NovaVista

What NovaVista does

NovaVista operates a two-sided SaaS marketplace connecting individuals seeking spiritual and holistic services with verified practitioners, primarily serving the Italian consumer market. The platform, operated by NovaVista s.r.l. and headquartered in Lainate (Milan), organizes its offerings into seven categories — Astrology, Cards & Symbols, Energy & Soul, Feminine Awakening, Coaching, Yoga, and Rituals — and provides profile pages, integrated booking and calendar management, in-platform chat, video-call sessions, and Stripe-powered payment processing. To date the platform claims 300+ verified guides, 12,000+ booked sessions, and a 50,000+ community follower base, with a 4.5/5 Trustpilot rating positioned as its principal external trust signal.

The product suite consists of the consumer-facing NovaVista Marketplace, the practitioner-side Coach Portal (coach.novavista.it), and an AI-powered add-on called DEVAI that supports text-to-image generation, AI-driven tarot/rune/oracle readings, numerology calculations, and Human Design chart generation. Practitioner acquisition combines a self-serve onboarding flow with a curated showcase (Vetrina) that exposes selected, vetted practitioners to NovaVista's 50,000+ person community. A formalized four-part Code of Ethics — verification, real-only reviews, scope boundaries, and immediate removal — governs marketplace admission and is published and enforced as a core operating mechanism.

NovaVista monetizes exclusively via transaction commissions on completed sales, with no subscription or fixed platform fee charged to practitioners. The take rate is tiered: 5% on sales routed through a practitioner's personal NovaVista link versus 30% on sales originating from the marketplace showcase, where NovaVista actively invests in lead generation. Custom commission rates are negotiated in specific cases. Payments are processed via Stripe, the platform is GDPR-compliant, and the company closed a ~$585,625 funding round from Alpha Venture in December 2025 as its first disclosed institutional capital.

Name

NovaVista

Legal name

NovaVista s.r.l.

Website

https://novavista.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

NovaVista is an Italian two-sided marketplace connecting individuals seeking spiritual and holistic services with 300+ verified practitioners. The platform supports bookings, payments via Stripe, and chat or video consultations, monetizing solely through tiered transaction commissions with no subscription fees.

Ownership category

akta.pro rank

Product category

Spiritual and Holistic Services Marketplace

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)

akta.pro secondary industries

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Spiritual services marketplace
• Holistic practitioner platform
• Online booking marketplace
• Wellness practitioner directory
• Verified spiritual guides

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission - Personal Link Sales: NovaVista retains 5% of the transaction value when a client purchases services through the practitioner's personal NovaVista link. No subscription or fixed fee is charged to practitioners for platform access.
2. Marketplace Commission - NovaVista Showcase Sales: NovaVista retains 30% of the transaction value when a client discovers the practitioner through the NovaVista marketplace/vetrina (showcase). This higher commission applies only to new clients acquired through the platform's curated marketplace, as NovaVista actively invests to bring these leads to practitioners.
3. Custom Commission Agreements: In specific negotiated cases with individual practitioners, different commission rates may apply beyond the standard 5% and 30% tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NovaVista operates a two-sided online marketplace that connects individuals seeking spiritual and holistic guidance with verified practitioners offering services across categories including Astrology, Cartomanzia & Symbols, Energy & Soul, Feminine Awakening, Coaching, Yoga, and Rituals. The platform provides practitioner profile pages with integrated booking, calendar management, in-platform chat, video-call sessions, and Stripe-powered payment processing with instant payouts, alongside a curated NovaVista showcase (Vetrina) of selected practitioners surfaced to a 50,000+ follower community. Revenue is generated via transaction-based commissions (5% on personal-link sales, 30% on marketplace-acquired sales) rather than subscriptions or listing fees, with an additional AI tool (DEVAI) offering divination and image-generation capabilities in PRO and LITE editions.

