Moab
Moab provides an AI-native, cloud-based operating system for equipment rental and dealership businesses, unifying inventory, orders, billing, dispatch, service, and financial workflows. Founded in 2023 in New York by ex-Uber and ex-Ramp executives, it targets mid-market and enterprise North American operators.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moab does
Moab is a New York-based software company founded in 2023 that builds an AI-native, cloud-based operating system called MOAB OS for equipment rental and dealership businesses. The platform unifies six core workflow modules—Inventory Management, Orders & Billing, Service & Repairs, Dispatch, Payables & Receivables, and Financial Statements—into a single source of truth, replacing the fragmented legacy ERP tools historically used in the equipment industry. Its technical foundation combines telematics integrations for real-time asset tracking, workflow automation across operations, and AI-embedded features such as intelligent dispatch routing, automated inbound triage, and real-time reporting. The product is delivered in two core configurations: Rental & Fleet ERP and Dealership ERP, sharing a common modular architecture.
The company operates an enterprise SaaS business model with subscription-based recurring revenue, quote-based pricing, and a direct enterprise field sales motion targeting mid-market and enterprise customers in North America. Founded by former Uber and Ramp executives, Moab has secured enterprise customers including Battlefield Equipment Rental, Texas First Rentals, Axis Portable Air, and National Trench Safety. At public launch in February 2026, the platform was processing 2,500+ orders and 1,000+ routes daily, tracking millions of assets, with projections to manage $2.5 billion in annual transaction volume and $4 billion in fleet assets.
Moab has raised $16 million in total funding across a Seed round (2024, $8M) and Series A round (2025, $8M), both led by Elad Gil with participation from Ironspring Ventures. The company is SOC 1 Type II and SOC 2 Type II certified, supporting its enterprise procurement posture. The Series A capital is earmarked for scaling engineering and go-to-market teams, positioning the company for an active expansion of its sales motion beyond the initial stealth-phase customer base.
Moab firmographics
Firmographics- Name
- Moab
- Legal name
- MOAB
- Website
- https://trymoab.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moab provides an AI-native, cloud-based operating system for equipment rental and dealership businesses, unifying inventory, orders, billing, dispatch, service, and financial workflows. Founded in 2023 in New York by ex-Uber and ex-Ramp executives, it targets mid-market and enterprise North American operators.
- Ownership category
- akta.pro rank
Moab industry classification
Industry- Product category
- Equipment Rental & Dealership ERP Software
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Endpoint Support & Device Lifecycle Services (IMACD) (BPAEAJAF)
Keywords
Where Moab is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Moab operates as a SaaS platform providing an operating system for equipment rental and dealership businesses. The company generates revenue through subscription-based licensing of its platform, which supports core workflows across operations, dispatch, billing, and accounting. As an AI-native ERP replacement targeting mid-market and enterprise customers, the revenue model follows a typical enterprise SaaS subscription structure with annual or multi-year contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Moab product offering
Product offeringCore offering
Moab sells MOAB OS, an AI-native, cloud-based operating system for equipment rental and dealership businesses. The platform unifies the entire rental lifecycle—yard operations, dispatch, orders, billing, service and repairs, payables/receivables, and financial reporting—into a single real-time system that replaces fragmented legacy ERP tools. It is delivered through two core ERP products: Rental & Fleet ERP and Dealership ERP, targeting mid-market and enterprise operators in North America.
Product overview
Moab offers a unified, AI-native operating system called MOAB OS for equipment rental and dealership businesses. The platform consists of two core ERP products—Rental & Fleet ERP and Dealership ERP—that share a modular architecture. The OS includes six integrated workflow modules: Inventory Management, Orders & Billing, Service & Repairs, Dispatch, Payables & Receivables, and Financial Statements. These modules are designed to work together as a single source of truth, replacing fragmented legacy tools with real-time technology that automates work and connects operations across the entire rental lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- MOAB OS: The company's core operating system platform for equipment rental and dealership businesses, supporting workflows across inventory management, orders and billing, service and repairs, dispatch, payables and receivables, and financial statements.
