Simplicity Group
Simplicity Group is a London-based boutique Web3 advisory firm founded in 2022 that provides tokenomics design, GTM strategy, and investor access to funded digital asset founders and institutions, with a secondary hub in Dubai.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Simplicity Group does
Simplicity Group is a boutique Web3 advisory firm founded in 2022 in London by co-founders Alex Fatuliaj and Daniel Malinovski, both active in digital assets since 2017. The firm operates a two-person core team (1-10 stated employee range) with a second hub in Dubai/UAE, serving funded digital asset founders, Web2 companies entering Web3, and traditional institutions. It has reportedly serviced 250+ clients across five continents, with self-reported client outcomes of $310M+ raised, $3B+ market cap created, and $8M+ in client ARR generated to date.
The firm offers two integrated service lines: (1) Go-To-Market Advisory priced from $5,000/month on a 3-month minimum retainer, covering business development, ecosystem integration, investor introductions, and PR placement through earned media in outlets such as Bloomberg, BBC, FT, CNBC, and Fox Business; and (2) Tokenomics Consulting, covering token economy design (starting $7,500, rising to $15,000 for MiCA-compliant work) and Machinations-powered stochastic modelling and stress-testing ($10,000-$15,000). A proprietary six-stage methodology (Discovery, Economy Design, Policy Creation, Modelling/Stress Testing, Iteration, Final Documentation) underpins the tokenomics practice, with operations routed through ecosystem integrations at Solana, Canton, and Base. The firm also accepts token-equity compensation tied to post-launch performance, layering optionality onto the monthly fee base.
The go-to-market is founder-led and network-driven: prospective clients book directly via Calendly or reach out through Telegram, with warm introductions supplied by a reported 750-partner ecosystem spanning tier-1 VCs (TBV, V3V, Psalion, Varys, Laser Digital, Re7, Animoca, DWF Labs), exchanges (Gate.io, MEXC), and infrastructure providers (MetaMask, Consensys, Revolut, Cumberland). Proprietary events (allocator side events at Token2049 with $25B+ AUM in attendance, private demo days, yacht events) and content/research publication sit at the top of the funnel. The firm has recorded only one external funding round to date (a $100K investment from FunFair Ventures in April 2023), implying the business has been primarily self-funded from client fees.
Simplicity Group firmographics
Firmographics- Name
- Simplicity Group
- Legal name
- Simplicity Group
- Website
- https://simplicitygroup.xyz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simplicity Group is a London-based boutique Web3 advisory firm founded in 2022 that provides tokenomics design, GTM strategy, and investor access to funded digital asset founders and institutions, with a secondary hub in Dubai.
- Ownership category
- akta.pro rank
Simplicity Group industry classification
Industry- Product category
- Web3 Advisory Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions) (FSAGAMAH)
Keywords
Where Simplicity Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Simplicity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Go-To-Market Advisory: Monthly retainer for go-to-market strategy, business development, market penetration campaigns, and ecosystem integration services. Minimum 3-month commitment with ongoing quarterly engagement.
- Tokenomics Consulting: Token economy design starting at $7,500, rising to $15,000 for MiCA-compliant work. Modelling and stress-testing runs $10,000-$15,000 depending on complexity. Additional revenue from small percentage of client token supply.
- Token Equity Compensation: Company takes a small percentage of token supply, set against client valuation, tying payment to token performance post-launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Go-To-Market Advisory |
| Subscription | Monthly | Tokenomics Design |
| Subscription | Monthly | Tokenomics Modelling |
| Outcome Based/ Performance | Multi-year contract | Token Performance Compensation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Simplicity Group product offering
Product offeringCore offering
Simplicity Group is a boutique Web3 advisory consultancy that designs sustainable token economies and executes go-to-market strategy for funded digital asset founders and institutions. Its two core services are Go-To-Market Advisory (business development, ecosystem integration, investor introductions, PR placement, and event facilitation starting at $5,000/month) and Tokenomics Consulting (token economy design, stochastic simulation and stress-testing, MiCA-compliant token design, and whitepaper production starting at $7,500-$15,000).
Product overview
Simplicity Group is a boutique advisory firm offering two integrated consulting services to digital asset founders: Go-To-Market (GTM) Advisory and Tokenomics Consulting. The GTM service handles business development, ecosystem integration, and investor access, while Tokenomics Consulting designs and models token economies with regulatory compliance (MiCA). Both services are priced as monthly retainers and are offered as standalone engagements or in combination, sharing a common client base of 250+ funded digital asset projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Go-To-Market Advisory
Quantifiable outcome
- $310M+ raised by clients
- +4 more outcomes
Companies that use Simplicity Group
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Simplicity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simplicity Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Token2049coreSimplicity hosts allocator side events at Token2049 Singapore with over $25B AUM in attendance. Key event for connecting clients with major capital allocators in the digital asset space.