Product overview

NovaVista is a two-sided marketplace platform connecting individuals seeking spiritual and holistic services with verified practitioners. The core product is the NovaVista Marketplace where users can browse and book sessions across seven categories: Astrology, Cartomanzia & Symbols, Energy & Soul, Feminine Awakening, Yoga, Rituals, and Coaching. The NovaVista Coach Portal provides practitioners with tools to manage their profiles, bookings, payments, and content. The platform operates on a commission-based model (5% for personal link sales, 30% for marketplace discovery) and facilitates over 300 verified coaches who have completed 12,000+ sessions. Additionally, the DEVAI AI tool offers image generation and divination features as an advanced offering.

Differentiator

Problem solved

Functional benefit

Products and services

• NovaVista Marketplace Online marketplace where users browse verified spiritual and holistic practitioners across categories — Astrology, Cartomanzia & Symbols, Energy & Soul, Feminine Awakening, Coaching, Yoga, Rituals — read real-client reviews, and book chat or video sessions. Clients pay via integrated Stripe processing and practitioners receive payouts directly to their bank accounts.
• NovaVista Coach Portal Onboarding and business-management portal for spiritual and holistic practitioners (coaches, tarot readers, astrologers, energy healers, yoga teachers). Practitioners create a profile in about five minutes, set their own prices, manage bookings and calendars, sell sessions, courses, and digital content, and access the NovaVista community and Vetrina showcase. Requires Code of Ethics adherence and documentation for showcase access.
• DEVAI AI tool available in PRO and LITE editions offering generative AI image creation (text-to-image, customized prompts) and AI-driven divination features including Tarot, Runes, and Oracle card readings, numerology calculations, and Human Design chart generation, with customizable AI engine selection.

Quantifiable outcome

• 300+ verified guides on the platform
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is the payment processing infrastructure provider for NovaVista. All payments between clients and practitioners are processed via Stripe, with practitioners receiving payouts directly to their bank accounts. NovaVista's Terms of Service explicitly references Stripe's privacy policy and designates it as the payment gateway for the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booksy: Booking and marketplace SaaS for beauty, wellness, and service professionals — comparable two-sided marketplace infrastructure (verified pros, booking, payments, reviews) targeting adjacent service categories to NovaVista.
• Mindbody: Established SaaS marketplace for wellness practitioners (yoga, fitness, holistic services) with booking, payments, and consumer discovery — comparable marketplace infrastructure targeting the same practitioner personas as NovaVista.
• Insight Timer: Large-scale meditation, spiritual, and holistic-wellness platform connecting teachers and consumers globally — overlapping audience (holistic practitioners and seekers) with broader content and community footprint than NovaVista's narrow marketplace focus.

Direct peers

• Kasamba: Online marketplace for psychic, tarot, and astrology advisors with chat-based sessions and advisor profiles — same supply-side (advisor marketplace) and demand-side (consumer seeking spiritual guidance) model as NovaVista.
• Keen: Long-standing global online marketplace connecting clients with psychic and spiritual advisors via chat and phone — directly comparable business model (commission-based, advisor profiles, real-time sessions) in the same spiritual-services category as NovaVista.
• Oranum: Live video psychic readings marketplace with vetted advisors and per-session pricing — overlaps directly with NovaVista's video-session, verified-guide marketplace offering for tarot, astrology, and energy work.
• StarOfService: Services marketplace operating in Italy with a profile, request-for-quote, and review-based model for local professionals — directly comparable Italian services-marketplace format to NovaVista, though broader in vertical coverage.

Emerging players

• Astro.com: Long-running astrology and personal-chart platform with paid readings and a professional astrologer directory — directly comparable astrology sub-vertical of NovaVista's marketplace, with established brand in the same spiritual-seeker audience.

Regional players

• ProntoPro: Italian professional-services marketplace connecting consumers with local professionals across many categories — directly comparable Italian-marketplace, two-sided model to NovaVista, though covering broader service verticals.
• Treatwell: Beauty and wellness booking marketplace operating across Italy and Europe — comparable Italian/EMEA presence, verified-professional marketplace, and integrated booking/payments infrastructure to NovaVista.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novavista_it
• YouTubeyoutube.com/@NovaVista.it_official
• Facebookfacebook.com/profile.php?id=61558107129256
• LinkedInlinkedin.com/company/novavistasrl
• Instagraminstagram.com/novavista.it
• TikToktiktok.com/@coachspirituali

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaVista