What Urban Putt does

Urban Putt operates a 13,000 sq. ft. indoor entertainment venue at 201 S Second St., Suite 150, in Downtown San Jose, combining a custom-designed 18-hole miniature golf course, a full-service restaurant, a 40-foot bar plus mezzanine bar, and a configurable private events space. The mini-golf course comprises two nine-hole sections that can be played independently or combined, with holes themed around South Bay landmarks (e.g., a crashed UFO, golf-ball-eating shark, mini-Winchester Mystery House, and a 19-foot San Jose Electric Light tower replica). The restaurant is led by Chef Chad Ferry and features a locally sourced menu of shareables, pizzas, and burgers; the bar program was designed by Monica Macer and includes signature cocktails and local draft beers. Pricing is structured as $11 per person for 9 holes and $20 for 18 holes, with reduced rates for children 12 and under and free play for children 4 and under, plus happy-hour pricing Tuesday–Thursday and Sunday evenings.

The business generates revenue from four streams: mini-golf greens fees, food and beverage sales, private events and full venue buyouts (capacity up to 400 guests with food and beverage minimums), and ancillary gift cards and merchandise. Go-to-market is direct-to-consumer through walk-in visits and online reservations via OpenTable (dining), Reserve with Rex (mini-golf), and Tripleseat (private event inquiries). The customer base is hybrid: individual consumers seeking date-night, family, or casual group entertainment, alongside corporate accounts (with named enterprise clients including Deloitte, Meta, CDW, and Comet Technologies) booking team-building and holiday events. Operations are supported by a standard hospitality technology stack — Toast POS, OpenTable, Reserve with Rex, Tripleseat, and a SpotHopper-built website with text-club SMS marketing.

Urban Putt is the last remaining venue operating under the original brand, founded by Steve Fox and opened in San Jose on February 29, 2024. The founder previously opened Urban Putt San Francisco in May 2014 and Urban Putt Denver in September 2019; both were sold to Australian entertainment company Funlab in 2023 and rebranded as Holey Moley. The San Jose venue is independently owned by Steve Fox and employs 51–100 people. Revenue figures have not been publicly disclosed.

Name

Urban Putt

Legal name

Urban Putt

Website

https://urbanputt.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Putt operates a 13,000 sq. ft. indoor mini-golf course, full-service restaurant, bar, and private event venue in Downtown San Jose. The venue serves individual consumers seeking entertainment experiences and corporate clients hosting team-building events, birthday parties, and full venue buyouts for up to 400 guests.

Ownership category

akta.pro rank

Product category

Indoor Entertainment & Hospitality

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Indoor mini golf
• Private event venue
• Entertainment dining
• Specialty cocktails bar
• Corporate team building

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mini Golf Green Fees: Revenue from 9-hole and 18-hole mini golf play. Walk-ins welcome; reservations available through Reserve with Rex. Pricing is tiered by hole count and age.
2. Food and Beverage Sales: Full-service restaurant headed by Chef Chad Ferry and bar program designed by Monica Macer. The venue features a 40-foot main bar, second mezzanine bar, locally sourced menu with shareables, pizzas, burgers, and specialty cocktails. Drinks may be taken on the course.
3. Private Events and Venue Buyouts: Revenue from hosting private events ranging from 15-person parties to full venue buyouts for 400 guests. Mezzanine space rentals with customizable food and beverage menus, unlimited mini-golf, and dedicated event staff. Food and beverage minimums required.
4. Gift Certificates and Merchandise: Sale of gift certificates and merchandise (t-shirts) mentioned on menus and contact page.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Urban Putt operates a single 13,000 sq. ft. indoor entertainment venue in Downtown San Jose featuring a custom-designed 18-hole artist-themed miniature golf course, a full-service restaurant headed by Chef Chad Ferry, a 40-foot main bar and mezzanine bar with cocktails designed by Monica Macer, and a configurable mezzanine event space hosting private events from 25 to 400 guests. The venue also includes arcade games and offers gift certificates and branded merchandise.

Product overview

Urban Putt is a single-venue hospitality and entertainment business combining three integrated offerings: a custom-designed 18-hole indoor miniature golf course (priced at $11 for 9 holes, $20 for 18 holes, with separate nine-hole courses that can be combined), a full-service restaurant headed by Chef Chad Ferry with shareable menu items, and a 40-foot bar featuring specialty cocktails and locally sourced draft beers. The venue also offers private event hosting with a mezzanine space accommodating 20 to 400 guests, plus arcade games. The San Jose location opened February 29, 2024 and represents the only remaining Urban Putt under the original brand, following the sale of San Francisco (2014) and Denver (2019) locations to Funlab in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Putt Mini Golf Experience Custom-designed 18-hole indoor miniature golf course divided into two nine-hole sections, featuring artist-created holes inspired by San Jose and South Bay landmarks including a crashed UFO, golf-ball-eating shark, mini-Winchester Mystery House, and a 19-foot replica of the original San Jose Electric Light tower. Each nine-hole course takes approximately 30 minutes to complete; combined, the 18-hole experience is priced at $20 per adult ($18 for kids 12 and under) and the 9-hole experience at $11 per adult ($9 for kids 12 and under), with kids 4 and under playing free.
• Urban Putt Restaurant Full-service restaurant at Urban Putt San Jose headed by Chef Chad Ferry, serving a locally sourced menu of shareable dishes, pizzas, burgers, salads, and desserts. Designed for diners to eat before, during, or separately from mini-golf play.
• Urban Putt Bar 40-foot main bar plus a second mezzanine bar featuring specialty cocktails (Steve's Espresso Martini, The Winchester Old Fashioned, Satan's House Cat, Pineapple Putt Putt), local draft beers, wines, frozen drinks, and mocktails. Happy hour offered Tuesday-Thursday 5-7 PM and Sunday 7-9 PM with discounted drinks and bar snacks. Drinks may be carried onto the golf course.
• Urban Putt Private Events Private event hosting with four mezzanine space options (The Mezzanine up to 120 guests, The Mezzo up to 65, Winchester Skyline up to 40, Tower View up to 40) and full venue buyout for up to 400 guests with 4-hour rental. Includes unlimited mini-golf with priority play, customizable food and beverage menus, arcade games, and dedicated event staff; food and beverage minimums apply.
• Urban Putt Arcade On-site arcade featuring Grab-n-Win claw machine, Hoops FX Basketball, Sharks Air Hockey, Spider Boxing, and a custom photo booth offering both digital and printout options.
• Urban Putt Team Building Events Corporate team building packages on the mezzanine with presentation capabilities including a 75-inch screen, microphone, flip chart easels, and amp rentals, designed for company events to build camaraderie through mini-golf competition.