- Rental & Fleet ERP
- Dealership ERP
Products and services
- MOAB OS A unified, AI-native cloud-based operating system for equipment rental and dealership businesses that centralizes the entire operation from the yard to dispatch to financial reporting into a single source of truth. Designed for mid-market and enterprise operators running complex fleets who need to replace fragmented legacy ERP tools with real-time, automated technology.
- Rental & Fleet ERP Enterprise resource planning system purpose-built for equipment rental businesses, covering inventory management, orders and billing, dispatch, service and repairs, payables/receivables, and financial reporting workflows on the MOAB OS platform. Targets mid-market and enterprise rental operators running complex fleets.
- Dealership ERP Enterprise resource planning system designed for equipment dealership businesses, delivering the same unified inventory, order, billing, dispatch, and accounting workflows as the rental product, tailored to dealership operations on the MOAB OS platform.
Quantifiable outcome
- 30% of all quotes and contracts made from mobile devices
- +1 more outcomes
Companies that use Moab
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Moab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Moab partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Moab competitors and assessment
Company assessmentEmerging players
- Jobber: Vertical SaaS for home service businesses with workflow automation across operations and dispatch. Comparable in business model and target customer profile (small/mid-market operators) to Moab.
- Housecall Pro: Vertical SaaS for field service businesses with scheduling, dispatch, and payments. Comparable as a mobile-first, AI-enabled operating system for a specific industry vertical.
Direct peers
- Point of Rental Software: Established rental management software vendor serving equipment rental businesses with inventory, billing, and dispatch workflows — directly competes with Moab in the same product category and customer base.
- ASPIRE Software (by ITG): Business management software purpose-built for equipment rental and dealerships, covering operations, accounting, and inventory — directly competes with Moab's MOAB OS for similar mid-market and enterprise customers.
- BCS Prosoft: Provider of equipment rental and dealership management software with integrated accounting and operations modules — a direct competitor in the same vertical SaaS category as Moab.
- Wynne Systems (RentalMan): Long-standing provider of enterprise rental management software (RentalMan) for equipment rental operators — directly competes with Moab for the same enterprise customer segment.
- Alert Rental / Ascendum: Rental management ERP for equipment rental companies handling inventory, contracts, and dispatch — competes directly with Moab for the same equipment rental buyer.
Broad incumbents
- Procore: Leading vertical SaaS platform for the construction industry. While broader in scope, it represents the scaled vertical-SaaS playbook Moab aspires to replicate within the equipment rental niche.
- ServiceTitan: Vertical SaaS platform serving the trades. Comparable as a successful example of purpose-built, AI-enabled software displacing legacy systems in a fragmented industry.
- Salesforce: Broad enterprise platform increasingly embedding vertical workflows and AI agents. Represents the platform-level competitive threat to vertical SaaS players like Moab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moab social profiles
Digital presenceMoab compliance and trust
Trust signalCompliance2 records
Moab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moab leadership team
Management profileNumber of profiles
Profiles1 record
Moab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moab
What does Moab do?
Moab sells MOAB OS, an AI-native, cloud-based operating system for equipment rental and dealership businesses. The platform unifies the entire rental lifecycle—yard operations, dispatch, orders, billing, service and repairs, payables/receivables, and financial reporting—into a single real-time system that replaces fragmented legacy ERP tools. It is delivered through two core ERP products: Rental & Fleet ERP and Dealership ERP, targeting mid-market and enterprise operators in North America.
Is Moab a public or private company?
Moab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moab founded?
Moab was founded in 2023. It employs 11 to 50 people.
Where is Moab based?
Moab is headquartered in New York, United States, in the North America region.
How does Moab make money?
One revenue line is on record: saaS Platform Subscription.
Who are Moab's main competitors?
Emerging players on record are Jobber and Housecall Pro. Direct peers are Point of Rental Software, ASPIRE Software (by ITG), BCS Prosoft, Wynne Systems (RentalMan) and Alert Rental / Ascendum. Broad incumbents are Procore, ServiceTitan and Salesforce.
Does Moab have an API?
No public API is recorded for Moab.
What industry is Moab in?
Moab's product category is Equipment Rental & Dealership ERP Software. Its primary akta.pro industry code is BPAEAJAF, Endpoint Support & Device Lifecycle Services (IMACD). Its NAICS code is 53242 and its SIC code is 7510.