- SolanacoreDeeply connected within the Solana ecosystem. Co-hosted Solana SuperteamUK hackathon day. Ecosystem integration partner for clients building on Solana.
- CantoncoreConnected within Canton Network ecosystem. Helps projects get integrated into Canton's institutional DeFi architecture and enterprise blockchain solutions.
- BasecoreEcosystem partner for Base integration. Assists clients in building and integrating on Base layer 2 solution.
- Gate.iocoreCEX partnership for client listings and distribution. Access to exchange listing opportunities for token projects.
- MEXCminorExchange partner for client token listings and market access.
- RevolutminorFintech partnership for clients targeting mainstream financial services users.
- MachinationscoreSimulation software platform used for stochastic tokenomics modelling. Enables Monte-Carlo simulations to stress-test token economies under various market conditions.
- Superteam UKcoreSolana ecosystem community in UK. Co-host hackathon days and events for client exposure to the developer community.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Simplicity Group competitors and assessment
Company assessmentBroad incumbents
- Multicoin Capital: Crypto-native investment firm with a heavily followed research and advisory function. Overlaps with Simplicity's investor-introduction, GTM, and tokenomics advisory, though delivered alongside investment mandates.
- Galaxy Digital: Institutional crypto asset manager with a research, trading, and advisory stack targeting traditional institutions. Comparable to Simplicity's institutional client segment, but at far greater scale and balance sheet.
- PwC Crypto & Digital Assets Advisory: Big Four advisory practice serving banks and corporates on digital asset strategy and tokenization. Comparable to Simplicity's traditional-institution and MiCA-compliance engagements, but with much broader scope and brand.
Direct peers
- Delphi Digital: Crypto-native research and advisory firm publishing institutional-grade tokenomics, GTM, and market-structure research. Overlaps with Simplicity's content/research output and high-touch client advisory work.
- Outlier Ventures: Boutique Web3 advisory and token economics consultancy with founder-involved engagements. Directly comparable to Simplicity's boutique tokenomics/GTM model and similar Seed-to-Series A Web3 founder client base.
- The Block Research: Crypto-native media and research arm producing institutional research on token launches and market structure. Comparable to Simplicity's research-report content marketing and token-launch diligence.
- Lunar Strategy: Web3-native growth marketing and GTM agency serving token launches and crypto founders. Closely comparable to Simplicity's GTM advisory side, particularly the business-development and ecosystem-integration motions.
- Messari: Leading crypto research, data, and advisory platform with paid annual-research and advisory services. Comparable in the research-report and token-launch diligence advisory segments Simplicity competes in.
- Coinband: Web3 marketing agency focused on token launches, KOL management, and exchange listings. Overlaps with Simplicity's GTM, exchange access (Gate.io/MEXC), and PR partner offering.
Others
- Machinations: Simulation software platform used by Simplicity for stochastic token economy modeling. An enabling technology vendor to Simplicity's tokenomics methodology rather than a competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplicity Group social profiles
Digital presenceSimplicity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplicity Group leadership team
Management profileNumber of profiles
Profiles2 records
Simplicity Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplicity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplicity Group
What does Simplicity Group do?
Simplicity Group is a boutique Web3 advisory consultancy that designs sustainable token economies and executes go-to-market strategy for funded digital asset founders and institutions. Its two core services are Go-To-Market Advisory (business development, ecosystem integration, investor introductions, PR placement, and event facilitation starting at $5,000/month) and Tokenomics Consulting (token economy design, stochastic simulation and stress-testing, MiCA-compliant token design, and whitepaper production starting at $7,500-$15,000).
Is Simplicity Group a public or private company?
Simplicity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplicity Group founded?
Simplicity Group was founded in 2022. It employs 1 to 10 people.
Where is Simplicity Group based?
Simplicity Group is headquartered in London, United Kingdom, in the Europe region.
How does Simplicity Group make money?
Three revenue lines are on record. Go-To-Market Advisory is the primary driver. The others are tokenomics Consulting and token Equity Compensation.
Who are Simplicity Group's main competitors?
Broad incumbents on record are Multicoin Capital, Galaxy Digital and PwC Crypto & Digital Assets Advisory. Direct peers are Delphi Digital, Outlier Ventures, The Block Research, Lunar Strategy, Messari and Coinband. Machinations is listed as an others.
Does Simplicity Group have an API?
No public API is recorded for Simplicity Group.
What industry is Simplicity Group in?
Simplicity Group's product category is Web3 Advisory Services. Its primary akta.pro industry code is FSAGAMAH, Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions). Its NAICS code is 54151 and its SIC code is 6199.