Quantifiable outcome

• Each nine-hole course takes approximately 30 minutes to complete

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OpenTablecoreTechnology or Integration · 29 February 2024Online dining reservation platform partner enabling customers to book restaurant tables ahead of time. Reservations link prominently featured on website header and throughout pages.
• Reserve with RexcoreTechnology or IntegrationMini-golf reservation and tee time booking system. Enables online scheduling for course play.
• TripleseatcoreTechnology or IntegrationPrivate event management software powering the venue's event request and booking process. Enables corporate inquiries and party bookings.
• ToastcoreTechnology or IntegrationPoint of sale system used by servers for order taking, check preparation, and payment collection.
• SpotHopperminorImplementation/ SI/ Consulting PartnerWebsite design, social media marketing, and email marketing services provider. Website built on SpotHopper platform.
• Chris Holzwart (holzarch)coreStrategic or Co-development PartnerAward-winning architect who designed the fully configurable mezzanine event space. Contributed to the unique architectural identity of the venue.
• Chad FerrycoreStrategic or Co-development PartnerNoted San Jose chef who heads the restaurant kitchen, designing the locally sourced menu featuring shareables, killer pizza, burgers, and more.
• Monica MacercoreStrategic or Co-development PartnerBar program designer who created the cocktail menu featuring local beers, inventive cocktails, and mocktails including signature drinks like Steve's Espresso Martini and The Winchester Old Fashioned.
• FunlabminorOthersAustralian entertainment company that acquired Urban Putt San Francisco (opened 2014) and Urban Putt Denver (opened 2019) in June 2023. Both locations were rebranded as Holey Moley. Urban Putt San Jose remains independently owned as the last remaining Urban Putt.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Puttshack: Tech-enabled indoor mini-golf chain with full bar and food service. The most directly comparable concept to Urban Putt — premium mini-golf experience with restaurant/bar integration targeting similar adult and corporate event audiences, though at a larger multi-location scale.
• Swingers: Indoor mini-golf and cocktail bar venues combining a competitive social experience with street food and craft cocktails. Closely comparable to Urban Putt's mini-golf + F&B + adult/corporate positioning.
• SPIN: Social ping pong club combining table sports with full bar and restaurant service. Comparable experiential concept with F&B integration and group/private event focus, though centered on ping pong rather than mini-golf.
• Punch Bowl Social: Experiential dining and entertainment venues combining food, drinks, bowling, karaoke, and games. Comparable to Urban Putt's eat-drink-play positioning and corporate/private event focus, though at a larger format and broader activity mix.
• Holey Moley: Australian mini-golf bar chain operated by Funlab that acquired and rebranded Urban Putt's former San Francisco and Denver locations. Direct concept cousin — same founder's original design language, now scaled under different ownership.

Broad incumbents

• Dave & Buster's: National chain combining arcade games, food, and full bar service. Comparable entertainment-and-F&B venue targeting similar group and corporate event occasions, though at significantly larger scale and broader gaming focus.
• Bowlero: Bowling entertainment centers with food, beverage, and event hosting. Comparable activity-based entertainment concept with corporate/group event focus, though centered on bowling rather than mini-golf.
• Flight Club: Social darts concept combining darts with full bar and food service. Comparable eat-drink-play positioning targeting similar group, corporate, and date-night audiences.
• Topgolf: Golf-based entertainment venue with food, beverage, and event hosting at much larger scale. Comparable to Urban Putt's golf-meets-F&B positioning and corporate event focus, but operates multi-level driving ranges rather than indoor mini-golf.
• Main Event Entertainment: Family entertainment centers combining bowling, laser tag, mini-golf, arcade games, and food/beverage. Comparable multi-activity entertainment venue model, though at larger scale and more family-oriented than Urban Putt's adult-leaning positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urbanputt
• YouTubeyoutube.com/@UrbanPuttSanJose
• Facebookfacebook.com/urbanputtsanjose
• LinkedInlinkedin.com/company/urban-putt
• Instagraminstagram.com/urbanputtsj
• TikToktiktok.com/@urbanputtsj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Putt