.

HLA's product surface is content-centric and lightweight. The main digital assets are a Wix-hosted website (hispanicleadershipalliance.org), a main YouTube channel, a dedicated HoLA Consejos YouTube sub-brand, and organic social accounts on Facebook and Twitter/X. There is no mobile app, no public API, no disclosed integrations, and no AI tooling. The HoLA Consejos video series is the most distinct sub-product, covering civic topics including the Electoral College, the Census, energy policy, taxes, and military service, produced in both English and Spanish. The Research Program's most documented output is a 2015 survey of 437 registered Texas voters on Affordable Care Act attitudes.

As a 501(c)(4), HLA has no commercial revenue model; it does not sell products or services, and no pricing information applies. No funding rounds, grants, donors, headcount, financial figures, or board disclosures are provided in the input data. The organization is governed by a Board of Directors and operates as an independent nonprofit without a parent entity. The only named individual in the data is Spokesperson Rina Browning, who provides testimony on the impact of socialism in Venezuela. Customer "segments" in the conventional commercial sense do not apply; the served community is Hispanic Texans, with an outreach footprint extending to broader U.S. Hispanic audiences.

Name

Hispanic Leadership Alliance

Legal name

Hispanic Leadership Alliance

Website

https://hispanicleadershipalliance.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hispanic Leadership Alliance is a Texas-based nonpartisan 501(c)(4) nonprofit that educates Hispanic Texans on civic and policy issues, conducts community research, and runs year-round voter registration programs through the Volunteer Deputy Registrar effort.

Ownership category

akta.pro rank

Product category

Civic Engagement and Nonprofit Advocacy

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Civic engagement programs
• Voter registration services
• Hispanic community advocacy
• Community education videos
• Nonprofit research initiatives

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Hispanic Leadership Alliance is a nonpartisan 501(c)(4) nonprofit organization that delivers civic engagement, voter registration, and community education programs targeted at the Hispanic community in Texas and across the United States. It operates three interconnected programs—Education (expert-driven short videos), Research (surveys and demographic analysis), and Civic Engagement/Voter Registration (365-day voter participation efforts and Volunteer Deputy Registrar training)—along with the HoLA Consejos educational video sub-brand.

Product overview

Hispanic Leadership Alliance is a nonpartisan, nonprofit 501(c)(4) organization that operates three interconnected core programs: the Education Program (engaging experts and producing video content), the Research Program (conducting surveys and analyzing Hispanic community trends), and the Voter Registration and Participation Program (empowering Hispanic civic engagement). The organization also produces the HoLA Consejos video series as an educational sub-product, all unified under the mission to increase Hispanic participation in all levels of society.

Differentiator

Problem solved

Functional benefit

Brands

• HoLA Consejos: A video series featuring short, insightful content on important subjects featuring credible experts, promoting dialogue and civic engagement.

Products and services

• Education Program Engages credible experts on important subjects and distills the issues into short insightful videos to promote dialogue and civic engagement, covering topics such as Energy, Taxes, Census, Gas Prices, History, the Electoral College, Green New Deal, and military service. Targeted at Hispanic community members in the U.S.
• Research Program Conducts research through surveys and other mediums to promote better awareness and understanding of the Hispanic community, focusing on demographic and population migratory trends, economics, education, and policy using scientific standards and research methodologies.
• Voter Registration and Participation Program Strengthens the capacity, experience, and skills of Hispanic leaders, networks, and organizations to encourage voter participation 365 days a year, including training Volunteer Deputy Registrars (VDRs) who distribute, review, and accept completed voter registration applications for eligible Texans.
• HoLA Consejos Video Series Educational video series featuring short, insightful content presented in English and Spanish on civic topics including the Electoral College, Census, taxes, energy, the Green New Deal, and personal testimonies on the impact of socialism in Venezuela.

Quantifiable outcome

• Survey of 437 Registered Voters conducted April 7th-8th, 2015 tracking attitudes toward Affordable Care Act among Texas voters

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mi Familia Vota: National nonpartisan civic-engagement organization focused on registering and turning out Latino voters through year-round field programs—directly comparable voter-registration and VDR-style infrastructure to HLA's Civic Engagement program.
• Hispanic Federation: National nonprofit providing civic engagement, education, and capacity-building services to the Hispanic community through a network of partner organizations—comparable mission and multi-program service delivery model.
• Voto Latino: Nonpartisan nonprofit focused on registering and engaging young Latino voters through digital and content-driven campaigns—closely mirrors HLA's combination of digital content (HoLA Consejos) and voter registration.
• UnidosUS: Largest national Hispanic 501(c)(3) advocacy organization (formerly NCLR), running education, research, and civic-engagement programs for Latinos across the US—directly comparable mission and programmatic structure to Hispanic Leadership Alliance at materially larger scale.
• National Association of Latino Elected Officials (NALEO) Educational Fund: Nonpartisan organization focused on increasing Latino civic participation and leadership development, with research and civic-engagement programming—overlapping with HLA's research and leadership capacity-building mission.
• Congressional Hispanic Caucus Institute (CHCI): Nonpartisan nonprofit developing next-generation Latino leaders through leadership programs, civic engagement, and policy research—directly comparable leadership-development and civic-engagement mission.
• League of United Latin American Citizens (LULAC): Oldest and one of the largest Hispanic civil-rights and civic-engagement organizations in the US, with strong Texas presence—comparable voter-registration and civic-education work, though operating at much greater scale.
• The LIBRE Initiative: Hispanic civic-engagement organization focused on voter education, registration, and economic empowerment—comparable civic-education content and registration model, with a more politically aligned orientation.

Emerging players

• National Hispanic Media Coalition: Advocacy organization working to increase Hispanic representation in media and civic life through research, education, and community engagement—overlapping educational and advocacy mission.

Regional players

• Texas Association of Mexican American Chambers of Commerce (TAMACC): Texas-based Hispanic civic and economic-development organization with overlapping community-engagement programs—comparable regional focus and Hispanic-Texas constituency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HLAlliance
• YouTubeyoutube.com/@holaconsejos840
• Facebookfacebook.com/hlatx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispanic Leadership Alliance